Dirty Monitor

What Dirty Monitor does

Dirty Monitor is a Belgium-based creative studio headquartered in Charleroi, founded in 2004, that specializes in the conception and realization of video mapping and other audiovisual productions. The firm operates as a project-based creative services company, delivering bespoke content for cultural institutions, government bodies, automotive and luxury brands, entertainment companies, and event organizers across more than 14 countries including Belgium, Egypt, Saudi Arabia, UAE, France, Australia, Vietnam, China, Kuwait, South Korea, USA, Brazil, Macao, and Canada.

The studio's service portfolio spans the full creative-production value chain: video mapping (its flagship offering, turning buildings, structures, and objects into display surfaces), 3D modelling, 2D/3D animation and motion graphics, virtual and augmented reality, holographic projection, scenic design, live visuals (VJing), chroma key compositing, video editing, audio production, storyboard and script development, and interactive programming. Technology execution relies on industry-standard CG and media-server tools (including Arkaos media servers) and a strategic core partnership with Barco for projection hardware, with no disclosed proprietary software platform. The multidisciplinary team of approximately 15 professionals spans architecture, graphic design, 3D/VFX artistry, sound design, photography, and business development.

Dirty Monitor generates revenue through bespoke, quote-based project contracts with no publicly disclosed pricing or recurring SaaS-style offering. Go-to-market is event-driven: direct engagement with cultural institutions and corporations, partnerships with renowned directors, agencies, and brands, and contracts with event organizers and exhibition producers. Marquee engagements include the Grand Egyptian Museum opening ceremony, Expo 2025 Osaka Belgian Pavilion, UNESCO 45th World Heritage Committee session, Burj Khalifa New Year countdowns, and brand activations for Audi, Porsche, Netflix, and BNP Paribas Fortis. The firm is founder-owned and has never raised external funding.

Name

Dirty Monitor

Legal name

Dirty Monitor

Website

https://dirtymonitor.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

11–50 employees

Short description

Dirty Monitor is a Belgium-based creative studio founded in 2004 that designs and produces bespoke video mapping, immersive scenography, and audiovisual content for cultural institutions, governments, and enterprise clients across more than 14 countries.

Ownership category

akta.pro rank

Product category

Immersive Audiovisual Production Services

akta.pro primary industry

Virtual Production & LED Volume Services (Stage Ops, ICVFX, Real-Time Camera/Tracking) (MPADAHAB)

Keywords

• Video mapping services
• Audiovisual production studio
• Immersive experience design
• 3D motion design
• Live visual performances

Headquarters

HQ city

Charleroi

HQ country

Belgium

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Custom Audiovisual Production Services: Project-based custom production of video mapping shows, live performances, installations, and audiovisual content for cultural, corporate, and private events. Revenue generated through direct client engagements for specific projects.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Dirty Monitor is a creative studio that conceives and realizes video mapping performances and audiovisual productions for cultural, corporate, and entertainment events worldwide. The studio delivers end-to-end services spanning content conception, 3D modeling, 2D/3D animation, motion design, live visuals (VJing), virtual and augmented reality, holographic projection, scenic design, audio production, and interactive solutions, applied to surfaces such as buildings, structures, vehicles, and custom installations.

Product overview

Dirty Monitor is a Belgium-based creative studio and pioneer in video mapping and audiovisual production since 2004. The company operates as a single integrated creative services offering rather than a modular software platform. Its core portfolio encompasses video mapping (the primary service), 3D modelling, 2D/3D animation and motion graphics, virtual reality, augmented reality, holographic projection, live visuals (VJing), video editing, scenic design, audio production, script development, storyboarding, interactive solutions, and chroma key compositing. Services are delivered through a multidisciplinary team of professionals ranging from architecture to graphic design, serving cultural, corporate, and private events globally.

Differentiator

Problem solved

Functional benefit

Products and services

• Video Mapping Projection technology that transforms buildings, structures, vehicles, furniture, and custom objects into display surfaces for video projection. Uses specialized software to recreate the projection environment and fit images onto irregular surfaces, delivered as turnkey content conception and realization for cultural, corporate, and entertainment clients.
• 3D Modelling Creation of 3D objects and characters using specialized software as the foundation for audiovisual and multimedia content production, applicable to architecture, industry, art, and design contexts. Delivered to clients producing video mapping, animations, and immersive experiences.
• 2D/3D Animation and Motion Graphic Design Design of 2D and 3D animations of models and characters to produce animated audiovisual and interactive content for corporate films, advertising, performances, live shows, and digital art exhibitions.
• Virtual Reality (VR) Creation of bespoke images, soundtracks, and scenarios for 360-degree virtual reality experiences with realistic or stylized graphic treatment, delivered to clients seeking immersive content for events, exhibitions, and brand activations.
• Augmented Reality (AR) Methods allowing 3D models and virtual objects to be embedded in reality, applied across museology, theme parks, education, medicine, industry, video games, film, and television to deliver mixed-reality experiences for clients.
• Holographic Projection Technique for rendering 2D images in three dimensions where the image changes depending on viewing angle, applied to product launches, point-of-sale animation, scenography, and museography.
• Live Visuals (VJing) Live performance of visuals (VJing) for nightclubs, stage performances, art installations, theatre, interactive media projects, festivals, outdoor projections, and dance performances, delivered as a live show service.
• Scenic Design Creation of complete stage and set design for events, encompassing the visual and spatial design of performance environments for cultural, corporate, and entertainment productions.
• Audio Production and Composition Composition of customized music for video mapping performances and other audiovisual productions, providing tailored sound design and original scores.
• Concept Development and Artistic and Technical Direction Study and development of tailor-made creative concepts for events, providing technical expertise and artistic direction throughout the production process from script to delivery.
• Advertising Spot Production Conception and production of advertising films aligned with client needs and communication strategy, including storyboards, HD and 4K filming, aerial and drone footage, timelapse, slow motion, motion design, 3D, stop motion, and original sound design.

Named customers14 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature3 records

Partnerships

Twelve partnerships are on record, tiered core and minor.

• BarcocoreTechnology or IntegrationStrategic collaboration with Barco for projection technology. Dirty Monitor and Barco illuminated Christ the Redeemer during Belgian Economic Mission to Brazil. Barco provides video projectors for productions.
• WBI (Wallonie-Bruxelles International)coreStrategic or Co-development PartnerState visit India 2017 production partnership. WBI commissioned video mapping for Belgian Embassy reception honoring King Philippe and Queen Mathilde.
• ADC ProductionsminorImplementation/ SI/ Consulting PartnerTechnical supplier for Sheikh Abdullah Al Salem Cultural Centre project in Kuwait.
• Springbok AgencyminorGTM or Marketing PartnerMarketing agency partner for Netflix Rebel Moon promotional activations in Belgium.
• Pop MediaminorGTM or Marketing PartnerMarketing partner for Netflix Rebel Moon promotional activations.
• Wave MakerminorGTM or Marketing PartnerMarketing partner for Netflix Rebel Moon promotional activations.
• Exhibition HubcoreStrategic or Co-development PartnerPartnership for immersive traveling exhibitions including Alice in Wonderland and Smurf Experience. Responsible for overall exhibition production while Dirty Monitor provides technology and content.
• Ruggieri (Lacroix)minorStrategic or Co-development PartnerEvent production company for Dubai New Year countdown celebrations at Burj Khalifa.
• Bass EventscoreStrategic or Co-development PartnerEvent organizer for Bassleader and Reverze hardstyle events. Dirty Monitor provides visual content for massive LED screen structures and live performances.
• City of La LouvièreminorStrategic or Co-development PartnerClient for Magic of Carnival video mapping event commissioned by the city.
• Bright BrusselsminorStrategic or Co-development PartnerLight festival organizer for Chiaroscuro performance at Royal Palace during Bright Brussels 2021.
• Atlas HiseasminorStrategic or Co-development PartnerCollaborator for Jiaxing Light Harvest project in China alongside Zhejiang province.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Moment Factory: Montreal-based multidisciplinary studio specializing in video mapping, immersive environments, and large-scale multimedia experiences. Closest global analogue to Dirty Monitor in terms of service portfolio (projection mapping, immersive scenography, interactive installations) and customer base (museums, governments, brands).
• teamLab: Tokyo-headquartered interdisciplinary art collective producing large-scale digital art installations, immersive projection environments, and permanent museums. Comparable to Dirty Monitor in combining projection mapping with art direction and serving cultural institutions globally.
• Lightborne: US-based experiential production company specializing in architectural video mapping, projection design, and large-scale immersive installations for brands, museums, and public spaces. Closely aligned with Dirty Monitor's core projection mapping offering.
• Eos Lightmedia: Toronto-based lighting and projection design studio serving concerts, corporate events, and architectural installations. Comparable in blending lighting design with projection mapping for live event clients.
• Seeper: UK-based immersive multimedia studio creating interactive installations, video mapping shows, and experiential environments for cultural, brand, and event clients. Closely comparable in scale and service mix to Dirty Monitor.
• Bart Kresa Studio: US-based projection mapping artist and studio producing large-scale architectural and sculptural projection installations. Directly comparable specialty in projection mapping for events and permanent installations.
• Obscura Digital: San Francisco-based pioneer projection mapping studio (operating 2000-2019) that was a direct competitor and global reference for architectural video mapping during Dirty Monitor's formative years. Historically comparable peer; included as a category reference despite the company being defunct.
• Artechouse: US-based operator of immersive art exhibition venues built around projection mapping and digital installations. Comparable in its focus on cultural immersive experiences, though Artechouse is more venue-operator than production studio.
• PaintScaping: California-based projection mapping studio producing architectural mapping shows for festivals, brand activations, and cultural events. Directly comparable boutique-scale competitor to Dirty Monitor in the events projection mapping category.

Broad incumbents

• Lightswitch: US-based lighting design consultancy with projection and media integration capabilities serving concerts, theatre, architecture, and events. Broader portfolio than Dirty Monitor but overlapping in event and architectural lighting/projection design.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/DirtyMonitorBe
• YouTubevimeo.com/dirtymonitor/videos
• Facebookfacebook.com/Dirtymonitor
• Instagraminstagram.com/dirtymonitor
• Pinterestpinterest.com/dirtymonitor

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Dirty Monitor