Story Built Homes

What Story Built Homes does

Story Built Homes is a privately held, women-led custom home builder and remodeling company headquartered in Conroe, Texas, serving the Greater Houston region. The company designs and constructs custom homes through two primary channels: planned residential communities and a Build On Your Lot program for clients who own their own land. It also offers full home remodeling and renovation services. Active communities include Chapel Bend (acreage homesites near Old Montgomery), The Harbor at Clear View Estates (waterfront homes on Lake Conroe starting from the $770s), French Quarter (gated waterfront community), and The Cedars (wooded family community in Plantersville). The company follows a collaborative design-build process delivered by in-house designers and project managers under 'The Signature Story Built Homes Experience.'

The business operates a diversified go-to-market model combining direct consumer sales through office consultations and model home tours, a Build On Your Lot program, and the Story Built Homes Rewards Program — a structured VIP channel partnership for real estate agents offering competitive commissions and luxury incentives. Revenue is generated through one-time home sales priced from the $740s to $770s+ and professional remodeling fees. The company employs 11-50 people and serves Brazos, Fort Bend, Grimes, Harris, Montgomery, Waller, and Walker counties.

In July 2025, Story Built Homes completed a strategic merger with Royal Design Build Co., bringing founder Matthew Reibenstein on as Chief Strategy Officer alongside CEO Rachel Rost and Chief Experience Officer Chastity White. The company holds industry recognition including Houston Business Journal's 2025 Top Women-Owned Businesses, GHBA Distinguished Member 2025, Custom Builder of the Year 2024, and is affiliated with GHBA, TAB, NAHB, and NKBA. Rachel Rost's appointment to the Lake Conroe Chamber of Commerce Board in December 2025 reflects deepening regional integration. No funding rounds, venture capital, or institutional investors are disclosed.

Name

Story Built Homes

Legal name

Story Built Homes

Website

https://storybuilthomes.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Story Built Homes is a women-led, privately held custom home builder and remodeling company headquartered in Conroe, Texas, serving the Greater Houston region through planned communities, a Build On Your Lot program, and remodeling services for individual homebuyers.

Ownership category

akta.pro rank

Product category

Residential Homebuilding

NAICS

New Single-Family Housing Construction (except For-Sale Builders) (236115), Residential Remodelers (236118), Residential Building Construction (2361)

SIC

General Bldg Contractors - Residential Bldgs (1520)

akta.pro industry

PRIMARYIMAFABAC

Custom Home Building

Industrials, Manufacturing & Construction/Construction & Civil Engineering/Residential Building Construction

SECONDARYIMAFABAE

Residential Design-Build & Renovation-Integrated Builders

Industrials, Manufacturing & Construction/Construction & Civil Engineering/Residential Building Construction

Keywords

• Custom home building
• Residential construction
• Home remodeling services
• Build on your lot
• Luxury homebuilder

Headquarters

HQ city

Conroe

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Others

Revenue model

1. Custom Home Sales: Sale of custom-built homes in planned communities (Chapel Bend, The Harbor at Clear View Estates, French Quarter, The Cedars) and build-on-your-lot programs. Revenue is generated through one-time home sales with prices ranging from $740s to $770s+ depending on community and design.
2. Build On Your Lot Program: Custom home construction services for clients who own their own land, guiding them from vision to move-in with transparent pricing and collaborative design-build process.
3. Remodeling Services: Full home remodeling services including renovation and restoration work. Following merger with Royal Design Build Co., expanded remodeling capabilities with enhanced operational expertise and design insight.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels4 records

Core offering

Story Built Homes is a women-led custom home builder and remodeling company headquartered in Conroe, Texas. It designs and builds custom homes in signature residential communities (Chapel Bend, The Harbor at Clear View Estates, French Quarter, The Cedars) and through a Build On Your Lot program for customers who own their own land. The company also provides full home remodeling and renovation services, operating a collaborative design-build process across the Greater Houston area.

Product overview

Story Built Homes is a premier custom home builder and remodeling company based in the Greater Houston area, offering custom home building through two primary channels: the 'Build On Your Lot' program for customers who own land, and pre-established residential communities. Their signature communities include Chapel Bend (expansive acreage homesites north of Old Montgomery), The Harbor at Clear View Estates (waterfront living on Lake Conroe with three-story homes), French Quarter (gated waterfront community with infinity pool and boat docks), and The Cedars (wooded community in Plantersville with family amenities). The company also provides full home remodeling services through its Remodeling Services division. Additionally, the company operates a Real Estate Agent Rewards Program offering partnership benefits to agents who refer clients. The company follows a collaborative design-build approach guided by 'The Signature Story Built Homes Experience,' working with in-house designers and project managers through a transparent journey.

Differentiator

Problem solved

Functional benefit

Products and services

• Build On Your Lot Program A custom home building program for customers who own their own land, guiding them from initial vision to move-in through a transparent, collaborative design-build process with in-house designers and project managers.
• The Harbor at Clear View Estates A waterfront residential community on Lake Conroe offering three-story homes with canal front access, private terraces, pool, outdoor gathering areas, and BBQ spaces. Located within Willis ISD, with home designs including The Bridgeport, The Buchanan, The Granbury, and The Medina, starting from the $770s.
• Chapel Bend A community north of Old Montgomery featuring expansive one and two-acre homesites, currently offering The Collins plan, a 4-bedroom, 4.5-bath custom home with an oversized 3-car garage and a 40x15 outdoor living area.
• French Quarter A gated waterfront community on Lake Conroe that blends comfort and luxury with amenities including an infinity pool and private boat docks.
• The Cedars A wooded community in Plantersville offering one-plus acre homesites and family-friendly amenities including a recreation center, pickleball courts, and a splash pad.
• Remodeling Services Full home remodeling services providing innovative residential design and construction solutions to enhance quality of life while preserving community charm and character. Capabilities were expanded through the merger with Royal Design Build Co.

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Royal Design Build Co.coreStrategic or Co-development Partner · 7 July 2025Strategic merger combining two respected custom home builders aligned in vision, values, and commitment to designing and building exceptional homes with integrity, craftsmanship, and transparency. Royal Design Build Co. founder Matthew Reibenstein named Chief Strategy Officer; Lauren Harding and Sherri Langford joined as key team members.

Scale indicators2 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• M/I Homes: Public homebuilder (NYSE: MHO) operating across multiple U.S. markets including Houston and Texas. Comparable as a Houston-area builder with design center customization, though serving a broader price range than Story Built Homes.
• Ashton Woods: Private national homebuilder with strong Texas presence, including the Houston market, offering personalization options. Comparable as a customization-focused builder in Texas but at materially larger scale.
• Toll Brothers: National luxury homebuilder (NYSE: TOL) serving move-up and luxury buyers with design center customization. Closest large public comp for the luxury custom-home experience Story Built Homes delivers, though at dramatically larger scale.
• Shea Homes: Large private homebuilder with Texas operations and a luxury custom brand (Shea Signature). Comparable in luxury customization offering, though at national scale rather than Story Built Homes' regional focus.
• David Weekley Homes: Houston-headquartered large private homebuilder with broad product and geography across Texas. Comparable as a Houston-area builder serving owner-occupants, but operates at much larger scale and broader price points than Story Built Homes' custom luxury niche.
• Highland Homes: Texas-based (Dallas/Houston) private homebuilder serving move-up and luxury with design personalization. Comparable in Houston-area premium positioning and customization, but operates at significantly larger volume than Story Built Homes.
• Coventry Homes: Texas-focused homebuilder (Houston, Dallas, San Antonio, Austin) with design personalization for move-up and luxury buyers. Comparable as a Texas builder offering customization in the Houston market.
• Perry Homes: One of the largest private homebuilders in Texas, headquartered in Houston, serving move-up and luxury segments with master-planned communities. Comparable as a Houston-area homebuilder but operates at production-volume scale rather than the design-build custom model.

Direct peers

• Darling Homes: Texas luxury homebuilder focused on design-forward custom and semi-custom homes in premier master-planned communities. Direct peer in the luxury design-build segment serving affluent Texas buyers.
• Westin Homes: Houston-area luxury custom homebuilder with similar design-build approach, serving high-end buyers in master-planned communities. Direct peer in the Greater Houston luxury segment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/mystorybuilthome

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Story Built Homes