Endorsely
Endorsely is a SaaS affiliate program management platform that combines affiliate tracking, commission automation, and AI-powered affiliate discovery for subscription software companies. It serves a global base of SMB SaaS founders on a freemium self-serve model with usage-based tiering.
- Company typePrivate
- Founded2024
- Headquarters—
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Endorsely does
Endorsely is a SaaS affiliate program management platform built specifically for subscription software companies. The product combines affiliate tracking, commission management, automated payouts, and AI-powered affiliate discovery within a single self-serve web application. The core platform handles the full subscription lifecycle — tracking conversions against recurring revenue, automatically reconciling commissions against renewals, upgrades, downgrades, cancellations, and refunds, and processing bulk payouts via PayPal or Stripe. Differentiating AI features include the Affiliate Finder (which autonomously scans websites, YouTube, and newsletters to identify creators already promoting competitors and generates personalized outreach emails), Content Hub (which monitors affiliate-generated content across the internet), and Brand Bidder Detection (which flags fraudulent affiliate activity such as bidding on brand keywords).
The company operates on a tiered subscription model with a freemium entry point. The platform is free until a customer's affiliate program generates $1,000/month in revenue, after which pricing scales on a flat monthly basis ($39/month up to $5K affiliate revenue, $99/month up to $20K, with custom enterprise pricing) regardless of affiliate count or volume. Endorsely charges no commission fees on affiliate payouts, which is positioned against competitors that take 20%+ of affiliate revenue. Distribution is pure self-serve PLG with no human sales involvement below the enterprise tier, supported by content marketing, a 2,847-subscriber newsletter (Partnership Vault), Product Hunt presence, and organic search.
The company is privately held, bootstrapped, and operated by Endorsely Inc. (Washington, USA) with a UK operational entity (Sourced Digital Ltd., Brentwood). It was founded in 2024 and employs 1–10 people. The platform serves 1,700+ verified SaaS owners globally, with named customers including Brosix, Content Raptor, Answer Socrates, and Notta. Technical integrations include Stripe (one-click), PayPal, Paddle, Lemon Squeezy, YouTube API, Hunter.io, and Google, with a REST API and JavaScript tracking script for custom payment processor setups.
Endorsely firmographics
Firmographics- Name
- Endorsely
- Legal name
- Endorsely Inc.
- Website
- https://endorsely.com
- Company type
- Private
- Founded year
- 2024
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Endorsely is a SaaS affiliate program management platform that combines affiliate tracking, commission automation, and AI-powered affiliate discovery for subscription software companies. It serves a global base of SMB SaaS founders on a freemium self-serve model with usage-based tiering.
- Ownership category
- akta.pro rank
Endorsely industry classification
Industry- Product category
- Affiliate Marketing Software
- NAICS
- Advertising Agencies (541810)
- SIC
- Services-Prepackaged Software (7372), Services-Advertising (7310)
- akta.pro primary industry
- Influencer Marketing & Creator Marketplaces (BPAMALAG)
- akta.pro secondary industries
- Affiliate & Performance Creator Programs (BPAFAHAG), Affiliate & Partner Marketing (Performance Partnerships) (BPAFACAE), Creator Commerce & Affiliate Monetization Platforms (MPACAFAF)
Keywords
Endorsely business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations
Revenue model
- Subscription Fees (Platform SaaS): Tiered subscription model based on monthly affiliate revenue generated. Free until $1K/month affiliate revenue, then flat monthly fee regardless of affiliate count or volume.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free plan for startups testing affiliate marketing |
| Subscription | Monthly | Core tools for growing affiliate programs |
| Subscription | Monthly | Advanced features for significant affiliate revenue |
| Subscription | Monthly | Enterprise-level programs with done-for-you services |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels7 records
Endorsely product offering
Product offeringCore offering
Endorsely is a SaaS affiliate program management platform that lets subscription software companies launch affiliate programs, recruit partners, track conversions and recurring commissions, and automate payouts. It is differentiated by an AI Affiliate Finder that discovers affiliates already promoting competitors, a Content Hub that monitors affiliate-created content across the web, and Brand Bidder Detection that flags affiliate fraud from paid brand-name ads. The platform is free until the customer's affiliate program generates $1,000/month in revenue.
Product overview
Endorsely is a SaaS affiliate program management platform that combines affiliate recruitment, tracking, and commission management in a single unified system. The core Endorsely platform provides affiliate discovery, link tracking, conversion analytics, commission automation, and payout management. Key modules include the AI Affiliate Finder for autonomous partner discovery, Content Hub for monitoring affiliate-generated content, and Brand Bidder Detection for fraud prevention. The platform is free until $1,000/month in affiliate revenue, then charges $39/month for the Pro tier.
Differentiator
Problem solved
Functional benefit
Brands
- AI Affiliate Finder: AI-powered feature that discovers affiliates already promoting competitors
- Content Studio
- Brand Bidder Detection
Products and services
- Endorsely Core Platform Endorsely's core platform is a free affiliate program management and tracking software designed specifically for SaaS companies. It includes affiliate recruitment, link and conversion tracking, commission management, automated payouts, and detailed analytics (LTV, EPC, ROI). It supports one-off, recurring, and tiered commission structures and is free until the customer's affiliate program generates $1,000/month in revenue.
- AI Affiliate Finder An AI-powered affiliate discovery feature that autonomously searches the internet (websites, YouTube, newsletters) to find content creators, bloggers, and influencers already promoting competitors. It includes verified email discovery and AI-generated personalized outreach templates, surfacing ready-to-recruit affiliates with contact information.
- Content Hub (Content Studio) An AI-powered content discovery and monitoring system that tracks affiliate-created content about the SaaS across the web, including blog posts, YouTube videos, and social mentions. Provides visibility into affiliate promotional activity via a centralized dashboard.
- Brand Bidder Detection A fraud prevention feature that automatically detects when affiliates are bidding on the SaaS brand name through paid ads, intercepting customers who were already searching for the product and earning commissions unfairly. Flags suspicious conversions with alerts in the dashboard.
Quantifiable outcome
- Launch affiliate program in 10 minutes
- +3 more outcomes
Companies that use Endorsely
Customer profileNamed customers4 records
Segments1 record
Ideal customer profiles2 records
Endorsely technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration7 records
AI capability6 records
Feature7 records
Endorsely partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core.
- StripecorePrimary payment processor integration. One-click Stripe connection allows Endorsely to track affiliate conversions, manage commissions, and sync subscription data (renewals, upgrades, downgrades, cancellations, refunds). Core to the SaaS-specific tracking capabilities.
- PayPalcoreMass payouts integration allowing Endorsely users to pay 100+ affiliates in seconds via PayPal. Endorsely formats affiliate earnings data for batch payment processing.
- PaddlecoreAdditional payment processor integration alongside Stripe and Lemon Squeezy, offering flexibility for SaaS companies using different payment infrastructure.
- Lemon SqueezycorePayment processor integration supporting SaaS companies with alternative payment infrastructure needs.
Scale indicators3 records
Recent moves6 records
Expansion highlights6 records
Endorsely competitors and assessment
Company assessmentEmerging players
- Pitchbox: Influencer outreach and link building platform named as a competitor in Endorsely's comparison pages. Overlaps in affiliate/creator recruitment workflow but with a broader SEO/link-building use case.
- AffiliateFinder.ai: AI-powered affiliate discovery tool explicitly named as a competitor in Endorsely's SEO positioning. Focuses narrowly on affiliate partner search rather than full program management — an emerging point-solution peer.
Direct peers
- Tapfiliate: Affiliate tracking software supporting SaaS and e-commerce with multi-level commissions and integrations. Direct peer offering similar affiliate management functionality with a more generalist positioning.
- FirstPromoter: Affiliate and referral tracking SaaS specifically designed for subscription businesses. Competes with Endorsely for SaaS customers needing recurring commission handling, Stripe integration, and affiliate recruitment.
- Rewardful: SaaS-focused affiliate management platform with Stripe-native tracking and recurring commission support. Directly competes with Endorsely in serving SaaS founders launching affiliate programs, with similar SMB-friendly pricing and Stripe-first architecture.
- Refersion: Affiliate and influencer marketing platform with creator discovery, tracking, and payouts. Overlaps with Endorsely's AI Affiliate Finder and brand bidding concerns, particularly in the SaaS/SMB segment.
- Tolt: SaaS affiliate program software with similar feature set including Stripe integration, recurring commissions, and affiliate management. Directly comparable in target customer (SaaS founders) and product positioning.
- UpPromote: Affiliate marketing software with strong Shopify roots but expanding into SaaS-adjacent use cases. Comparable SMB-friendly affiliate tracking with similar self-serve onboarding and tiered pricing.
Broad incumbents
- Impact: Enterprise partnership management platform covering affiliates, influencers, and business development. Operates as a broader incumbent in the same space; competes for larger SaaS programs with deeper feature set and contracts.
- PartnerStack: Larger, well-funded partner management platform covering affiliate, referral, and reseller programs for SaaS. Operates broadly across the partner economy with enterprise-grade features; a more established competitor with significantly more resources.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Endorsely social profiles
Digital presenceEndorsely compliance and trust
Trust signalCompliance1 record
Endorsely financial estimates
Financial estimateRevenue estimate
Valuation estimate
Endorsely leadership team
Management profileNumber of profiles
Endorsely funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Endorsely M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Endorsely
What does Endorsely do?
Endorsely is a SaaS affiliate program management platform that lets subscription software companies launch affiliate programs, recruit partners, track conversions and recurring commissions, and automate payouts. It is differentiated by an AI Affiliate Finder that discovers affiliates already promoting competitors, a Content Hub that monitors affiliate-created content across the web, and Brand Bidder Detection that flags affiliate fraud from paid brand-name ads. The platform is free until the customer's affiliate program generates $1,000/month in revenue.
Is Endorsely a public or private company?
Endorsely is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Endorsely founded?
Endorsely was founded in 2024. It employs 1 to 10 people.
How does Endorsely make money?
One revenue line is on record: subscription Fees (Platform SaaS).
Who are Endorsely's main competitors?
Emerging players on record are Pitchbox and AffiliateFinder.ai. Direct peers are Tapfiliate, FirstPromoter, Rewardful, Refersion, Tolt and UpPromote. Broad incumbents are Impact and PartnerStack.
Does Endorsely have an API?
Yes. REST API with endpoints for tracking referrals and retrieving affiliate information. Supports authentication via Bearer token API keys. Rate limited to 100 requests per minute per organization. Endpoints include GET /api/public/{organizationId}/affiliate/{referralCode} for retrieving affiliate info and POST /api/public/refer for tracking conversions and free signups. Developer documentation is at docs.endorsely.com/docs/api-reference.
What industry is Endorsely in?
Endorsely's product category is Affiliate Marketing Software. Its primary akta.pro industry code is BPAMALAG, Influencer Marketing & Creator Marketplaces, with a secondary code of BPAFAHAG, Affiliate & Performance Creator Programs. Its NAICS code is 541810 and its SIC code is 7372.