SEC S.p.A.
SEC S.p.A., operating as SEC Newgate Italia, is a Milan-based strategic communications, public relations, and advocacy firm serving Italian enterprises, government institutions, NGOs, and industry associations across 13 regional offices, with proprietary AI-driven reputation analytics via the TRUE platform.
- Company typePrivate
- Founded1994
- HeadquartersMilan, Italy
- Headcount51–100
- GTM typeB2B
- OfferingServices
What SEC S.p.A. does
SEC S.p.A., operating commercially as SEC Newgate Italia, is a Milan-headquartered strategic communications, public relations, and advocacy firm serving enterprises, government bodies, industry associations, and NGOs primarily in Italy. The company reports 120 professionals across 13 Italian regional offices and is part of the broader SEC Newgate Group, which operates 60+ offices across 5 continents with more than 1,300 professionals and ranks among the top 30 PR and advocacy firms globally. The Italian entity is organized as a Società Benefit (S.r.l. Società Benefit) and discloses €15 million in annual turnover, with a reported 90% client renewal rate and 9-year average employee tenure suggesting a relationship-driven, retainer-heavy business model.
The company's core technology asset is TRUE (Tool for Reputation Understanding and Evaluation), a proprietary AI and machine learning platform that performs real-time semantic analysis of open-source content across press, web, and social media. TRUE evaluates reputation across five scientifically grounded interpretive dimensions built on Fombrun's framework and the Olson Circumplex Model, and is co-developed with academic partners including Università Bocconi, Imperial College London, Università degli Studi di Pavia, and Università degli Studi Milano Bicocca. The firm complements TRUE with the Live eXperience platform for hybrid event production, the Accelerate division for digital brand experience, and proprietary stakeholder-engagement tools Stake® and GovUp®.
SEC Newgate generates revenue through three primary streams: strategic communications consulting (subscription/recurring engagements with enterprise and government clients), research and analytics services (including the annual Impact Monitor), and event production and management (project-based fees for the Live eXperience platform and proprietary conferences such as Direzione Nord-Est and Futura 2025). Pricing is quote-based and not publicly disclosed, consistent with bespoke B2B professional services. Distribution is direct enterprise sales through the 13-city Italian office network, the group's global 60+ office footprint, and specialized regional desks for Public Affairs (Rome), Triveneto (Venice/Bolzano), Puglia (Bari), and Sicily (Palermo). The company holds multiple ISO certifications (9001, 14001, 37001, 20121, 30415) and UNI/PdR 125:2022 gender equality certification, and is a member of Valore D for diversity and inclusion.
SEC S.p.A. firmographics
Firmographics- Name
- SEC S.p.A.
- Legal name
- SEC Newgate Italia S.r.l. Società Benefit
- Website
- https://secnewgate.it
- Company type
- Private
- Founded year
- 1994
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- SEC S.p.A., operating as SEC Newgate Italia, is a Milan-based strategic communications, public relations, and advocacy firm serving Italian enterprises, government institutions, NGOs, and industry associations across 13 regional offices, with proprietary AI-driven reputation analytics via the TRUE platform.
- Ownership category
- akta.pro rank
Where SEC S.p.A. is headquartered
LocationHeadquarters
- HQ city
- Milan
- HQ country
- Italy
- HQ region
- Europe
Offices6 records
Markets served
SEC S.p.A. business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Strategic Communications Consulting: Professional consulting services for corporate communications, public relations, brand experience, and advocacy. Revenue is generated through ongoing client relationships (90% annual renewal rate) and project-based engagements.
- Research and Analytics Services: Proprietary research services including the annual Impact Monitor (formerly ESG Monitor), custom research for clients (e.g., nutrition and disability studies), and reputation analytics powered by the TRUE platform.
- Event Production and Management: End-to-end event production including the Live eXperience platform, hybrid events, and large-format conferences. Revenue generated through project fees for event design, production, and coordination services.
Go-to-market motion2 records
Distribution channels3 records
Marketing channels7 records
SEC S.p.A. product offering
Product offeringCore offering
SEC S.p.A. (SEC Newgate Italia) is a strategic communications consultancy that sells integrated public relations, advocacy, public affairs, brand experience, and reputation management services to large enterprises, government institutions, industry associations, and NGOs. The firm combines professional consulting with its proprietary AI-driven TRUE reputation analytics platform and the Live eXperience hybrid event platform, supporting client engagements on a retainer and project basis with a 90% annual client renewal rate.
Product overview
SEC Newgate operates as a strategic communications firm offering proprietary AI-powered technology products alongside professional communication services. Its core technology product is TRUE, an AI-based semantic analysis platform for reputation measurement and governance. Supporting this platform are proprietary tools including Stake® for stakeholder engagement and GovUp® for government affairs analysis. The company also offers the Live eXperience platform for hybrid event production and the Accelerate division for digital transformation and brand experience services. Traditional service offerings span Strategy & Creativity, Public Relations, and Advocacy/Public Affairs disciplines.
Differentiator
Problem solved
Functional benefit
Products and services
- Strategic Communications Consulting
Quantifiable outcome
- 90% annual client renewal rate
- +2 more outcomes
Companies that use SEC S.p.A.
Customer profileNamed customers5 records
Segments4 records
Ideal customer profiles4 records
SEC S.p.A. technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability4 records
Feature3 records
SEC S.p.A. partnerships and signals
Strategic signalPartnerships
14 partnerships are on record, tiered core and minor.
- Fondazione StellinecoreSEC Newgate Italia co-organized 'Direzione Nord-Est' with Fondazione Stelline, a landmark event bringing together institutions, businesses, academia, and civil society to discuss the future of North-East Italy. The event featured over 50 speakers including ministers, regional officials, and business leaders.
- Comitato Italiano ParalimpicocoreSEC Newgate Italia conducted research on 'Nutrition and Disability' for the Italian Paralympic Committee, exploring Italian attitudes toward companies supporting Paralympic athletes and accessibility in food products.
- Università BocconicoreScientific and academic partner for the development of TRUE, SEC Newgate's AI-powered reputation analysis platform. Contributed research methodology and academic validation to the platform's development.
- Imperial College LondoncoreAcademic partner contributing scientific expertise to the TRUE reputation analysis platform development, providing international academic validation for the AI methodology.
- Expert Systems (Expert.ai)coreTechnology partner providing artificial intelligence for language understanding capabilities powering the TRUE semantic analysis platform.
- Università degli Studi di PaviacoreCurrent academic partner with Gruppo RES for the further development of TRUE as a totally proprietary product with innovative scientific approaches.
- Gruppo REScoreTechnology partner collaborating on the development of TRUE platform's proprietary AI capabilities with innovative scientific methodology.
- Portofranco OnlusminorSEC supports Portofranco Onlus, an organization fighting school dropout and integrating immigrant students in Italy, through financial aid, fundraising support, and professional involvement of executives.
- Parole O_StiliminorSEC Newgate supports the social project Parole O_Stili in communication and dialogue with businesses and stakeholders, promoting responsible communication and awareness of the value of words.
- Fondazione Italia SocialeminorSEC Newgate is a partner of Fondazione Italia Sociale, which supports innovative interventions by Third Sector entities, recognizing the Third Sector as a precious resource in Italy.
- VITA MagazineminorSEC Newgate Italia handled media relations and supported the 'How will we communicate?' session for VITA magazine's 30th anniversary celebration, a leading platform for third sector and social innovation.
- LifeedminorCollaboration at SEC Newgate Italia's 2025 convention on 'transilience' - valuing multiple dimensions of personal and professional identity of collaborators based on Lifeed's methodology.
- CambrecoreSEC Newgate maintains EU affairs representation through Cambre at European decision-making levels, supporting lobbying and public affairs activities for clients.
- Valore DminorSEC Spa has been a member of Valore D since 2017 and has signed its Manifesto, committing to gender diversity and inclusion in the workplace.
Scale indicators10 records
Recent moves7 records
Expansion highlights5 records
SEC S.p.A. competitors and assessment
Company assessmentDirect peers
- Hill & Knowlton: Global communications firm specializing in public affairs, corporate reputation, and crisis management. Closely comparable to SEC Newgate in its mix of PR + public affairs; SEC's German CEO also previously held senior roles at H&K.
- Fleishman Hillard: Global PR and integrated communications network within Omnicom. SEC's incoming German CEO previously led Fleishman Hillard Germany, illustrating direct talent and capability competition in the European PR market SEC serves.
- Brunswick Group: Global advisory firm focused on critical issues, public affairs, and corporate communications for C-suite clients. Comparable to SEC's advocacy and strategic communications work for senior executives of large enterprises.
- Edelman: Largest independent global PR firm offering integrated communications, public affairs, and reputation services to multinational enterprises. Directly comparable to SEC Newgate's integrated PR + advocacy + reputation analytics model, but with significantly greater scale and global footprint.
- MSL (Publicis Groupe): Publicis Groupe's global PR and public affairs network. Directly comparable as a global PR network with strong public affairs capabilities, competing with SEC in EMEA enterprise and institutional clients.
- Ketchum: Global communications consultancy within Omnicom known for corporate, brand, and public affairs work. Comparable to SEC's enterprise PR and stakeholder engagement practice, particularly in consumer and healthcare sectors.
- APCO Worldwide: Global public affairs and strategic communications consultancy with deep government-relations expertise. Directly comparable to SEC's advocacy and public affairs practice, particularly relevant given SEC's EU affairs work via Cambre and its public sector client base.
- Weber Shandwick: One of the largest global PR networks, offering integrated communications including public affairs, brand marketing, and digital. Directly comparable to SEC Newgate's full-service communications model, particularly in EMEA.
- BCW (Burson Cohn & Wolfe): Global communications agency within WPP offering integrated PR, public affairs, and content marketing. Closely comparable to SEC Newgate's integrated service offering and global delivery model.
Broad incumbents
- FTI Consulting (Strategic Communications): Broader professional services firm with a large strategic communications segment serving corporates in crisis, M&A, and public affairs. Overlaps with SEC's public affairs and crisis communications capabilities as part of a wider advisory portfolio rather than as a pure-play PR specialist.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights6 records
Customer concentration
SEC S.p.A. social profiles
Digital presenceSEC S.p.A. compliance and trust
Trust signalCompliance6 records
SEC S.p.A. financial estimates
Financial estimateRevenue estimate
Valuation estimate
SEC S.p.A. leadership team
Management profileNumber of profiles
Profiles9 records
SEC S.p.A. subsidiaries and ownership
Company hierarchySubsidiaries2 records
SEC S.p.A. funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SEC S.p.A. M&A and investment
M&A and investmentM&A4 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SEC S.p.A.
What does SEC S.p.A. do?
SEC S.p.A. (SEC Newgate Italia) is a strategic communications consultancy that sells integrated public relations, advocacy, public affairs, brand experience, and reputation management services to large enterprises, government institutions, industry associations, and NGOs. The firm combines professional consulting with its proprietary AI-driven TRUE reputation analytics platform and the Live eXperience hybrid event platform, supporting client engagements on a retainer and project basis with a 90% annual client renewal rate.
Is SEC S.p.A. a public or private company?
SEC S.p.A. is a private company. It is classified as management employee owned and is currently operating.
When was SEC S.p.A. founded?
SEC S.p.A. was founded in 1994. It employs 51 to 100 people.
Where is SEC S.p.A. based?
SEC S.p.A. is headquartered in Milan, Italy, in the Europe region.
How does SEC S.p.A. make money?
Three revenue lines are on record. Strategic Communications Consulting is the primary driver. The others are research and Analytics Services and event Production and Management.
Who are SEC S.p.A.'s main competitors?
Direct peers on record are Hill & Knowlton, Fleishman Hillard, Brunswick Group, Edelman, MSL (Publicis Groupe), Ketchum, APCO Worldwide, Weber Shandwick and BCW (Burson Cohn & Wolfe). FTI Consulting (Strategic Communications) is listed as a broad incumbent.
Does SEC S.p.A. have an API?
No public API is recorded for SEC S.p.A..