benthanh tourist
BenThanh Tourist is a Vietnamese online travel agency founded in 1989 in Ho Chi Minh City, selling packaged domestic, international, MICE, and pilgrimage tours to individual and corporate travelers across Vietnam through its website and four branch offices.
- Company typePrivate
- Founded1989
- HeadquartersHo Chi Minh City, Vietnam
- Headcount—
- GTM typeB2C
- OfferingServices
What benthanh tourist does
BenThanh Tourist (legal name: Công Ty Cổ Phần Dịch Vụ Du Lịch Bến Thành) is a Vietnamese online travel agency founded in 1989 and headquartered at 70 Lý Tự Trọng, Bến Thành Ward, District 1, Ho Chi Minh City. The company operates benthanhtourist.com as its primary direct-to-consumer booking platform, supplemented by four physical branch offices in Ho Chi Minh City, Hanoi, Da Nang, and Can Tho, and dedicated phone hotlines segmented by product line (individual customers, domestic groups, international groups, airline tickets).
The company's core products are packaged tours across two principal lines: domestic tours covering all regions of Vietnam (Northern, Central, Southern, Central Highlands) and international tours spanning 30+ countries across Asia, Europe, Oceania, the Americas, and Africa. Specialty product lines include MICE (Meetings, Incentives, Conferences, Exhibitions) tours, Free & Easy flexible packages, Green Tourism (eco-friendly travel), Premium luxury tours, Summer seasonal packages, and Holiday packages timed to Vietnamese national holidays. Distinctive differentiated offerings include a Singapore-Malaysia Genting Dream Cruise tour, Catholic pilgrimage tours with Vatican Papal audience access, and multi-country Southern Europe itineraries. Ancillary services include flight ticketing and hotel booking via partner site viendonghotel.com.vn, plus inbound tourism via triptovietnam.com.vn.
Revenue is generated primarily through per-transaction tour package sales, with domestic tours priced 1.4M–14M VND, Asia tours 19M–54M VND, and European tours 88M–150M VND. Customers typically pay a 50% deposit at registration with the balance due 7–15 days before departure, via cash or bank transfer. The company is a private joint stock company (no listed ticker), holds ISO 9001:2015 certification (March 2019) and International Travel Business License 79-089/2020/TCDL-GP LHQT, is a PATA member, and is recognized as a top 10 travel company in Vietnam with 20 Vietnam Tourism Awards to date. Core-tier partnerships with Qatar Airways, Turkish Airlines, and Genting Dream Cruise support international and cruise product delivery.
benthanh tourist firmographics
Firmographics- Name
- benthanh tourist
- Legal name
- Công Ty Cổ Phần Dịch Vụ Du Lịch Bến Thành
- Website
- https://benthanhtourist.com
- Company type
- Private
- Founded year
- 1989
- Operating status
- Operating
- Short description
- BenThanh Tourist is a Vietnamese online travel agency founded in 1989 in Ho Chi Minh City, selling packaged domestic, international, MICE, and pilgrimage tours to individual and corporate travelers across Vietnam through its website and four branch offices.
- Ownership category
- akta.pro rank
benthanh tourist industry classification
Industry- Product category
- Tour Operator Services
- NAICS
- Tour Operators (56152)
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Escorted Coach & Bus Package Tour Operators (THAKADAA)
Keywords
Where benthanh tourist is headquartered
LocationHeadquarters
- HQ city
- Ho Chi Minh City
- HQ country
- Vietnam
- HQ region
- Asia
Offices4 records
Markets served
benthanh tourist business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Tour Package Sales: BenThanh Tourist generates revenue through the sale of packaged tour services, including domestic tours (within Vietnam), international tours (to Asia, Europe, Americas, Africa, Australia), and specialty tours such as MICE tours, pilgrimage tours, and Free & Easy tours. Revenue is generated on a per-transaction basis with prices ranging from approximately 1.4 million VND to 150 million VND depending on destination, duration, and service level.
- Flight Ticketing: The company also offers flight ticket booking services through dedicated hotline numbers, providing an additional revenue stream from air travel arrangements.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Tour packages with all-inclusive pricing including flights, accommodation, meals, transportation, entrance fees, and travel insurance |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels7 records
benthanh tourist product offering
Product offeringCore offering
BenThanh Tourist is a Vietnamese online travel agency that designs and sells all-inclusive packaged tour services to domestic and international destinations. Core products cover domestic Vietnam tours, international tours across Asia/Europe/Americas/Africa/Australia, MICE corporate tours, Free & Easy flexible packages, premium and green tourism options, plus ancillary hotel and flight booking services.
Product overview
BenThanh Tourist operates as an online travel agency platform offering a comprehensive portfolio of tour products. The core offering includes domestic tours within Vietnam (covering Northern, Central, Southern regions and Central Highlands) and international tours to destinations across Asia, Europe, Americas, Africa, and Australia. Additional product lines include MICE (Meetings, Incentives, Conventions, Exhibitions) tours, Free & Easy flexible packages, Green Tourism eco-friendly packages, Premium luxury tours, and Summer seasonal packages. The company also provides hotel booking through partner viendonghotel.com.vn, flight ticket booking, and inbound tour services for international visitors. Notable specialized products include the Singapore-Malaysia Genting Dream cruise package, Europe pilgrimage tours with Vatican Papal audience, Japan winter tours featuring snow monkey experiences, and multi-country Southern Europe packages. The platform enables online booking with payment via cash or bank transfer, requiring 50% deposit at registration and balance payment before departure.
Differentiator
Problem solved
Functional benefit
Products and services
- Domestic Tours (Du Lịch Trong Nước)
Companies that use benthanh tourist
Customer profileSegments3 records
Ideal customer profiles3 records
benthanh tourist technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
benthanh tourist partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered minor and core.
- Green SMminorBenThanh Tourist partnered with Green SM to launch green tourism initiatives, promoting eco-friendly travel options and sustainable tourism practices to customers.
- Trip to Vietnam (triptovietnam.com.vn)minorInbound tourism partnership for handling international visitors to Vietnam, complementing BenThanh Tourist's outbound focus.
- Vien Dong Hotel (viendonghotel.com.vn)minorHotel booking partnership providing accommodation options for tour packages and standalone hotel booking services.
- SCTVminorMedia partnership for marketing and promotional activities, leveraging television media reach for brand awareness.
- Genting Dream CruisecoreBenThanh Tourist offers cruise tour packages featuring the Genting Dream cruise ship, including 3-night cruises with stops in Singapore, Penang, and Malacca. The partnership provides premium cruise experiences as part of their tour portfolio.
- Qatar AirwayscoreInternational airline partner for flights on European tour routes, providing air transportation services for tour packages.
- Turkish AirlinescoreInternational airline partner for tours to Southern Europe and Mediterranean destinations.
Scale indicators3 records
Recent moves5 records
Expansion highlights5 records
benthanh tourist competitors and assessment
Company assessmentBroad incumbents
- Agoda: Asia-focused OTA under Booking Holdings offering hotels, flights, and tour activities — competes for Vietnamese traveler spend through pricing and inventory breadth, particularly on accommodation-led packages.
- Traveloka: Leading Southeast Asia OTA offering flights, hotels, tours, and activities — competes with BenThanh Tourist for Vietnamese outbound travelers through self-service booking and packaged experiences, though broader in scope.
- Trip.com: Global OTA owned by Trip.com Group offering flights, hotels, and tours across Asia and beyond — competes for Vietnamese outbound travelers through scale, pricing, and bundled travel products.
- TUI Group: Global integrated tour operator and cruise provider — comparable in tour operator business model, multi-country packaged tour design, and reliance on airline/hotel supplier partnerships, though operating primarily in Europe.
Direct peers
- Saigontourist: Established Ho Chi Minh City-based tour operator and hospitality group offering domestic tours, international tours, hotels, and MICE services — a long-standing competitor to BenThanh Tourist in Vietnam's outbound and inbound markets.
- Vntrip: Vietnamese online travel platform offering hotel and flight booking alongside tour packages — a domestic competitor targeting the same Vietnamese consumer with online-first distribution.
- Vietravel: Vietnam's largest outbound tour operator and a direct competitor offering domestic and international packaged tours, MICE services, and online booking — overlaps substantially with BenThanh Tourist on product, geography, and customer base.
Emerging players
- TourRadar: Online marketplace aggregating multi-day guided tours from operators worldwide — adjacent competition for BenThanh Tourist's international tour segment as Vietnamese travelers gain comfort booking directly via global platforms.
- Klook: Asia-Pacific tours and activities platform competing for the same Vietnamese leisure traveler via attraction tickets, day tours, and local experiences — overlaps with BenThanh Tourist's Free & Easy and sightseeing offerings.
Regional players
- Flamingo Group: Vietnamese tourism and hospitality group operating resorts, tours, and travel services — a domestic competitor in the Vietnamese packaged-tour and leisure travel market.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
benthanh tourist social profiles
Digital presencebenthanh tourist compliance and trust
Trust signalCompliance4 records
benthanh tourist financial estimates
Financial estimateRevenue estimate
Valuation estimate
benthanh tourist leadership team
Management profileNumber of profiles
benthanh tourist funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
benthanh tourist M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about benthanh tourist
What does benthanh tourist do?
BenThanh Tourist is a Vietnamese online travel agency that designs and sells all-inclusive packaged tour services to domestic and international destinations. Core products cover domestic Vietnam tours, international tours across Asia/Europe/Americas/Africa/Australia, MICE corporate tours, Free & Easy flexible packages, premium and green tourism options, plus ancillary hotel and flight booking services.
Is benthanh tourist a public or private company?
benthanh tourist is a private company. It is classified as unknown and is currently operating.
When was benthanh tourist founded?
benthanh tourist was founded in 1989.
Where is benthanh tourist based?
benthanh tourist is headquartered in Ho Chi Minh City, Vietnam, in the Asia region.
How does benthanh tourist make money?
Two revenue lines are on record. Tour Package Sales are the primary driver. The others are flight Ticketing.
Who are benthanh tourist's main competitors?
Broad incumbents on record are Agoda, Traveloka, Trip.com and TUI Group. Direct peers are Saigontourist, Vntrip and Vietravel. Emerging players are TourRadar and Klook. Flamingo Group is listed as a regional player.
Does benthanh tourist have an API?
No public API is recorded for benthanh tourist.
What industry is benthanh tourist in?
benthanh tourist's product category is Tour Operator Services. Its primary akta.pro industry code is THAKADAA, Escorted Coach & Bus Package Tour Operators. Its NAICS code is 56152 and its SIC code is 7900.