What Studio Modijefsky does

Studio Modijefsky is a privately held interior architecture and design practice headquartered in Amsterdam, Netherlands, founded in 2009 by Esther Stam. The firm operates as a boutique, all-female team of designers (1-10 employees) and delivers narrative-driven interiors spanning hospitality (bars, restaurants, hotels, brasseries, cinemas), retail (department stores, bakeries, fashion boutiques), residential (private homes and large multi-unit apartment developments), cultural (museums), and workplace (corporate campus amenity zones) clients. The studio has completed more than 60 projects across 15 years, with international press coverage in Dezeen, Frame, Wallpaper*, Architectural Digest, Monocole, Elle Decoration, and Hospitality Design.

The studio's underlying methodology centers on thematic, story-driven spatial concepts — exemplified by the 'islands archipelago' design for Booking.com's 1,543m² Chef's Restaurant and three connector floors (designed within UNStudio and HofmanDujardin's larger Booking.com HQ Campus masterplan on Oosterdokseiland). Design work proceeds from concept through construction documentation, integrating brand identity, naming, logo design, and merchandise where applicable (for clients such as the Goudvisch Family bar group, Hotel Rumour, Moos, and Van Stapele), and collaborating with artisans, painters, builders, tile factories, wood and metal workers. Notable commissions include the 65,000m² Booking.com HQ (collaboration with UNStudio/HofmanDujardin), the Schouls and Zirro residential towers in Leiden (with Greystar and Kampman Architecten), de Bijenkorf's women's fashion department, Wolford concept stores in Amsterdam and Paris, and Museum Arnhem's public spaces. Awards include MIPIM 2025 Best Workplace Experience (Booking.com), Dezeen Awards 2025 longlist (De Witt), Dezeen Awards 2024 Interior Designer of the Year shortlist (Esther Stam), Mix Interiors 2025 nomination (Hotel Rumour), and ArchDaily Building of the Year 2025 nominations (Leo Goudvisch).

Studio Modijefsky generates revenue primarily through professional-services commissions quoted per project — ranging from small bespoke commissions (~39m²) to large campus zone designs and multi-tower residential developments — with no publicly disclosed pricing tiers. Ancillary revenue streams include bundled brand-identity and merchandise design, and book sales from the 2020 published monograph 'MAKING SPACE' (512+ pages, crowdfunded via VoordeKunst). The go-to-market is direct enterprise sales, supported by international design-media earned coverage, award participation (Dezeen, MIPIM, Mix Interiors, FRAME, ArchDaily), and founder-led speaking engagements (Workspace Design Show Amsterdam, Independent Hotel Show, Eat Drink Design Talks Melbourne, BNO events). Distribution is exclusively direct, with no resellers or intermediaries; the studio targets enterprise clients primarily in the Netherlands with selected European projects.

Name

Studio Modijefsky

Legal name

Studio Modijefsky

Website

https://studiomodijefsky.nl

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

1–10 employees

Short description

Studio Modijefsky is a privately held, all-female Amsterdam interior architecture practice founded in 2009 by Esther Stam, designing narrative-driven hospitality, retail, residential, cultural, and workplace interiors for enterprise clients across Europe, with 60+ projects completed.

Ownership category

akta.pro rank

Product category

Interior Architecture Services

NAICS

Interior Design Services (54141), Interior Design Services (541410), Architectural Services (54131)

akta.pro primary industry

Interior Design Services (BPAHAKAB)

akta.pro secondary industries

Architectural Design Services (BPAHAKAA), Space Planning & Workplace Design (BPAHAKAI)

Keywords

• Interior architecture design
• Hospitality interior design
• Brand identity design
• Spatial experience design
• Retail environment design

Headquarters

HQ city

Amsterdam

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Interior Architecture & Design Services: Core revenue is generated through commissions for interior design projects spanning hospitality (bars, restaurants, hotels, cafes), retail (bakeries, boutiques, department stores), residential (private homes, apartment buildings), and public spaces (museums, civic interiors). Projects range from small bespoke commissions (Marcella at 39m²) to large-scale campus projects (Booking.com HQ at 65,000m²). Revenue is project-based and custom-quoted per commission.
2. Brand Identity & Design Services: The studio generates additional revenue through branding and identity design services — creating names, logos, brand concepts, and merchandise — often bundled with interior design commissions for clients like the Goudvisch Family group, Hotel Rumour, and Van Stapele.
3. Publication Sales (MAKING SPACE Book): Studio Modijefsky published 'MAKING SPACE: a visual journey inside the process of creating spatial experiences', a 512+ page hardcover book celebrating the studio's first decade. The book was sold through crowdfunding (VoordeKunst) and retail channels. It features over 30 projects and collaborations with photographers, writers, and artisanal makers.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels7 records

Core offering

Studio Modijefsky is an Amsterdam-based interior architecture and design studio that delivers bespoke spatial design for hospitality, retail, residential, and public-sector clients. The practice combines interior architecture with brand identity design to create layered, narrative-driven environments for hotels, restaurants, retail spaces, offices, and private residences. The studio also publishes the "Making Space" book, an editorial publication showcasing its design philosophy.

Product overview

Studio Modijefsky is an interior architecture studio based in Amsterdam that provides design services for hospitality venues, residential spaces, retail environments, and public spaces. The studio's portfolio includes restaurants, bars, hotels, and residential projects across Europe, with recent notable projects including Hotel Rumour in Leiden, Van Stapele bakery in Amsterdam, De Witt brasserie and cinema in Dordrecht, and the Booking.com HQ Campus restaurant and connector spaces. The studio has published a book titled 'Making Space' documenting their first decade of work, and has been recognized with various industry awards including Dezeen Awards and Mix Interiors Awards nominations.

Differentiator

Problem solved

Functional benefit

Products and services

• Interior Architecture and Design Services End-to-end interior architecture and spatial design services for hotels, restaurants, retail environments, offices, cultural venues, and luxury residences. Deliverables typically include concept development, material specification, spatial layout, and on-site design direction.
• Brand Identity Design Services

Quantifiable outcome

• MIPIM Awards 2025 Best Workplace Experience — Booking.com Campus
• +4 more outcomes

Named customers10 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Ten partnerships are on record, tiered core, major and minor.

• UNStudiocoreStrategic or Co-development PartnerUNStudio was the lead architect for the Booking.com HQ Campus (65,000m²) on Oosterdokseiland, Amsterdam. Studio Modijefsky was commissioned as one of multiple interior zone designers within UNStudio's building masterplan, contributing the 5th floor Chef's Restaurant and Connector Spaces on floors 6, 7, and 8.
• HofmanDujardincoreStrategic or Co-development PartnerHofmanDujardin served as the lead interior architect for the Booking.com HQ Campus, developing the interior masterplan and coordinating multiple designers including Studio Modijefsky. The collaborative approach was designed to match Booking.com's ambition for an inclusive and diverse environment.
• Space EncounterscoreStrategic or Co-development PartnerSpace Encounters is the architect for the Ceci residential building (3,500m²) in Amsterdam's Zuidas. Studio Modijefsky translated the building's concept and architecture into interior design, visualizing the potential of the building and defining layout, materials, colours, and atmosphere.
• BeingcoreStrategic or Co-development PartnerBeing is a development partner for the Ceci residential building in Amsterdam's Zuidas. Studio Modijefsky collaborated with Being and Space Encounters to design interiors for the 24 residences and communal areas of the building.
• Kampman ArchitectencoreStrategic or Co-development PartnerKampman Architecten is the architect for Schouls, one of two high-rise residential towers in Leiden's Lammeschans development (780 apartments total). Studio Modijefsky designed all communal spaces (904m² interior, 276m² exterior) and apartment base concepts for the 422-unit Schouls building.
• Lugten Malschaert ArchitectenmajorStrategic or Co-development PartnerLugten Malschaert Architecten designed the new entrance and façade openings for De Witt, a historic cinema converted into a brasserie and cinema in Dordrecht. Studio Modijefsky handled all interior design, while Lugten Malschaert managed the architectural interventions to the building shell.
• Offff StudiomajorStrategic or Co-development PartnerOffff Studio provided graphic design and brand identity for De Witt. Studio Modijefsky designed the spatial identity, while Offff Studio handled the visual brand identity, complementing the spatial design with a cohesive overall brand expression.
• CBRE DesignminorStrategic or Co-development PartnerCBRE Design was one of multiple interior area designers within the Booking.com HQ Campus masterplan alongside Studio Modijefsky, HofmanDujardin, Linehouse Design, and i29 interior architects.
• Linehouse DesignminorStrategic or Co-development PartnerLinehouse Design was one of multiple interior area designers within the Booking.com HQ Campus masterplan.
• i29 interior architectsminorStrategic or Co-development Partneri29 interior architects was one of multiple interior area designers within the Booking.com HQ Campus masterplan.

Scale indicators5 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• Baranowitz + Kronenberg: Amsterdam-based interior architecture studio designing hotels, restaurants, and retail spaces with a narrative-driven, emotionally resonant aesthetic — directly comparable to Studio Modijefsky in scale, methodology, and Dutch hospitality focus.
• Concrete Architectural Associates: Amsterdam-rooted multidisciplinary design firm creating hospitality, retail, and workplace interiors for global brands (like W Hotels, Moxy) — directly comparable in segment focus, narrative-driven design approach, and European footprint.
• Studio Vincent Van Duysen: Belgian architect and designer with a practice spanning residential, hospitality, and retail interiors emphasizing materiality and restraint — a closely comparable European interior architecture peer with similar client profile.
• Studioilse: London-based design practice led by Ilse Crawford, known for hospitality, retail, and residential interiors emphasizing sensory experience and craft — a closely aligned European interior architecture peer in positioning and segment mix.

Broad incumbents

• Neri&Hu Design and Research Office: Shanghai- and London-based interdisciplinary architectural and interior design practice with a strong hospitality and cultural portfolio — comparable in narrative-driven design language and cross-cultural hospitality work.
• Yabu Pushelberg: Toronto- and New York-based interior design firm specializing in luxury hotels, restaurants, and retail globally — a larger incumbent serving similar enterprise hospitality clients with comparable high-end narrative-driven design.
• Universal Design Studio (Maple & Co): London-based multidisciplinary design firm part of the Maple & Co group, designing hospitality, workplace, and cultural interiors for global brands — a broader incumbent with overlapping enterprise hospitality and corporate clients.
• Tom Dixon: London-based design brand and interior architecture practice spanning furniture, lighting, hospitality, and retail — a broader incumbent with overlapping hospitality and retail design services and stronger commercial reach.
• Tihany Design: New York-based hospitality interior design firm led by Adam Tihany, with a global luxury hotel and restaurant portfolio — a broader incumbent in the same premium hospitality segment.

Emerging players

• Maeve Design Associates / Feldman Architecture Interiors: San Francisco-based residential and hospitality interior design practice with a craft- and material-led approach — a comparable boutique peer focused on high-end residential and small hospitality projects.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/studiomodijefsky
• Facebookfacebook.com/studiomodijefsky

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Studio Modijefsky