Ase Systems
ASE Systems is a Cypress, Texas-based material handling equipment integrator founded in 1993 that designs, sells, and installs ergonomic lift-assist devices, air casters, vacuum lifters, industrial manipulators, overhead cranes, and power pushers for North American manufacturing, aerospace, and distribution customers.
- Company typePrivate
- Founded1993
- HeadquartersAustin, United States
- Headcount1–10
- GTM typeB2B
- OfferingHardware or Manufacturing
What Ase Systems does
ASE Systems is a Cypress, Texas-based material handling equipment and systems integration company, founded in 1993, that designs, sells, and integrates ergonomic lift-assist devices and load-moving solutions for North American industrial buyers. Its product portfolio spans air caster systems (load module rigging systems, air pallets, air planks, gap-crossing casters, air jacks), vacuum lifters (tube, battery-powered, compressed-air, electric, self-powered mechanical, vacuum hoist systems), industrial manipulators (Acer, Mirus, Ferax, Gorbel/G-Force, Easy Arm, linear), overhead cranes (enclosed track workstation bridge cranes, jib, gantry, I-beam, ceiling-mounted), roll handling equipment (PRT, ERT, ERH, HD, SDH series), power pushers and electric tugs (PowerPusher line), and emerging categories including exoskeletons and heavy-duty transporters. Core technology centers on compressed-air film floating (1 lb of force moves 1,000 lb load), servo-controlled intelligent lifting with float mode for precision placement, and application-specific pneumatic manipulator and vacuum gripper tooling.
The company's go-to-market is consultative direct sales targeting manufacturing, aerospace and defense, supply chain and distribution, power generation, and logistics operators, supplemented by a small e-commerce storefront for standard air caster load modules. Revenue comes from one-time equipment sales (standard catalog units priced from approximately $7,479 to $54,548), custom system integration, and multi-year custom contracts, with free application analysis used as a lead-conversion mechanism. Strategic OEM-style partnerships with Gorbel, Demag, Cleveland Tram-rail, and Kundel for overhead crane integration, an exclusive distribution arrangement with PowerPusher for electric tugs, and industry association memberships (MHIA, EASE, Monorail Manufacturers Association, ISFP) underpin its ecosystem positioning. The company is privately held with 1-10 employees, no disclosed funding rounds, and no disclosed revenue.
Ase Systems firmographics
Firmographics- Name
- Ase Systems
- Legal name
- ASE Systems
- Website
- https://asesystems.com
- Company type
- Private
- Founded year
- 1993
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- ASE Systems is a Cypress, Texas-based material handling equipment integrator founded in 1993 that designs, sells, and installs ergonomic lift-assist devices, air casters, vacuum lifters, industrial manipulators, overhead cranes, and power pushers for North American manufacturing, aerospace, and distribution customers.
- Ownership category
- akta.pro rank
Ase Systems industry classification
Industry- Product category
- Material Handling Equipment
- NAICS
- Overhead Traveling Crane, Hoist, and Monorail System Manufacturing (333923), Industrial Truck, Tractor, Trailer, and Stacker Machinery Manufacturing (333924), Conveyor and Conveying Equipment Manufacturing (333922)
- SIC
- Construction, Mining & Materials Handling Machinery & Equip (3530), Industrial Trucks, Tractors, Trailors & Stackers (3537)
- akta.pro primary industry
- Loading/Unloading & Transfer Equipment (Telescopic Conveyors, Loaders, Tipplers) (IMAHABAI)
- akta.pro secondary industry
- Conveyors & Sortation Systems (Warehouse & Parcel) (IMAHABAC)
Keywords
Where Ase Systems is headquartered
LocationHeadquarters
- HQ city
- Austin
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Ase Systems business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales
Revenue model
- Equipment Sales: Direct sale of material handling equipment including air casters, vacuum lifters, industrial manipulators, overhead cranes, power pushers, roll handlers, and accessories. One-time purchase model with standard and heavy-duty product lines ranging from $7,479 to $54,548 per unit.
- Custom System Integration: Custom engineering and design of integrated material handling solutions tailored to specific customer applications and environments.
- Load Module Systems: Standard and heavy-duty air caster load module systems sold with various capacity ratings from 4,500 lbs to 360,000 lbs.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard Duty Air Caster Load Module Systems |
| Unit Pricing | Pay-as-you-go | Heavy Duty Air Caster Load Module Systems |
| Other | Multi-year contract | Custom Solutions |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Ase Systems product offering
Product offeringCore offering
ASE Systems designs, supplies, and integrates ergonomic material handling and load moving equipment for industrial customers. Its product portfolio includes air caster load-moving systems, vacuum lifters, industrial manipulators (pneumatic and intelligent/servo-controlled), overhead and workstation cranes, roll/coil/reel handlers, battery-powered power pushers/tugs, lift and tilt tables, vertical conveyors, and exoskeletons. The company also provides custom-engineered integrated handling solutions tailored to specific customer applications.
Product overview
ASE Systems is a material handling solutions company offering an integrated portfolio of ergonomic lift assist devices and load moving equipment. The product lineup includes: Air Caster Systems (Load Module Rigging Systems, Air Pallet Systems, Air Plank Systems, Air Powered Drive Units, Gap Crossing Air Casters, Air Jacks) for frictionless omnidirectional movement; Vacuum Lifters (Vacuum Tube Lifters, Battery Powered, Compressed Air, Electric, Self Powered Mechanical, Vacuum Hoist Systems) for handling various load types; Industrial Manipulators (Acer, Mirus, Ferax, Gorbel including G-Force and Easy Arm intelligent lifting devices) for precision positioning; Overhead Cranes (Enclosed Track Workstation Bridge Cranes, Jib Cranes, Gantry Cranes, I-Beam Cranes, Ceiling Mounted Cranes); Roll Handling Equipment (PRT, ERT, ERH, HD, SDH series handlers); Power Pushers (PowerPusher electric tugs including Super, Extra Duty, Dual-Motor variants, PowerTug, E-750, PT models); and auxiliary products including Pneumatic/Electric Balancers, Lift & Tilt Tables, Vertical Conveyors, and Exoskeleton Workmate. The portfolio spans from floor-based manual equipment to intelligent servo-controlled lifting devices with float mode capabilities, addressing industries including manufacturing, aerospace, automotive, warehousing, and healthcare.
Differentiator
Problem solved
Functional benefit
Products and services
- Air Caster Systems Air caster systems that float heavy machines and loads on a thin film of compressed air, enabling near-frictionless omnidirectional movement. Standard load module capacities range from 4,500 lbs to 360,000 lbs (heavy duty). Includes load module rigging systems, air pallet, air plank, air powered drive units, gap-crossing air casters, and air jacks for industrial rigging and machinery moving.
- Heavy Duty Transporters Heavy duty transport equipment including battery-powered, rail-mounted, hydraulic-lift, and air-cushion vehicles for moving multi-ton loads safely and efficiently in manufacturing and industrial environments.
- Roll Handling Equipment Complete line of roll handling equipment for lifting, moving, turning, tilting, and up-ending rolls, coils, and reels. Includes portable and floor-based handlers (PRT, ERT, ERH, HD 1500, SDH 3000 series) ranging from 200 lbs to 3,000 lbs capacity, as well as hoist-based and manipulator-style roll handlers.
- Vacuum Lifters Suction-technology lifting devices for moving heavy, flat, porous, or awkwardly shaped objects such as glass panes, metal sheets, concrete slabs, bags, boxes, pails, and drums. Includes vacuum tube lifters, battery-powered, compressed-air, electric, self-powered mechanical vacuum lifters, and vacuum hoist lifting systems up to 1,100 lb capacity.
- Industrial Manipulators Manipulator arms that allow operators to effortlessly tilt, turn, spin, pour, rotate, and precisely position heavy, bulky, or unbalanced loads. Lineup includes Acer (wire rope, up to 330 lbs), Mirus (rigid arm, power drive), Ferax Mini (short stroke), Gorbel manipulators, G-Force hoist-based manipulators (165-1,320 lbs, up to 200 ft/min, float mode), Easy Arm intelligent lifting device, and linear manipulators.
- Overhead Cranes Workstation bridge cranes and jib cranes for precise load handling over large areas, available in freestanding and ceiling-mounted configurations. Includes enclosed track workstation bridge cranes (up to 4,000 lbs), enclosed track jib cranes, gantry cranes (up to 3 tons, 25 ft span), I-beam jib cranes (up to 5 tons, 360° rotation), and ceiling-mounted bridge cranes (up to 4,000 lbs, 34 ft span).
- Power Pushers Battery-powered, walk-behind electric tug devices for moving heavy loads as a safe alternative to forklifts, tractors, and manual labor. Capacities up to 25,000 lbs. Includes Super PowerPusher, Extra Duty PowerPusher, PowerTug, E-750 Trailer Mover, HD Trailer Mover, Dual-Motor Super PowerPusher, PT 1.2T, ET-105 Lift Table, ET-100 Transporter Cart, MFC-100, and Hazardous Duty PowerPusher.
- Lift and Tilt Tables Powered lift and tilt tables that allow a single operator to handle large, awkward loads, eliminating back and hand injuries by performing the lifting and maneuvering.
- Vertical Conveyors Mechanical vertical lifts for transporting material and products of varied shapes, sizes, and weights between two or more levels in industrial facilities.
- Exoskeleton Workmate Wearable exoskeleton that relieves strain on shoulders and stress on the lower back during repetitive lifting actions, reducing worker fatigue and injury across industries.
- Tools and Load Balancers Pneumatic and electric load balancers that convert small operator force into up/down movement across the full lifting range. Includes force-sensing air balancers with hoist, float, and pouring/dump modes, and intelligent electric balancers.
- Custom Material Handling System Integration Custom-engineered design, application analysis, and integration of material handling solutions combining air casters, vacuum lifters, manipulators, cranes, and power pushers for specific customer environments and applications. Includes free application analysis and custom handling solution quotes.
Quantifiable outcome
- Workstation cranes allow over 99% of male workers to safely handle 4,000 lb loads vs under 10% with I-beam cranes
- +5 more outcomes
Companies that use Ase Systems
Customer profileNamed customers15 records
Segments5 records
Ideal customer profiles1 record
Ase Systems technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Ase Systems partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core and minor.
- GorbelcoreStrategic partnership for overhead crane systems. Gorbel provides enclosed track workstation bridge cranes, jib cranes, and workstation crane systems that serve as overhead support for ASE's material handling solutions.
- Cleveland Tram-railcorePartnership for overhead crane and rail systems. Cleveland Tram-rail provides industrial crane solutions that integrate with ASE's lift assist devices and material handling equipment.
- KundelcorePartnership for overhead material handling systems. Kundel provides ergonomic overhead crane systems as part of ASE's integrated handling solutions.
- DemagcorePartnership for overhead crane and hoisting technology. Demag provides industrial crane and hoist solutions that integrate with ASE's ergonomic material handling portfolio.
- PowerPushercoreExclusive distribution partnership for PowerPusher electric tug products. ASE collaborates with PowerPusher to offer electric tugs and pushers for moving heavy equipment in manufacturing, warehousing, healthcare, and aviation industries.
- Material Handling Industry of AmericaminorIndustry association membership for material handling equipment manufacturers.
- Monorail Manufacturers AssociationminorIndustry association membership for overhead crane and monorail manufacturers.
- Ergonomic Assist Systems and Equipment (EASE)minorIndustry association focused on ergonomic equipment standards and best practices.
- International Society for Fall ProtectionminorIndustry association focused on workplace safety and fall protection standards.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
Ase Systems competitors and assessment
Company assessmentDirect peers
- Airfloat: Specialized air caster and air bearing load moving systems manufacturer. Closely comparable product offering to ASE's air caster line for moving heavy machinery, fixtures, and production equipment.
- Gorbel Inc. Leading manufacturer of overhead cranes, jib cranes, and ergonomic lifting devices including G-Force and Easy Arm intelligent lifters. Both a strategic partner and direct competitor to ASE in overhead crane and manipulator categories.
- Southworth Products: Manufacturer of lifting and positioning equipment including lift tables, upenders, and ergonomic material handling systems. Competes with ASE's lift tables and ergonomic handling product lines.
- Vacuworx: Manufacturer of vacuum lifting attachments for construction, pipeline, and heavy industrial material handling. Comparable product technology and customer overlap with ASE's vacuum lifter offerings.
- AeroGo: Manufacturer of air caster load moving systems for heavy industrial loads. Directly competes with ASE's air caster portfolio across the same end-user industries (aerospace, manufacturing, heavy equipment movement).
- Bishamon Industries: Manufacturer of ergonomic material handling equipment including lift tables, pallet positioners, and roll handlers. Directly comparable product range to ASE's lift tables and roll handling lines.
- Anver Corporation: Manufacturer of vacuum lifting equipment, vacuum tube lifters, and material handling systems. Direct competitor to ASE's vacuum lifter product family, serving the same industrial ergonomic handling use cases.
- Tawi: European manufacturer of vacuum lifters, jib cranes, and ergonomic lifting solutions. Direct competitor to ASE's vacuum lifter and overhead crane lines, especially in industrial ergonomic handling.
Broad incumbents
- Toyota Material Handling: Major OEM of forklifts, industrial trucks, and material handling solutions across warehousing and manufacturing. Competes broadly with ASE's PowerPusher and industrial truck lines from a position of scale.
- Konecranes: Global leader in overhead cranes, hoists, and material handling equipment, now encompassing the Demag brand. Broad incumbent that competes with ASE's overhead crane offerings as part of a much wider industrial portfolio.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Ase Systems social profiles
Digital presenceAse Systems financial estimates
Financial estimateRevenue estimate
Valuation estimate
Ase Systems leadership team
Management profileNumber of profiles
Ase Systems funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Ase Systems M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Ase Systems
What does Ase Systems do?
ASE Systems designs, supplies, and integrates ergonomic material handling and load moving equipment for industrial customers. Its product portfolio includes air caster load-moving systems, vacuum lifters, industrial manipulators (pneumatic and intelligent/servo-controlled), overhead and workstation cranes, roll/coil/reel handlers, battery-powered power pushers/tugs, lift and tilt tables, vertical conveyors, and exoskeletons. The company also provides custom-engineered integrated handling solutions tailored to specific customer applications.
Is Ase Systems a public or private company?
Ase Systems is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Ase Systems founded?
Ase Systems was founded in 1993. It employs 1 to 10 people.
Where is Ase Systems based?
Ase Systems is headquartered in Austin, United States, in the North America region.
How does Ase Systems make money?
Three revenue lines are on record. Equipment Sales are the primary driver. The others are custom System Integration and load Module Systems.
Who are Ase Systems's main competitors?
Direct peers on record are Airfloat, Gorbel Inc., Southworth Products, Vacuworx, AeroGo, Bishamon Industries, Anver Corporation and Tawi. Broad incumbents are Toyota Material Handling and Konecranes.
Does Ase Systems have an API?
No public API is recorded for Ase Systems.
What industry is Ase Systems in?
Ase Systems's product category is Material Handling Equipment. Its primary akta.pro industry code is IMAHABAI, Loading/Unloading & Transfer Equipment (Telescopic Conveyors, Loaders, Tipplers), with a secondary code of IMAHABAC, Conveyors & Sortation Systems (Warehouse & Parcel). Its NAICS code is 333923 and its SIC code is 3530.