Perth Heat
- Company typePrivate
- Founded1989
- HeadquartersPerth, Australia
- Headcount11–50
- GTM typeB2C
- OfferingServices
Perth Heat firmographics
Firmographics- Name
- Perth Heat
- Legal name
- Perth Heat
- Website
- https://perthheat.com.au
- Company type
- Private
- Founded year
- 1989
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Perth Heat industry classification
Industry- Product category
- Professional Sports Entertainment / Baseball Franchise
- NAICS
- Spectator Sports (71121), Fitness and Recreational Sports Centers (713940), Sports and Recreation Instruction (61162)
- SIC
- Services-Membership Sports & Recreation Clubs (7997), Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Professional Live Sports Leagues & Tours (MPAGAMAA)
- akta.pro secondary industry
- Team & Club Coaching (seasonal team coaching) (HSADAEAF)
Keywords
Where Perth Heat is headquartered
LocationHeadquarters
- HQ city
- Perth
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
Perth Heat business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others
Revenue model
- Ticket Sales: Single-game tickets sold online (Vivenu) or at the gate for ABL regular season home games at NSR Hire Ballpark. Flex Passes provide voucher-based all-access tickets for multiple games. Revenue is generated per transaction at point of sale.
- Season Memberships: Four membership tiers (Heat VIP, Heat Elite, Heat Club, Heat GA) provide reserved or general admission seating for the full 19-game home regular season. Family, adult, child, and under-6 pricing structures are available, with adult memberships ranging from $169 (GA) to $999 (VIP). Multi-year renewal is supported with seat priority for returning members.
- Merchandise Sales: The Heat Shop (shop.perthheat.com.au) sells club-branded merchandise including apparel and accessories directly to consumers via an e-commerce storefront.
- Perth Heat Academy: Structured youth development program (Terms 2–4) offering weekly coaching sessions for U12–U14 athletes at NSR Hire Ballpark and partner clubs. Priced at $1,600 annually or $650 per term, includes uniforms, Trackman benchmarking, injury risk assessments, and All-Star tier access to The Perth Heat Way platform.
- Baseball Camps: School holiday camps for ages 6–15 including basic pitching camps ($110/player), girls pitching camps ($110/player), and Pitching Plus advanced 2-day camps ($300/player) with Trackman profiling and individual assessment led by Perth Heat pitcher Raleigh Pelkonen.
- The Perth Heat Way Subscription: Digital subscription platform (powered by Switch Physical Performance) offering tiered membership: Rookie (free), Starter ($29/year), All-Star ($129/year), and Elite Pathway ($199/year), with tiered access to training curricula, injury screens, webinars, mentorship, and scouting reviews.
- BWA Registration Offer Bundles: Co-branded ticket and membership bundles sold through Baseball WA summer season registrations for junior players, including Junior Ticket Packs ($17.95), Junior Season Passes ($27.95), and Supporter Passes ($47.95) offering retail value up to $190.
- Sponsorship: Corporate sponsorship revenue from named partners including NSR Hire (ballpark naming), Healthway (government health promoter), Streamer (broadcasting), Diamond High Performance, Quality Hotel Ambassador Perth, Theme Group, Gambarra Building Supplies, and EMCAL Electrical (Academy power sponsor). Sponsors receive logo placement, hospitality, and digital promotion.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Heat VIP – Corporate Boxes (4-seat undercover): $999/adult |
| Subscription | Annual | Heat Elite – Bay 9–11 & Field Level: $379/adult, $349/child (U16), $329/family |
| Subscription | Annual | Heat Club – Bay 4–8 & Bay 12–14: $329/adult, $299/child (U16), $279/family |
| Subscription | Annual | Heat GA – Bay 1–3 General Admission: $169/adult, $139/child (U16), $119/family |
| Unit Pricing | Pay-as-you-go | Single Game Tickets – Price TBD at gate; online purchase recommended |
| Subscription | Annual | Flex Passes – All-access voucher for any in-season game/seat/experience |
| Unit Pricing | Pay-as-you-go | Basic Pitching Camp (half-day, ages 6–15): $110/player + $15 optional lunch |
| Unit Pricing | Pay-as-you-go | Pitching Plus – Advanced 2-Day Camp: $300/player + $30 optional lunch |
| Subscription | Multi-year contract | Perth Heat Academy (Terms 2–4): $1,600/year or $650/term |
| Freemium | Annual | The Perth Heat Way – Rookie (Free): entry-level subscription |
| Subscription | Annual | The Perth Heat Way – Starter ($29/year): curriculum access |
| Subscription | Annual | The Perth Heat Way – All-Star ($129/year): enhanced mentorship |
| Subscription | Annual | The Perth Heat Way – Elite Pathway ($199/year): premium progression support |
| Unit Pricing | Pay-as-you-go | Perth Heat x Baseball WA – Junior Ticket Pack: $17.95 |
| Unit Pricing | Annual | Perth Heat x Baseball WA – Junior Season Pass: $27.95 |
| Unit Pricing | Pay-as-you-go | Perth Heat x Baseball WA – Supporter Pass: $47.95 |
Go-to-market motion3 records
Distribution channels7 records
Marketing channels7 records
Perth Heat product offering
Product offeringCore offering
Perth Heat operates a professional baseball franchise in the Australian Baseball League, selling live game experiences through season memberships (four tiers), single-game tickets, and Flex Passes at NSR Hire Ballpark. The club also delivers youth player development through the Perth Heat Academy and school holiday baseball camps (including Trackman-based Pitching Plus), runs a subscription training platform called The Perth Heat Way, and sells club-branded merchandise through the Perth Heat Shop.
Product overview
Perth Heat is a professional baseball organization operating in the Australian Baseball League, offering a portfolio of fan-facing products and development programs. The core offering centers on live game experiences through four membership tiers (Heat VIP, Heat Elite, Heat Club, Heat GA) providing varying levels of stadium seating access and member benefits. Single game tickets and Flex Passes serve casual attendees. The organization also operates youth development programs including Baseball Camps (school holiday programs ages 6-15), the Perth Heat Academy (structured development for ages 9-14), and The Perth Heat Way (subscription-based training platform). Partnership offerings with Baseball WA provide discounted access for registered players. The portfolio is complemented by the official Perth Heat Shop merchandise store.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- Perth Heat has produced multiple MLB players including Liam Hendriks (All-Star), Mike Brosseau (series-winning run vs. New York Yankees in 2020 ALDS), and Junior Caminero (Rays top prospect)
- +3 more outcomes
Companies that use Perth Heat
Customer profileNamed customers7 records
Segments5 records
Ideal customer profiles6 records
Perth Heat technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature2 records
Perth Heat partnerships and signals
Strategic signalPartnerships
13 partnerships are on record, tiered core, major and minor.
- Baseball WAcorePerth Heat and Baseball WA have partnered to offer bundled ticket and membership products (Junior Ticket Pack, Junior Season Pass, Supporter Pass) through Baseball WA's 2026/27 summer season registration process. The partnership is designed to grow the game by rewarding registered WA baseball players and families with affordable access to professional games, while driving participation in both the club and Perth Heat ecosystems. Baseball WA's endorsement also legitimizes the Perth Heat Academy as a pathway program.
- Tampa Bay RayscorePerth Heat has been affiliated with the Tampa Bay Rays MLB franchise since the 2017/18 season, making it the destination club for Rays prospects in the Australian Baseball League. Each season, the Rays send their top prospects and coaching staff to Perth to gain experience in a competitive professional environment. Notable alumni include Jake Fraley, Mike Brosseau, Cristopher Sanchez, and Ford Proctor, all of whom have reached the MLB. The partnership is described as 'an incredibly valuable piece of our development system' by Tampa Bay Rays' Director of Minor League Operations. Four Rays players have reached the big leagues after playing with the Heat since 2018. The affiliation gives the Heat access to MLB-calibre coaching methodologies and elevates the club's competitive profile.
- NSR HirecoreNSR Hire is the naming partner of Perth Heat's home ballpark (NSR Hire Ballpark, Thornlie). This is the primary venue partnership, with the ballpark serving as the home of Perth Heat, Baseball WA, the BWA Heritage Museum, and Diamond Fitness since 2002. The naming rights arrangement provides NSR Hire with brand exposure to all game-day attendees and the broader baseball community.
- EMCAL ElectricalmajorEMCAL Electrical is the power sponsor of the Perth Heat Academy, a structured youth development program for U12–U14 athletes. The sponsorship enables the Academy to operate with professional infrastructure and is acknowledged as a key support partner alongside Perth Baseball Club and Rockingham Baseball Club.
- HealthwaymajorHealthway (a WA government health promotion agency) has partnered with Perth Heat for multiple seasons, integrating health messages and initiatives (including Telethon Kids Institute collaborations) with baseball events and programs. The partnership provides health and community wellness positioning for the club alongside government credibility.
- StreamermajorStreamer is the broadcasting partner that streams all Perth Heat home game series, expanding the club's audience beyond in-stadium attendance. This digital distribution partnership ensures fans across Australia can follow the team.
- Diamond High PerformancemajorDiamond High Performance is an official partner of Perth Heat, providing high-performance training, health monitoring, and sports science support. The partnership includes the Diamond Club Masterclass and ballpark-based training programs for athletes.
- Quality Hotel Ambassador PerthminorQuality Hotel Ambassador Perth is an award-winning hotel partner that provides accommodation and hospitality services for Perth Heat, particularly for visiting teams and players. The partnership was extended for multiple seasons.
- Theme GroupminorTheme Group is a corporate partner of Perth Heat for the 2024/25 ABL season, providing financial and promotional support.
- Gambarra Building SuppliesminorGambarra Building Supplies is a new commercial partner for Perth Heat, announced in October 2024, providing financial sponsorship and local business community connection.
- Perth Baseball ClubminorPerth Baseball Club hosts Wednesday evening Academy sessions (4:15–6:15pm) at Inglewood Oval as part of the Perth Heat Academy delivery network, alongside NSR Hire Ballpark and Rockingham Baseball Club.
- Rockingham Baseball ClubminorRockingham Baseball Club hosts Monday afternoon Academy sessions (4:15–6:15pm) as part of the Perth Heat Academy delivery network, enabling geographic accessibility for players across the Rockingham and southern WA regions.
- Switch Physical PerformancemajorSwitch Physical Performance (led by Luke Wilson, Director of Player Health & Physical Performance) powers The Perth Heat Way — a digital and in-person player development platform commercialized for the broader baseball community. The platform includes training programs, injury prevention protocols, webinars, mentorship, and scouting reviews. Luke Wilson holds dual Masters degrees in Strength & Conditioning and Sports Physiotherapy and is Driveline and Rapsodo certified in hitting and pitching development.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
Perth Heat competitors and assessment
Company assessmentEmerging players
- Driveline Baseball: US-based baseball player development company operating subscription training programs, Trackman-led assessments, and remote coaching similar to The Perth Heat Way platform. Comparable for the digital baseball-development subscription product.
Broad incumbents
- Tampa Bay Rays: MLB franchise and Perth Heat's official affiliate since 2017. Comparable because the Rays send prospects to Perth for development, sharing player-development methodology and providing the credibility that underpins Perth Heat's development narrative.
Direct peers
- Melbourne Aces: ABL team based at Melbourne Ballpark, operating in a larger market with similar membership, camps, and merchandise offerings. Comparable due to identical league structure and overlapping product portfolio.
- Auckland Tuatara: New Zealand-based ABL franchise offering comparable membership, camps, and ticketing structures to Perth Heat. Comparable due to shared ABL competition, similar small-market professional team economics, and overlap in baseball-development audiences.
- Brisbane Bandits: ABL rival based in Queensland that competes in the same Australian Baseball League season, operates a similar membership-and-ticketing revenue model, and contests Perth Heat directly in playoffs. The Bandits are the most direct comparable in size, structure, and product offering.
- Canberra Cavalry: Capital-region ABL franchise offering comparable membership tiers, season tickets, and youth development programs. Comparable because they share the same league schedule, member-based ticketing model, and small-market professional sports economics.
- Adelaide Giants: South Australian ABL franchise with parallel membership tiers, camps, and academy offerings; recurring ABL playoff opponent of Perth Heat (notably contesting multiple championship series).
- Sydney Blue Sox: New South Wales-based ABL team operating the same membership/ticketing model, youth camps, and merchandise e-commerce in Australia's largest metro. Comparable structure and product mix to Perth Heat.
Others
- Baseball Australia: National governing body of baseball in Australia that operates the ABL competition and perthheat.com.au's web infrastructure. Comparable as the league operator and ecosystem partner that defines Perth Heat's competitive framework.
- Switch Physical Performance: Australian sports-physiotherapy and high-performance provider powering The Perth Heat Way platform. Comparable as the technology and content partner enabling Perth Heat's subscription offering.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Perth Heat social profiles
Digital presencePerth Heat compliance and trust
Trust signalCompliance2 records
Perth Heat financial estimates
Financial estimateRevenue estimate
Valuation estimate
Perth Heat leadership team
Management profileNumber of profiles
Profiles5 records
Perth Heat funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Perth Heat M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Perth Heat
What does Perth Heat do?
Perth Heat operates a professional baseball franchise in the Australian Baseball League, selling live game experiences through season memberships (four tiers), single-game tickets, and Flex Passes at NSR Hire Ballpark. The club also delivers youth player development through the Perth Heat Academy and school holiday baseball camps (including Trackman-based Pitching Plus), runs a subscription training platform called The Perth Heat Way, and sells club-branded merchandise through the Perth Heat Shop.
Is Perth Heat a public or private company?
Perth Heat is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Perth Heat founded?
Perth Heat was founded in 1989. It employs 11 to 50 people.
Where is Perth Heat based?
Perth Heat is headquartered in Perth, Australia, in the Oceania region.
How does Perth Heat make money?
Eight revenue lines are on record. Ticket Sales are the primary driver. The others are season Memberships, merchandise Sales, perth Heat Academy, baseball Camps, the Perth Heat Way Subscription, BWA Registration Offer Bundles and sponsorship.
Who are Perth Heat's main competitors?
Driveline Baseball is listed as an emerging player. Tampa Bay Rays is listed as a broad incumbent. Direct peers are Melbourne Aces, Auckland Tuatara, Brisbane Bandits, Canberra Cavalry, Adelaide Giants and Sydney Blue Sox. Others are Baseball Australia and Switch Physical Performance.
Does Perth Heat have an API?
No public API is recorded for Perth Heat.
What industry is Perth Heat in?
Perth Heat's product category is Professional Sports Entertainment / Baseball Franchise. Its primary akta.pro industry code is MPAGAMAA, Professional Live Sports Leagues & Tours, with a secondary code of HSADAEAF, Team & Club Coaching (seasonal team coaching). Its NAICS code is 71121 and its SIC code is 7997.