Sweet Peet
Sweet Peet, operated by Salem Organic Soils, Inc., produces a patented composted manure-based organic mulch, a biochar soil mix, and manure removal services. Founded in 1995 in Connecticut, it serves home gardeners, landscapers, and farms across multiple U.S. states via a regional licensee distribution model.
- Company typePrivate
- Founded1995
- HeadquartersLitchfield, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Sweet Peet does
Sweet Peet, operated by Salem Organic Soils, Inc., is a privately held U.S. agricultural company that manufactures and distributes a patented, composted manure-based organic mulch sold under the Sweet Peet brand. Founded in 1995 and headquartered in Litchfield, Connecticut, with a secondary office in Staatsburg, New York for international inquiries, the company serves home gardeners, landscape contractors, commercial vegetable farms, and livestock operations across multiple U.S. states. Its offerings address soil health, weed suppression, pH buffering, moisture retention, and agricultural manure disposal for horse and cow farms.
The company's core technology centers on a patented thermal processing stage applied to composted horse and cow manure that destroys weeds and weed seeds, producing a soil amendment that converts to humus over time and balances pH in both acidic and alkaline soils. Sweet Peet is protected by two U.S. patents, one Canadian patent, and registered trademarks in both countries. In 2024, the company launched Soilution, a biochar-based organic soil mix combining twelve ingredients including mycorrhizae, worm castings, lobster and seafood compost, kelp, blood meal, and sphagnum peat, designed to enhance microbial activity and carbon sequestration. The company also provides manure removal and recycling services to livestock farms, converting agricultural waste into its composted product line.
Sweet Peet generates revenue through three streams: direct product sales of its mulch and Soilution mix through authorized dealers, licensing fees and territorial rights paid by regional licensees, and professional services for manure collection and composting. The company distributes primarily through a licensee network covering Connecticut, New York, New Jersey, Florida, Texas, Ohio, and Long Island, complemented by a dealer locator on its website and direct sales via phone. Marketing has historically relied on earned media coverage in Martha Stewart Living, The New York Times, and The Wall Street Journal. The company is co-owned by Brent Lamour and Shawn Goff, with no disclosed institutional investment or private equity backing.
Sweet Peet firmographics
Firmographics- Name
- Sweet Peet
- Legal name
- Salem Organic Products, Inc.
- Website
- https://sweetpeet.com
- Company type
- Private
- Founded year
- 1995
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Sweet Peet, operated by Salem Organic Soils, Inc., produces a patented composted manure-based organic mulch, a biochar soil mix, and manure removal services. Founded in 1995 in Connecticut, it serves home gardeners, landscapers, and farms across multiple U.S. states via a regional licensee distribution model.
- Ownership category
- akta.pro rank
Sweet Peet industry classification
Industry- Product category
- Organic Soil Amendments and Mulch
- NAICS
- Compost Manufacturing (325315)
- akta.pro primary industry
- Organic & Bio-based Fertilizers (Manure/Compost/Biochar) (IMAEAEAF)
- akta.pro secondary industry
- Digestate & Compost Product Processing, Marketing & Distribution (Soil Amendments, Mulch) (EUAIAEAE)
Keywords
Where Sweet Peet is headquartered
LocationHeadquarters
- HQ city
- Litchfield
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Sweet Peet business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D
Revenue model
- Mulch Product Sales: Direct sales of Sweet Peet organic mulch to end consumers through authorized dealers and licensees.
- Soilution Organic Soil Mix Sales: Sales of premium organic soil mix with biochar formulation.
- Manure Removal Services: Horse and cow manure removal and recycling services for farms. The company collects manure and processes it into compost products, resolving agricultural waste disposal problems for farms.
- Licensee Territory Rights: Licensing model where regional licensees pay for territorial rights to manufacture and distribute Sweet Peet products in specific geographic areas.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Sweet Peet product offering
Product offeringCore offering
Sweet Peet manufactures and sells 100% organic composted agricultural manure mulch and soil amendment products under the Sweet Peet brand, including the flagship Sweet Peet mulch and the Soilution biochar soil mix. The company also operates horse and cow manure removal and recycling services, collecting agricultural waste from farms and transforming it into premium organic compost products. Distribution is carried out through a regional licensee network and authorized garden center dealers across multiple U.S. states.
Product overview
Sweet Peet is a single-product-focused company centered on its flagship Sweet Peet organic mulch, supplemented by two complementary offerings: Soilution organic soil mix and manure removal/recycling services. Sweet Peet is the core premium organic mulch product for gardens, while Soilution is an enhanced soil mix with biochar for deeper soil enrichment. Manure removal services support the company's sustainable farming mission by collecting and recycling agricultural waste into their composted products.
Differentiator
Problem solved
Functional benefit
Brands
- Soilution: Organic soil mix with biochar, featuring 12 beneficial ingredients including Mycorrhize, Biochar Carbon, Worm Casting, Lobster and Seafood Compost, Kelp, Soil Pro-Biotics, Blood Meal, Sphagnum Peat, Cow Manure-Composted and Dolomitic Limestone. Designed to energize beneficial microorganisms and support carbon sequestration.
Products and services
- Sweet Peet Organic Mulch 100% organic premium mulch made from composted agricultural manure (horse and cow). It provides pH buffering for acid and alkaline soils, weed suppression through thermal destruction of seeds and cation exchange optimization, moisture retention during hot weather, and transforms into humus over time to enrich soil tilth. Targeted at home gardeners and landscape contractors for vegetable gardens, flower beds, fruit trees, and shrub protection.
- Soilution Organic Soil Mix Organic soil mix enriched with biochar containing 12 beneficial ingredients including Mycorrhizae, Biochar Carbon, Worm Casting, Lobster and Seafood Compost, Kelp, Soil Pro-Biotics, Blood Meal, Sphagnum Peat, Cow Manure-Composted, and Dolomitic Limestone. Designed to energize beneficial microorganisms, aid carbon sequestration, and prevent excessive nutrient leaching. Targeted at gardeners seeking enhanced soil biology and carbon-friendly soil amendments.
- Manure Removal and Recycling Services Horse and cow manure collection, hauling, and composting services for farms. The company collects agricultural waste from livestock farms and transforms it into Sweet Peet composted products, resolving manure disposal challenges created by government restrictions. Targeted at horse and cow farms that generate large volumes of manure.
Quantifiable outcome
- Weed suppression through thermal processing that destroys weed seeds
- +2 more outcomes
Companies that use Sweet Peet
Customer profileNamed customers2 records
Segments4 records
Ideal customer profiles3 records
Sweet Peet technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Sweet Peet partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core.
- Sweet Peet of ConnecticutcoreLicensee for the state of Connecticut (all of CT except Fairfield County). Contact: Lou Cavallo at 203-558-3963. Handles retail sales inquiries and manure pickup in Connecticut.
- Sweet Peet Organics, Inc.coreLicensee for Orange, Rockland, Sullivan, Ulster, and Northern New Jersey. Part of the original licensee network.
- Sweet Peet of New York, Inc.coreLicensee for Fairfield County CT, Columbia, Dutchess, Putnam, Westchester, and Bronx. Also handles manure pickup in NY and Fairfield County CT. Owned by co-owners Brent Lamour and Shawn Goff.
- Sweet Peet of FloridacoreLicensee covering the entire state of Florida (Northern and Southern territories). Contact through corporate offices at 203-558-3963.
- Sweet Peet of Long IslandcoreLicensee for Long Island territory. Contact: (516) 759-2094.
- Sweet Peet of TexascoreLicensee for Texas territory. Contact: (512) 666-7865.
- Urban Organics (Ohio)coreLicensee for Ohio territory. Contact: Mark Bishop at (440) 333-7338, 2934 Sleepy Hollow Rd, Brunswick Hills, Ohio 44212.
Scale indicators3 records
Recent moves6 records
Expansion highlights4 records
Sweet Peet competitors and assessment
Company assessmentDirect peers
- Dr. Earth: Organic soils, fertilizers, and mulches targeted at home gardeners and landscapers — competes in the same premium organic amendment channel and uses similar 'feed the soil' messaging.
- Black Kow (Black Diamond): Direct competitor producing composted cow manure products marketed as soil amendments and mulch for home gardeners — closest peer because both sell manure-derived composted soil amendments in the retail gardening channel.
- FoxFarm Soil & Fertilizer Company: Premium organic soil mixes and fertilizers sold through independent garden centers — comparable premium positioning, ingredient-led brand storytelling, and channel overlap with Sweet Peet.
- Suståne Natural Fertilizer: Manufacturer of natural and organic fertilizers and composted soil amendments derived from animal manures — direct overlap with Sweet Peet's composted-manure value proposition in professional and consumer channels.
- Espoma Company: Manufacturer of organic lawn and garden products including composted manure, mulches, and bio-active soil amendments sold through garden centers — competes head-to-head with Sweet Peet in the premium organic gardening segment.
- Malibu Compost: Premium organic compost (Biodynamic and conventional) sold in bags via garden retailers — directly comparable as a small, premium-priced compost brand competing for shelf space alongside Sweet Peet.
- Kellogg Garden Products: Family-owned manufacturer of organic soils, mulches, and soil amendments sold through independent garden centers — competes in the same channel with overlapping product categories at slightly different price tiers.
- Coast of Maine: Brands organic composts, mulches, and soil mixes made from natural ingredients like lobster compost — overlaps Sweet Peet's positioning as a premium, ingredient-led organic soil product sold via independent garden retailers.
Others
- Lebanon Seaboard Corporation: Diversified manufacturer of turf, landscape, and garden products including organic amendments — adjacent competitor serving pro and consumer channels with comparable SKUs.
Broad incumbents
- Scotts Miracle-Gro Company: Dominant mass-market lawn and garden products company whose Nature's Care and Miracle-Gro Organic lines overlap with Sweet Peet's organic amendment positioning — much larger and broader, but increasingly active in the organic segment.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Sweet Peet social profiles
Digital presenceSweet Peet financial estimates
Financial estimateRevenue estimate
Valuation estimate
Sweet Peet leadership team
Management profileNumber of profiles
Profiles3 records
Sweet Peet subsidiaries and ownership
Company hierarchySubsidiaries5 records
Sweet Peet funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Sweet Peet M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Sweet Peet
What does Sweet Peet do?
Sweet Peet manufactures and sells 100% organic composted agricultural manure mulch and soil amendment products under the Sweet Peet brand, including the flagship Sweet Peet mulch and the Soilution biochar soil mix. The company also operates horse and cow manure removal and recycling services, collecting agricultural waste from farms and transforming it into premium organic compost products. Distribution is carried out through a regional licensee network and authorized garden center dealers across multiple U.S. states.
Is Sweet Peet a public or private company?
Sweet Peet is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Sweet Peet founded?
Sweet Peet was founded in 1995. It employs 11 to 50 people.
Where is Sweet Peet based?
Sweet Peet is headquartered in Litchfield, United States, in the North America region.
How does Sweet Peet make money?
Four revenue lines are on record. Mulch Product Sales are the primary driver. The others are soilution Organic Soil Mix Sales, manure Removal Services and licensee Territory Rights.
Who are Sweet Peet's main competitors?
Direct peers on record are Dr. Earth, Black Kow (Black Diamond), FoxFarm Soil & Fertilizer Company, Suståne Natural Fertilizer, Espoma Company, Malibu Compost, Kellogg Garden Products and Coast of Maine. Lebanon Seaboard Corporation is listed as an others. Scotts Miracle-Gro Company is listed as a broad incumbent.
Does Sweet Peet have an API?
No public API is recorded for Sweet Peet.
What industry is Sweet Peet in?
Sweet Peet's product category is Organic Soil Amendments and Mulch. Its primary akta.pro industry code is IMAEAEAF, Organic & Bio-based Fertilizers (Manure/Compost/Biochar), with a secondary code of EUAIAEAE, Digestate & Compost Product Processing, Marketing & Distribution (Soil Amendments, Mulch). Its NAICS code is 325315.