Healthway

What Healthway does

Healthway is the Western Australian Health Promotion Foundation, a state government statutory body established in 1991 under the Tobacco Products Control Act 2006 and funded by hypothecated tobacco taxes. It operates as the only State Government agency dedicated to health promotion in Western Australia, with headquarters at Level 2, 38 Station St, Subiaco. The organization distributes grant funding to sport, arts, racing, community, and research organizations across WA to deliver programs targeting chronic disease prevention, healthy eating, mental wellbeing, active living, and reduced alcohol and tobacco use. Its priority populations are children and young people, Aboriginal communities, and regional WA residents.

Healthway's core offerings are organized into four grant programs — Healthy Partnerships (funding for community, sport, arts and racing groups up to and over $5,000), Healthy Spaces (Healthy Venues Grant and Healthy Sports Program), Healthy Communities (Healthy Schools Program, Aboriginal Health projects, Public Health Activation Program), and Healthy Research (Intervention and Exploratory Grants, Fellowships, Scholarships). Grant applications and reporting are managed through the Lotterywest Healthway Grants Portal, an online platform built on Fluxx that is shared with Lotterywest. The organization also maintains branded public health campaigns (Act Belong Commit, Alcohol. Think Again, LiveLighter, Make Smoking History, Crunch&Sip, Think Mental Health, Fuel to Go & Play, SunSmart, Clear the Air) and operates a Community Impact Hub hosting evaluation resources, case studies, and an impact planner tool.

The business model is non-commercial: Healthway does not generate revenue from sales, but instead receives ongoing government appropriations derived from tobacco taxes and redistributes these as grants. Its go-to-market is event- and partnership-driven, reaching end beneficiaries indirectly through funded intermediary organizations rather than selling a product. Notable multi-year strategic partnerships include a 17-year relationship with netball team West Coast Fever (nearly $4.5 million cumulative), research collaborations with Telethon Kids Institute, a co-funded Innovation Challenge Program with the Department of Local Government, Sport and Cultural Industries, and a co-located grant-making partnership with Lotterywest. Current leadership comprises CEO Colin Smith and Executive Director Carina Tan-Van Baren (appointed October 2024), operating under the 2024-2029 Strategic Plan "Creating a healthier WA together."

Name

Healthway

Legal name

Healthway (Western Australian Health Promotion Foundation)

Website

https://healthway.wa.gov.au

Company type

Private

Founded year

1991

Operating status

Operating

Headcount range

11–50 employees

Short description

Healthway is the Western Australian Health Promotion Foundation, a state government statutory body that distributes tobacco-tax-derived grants to sport, arts, research, and community organizations across Western Australia to deliver chronic disease prevention and mental wellbeing programs.

Ownership category

akta.pro rank

Product category

Public Health Promotion Grants

NAICS

Grantmaking and Giving Services (81321), Voluntary Health Organizations (813212)

SIC

Services-Social Services (8300), Services-Misc Health & Allied Services, Nec (8090)

akta.pro primary industry

Community Health & Prevention Program Funding (HLAJALAF)

akta.pro secondary industries

Chronic Disease & Health Promotion Program Funding (HLAJALAJ), Health Equity & Social Determinants Program Funding (HLAJALAK), Public Health & Health Equity Organizations (BPAGACAL)

Keywords

• Health promotion grants
• Community health funding
• Tobacco prevention programs
• Mental wellbeing campaigns
• Public health research

Headquarters

HQ city

Subiaco

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Others, Personnel, Operations, Marketing or Sales

Revenue model

1. Government Funding: Healthway is a statutory body funded by the Western Australian Government through tobacco taxes under the Tobacco Products Control Act 2006. As the WA Health Promotion Foundation, they receive ongoing government appropriations to fund health promotion activities across sport, arts, community organizations, and research.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels8 records

Core offering

Healthway is the Western Australian Health Promotion Foundation, a statutory State Government agency that provides grant funding to sport, arts, racing, community organizations, schools, and research institutions to deliver health promotion programs. It funds initiatives across healthy eating, mental wellbeing, active living, alcohol reduction, and tobacco/e-cigarette prevention, with grants managed through the Lotterywest Healthway Grants Portal.

Product overview

Healthway is the Western Australian Health Promotion Foundation, a State Government agency that provides grant funding rather than commercial products. Its primary offerings are four grant programs: Healthy Partnerships (funding sport, arts, racing and community groups), Healthy Spaces (creating healthy environments in sport/recreation), Healthy Communities (community health projects including the Healthy Schools Program), and Healthy Research (research grants). Access to funding is managed through the Lotterywest Healthway Grants Portal, an online platform built on Fluxx. Additionally, Healthway funds health promotion programs including HIPHOP101 (hip-hop based mental health) and the SEW-Arts program.

Differentiator

Problem solved

Functional benefit

Brands

• Act Belong Commit: Mental health and wellbeing campaign encouraging Western Australians to take action for good mental health
• Alcohol. Think Again
• LiveLighter
• Make Smoking History
• Crunch&Sip
• Fuel to Go & Play
• Think Mental Health
• Clear the Air
• SunSmart

Products and services

• Lotterywest Healthway Grants Portal An online application portal built on Fluxx that supports managing grant requests, viewing grant history, submitting reports, and tracking payments for both Lotterywest and Healthway funding programs. Used by sport, arts, community organizations, and researchers across Western Australia.
• Healthy Partnerships Program Grant funding for sport, arts, racing and community groups in Western Australia to create healthy environments and promote good health, available in two tiers: up to $5,000 and over $5,000 (the latter requiring a Partnership Plan).
• Healthy Spaces Program Grant funding for creating healthy environments in sport and recreation settings in Western Australia, including the Healthy Venues Grant and the Healthy Sports Program.
• Healthy Communities Program Grant funding for community health promotion projects across Western Australia, including the Healthy Schools Program (up to $5,000 per school), Aboriginal Health project funding, and the Public Health Activation Program.
• Healthy Research Program Research funding for health promotion including Intervention and Exploratory Grants, Fellowships, Scholarships, and Visiting & Travelling Fellowships awarded to universities and research institutions in Western Australia.

Quantifiable outcome

• Over $1 million awarded in 2025 Open Research Round to 8 research projects
• +3 more outcomes

Named customers15 records

Segments7 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eleven partnerships are on record, tiered core and flagship.

• The Y WAcoreStrategic or Co-development Partner · 1 January 2025Collaboration with Y WA for Early Career Research Fellowship working with youth in City of Belmont. Building on existing youth programs at Base@Belmont Youth Centre.
• Perth HeatcoreStrategic or Co-development Partner · 1 January 2023Partnership with baseball team Perth Heat for Alcohol. Think Again round. Special edition jerseys designed by fans to reflect healthy lifestyle choices.
• Telethon Kids InstitutecoreStrategic or Co-development Partner · 1 January 2023Research partnership for NICU fathers mental health project worth $388,000. Researchers working with NICUs at King Edward Memorial and Perth Children's Hospitals.
• Department of Local Government, Sport and Cultural Industries (DLGSC)coreStrategic or Co-development Partner · 1 January 2021Joint Innovation Challenge Program with $750,000 funding pool. Supporting innovative ideas for physical activity opportunities for inactive young people and women across WA.
• West Coast FeverflagshipStrategic or Co-development Partner · 1 January 200917-year partnership with netball team West Coast Fever. Healthway has provided nearly $4.5 million in funding to support promotion of health messages. Partnership has successfully eliminated all unhealthy sponsorships at elite level of netball in WA.
• LotterywestcoreStrategic or Co-development PartnerHealthway and Lotterywest are co-located grant makers, each with its own legislation and governing Board. They share a joint Grants Portal for applications. Healthway funds sport, arts, community activities, health promotion projects and research. Lotterywest focuses on five priority areas including Active healthy people delivered in partnership with Healthway.
• Downsyde (Optamus and Dazastah)coreStrategic or Co-development PartnerHIPHOP101 program led by members of Australian hip-hop group Downsyde. Using hip-hop as tool to engage, empower and support young people across high schools and alternative education settings in WA.
• Telethon Kids Institute (SEW-Arts)coreStrategic or Co-development PartnerPartnership to embed Social and Emotional Wellbeing through the Arts (SEW-Arts) program. More than $1 million awarded to nearly 30 arts organisations. Research-driven program enhancing social and emotional wellbeing of children and young people.
• Australian Health Promotion AssociationcoreStrategic or Co-development Partner$660,000 funding for Health Promotion Scholarship program run by AHPA. Six scholarships of $110,000 each for graduates. Over 30 years, program has supported 85 graduates and 40 Aboriginal scholarship recipients.
• Royal Life Saving WAcoreStrategic or Co-development PartnerPartnership to promote Go for 2&5 healthy eating message through Regional and Remote Aboriginal Communities Swimming Program.
• Gymnastics WAcoreStrategic or Co-development PartnerGo for 2&5 Healthy Club Program partnership to encourage gymnastics clubs to improve health and wellbeing of members through healthy food and drink options.

Scale indicators12 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Heart Foundation: Australia's largest non-government funder of cardiovascular research and a leading voice on physical activity, nutrition and smoking. Comparable to Healthway through its research-grant programs, public-facing health campaigns (LiveLighter is co-branded) and prevention focus.
• Cancer Council Australia: National umbrella cancer-control organisation that funds prevention research and runs national health-promotion campaigns. Broader in geographic remit than Healthway but overlaps on tobacco/alcohol prevention, research grants and community health messaging.

Direct peers

• Lotterywest: WA statutory lottery-grant maker and Healthway's co-located partner. Shares the Lotterywest Healthway Grants Portal and has overlapping 'Active healthy people' priority area. Functionally a peer grantmaking body in WA serving community, health and research causes.
• Foundation for Alcohol Research and Education (FARE): National not-for-profit dedicated to stopping alcohol harm through research, policy advocacy and public education. Direct overlap with Healthway's Alcohol. Think Again priority and shared focus on alcohol-policy research funding (Healthway funded alcohol floor-price studies).
• Cancer Council Western Australia: WA-based cancer-control nonprofit delivering prevention, research funding and community health programs. Comparable to Healthway in its grantmaking to research institutions, focus on prevention messaging (tobacco, nutrition, UV) and use of partnerships to reach WA communities.
• Australian Health Promotion Association: National peak body for health promotion professionals; co-runs the Health Promotion Scholarship program with Healthway. Comparable as a health-promotion capacity-building and advocacy organisation operating in the same Australian prevention ecosystem.
• VicHealth: Victorian Health Promotion Foundation — the closest analogue to Healthway. Established under similar Victorian legislation, VicHealth is also a statutory health-promotion foundation funded by hypothecated tobacco taxes that funds sport, arts and research grants to deliver population-level health programs. Same model, different state.

Regional players

• Telethon Kids Institute: WA-based paediatric health research institute and one of Healthway's largest funded research partners (e.g., $388,000 NICU fathers study, leadership of SEW-Arts). Comparable as a research-grant recipient and co-developer of community health-promotion programs, though operating as a research organisation rather than a funder.

Emerging players

• Australian Council for Health, Physical Education and Recreation (ACHPER): National professional association promoting health education, physical literacy and school-based health programs. Comparable to Healthway's Healthy Schools and active-living focus, with partial overlap on school-based health promotion and teacher capacity building.
• SmokeFree Foundation / Quit Victoria: Australian tobacco-control programs running anti-smoking campaigns parallel to Healthway's Make Smoking History. Direct thematic overlap on tobacco and e-cigarette prevention messaging and quit-support services.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/HealthwayWA
• YouTubeyoutube.com/channel/UCPMNuCUD-BGLo76MKN7O3eQ
• Facebookfacebook.com/HealthwayWA
• LinkedInlinkedin.com/company/healthway-wa-health-promotion-foundation
• Instagraminstagram.com/healthway.wa

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Healthway