What Sleepon does

Sleepon, operated by Hong Kong-registered BLUE STAR TRADING LIMITED, is a consumer digital health company founded in 2015 that designs, manufactures, and sells wearable sleep tracking devices and complementary sleep wellness products. Its flagship is the Go2sleep 3 ring, an ultra-light (6g) finger-worn device with continuous 50Hz all-night SpO2, heart rate, and HRV monitoring, paired with the SLEEPON App 3.0 which applies AI to generate 4-level sleep staging, ODI metrics, HRV-based sleep disorder signals, PSQI assessments, and personalized coaching. The portfolio also includes the original Go2Sleep ring, the Go2silence positional therapy anti-snoring device, and a catalog of sleep accessories (blue light glasses, neck pillows, foot soak bucket, silk sleep mask).

Underlying technology centers on PPG sensors embedded in a ring form factor, Bluetooth data sync, and proprietary sleep staging and HRV algorithms developed by co-founder and CTO Claus, who has been building healthcare wearables since 2007 with earlier heart rate technology validated at Mayo Clinic. The Go2sleep 3 holds RoHS, CE, FCC, and TELEC certifications, and the company is pursuing a non-invasive blood glucose monitoring capability currently under maintenance.

Sleepon monetizes primarily through D2C e-commerce via its Shopify storefront (sleeponhealth.com) with global shipping, plus Amazon marketplace and an affiliate program. Pricing is anchored by the $129 Go2sleep 3 and $69 on-sale Go2Sleep original, with accessories ranging from $19.90 to $36 and recurring app subscription tiers offering free trials. The customer base is long-tail individual consumers — primarily health-conscious individuals with snoring or suspected sleep apnea concerns, sleep apnea patients seeking CPAP alternatives, and general wellness enthusiasts — with 3,891+ cumulative product reviews and no disclosed enterprise or institutional customers.

Name

Sleepon

Legal name

BLUE STAR TRADING LIMITED

Website

https://sleeponhealth.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

Sleepon designs and sells AI-powered wearable sleep tracking rings and anti-snoring devices direct-to-consumer, serving health-conscious individuals with snoring or suspected sleep apnea through its Go2sleep ring line and SLEEPON App.

Ownership category

akta.pro rank

Product category

Consumer Sleep Technology

NAICS

Electromedical and Electrotherapeutic Apparatus Manufacturing (334510)

SIC

Electromedical & Electrotherapeutic Apparatus (3845)

akta.pro primary industry

Sleep Tech Wearables (CRACAIAG)

akta.pro secondary industries

Sleep Tracking Devices (Wearables & Non-wearables) (CRACAQAD), Sleep Technology & Smart Sleep Devices Retail (Sleep Trackers, Smart Mattresses) (CRAIABAH), Sleep Health Coaching (HSADAGAE), Sleep Diagnostics & Monitoring (PSG/Home Sleep Testing, Actigraphy) (HLAHAGAB), Sleep Accessories Retail (Toppers, Pads, Wedges, Blankets, White Noise) (CRAIABAF)

Keywords

• Sleep tracking devices
• Wearable health monitors
• Home sleep testing
• Anti-snoring devices
• Sleep wellness accessories

Headquarters

HQ city

Hangzhou

HQ country

China

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Technology or R&D, Marketing or Sales, Personnel, Operations

Revenue model

1. Hardware Sales: Primary revenue stream from selling sleep tracking devices (Go2sleep, Go2sleep 3), accessories (ring holders), and sleep wellness products (pillows, eye masks, foot soak buckets, blue light glasses). One-time purchase model with individual product transactions.
2. Subscription Services: Parts of the service are billed on a subscription basis with recurring billing cycles. The SLEEPON App 3.0 offers subscription plans with free trial options and automatic renewal.
3. Affiliate/Referral Program: Affiliate partners promote SLEEPON products on their own websites in return for commission on generated sales.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Sleepon designs, manufactures, and sells AI-powered wearable sleep tracking devices led by the Go2sleep 3 finger ring, which continuously monitors SpO2, heart rate, HRV, and sleep stages throughout the night. The portfolio is anchored by the Go2silence anti-snoring positional therapy device and supported by the SLEEPON App 3.0, which delivers AI-driven sleep analysis, personalized recommendations, and PSQI assessments, complemented by sleep wellness accessories such as blue light glasses, neck pillows, and sleep masks.

Product overview

Sleepon is a digital health platform specializing in sleep tracking and improvement products. The core product portfolio centers on the Go2sleep line of AI-powered finger-worn sleep tracker rings (including Go2sleep 3 and the original Go2Sleep), complemented by the Go2silence anti-snoring device based on Positional Therapy. The ecosystem is supported by the SLEEPON App 3.0 which provides AI-powered sleep analysis, multidimensional metrics (SpO2, HRV, heart rate, ODI), personalized recommendations, and PSQI assessments. The product line extends to sleep accessories including Blue Light Blocking Glasses, U-shaped Memory Foam Neck Pillow, Inflatable Neck Pillow, Collapsible Foot Soak Bucket, and Adjustable Silk Sleep Mask, along with Go2sleep 3 Ring Holders as add-ons for the core tracking device.

Differentiator

Problem solved

Functional benefit

Products and services

• Go2sleep 3 Flagship AI-powered home sleep tracker ring that continuously monitors SpO2, heart rate, HRV, and sleep stages throughout the night with medical-grade accuracy. Weighs 6g with IPX67 waterproof rating and magnetic charging, priced at $129 USD.
• Go2Sleep (Original) Original AI-powered home sleep test device worn on the finger that tracks sleep via SpO2 monitoring and Bluetooth sync with a smartphone app. Includes home sleep test functionality, vibration alerts for sleep position changes, and comprehensive sleep reports.
• Go2silence Anti-snoring device based on Positional Therapy that uses a magnetic PU foam sphere attached to an electronic component with a gyroscope sensor to detect supine position and vibrate to encourage lateral sleeping. Weighs 57g, 6cm diameter, Type-C charging, one-week battery.
• SLEEPON App 3.0 Mobile companion application providing AI-powered multidimensional sleep analysis (SpO2, HRV, heart rate, ODI, sleep stages), personalized recommendations, sleep self-coaching, PSQI assessments, and PDF/CSV report export. Available on iOS and Android with subscription-based premium features.
• Go2sleep 3 Ring Holders Food-grade silicone ring holders sold as a set of three sizes (S/M/L) designed for wearing comfort and stable monitoring with Go2sleep and Go2sleep 3 devices. Available standalone or as a bundle add-on.
• Blue Light Blocking Glasses Eyewear that filters blue light in the 380-500nm range to reduce melatonin suppression and improve sleep onset. Blocks 99.79% of blue light with deep sunset color lenses, recommended 2 hours before bedtime.
• U-shaped Memory Foam Neck Pillow Travel neck pillow with M-shaped curve using high-resilience memory foam, breathable cotton cover, adjustable strap, and built-in magnetic therapy fabric. Dimensions 28x24x12cm.
• Inflatable Neck Pillow Compact inflatable travel pillow with press-type automatic inflation and milk silk fabric that folds to palm size. Available in Navy Blue and Rock Gray.
• Collapsible Foot Soak Bucket Portable collapsible foot care bucket made of Twill Fabric with PVC and Aluminum Foil insulation, featuring five-layer thickened insulation and heat resistance up to 212°F. Dimensions 31.5x31.5x36cm.
• Adjustable Silk Sleep Mask 100% blackout silk sleep eye mask with adjustable strap providing 360° light blocking and noise-canceling for undisturbed sleep. Available in Black and Green. Currently only available in US warehouses.

Quantifiable outcome

• 76.7% of surveyed users reported snoring concerns, with 31.4% using CPAP machines
• +1 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability4 records

Feature7 records

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Muse (Interaxon): Muse is a brain-sensing headband for sleep, meditation, and focus with an accompanying app. It targets a similar health-conscious consumer seeking biofeedback-based sleep improvement, though via EEG rather than PPG/wrist/ring form factors.
• Eight Sleep: Eight Sleep is a premium smart mattress and sleep-tracking system with subscription-based temperature optimization. It is comparable to Sleepon as a sleep-tech brand targeting affluent, health-optimization-focused consumers, though via a fundamentally different product category (bed vs ring).
• Circular: Circular is an emerging smart ring competitor offering sleep tracking, HRV, SpO2, and activity monitoring. It targets the same consumer sleep-tracking use case as Sleepon's Go2sleep 3, with a more polished design but a similar price point.

Broad incumbents

• Apple (Apple Watch): Apple Watch includes sleep tracking, blood oxygen monitoring, and now FDA-cleared sleep apnea detection notifications. As a broad incumbent with massive distribution, brand, and ecosystem advantages, it represents the most significant competitive risk to Sleepon's core proposition.
• Garmin: Garmin's smartwatch and fitness tracker lineup includes advanced sleep tracking with HRV status, Pulse Ox, and sleep score. It serves similar sports-and-health consumers and competes on cross-category use cases (running, cycling) where Sleepon does not play.
• Fitbit (Google): Fitbit offers sleep stages, SpO2, and heart rate tracking across a range of smartwatches and trackers at competitive price points. As a Google-owned incumbent, it competes with Sleepon for health-conscious consumers seeking sleep and activity monitoring in a single device.
• Samsung (Galaxy Ring): Samsung Galaxy Ring is a direct smart-ring competitor with sleep tracking, heart rate monitoring, and integration into Samsung Health. As a major electronics OEM, Samsung has scale advantages in manufacturing, distribution, and marketing that a small player like Sleepon cannot match.

Direct peers

• Whoop: Whoop is a subscription-based wearable focused on recovery, strain, and sleep tracking. It competes with Sleepon on the consumer health-optimization use case, particularly around sleep staging, HRV, and SpO2 monitoring, though delivered as a wrist strap rather than a ring.
• Oura: Oura is the dominant smart ring for sleep, readiness, and activity tracking with a subscription app. It is the closest direct competitor to Sleepon's Go2sleep 3 ring, targeting the same health-conscious consumer with overnight physiological monitoring.

Others

• ResMed: ResMed is the global leader in sleep apnea therapy devices (CPAP/APAP). It is a broad incumbent in the sleep-health market that Sleepon's OSA-targeting use case approaches; while Sleepon is diagnostic/monitoring rather than therapeutic, the two companies share a common end customer.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/sleeponhealthus
• Xtwitter.com/sleepon
• LinkedInlinkedin.com/company/sleeponhealth

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sleepon