Earth Day Italia

What Earth Day Italia does

Earth Day Italia (legal entity: Fondazione Earth Day Italia Onlus) is an Italian non-profit environmental organization founded in 2007 and headquartered in Rome. It is the primary Italian coordinator of Earth Day celebrations and organizes the Villaggio per la Terra, described as the largest environmental event in Italy, held at Villa Borghese in Rome. The organization's portfolio of programs includes the annual Concerto per la Terra (since 2008), the Festival dell'Educazione alla Sostenibilità (since 2017, focused on UN Agenda 2030), the Impatta Disrupt festival of 'innovability' (innovation + sustainability), and the #OnePeopleOnePlanet multimedia marathon broadcast nationally on RaiPlay and RaiNews.it.

Earth Day Italia serves Italian schools, students, families, individual donors, faith-based civil society organizations, and corporate/media partners. Its go-to-market is community-led: it mobilizes supporters through public events, school engagement programs (e.g., the #IoCiTengo Agenda 2030 contest), media broadcasts, and educational campaigns including the Vatican-backed Patto Educativo Globale. Revenue is generated through individual and corporate donations, Italy's 5x1000 tax designation mechanism, low-margin solidarity merchandise (Gruccix, X-Bag, Spillex, Collanix — handmade from recycled materials priced €15–30), and a tree-planting / forest conservation initiative (Bosco per la Terra). Administrative expenses are reportedly covered by founding members, so 100% of donations are directed to projects.

The organization operates with a small staff (1–10 employees) and relies on a broad coalition of partners — including Pope Francesco / Vatican, Italian public broadcaster Rai, and 11 Catholic and civil society organizations in the 'Chiudiamo la forbice' coalition — to amplify reach and impact. Its primary geographic footprint is Rome / Lazio, with national reach via Rai media partnership and event-based community organizing across Italy.

Name

Earth Day Italia

Legal name

Fondazione Earth Day Italia Onlus

Website

https://earthdayitalia.org

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

1–10 employees

Short description

Earth Day Italia (Fondazione Earth Day Italia Onlus) is a Rome-based Italian non-profit that organizes the country's largest environmental event, the Villaggio per la Terra, and runs education, broadcast, and conservation programs for schools, donors, and civil society partners.

Ownership category

akta.pro rank

Headquarters

HQ city

San Remo

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Donations and 5x1000: Earth Day Italia receives donations from private individuals, businesses, and entities. Supporters can also designate the organization through Italy's 5x1000 tax mechanism using fiscal code 97743290583. All administrative expenses are covered by founding members to ensure 100% of donations go to projects.
2. Solidarity Merchandise Sales: Sale of eco-friendly merchandise including handcrafted items (Gruccix hangers, Collanix necklaces, X-Bag bags, Spillex accessories) made from recycled materials. Products are sold through the organization's e-commerce platform with prices ranging from €15-30 for most items.
3. Tree Planting and Forest Conservation: The 'Bosco per la Terra' project allows supporters to contribute financially to forest conservation efforts in Tuscania (VT), supporting Amazon rainforest protection missions and woodland preservation of approximately 12 hectares.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Earth Day Italia (Fondazione Earth Day Italia Onlus) is a non-profit environmental organization that coordinates Earth Day celebrations in Italy. Its core activities include organizing large public events (Villaggio per la Terra, Concerto per la Terra, #OnePeopleOnePlanet, Impatta Disrupt, Festival dell'Educazione alla Sostenibilità), running educational programs aligned with the UN Agenda 2030, operating solidarity e-commerce merchandise lines made from recycled materials, and managing forest conservation/ tree planting projects.

Product overview

Earth Day Italia is a non-profit environmental organization that operates primarily as an event management and awareness-raising entity rather than a technology product company. Its core offerings consist of major environmental events: the Villaggio per la Terra (4-day Earth Day celebration in Rome), the Concerto per la Terra (annual music concert featuring national and international artists), and #OnePeopleOnePlanet (multimedia marathon streaming on RaiPlay). The organization also manages the Impatta Disrupt Festival (Italy's first 'Innovability' festival), the Festival dell'Educazione alla Sostenibilità (sustainability education festival), and campaigns including Patto Educativo Globale, beat4earth, Io Ci Tengo, and Chiudiamo la Forbice. Supporting activities include the Acquista Solidale e-commerce line featuring handcrafted merchandise (Gruccix, XBag, Spillex, Collanix), a tree-planting initiative (Bosco per la Terra), and donation collection through 5×1000 tax designation. The organization does not offer a technology product platform but rather coordinates physical events and campaigns for environmental advocacy.

Differentiator

Problem solved

Functional benefit

Brands

• Villaggio per la Terra: The main event celebrating World Earth Day in Italy, held at Villa Borghese in Rome
• Festival dell'Educazione alla Sostenibilità
• Concerto per la Terra
• Impatta Disrupt
• #OnePeopleOnePlanet
• Gruccix
• XBag
• Spillex
• Collanix

Products and services

• Villaggio per la Terra The main 4-day outdoor event celebrating Earth Day, held annually in Rome at Villa Borghese. Features sports, culture, entertainment, science, and nature activities with a creative village for children and school participation programs. Free to attend, with revenue generated through donations and merchandise.
• Concerto per la Terra Annual music concert event featuring national and international artists to raise environmental awareness. Performances take place at iconic Italian venues including the Nuvola di Fuksas Auditorium, Colosseo, and Villa Borghese in Rome.
• #OnePeopleOnePlanet Multimedia marathon event streaming live on RaiPlay and RaiNews.it, featuring stories of environmental commitment across science, economy, innovation, sports, entertainment, and art.
• Impatta Disrupt Festival Italy's first festival of 'Innovability' (innovation + sustainability), organized by the Impatta Think Tank. Features political, economic, and financial decision-makers discussing innovation for sustainable development aligned with the UN Agenda 2030.
• Festival dell'Educazione alla Sostenibilità Annual education festival running since 2017 that promotes the UN Agenda 2030 by engaging schools, businesses, institutions, universities, researchers, and media in a collaborative laboratory for sustainable future ideas.
• Bosco per la Terra (Pianta Alberi) Tree planting and forest conservation project. Includes conservation of a 12-hectare wooded area in Tuscania (VT) and supporting Amazon forest protection missions to preserve ecosystems and indigenous populations.
• Gruccix (Solidarity Hangers) Handcrafted coat hangers made from recycled materials by volunteers. Each piece is unique with creative designs. Part of the Acquista Solidale (solidarity purchasing) product line supporting Earth Day Italia's projects.
• XBag Handmade bags crafted from recycled fabrics and materials, part of the Acquista Solidale product line. Includes shopping bags, velvet evening pouches, beach bags, and makeup bags.
• Spillex Creative accessories created from fabric scraps, threads, buttons, and trimmings. Unique decorative pieces for outfits, part of the Acquista Solidale product line.
• Collanix (Solidarity Necklaces) Unique handmade necklaces crafted from recycled materials including wool, cotton, rope, and silk. Each piece is one-of-a-kind and customizable. Part of the Acquista Solidale product line.

Named customers1 record

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core and supporting.

• Pope Francesco / VaticancoreStrategic or Co-development Partner · 1 January 2020Earth Day Italia participates in the Global Education Pact (Patto Educativo Globale) launched by Pope Francesco to promote integral ecology and education for new generations. The collaboration involves joint initiatives for environmental and educational causes.
• Rai (Italian Public Broadcasting)coreGTM or Marketing Partner · 1 January 2020The #OnePeopleOnePlanet maratona is broadcast live on RaiPlay and RaiNews.it, providing major media exposure for Earth Day Italia's flagship multimedia event. This partnership enables reach to millions of viewers across Italy.
• Azione Cattolica, Caritas Italiana, CTS, Fondazione campagna Amica, Comunità Papa Giovanni XXIII, Focsiv, Missio, Movimento Cristiano dei lavoratori, Pax Christi ItaliacoreStrategic or Co-development PartnerThe 'Chiudiamo la forbice' campaign is a coalition of 11 major Italian organizations working together on themes of inequality, food rights, migrations, conflicts, environment, and finance. Earth Day Italia is one of the promoters alongside these Catholic and civil society organizations.
• Impatta Think TankcoreStrategic or Co-development PartnerImpatta is a think tank created and managed by Earth Day Italia, which developed the Impatta Disrupt festival - the first Italian festival of innovability. This is an internal strategic initiative rather than an external partnership.
• Amazon Rainforest Missions / Indigenous CommunitiessupportingOthersEarth Day Italia supports missions in the Amazon dedicated to protecting forests and indigenous populations, contributing to global forest conservation efforts.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Legambiente: Italy's largest environmental association with a national volunteer network and recurring campaigns (e.g., 'Puliamo il Mondo'). Competes with Earth Day Italia for Italian environmental donors, media coverage, school engagement, and corporate ESG partnerships.
• WWF Italia: Major Italian environmental NGO operating national campaigns, school programs, and corporate partnerships. Comparable as a donor-funded advocacy organization targeting the same Italian public on environmental issues with much greater resources.
• Italia Nostra: Long-established Italian environmental and cultural heritage association with school programs and event-based advocacy. Comparable as a member-supported Italian environmental NGO operating in the same donor and school-engagement space.
• Kyoto Club: Italian nonprofit focused on climate change, energy transition, and Agenda 2030 implementation with corporate and institutional members. Comparable target audience and policy-advocacy function to Earth Day Italia's Impatta Disrupt / Innovability programming.
• Fondazione per lo Sviluppo Sostenibile: Italian foundation promoting sustainable development and circular economy, with corporate and policy engagement. Comparable on Agenda 2030 / sustainability advocacy focus and Italian institutional positioning.
• EARTHDAY.ORG (formerly Earth Day Network): Global coordinator of Earth Day activities; Earth Day Italia operates as part of this global network and shares the same mission, brand identity, and event cadence (April 22 Earth Day). Directly comparable as the parent/mother organization in the same cause vertical.
• Greenpeace Italy: Italian branch of a global environmental advocacy organization with mass fundraising, volunteer mobilization, and high-profile campaigns. Comparable on mission and supporter base (Italian environmentally-engaged general public), but operates a confrontational advocacy model versus Earth Day Italia's event/celebration model.

Broad incumbents

• FAI - Fondo Ambiente Italiano: Italy's largest environmental/heritage trust, operating cultural sites and educational programs with national brand recognition. Comparable as a mass-membership Italian NGO with cultural events and education programming, though focused on heritage rather than climate advocacy.

Emerging players

• Rete Clima: Italian nonprofit aggregating citizen climate action and corporate carbon offsetting projects. Comparable as a smaller Italian environmental nonprofit using community mobilization and donations, intersecting with Earth Day Italia's Bosco per la Terra tree-planting initiative.
• Fridays for Future Italy: Youth-led climate movement with strong Italian school and student presence, competing for the same youth/school engagement audience that Earth Day Italia targets through #IoCiTengo and Festival dell'Educazione alla Sostenibilità.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about Earth Day Italia