What Treatment Studio does

Treatment Studio is a London-headquartered, founder-led creative agency founded by industry pioneers Willie Williams and Sam Pattinson that delivers end-to-end design and production for live entertainment, fashion, and large-scale cultural events. The studio's core offerings span multimedia content production, stage, lighting and set design, and the creation of interactive and mixed-reality environments, with proprietary technical capabilities including synchronized multi-user AR for live concerts, real-time visual generation software reacting to live audio and camera data, and large-scale LED engineering (notably the 70,000-paddle audience screen built for the 2012 London Olympics Closing Ceremony and 7.6K resolution screens for U2 tours). It operates as a B2B professional services agency on a project-based pricing model, with all work commissioned directly by clients through established relationships rather than through retail or digital channels. The client base concentrates in three verticals: major music artists and touring acts (U2, The Rolling Stones, Adele, Elton John, Dead & Company, John Mayer, AC/DC, Black Sabbath, David Guetta, RAYE); luxury fashion houses (Louis Vuitton, Schiaparelli, Calvin Klein); and major events and institutions (2012 Olympics, UEFA Euro 2020, United Nations, National Theatre, Royal Opera House). The company maintains transatlantic delivery capacity through offices in London and Los Angeles, with long-standing creative partnerships spanning stage designer Es Devlin, entertainment architects Stufish, filmmaker Anton Corbijn, and artist JR.

Name

Treatment Studio

Legal name

Treatment Studio

Website

https://treatmentstudio.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Treatment Studio is a London- and Los Angeles-based creative agency founded by Willie Williams and Sam Pattinson that designs multimedia content, staging, and interactive mixed-reality environments for major touring artists, luxury fashion houses, and large-scale cultural events.

Ownership category

akta.pro rank

Product category

Live Entertainment Creative Production

NAICS

Other Performing Arts Companies (711190)

SIC

Services-Motion Picture & Video Tape Production (7812)

akta.pro primary industry

Studio Operations, Scheduling & Stage Management (MPADAIAH)

Keywords

• Live event production
• Multimedia content design
• Stage lighting design
• Augmented reality concerts
• Experiential creative agency

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. Creative Production Services: Project-based creative agency fees for design and production services including multimedia content, stage/lighting/set design, and technical direction for live events, tours, fashion shows, and experiential spaces.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Treatment Studio is a multidisciplinary creative agency that designs and produces visual and immersive experiences for live entertainment, including multimedia content production, stage/lighting/set design, and interactive/mixed-reality environments. Projects span live music tours, festivals, fashion shows, theatrical productions, art installations, branding campaigns, and large-scale cultural ceremonies for major artists, luxury brands, and institutions.

Product overview

Treatment Studio is an award-winning creative agency offering a unified suite of multidisciplinary design and production services. Rather than a software product, the studio provides end-to-end creative production across live music tours, festivals, art installations, experiential spaces, branding campaigns, and theatrical productions. Their portfolio encompasses multimedia content production, stage/lighting/set design, and interactive/mixed-reality environments. Notable client work includes U2's tours and Sphere residency, The Rolling Stones, Adele, John Mayer, Dead & Company, Louis Vuitton, and major events including the 2012 London Olympics Closing Ceremony and UEFA Euro 2020 Opening Ceremony.

Differentiator

Problem solved

Functional benefit

Products and services

• Live Music Tour Visual Design

Quantifiable outcome

• Created the largest LED screen ever constructed for the 2012 Olympics Closing Ceremony (70,000 paddle audience pixel screen)
• +1 more outcomes

Named customers17 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Seven partnerships are on record, tiered core, major and ongoing.

• Bill and Melinda Gates FoundationcoreStrategic or Co-development Partner · 1 January 2017Treatment Studio produced visual content for Goalkeepers 2017, an annual event hosted by the Bill and Melinda Gates Foundation held during UN General Assembly week. The partnership involves creating screen content and visual design for the global development event.
• Project EveryonecoreStrategic or Co-development Partner · 1 January 2017Ongoing partnership with Project Everyone (co-founded by Richard Curtis) to produce content for Goalkeepers events and other global initiatives tied to the UN Sustainable Development Goals.
• Es DevlincoreTechnology or IntegrationLong-standing creative collaboration with stage designer Es Devlin on numerous projects including Louis Vuitton SS16, Adele Brit Awards 2016, Pet Shop Boys Inner Sanctum, Katy Perry Brit Awards 2017, and Sam Smith Oscars performance.
• StufishmajorStrategic or Co-development PartnerProduction design partnership with Stufish (leading entertainment architecture firm) on major stadium tours and productions including Elton John Farewell Yellow Brick Road Tour, Michael Bublé Love tour, and Queen + Adam Lambert Rhapsody Tour.
• Anton CorbijnmajorStrategic or Co-development PartnerCollaboration with filmmaker Anton Corbijn on U2's Joshua Tree tour, producing cinegraphic video content for the tour.
• JR (Artist)majorStrategic or Co-development PartnerPartnership with artist JR on U2's Joshua Tree tour and 60th Grammy Awards performance, creating photographic content displayed on LED installations.
• You Me Bum Bum TrainongoingStrategic or Co-development PartnerOngoing creative relationship with the extraordinary experiential theatre show, creating content for these unique audience-participation experiences.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Moment Factory: Montreal-based Moment Factory is a multidisciplinary studio creating immersive multimedia environments, large-scale projections, and live entertainment installations. It competes directly with Treatment Studio for top-tier immersive live-experience commissions from artists, brands, and cultural institutions.
• Dirty Monitor: Dirty Monitor is a Lisbon and London-based video design studio with strong roots in stadium touring visuals, broadcast events, and theatrical productions. It directly competes with Treatment Studio for music tour visual design and ceremony commissions.
• Stufish Entertainment Architects: Stufish is a London-based entertainment architecture firm and explicit Production Design Partner of Treatment Studio (Elton John Farewell, Michael Bublé Love, Queen + Adam Lambert Rhapsody). Both deliver integrated set/stage/visual design for touring artists at the highest tier.
• Es Devlin Studio: Es Devlin Studio is a London-based stage and set designer with whom Treatment Studio has a long-standing creative collaboration (Louis Vuitton SS16, Adele Brit Awards, Pet Shop Boys Inner Sanctum). Both firms work on stadium-scale music tours, fashion shows, and theatrical productions for the same top-tier clients, with overlapping creative-direction responsibilities.
• 59 Productions: 59 Productions is a UK-based creative studio producing video design and projections for theatre, opera, live music, and large-scale ceremonies. Like Treatment Studio, it serves major cultural institutions and touring artists with end-to-end multimedia production.

Emerging players

• Blinkink: Blinkink is a UK-based animation and direction studio producing music videos, commercials, and live event visuals. While primarily content-focused, it serves the same elite artist/fashion advertiser roster and represents another boutique creative option for premium clients.
• Obscura Digital: Obscura Digital is a San Francisco experiential design studio specializing in projection mapping, immersive environments, and interactive installations for live events and brand activations — capabilities that overlap with Treatment Studio's mixed-reality environment work.
• Sila Sveta: Sila Sveta is a Moscow- and LA-based multimedia production studio creating projection mapping and immersive content for concert tours, fashion shows, and brand activations — comparable services and clientele to Treatment Studio on a global scale.
• Disguise (d3 Technologies): Disguise provides the visual production technology platform (real-time rendering, LED processing, camera tracking) underpinning many of the experiences Treatment Studio designs. While more tech-stack than creative studio, it overlaps in the live-entertainment immersive visual space and is a critical partner / partial competitor.
• Lambdatown: Lambdatown is a creative production studio focused on live concert visuals, broadcast graphics, and immersive design for major touring acts — directly comparable in size, service offering, and target clients to Treatment Studio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/treatment_studio
• Facebookfacebook.com/treatmentstudio
• LinkedInlinkedin.com/company/treatment-visual-productions-limited

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Treatment Studio