What KnowledgeSuite does

KnowledgeSuite is the public-facing product brand of ブルーテック株式会社 (Bluetec Inc.), a Japanese SaaS vendor operating exclusively in the domestic market from Tokyo. The company was founded on October 23, 2006, and as of March 31, 2024, employed 127 staff with registered capital of ¥100 million. Its business is described internally as セールステック (Sale Tech): the design, sale, and support of integrated cloud software targeting Japanese enterprise and mid-market customers. There is a factual discrepancy in the underlying data on listing status: structured firmographics record a Tokyo Stock Exchange ticker (tyo:3999), whereas the detailed corporate data records no public ticker and no investor-relations presence. The detailed corporate primary source is preferred here.

The product portfolio is structured as an all-in-one integrated suite rather than standalone point tools. Knowledge Suite+ is the current flagship, combining business card management, CRM, and AI agents in a single platform. Knowledge Suite provides SFA, CRM, and groupware built as a pure domestic Japanese cloud application. DiSCUS is a domestic business chat product. おじどうさん (Ojidosan) is an RPA tool bundled with implementation support services marketed around failure prevention. Shelter is a no-code business application development platform. ROBOT ID consolidates multiple system login credentials into a single account. Papattoクラウド is a tag-based sales list creation service, and GRIDY Web名刺交換 is an online business card exchange add-on to the Knowledge Suite ecosystem. Across the portfolio, the platform emphasises domestic data residency and is certified under JIS Q 27001:2025 (ISO/IEC 27001:2022+Amd 1:2024) ISMS (registration JUSE-IR-154) and JIS Q 15001:2023 Privacy Mark (registration 10822852). It has also received the Good Design Award and the ASP・SaaS・Cloud Award Best Innovation Award.

Bluetec monetises primarily through recurring SaaS subscriptions across the suite, with professional services and consulting sold alongside RPA and app platform deployments. Pricing is not publicly disclosed; every product page routes prospects through an inquiry/資料請求 (contact/request materials) form, indicating a quote-based, sales-assisted motion rather than self-service. Go-to-market is direct-only in Japan, with no reseller, marketplace, or third-party distribution channels listed, supported by content marketing (SEO-aimed CRM, SFA, RPA, and business chat explainers), seminars and events, and a social presence on YouTube, Facebook, and X (Twitter). Cumulative disclosed external equity funding totals approximately $8.5 million across six rounds between 2008 and 2013 (notably a 2011 KDDI-led round of approximately $5.2 million), with no subsequent funding events on record. Customer logos, segment mix details, revenue figures, and ARR are not disclosed in the public source material.

Name

KnowledgeSuite

Legal name

ブルーテック株式会社

Website

https://ksj.co.jp

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

101–250 employees

Short description

Bluetec Inc., operating the KnowledgeSuite brand, is a Japanese domestic SaaS vendor founded in 2006 that sells an integrated suite of cloud business applications — including SFA, CRM, groupware, business chat, RPA, and a no-code app platform — to Japanese enterprise and mid-market customers via direct, quote-based sales.

Ownership category

akta.pro rank

Product category

Sales Technology (SaleTech) / B2B SaaS

NAICS

Software Publishers (51321)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

B2B SaaS & Enterprise Personalization (CRM, Sales, Support) (HDAAAGAJ)

akta.pro secondary industry

Enterprise & Private App Stores (MDM/MAM) (BPAMADAE)

Keywords

• Sales force automation
• Customer relationship management
• Robotic process automation
• Business collaboration software
• No-code application development

Headquarters

HQ city

Tokyo

HQ country

Japan

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. SaaS Subscription (Knowledge Suite, Knowledge Suite+, DiSCUS, Shelter): Bluetec generates revenue primarily through recurring SaaS subscription fees for its suite of cloud business applications. Products are offered via inquiry-based pricing with annual or monthly billing cadences. The company operates as a domestic Japanese SaaS provider in the SaleTech sector.
2. RPA Implementation & Support Services (おじどうさん): Revenue is generated from RPA tool subscriptions combined with one-stop implementation and support services accompanying customers on their automation journey.
3. Professional Services & Consulting: Implementation support and consulting services provided alongside product deployments, particularly for RPA and app development platform.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

KnowledgeSuite sells a portfolio of pure-domestic Japanese cloud SaaS business applications targeting enterprise and mid-market customers in Japan. Its flagship offerings include Knowledge Suite+ (an all-in-one sales platform combining business card management, CRM, and AI agents), Knowledge Suite (integrated SFA/CRM/groupware), DiSCUS (business chat), Ojidosan (RPA with implementation support), Shelter (no-code application development platform), ROBOT ID (centralized account management), Papatto Cloud (tag-based sales list creation), and GRIDY Web Business Card Exchange Service. All products are delivered as cloud subscriptions via a direct sales model, with quote-based pricing and annual billing.

Product overview

KnowledgeSuite (ブルーテック株式会社) offers a multi-product portfolio centered around sales technology (セールステック). The core offerings include Knowledge Suite+, an all-in-one platform combining business card management, CRM, and AI agents; Knowledge Suite, a domestically developed SFA/CRM/groupware integrated business application; DiSCUS, a business chat tool; おじどうさん (Ojidosan), an RPA solution; and Shelter, a no-code application development platform. Additional products include ROBOT ID for account management and Papattoクラウド for sales list targeting. Together, these products provide a comprehensive sales technology ecosystem covering lead management, customer relationship management, communication, process automation, and application development.

Differentiator

Problem solved

Functional benefit

Brands

• Knowledge Suite: SFA/CRM/グループウェア - 純国学クラウド型統合ビジネスアプリケーション (Pure Japanese cloud-based integrated business application).
• Knowledge Suite+
• DiSCUS
• おじどうさん (Ojidosan)
• Shelter
• Papattoクラウド
• ROBOT ID

Products and services

• Knowledge Suite+ (ナレッジスイートプラス) An all-in-one platform that strengthens sales through data power, combining business card management, CRM, and AI agents to empower sales operations for Japanese enterprise and mid-market customers.
• Knowledge Suite (ナレッジスイート) A domestically developed, pure-Japanese cloud-based integrated business application offering SFA, CRM, and groupware capabilities for comprehensive sales and business management.
• DiSCUS (ディスカス) A simple and secure domestically developed Japanese business chat tool enabling team communication and collaboration for businesses.
• Ojidosan (おじどうさん) An RPA solution offering easy, reliable, and cost-effective robotic process automation with one-stop implementation support designed to prevent project abandonment and ensure sustained process automation.
• Shelter (シェルター) A no-code business application development platform enabling users to build custom business applications visually without programming skills.
• ROBOT ID (ロボットアイディー) A business account management application that consolidates multiple system login credentials (ID and password) into a single secure access solution.
• Papatto Cloud (Papattoクラウド) A sales list creation service using tag-based instant targeting to help sales teams quickly build and segment prospect lists.
• GRIDY Web Business Card Exchange Service (GRIDY Web名刺交換サービス) An online business card exchange service enabling digital business card sharing and management within the Knowledge Suite ecosystem.

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature7 records

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Sansan: Sansan is a leading Japanese SaleTech company offering business card management, CRM, and sales intelligence tools. It is the most directly comparable peer to KnowledgeSuite given the overlap in business card management, CRM, and Japanese enterprise sales focus.
• Cybozu: Cybozu operates Kintone, a leading no-code/low-code business application platform in Japan, alongside groupware (Garoon) and other collaboration tools. Comparable to KnowledgeSuite's all-in-one suite positioning (SFA/CRM/groupware/no-code via Shelter).
• Chatwork: Chatwork is a Japanese business chat and collaboration platform directly competing with DiSCUS. Both target Japanese enterprise buyers with secure domestic cloud business messaging.
• BizteX: BizteX is a Japanese RPA vendor offering cloud-based automation tools (BizRobo!), competing directly with KnowledgeSuite's Ojidosan RPA product for Japanese enterprise automation budgets.
• SATORI: SATORI is a Japanese B2B marketing automation and sales engagement platform. It overlaps with KnowledgeSuite's CRM/SFA capabilities, particularly for B2B sales prospecting and lead nurturing workflows.
• Yay! (Linc'Well): Yay! is a Japanese business chat and email distribution service that directly competes with DiSCUS in the domestic business messaging market. Both target Japanese enterprises with secure, locally-hosted chat solutions.

Emerging players

• freee: freee is a Japanese cloud SaaS company offering accounting and HR/payroll software primarily for SMBs. Overlaps with KnowledgeSuite in the Japanese cloud business app category but with a different functional focus (back-office vs. sales/CRM).

Broad incumbents

• HubSpot: HubSpot is a global CRM and marketing automation platform with growing Japanese market presence. Its all-in-one CRM/marketing/sales/service hub overlaps with KnowledgeSuite's integrated suite positioning.
• Salesforce: Salesforce is the global CRM leader offering Sales Cloud, Service Cloud, and increasingly Japan-localized cloud and AI capabilities. It competes with KnowledgeSuite's CRM/SFA but as a much larger incumbent with a broader portfolio.
• Money Forward: Money Forward is a leading Japanese cloud SaaS suite offering accounting, HR, and back-office software. Comparable as a domestic-Japan all-in-one business app vendor serving enterprise/mid-market, though focused on finance/HR rather than sales.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights5 records

Customer concentration

• Xtwitter.com/BBDInitiative
• YouTubeyoutube.com/channel/UC0C-xE1qdRlnvk_KGNK6wqA
• Facebookfacebook.com/profile.php
• LinkedInlinkedin.com/company/ksj

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds6 records

Investors8 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments2 records

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about KnowledgeSuite