HanoTours

What HanoTours does

Hanotours (legal name: Công ty Cổ phần Du lịch Thương mại và Đầu tư Hà Nội) is a Vietnamese full-service travel agency established on January 17, 2013, headquartered in Hanoi with 251-500 employees. The company operates across six domestic offices in Vietnam (Hanoi HQ, Quang Ninh, Hoan Kiem, Hai Phong, Thanh Hoa, Thai Nguyen) and three international branches in Taiwan, South Korea, and Thailand. It was ranked among the Top 10 international travel companies in Vietnam by the Ministry of Culture, Sports and Tourism in 2019, ranked Top 5 for sending tourists to Taiwan, and holds Top 4 priority visa consideration status with the Korean Embassy. Hanotours serves individual leisure travelers, families, corporate clients, and Vietnamese outbound international tourists.

The company offers a broad product portfolio built on a travel booking platform with integrated tour management, visa processing, and content management. Core offerings include domestic Vietnamese tours (Northern, Central, Southern regions), international tours (Asia, Europe, Americas, Africa, Oceania), end-to-end visa services for multiple countries with a claimed 99.99% approval rate for European visas, MICE and corporate event organization, and specialty tour categories including private premium tours, golf tours, cruise tours, study tours, and medical tourism. Pricing spans from budget domestic tours at approximately 950,000 VND to ultra-luxury Antarctica expeditions at 499,000,000 VND per person. The company distributes services through direct-to-consumer channels (website, hotline, walk-in offices), social media (Facebook, YouTube, Zalo, TikTok), and a nationwide agent/collaborator network.

Hanotours monetizes primarily through one-time tour package sales and professional services fees for visa processing and MICE events. Revenue recognition is per-trip, with 50% deposits required at booking and full payment due 7-10 days before departure. The company maintains a multi-channel marketing approach combining content marketing, social media, SEO, and PR coverage in major Vietnamese outlets. Its broader HANO ecosystem includes HanoAI (chatbot support), HANO Global (education), Hano Academy (visa training), HanoTravel (platform), HanotourTV (YouTube media), and HanoMICE (event specialization). CEO Hồ Xuân Phúc serves as the legal representative. No external private equity, venture capital, or funding rounds are disclosed.

Name

HanoTours

Legal name

CÔNG TY CỔ PHẦN DU LỊCH THƯƠNG MẠI VÀ ĐẦU TƯ HÀ NỘI

Website

https://hanotour.com.vn

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

251–500 employees

Short description

Hanotours is a Vietnamese full-service travel agency offering domestic and international tour packages, visa processing, MICE events, and specialty tours. It serves individual travelers, corporate clients, and outbound Vietnamese tourists via 6 domestic offices and 3 international branches.

Ownership category

akta.pro rank

Product category

Travel Agency Services / Tour Operator

NAICS

Tour Operators (561520), Tour Operators (56152), Scenic and Sightseeing Transportation, Water (487210)

akta.pro primary industry

Cruise + Guided Land Tour Packages (THAEAHAJ)

akta.pro secondary industry

Luxury Expedition Cruise Specialists (Sales & Distribution) (THAEABAJ)

Keywords

• Outbound tour packages
• Visa processing services
• MICE event organization
• Luxury cruise tours
• Corporate study tours

Headquarters

HQ city

Hanoi

HQ country

Vietnam

HQ region

Asia

Offices9 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Technology or R&D, Infrastructure

Revenue model

1. Tour packages (domestic and international): The company sells packaged group tours covering transportation, accommodation, guiding, and selected meals. Tours range from budget domestic (1.89M VND) to ultra-luxury private/premium itineraries (499M VND). Revenue is one-time per trip, with group and individual travelers.
2. Visa services: End-to-end visa application support for multiple countries (USA, Europe, Japan, Korea, Taiwan, China, Canada, etc.) including document preparation, appointment scheduling, and submission handling. Offered as standalone service or bundled with tour packages.
3. MICE and corporate events: Corporate meeting, conference, exhibition, and teambuilding event organization services for business clients, including venue sourcing, logistics, and program design.
4. Specialty tours (cruise, golf, study, medical): Premium niche tour categories including luxury cruise itineraries, international golf tours, educational study tours, and medical tourism packages — often sold at higher price points with premium service inclusions.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Hanotours is a Vietnamese tour operator that sells packaged domestic and international group tours, end-to-end visa application services for more than 30 countries, and MICE/corporate event organization. Its catalog spans budget domestic trips to ultra-luxury private itineraries and Antarctic expeditions, supported by 9 Vietnam offices and branches in Taiwan, South Korea, and Thailand.

Product overview

HanoTours is a comprehensive travel and tourism company offering a multi-product portfolio centered on tour packages and travel services. The core offerings include domestic and international travel tours, visa processing services, and MICE (Meetings, Incentives, Conferences, Exhibitions) services. The company operates several specialized product lines including: Hanotours Premium for private/bespoke tours, Golf Tours for international golf travel, Cruise Tours featuring luxury 5-star cruise experiences, Study Tours for educational travel, and flexible weekly-joining European tours. Additional offerings include medical tourism, team building services, and last-minute deal packages. The platform functions primarily as a travel agency aggregator and booking platform rather than a software product.

Differentiator

Problem solved

Functional benefit

Brands

• Private Tour - Hanotours Premium: Premium private tour service offering personalized travel experiences with custom itineraries
• HanoAI
• HANO Global
• HanoTravel
• Hano Academy - Visa Services
• HanoMICE
• HanotourTV

Products and services

• Domestic Tours (Tour Du Lịch Trong Nước) Packaged group tours across Vietnam covering Northern (Sapa, Ha Long, Hanoi, Dien Bien, Tay Bac), Central (Hue, Da Nang, Hoi An, Quy Nhon, Tay Nguyen), and Southern (Phu Quoc, Nha Trang, Ho Chi Minh City, Con Dao, Dalat, Mekong Delta) regions, including fixed-departure and group itineraries.
• International Tours (Tour Du Lịch Quốc Tế) Outbound packaged group tours to destinations across Asia (Japan, Korea, China, Taiwan, Thailand, Singapore, Malaysia, Dubai, India, Indonesia), Europe (France, Germany, Switzerland, Italy, UK, Russia, Nordics, Turkey, Greece), Americas (USA, Canada, Central and South America), Africa (Egypt, Kenya, South Africa), and Oceania (Australia, New Zealand).
• Visa Processing Service (Dịch Vụ Visa) End-to-end visa application support covering Europe (Germany, France, Italy, UK, Switzerland, Schengen states), Americas (USA, Canada), Asia (Japan, Korea, China, Taiwan, Singapore, Thailand, India, Mongolia), Africa (South Africa), and Oceania (Australia), including document preparation, embassy appointment scheduling, and submission handling, available standalone or bundled with tours.
• MICE and Event Organization Meetings, incentives, conferences, exhibitions, teambuilding, gala dinners, festivals, and event media services for corporate clients including venue sourcing, logistics, program design, and on-site execution.
• Hanotours Premium Private Tour Bespoke private travel service offering fully personalized itineraries, custom-designed tours, and exclusive arrangements for individuals, families, and small groups.
• Golf Tours (Du Lịch Golf) International golf travel packages combining play at world-class courses with luxury accommodations and 5-star service in destinations including Thailand, Japan, Korea, China, Europe, and Turkey.
• Cruise Tours (Tour Du Thuyền) 5-star luxury cruise packages across the Mediterranean, Caribbean, and other international waters, featuring partnerships with major cruise lines such as MSC and Costa.
• Study Tours Educational travel programs that combine tourism with structured learning experiences, including corporate study tours (e.g., for Vinpearl employees), academic visits, and professional training excursions.
• Flexible Weekly-Joining Europe Tours (Tour Linh Hoạt Ghép Hàng Tuần) Scheduled weekly departures of group tours across multiple European routes (e.g., Silver Route Czech-Germany-Poland, Scandinavia, Hungary-Croatia-Bosnia) that allow individual travelers to join pre-set itineraries on flexible dates.
• Medical Tourism (Du Lịch Y Tế) Travel packages that combine international travel with healthcare and wellness experiences for Vietnamese customers seeking treatment abroad.
• Combo Travel Packages (Combo) Pre-packaged travel deals bundling accommodation, tours, and ancillary services at discounted rates.
• Last-Minute Deals (Deal Giờ Chót) Discounted tour packages and last-minute travel deals available at reduced prices close to departure.

Quantifiable outcome

• Visa approval rate of 99.99% claimed for European visa applications
• +2 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core and minor.

• Vinpearl (Công ty Cổ phần Vinpearl)coreStrategic or Co-development Partner · 22 May 2025Hanotours organized a study tour to Turkey for Vinpearl employees from May 22-30, 2025. The program combined cultural exploration with professional learning in tourism and hospitality operations, helping Vinpearl staff gain practical experience in travel and resort service management. This represents a strategic corporate partnership for specialized group travel.
• AZHousing (Công ty Cổ phần AZHousing - đối tác chiến lược phân phối Vinhomes)coreStrategic or Co-development Partner · 25 September 2023On September 25, 2023, AZHousing (Vinhomes distribution strategic partner) and Hanotours signed a cooperation agreement to develop tourism for Vinhomes' residential resort products at The 5 Way - Life Concepts project in Grand World Phú Quốc. Hanotours, as a Top 10 international travel company, provides tourism programming and experiences for Vinhomes' property customers.
• Công đoàn Thông tin và Truyền thông (ICT) Việt NamminorGTM or Marketing Partner · 29 March 2019On March 29, 2019, the ICT Union of Vietnam signed a cooperation agreement with Hanotours providing preferential travel packages for ICT Union members. Hanotours offers discounted tour services to union members as a member benefit program.
• HANO Ecosystem (HANO Global, Hano Academy, HanoTravel, HanotourTV, HanoMICE)coreStrategic or Co-development PartnerHanotours operates within a broader ecosystem including HANO Global (education), Hano Academy (visa training), HanoTravel (travel platform), HanotourTV (YouTube channel), and HanoMICE (MICE specialization). These sister entities provide complementary services supporting the main travel business across education, media, and event verticals.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Hanoitourist: Hanoi-based state-owned tour operator offering domestic, international, and MICE services. Geographic and product overlap with HanoTours makes it a directly comparable Hanoi-anchored tour operator.
• TST Tourist: Vietnamese tour operator providing domestic and outbound package tours, MICE, and travel services. Comparable mid-tier competitor in packaged tours and outbound Vietnam travel.
• Luxury Travel Vietnam: Vietnam-based DMC and luxury tour operator specializing in high-end bespoke itineraries across Vietnam and Southeast Asia. Comparable to HanoTours' Premium private-tour and luxury cruise specialty.
• Saigontourist: State-owned HCMC-based travel and hospitality group offering outbound tours, inbound tourism, hotels, and MICE. Comparable in tour product range and corporate clientele, with deeper hospitality assets.
• Vietnam Travel DMC: Vietnam-based inbound and outbound tour operator with strong corporate and MICE capabilities. Closely comparable product mix and Vietnamese customer base.
• Ben Thanh Tourist: HCMC-based tour operator with domestic, outbound, and inbound tour packages plus MICE. Direct competitor in packaged-tour distribution to Vietnamese leisure and corporate customers.
• Vietravel: Vietnam's largest publicly listed tour operator offering domestic, outbound, and inbound tours plus MICE. Directly comparable to HanoTours in core product, customer base, and destination scope, but at substantially larger scale.
• Fiditour: HCMC-based tour operator offering domestic and international packaged tours, MICE, and visa services. Comparable mid-to-large size, similar product mix, and similar outbound market focus from Vietnam.

Broad incumbents

• Traveloka: Regional Southeast Asian OTA and travel super-app offering flights, hotels, tours, and activities. Comparable as a distribution channel for Vietnamese travelers but at vastly larger scale and via a digital-first model.
• Klook: Asia-Pacific OTA platform for activities, tours, and attractions. Comparable to HanoTours' tour and activities offering but with a global digital scale and supplier-aggregation model.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCWuQeGRdWPEplkgBA6IfhzQ
• Facebookfacebook.com/hanotours
• TikToktiktok.com/@hanotourstv
• Xx.com/hanotourscomvn

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about HanoTours