What Simpson & Partners does

Simpson & Partners (EV) Ltd. is a privately held UK manufacturer of AC EV chargers, founded in 2018 by husband-and-wife team Mandy and David Simpson and headquartered in Malmesbury, Cotswolds. The company designs, engineers, and assembles its chargers in-house at a single UK site, with a stated emphasis on metal construction, premium aesthetics, and British engineering rather than imported plastic white-label hardware.

Its product portfolio spans three line-ups at 7kW and 22kW: a Home Series (wall-mount V3 and freestanding V3, the latter described as the world's first fully integrated EV charging pedestal) targeting residential EV owners; a Business Series V2 (wall-mount and freestanding dual-socket variants with OCPP 1.6J, RFID, and MID metering) targeting commercial deployments at hotels, dealerships, apartment blocks, and car parks; and a Holiday Series targeting short-term rental owners with OFGEM-compliant MID meters, RFID, and integrated guest payment. Technical differentiators include a patent-pending Advanced Safety System (S3) sampling 52 times per second, Charge Doctor automated diagnostics, PEN fault protection that removes the need for an earth rod, optional wireless load balancing (LoRa), solar surplus diversion, and a V2G-ready power relay with a future ISO 15118 plug-in module.

The business monetises hardware one-time sales (Home Series £649–£1,410; Business Series £649–£2,165+; Holiday Series £878–£1,319+) along with installation services from £425 ex VAT delivered through a Trusted Installer network of more than 700 UK electricians. Recurring revenue is nascent: an optional £30/month Octopus Intelligent Drive Pack subscription, accessory sales, and a small enterprise channel handled by an in-house sales team. Distribution combines direct-to-consumer e-commerce with a configurator, channel resale via the installer network, direct enterprise sales for commercial projects, and international distributors across Europe, Iceland, Switzerland, Australia, and the Philippines. Customer concentration is diffuse across residential and small commercial segments, with named enterprise references concentrated in hospitality (Beaumont House Hotel) and holiday lets (Coillemore House, Nuthatch Retreat).

Name

Simpson & Partners

Legal name

Simpson & Partners (EV) Ltd.

Website

https://simpson-partners.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

Simpson & Partners is a UK-based manufacturer of premium AC EV chargers for residential, commercial, and holiday-let customers. Founded in 2018 and based in the Cotswolds, it designs and assembles metal-construction chargers with patented safety systems, selling via D2C e-commerce and a 700+ UK installer network.

Ownership category

akta.pro rank

Product category

Electric Vehicle (EV) Charging Hardware

NAICS

Current-Carrying Wiring Device Manufacturing (335931)

SIC

Electronic & Other Electrical Equipment (No Computer Equip) (3600)

akta.pro primary industry

EV Charging Hardware Manufacturing (AC/DC Chargers/Dispensers) (IMACACAE)

akta.pro secondary industries

E-Mobility Chargers & Charging Docks (Consumer) (CRACASAJ), Aftermarket Battery, Charging & Power Accessories Manufacturing (12V Batteries/Jump Starters/Chargers/Inverters) (IMACANAL)

Keywords

• EV home chargers
• Commercial EV charging
• Smart EV charging
• Holiday let chargers
• AC fast charging

Headquarters

HQ city

Malmesbury

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Technology or R&D, Operations, Marketing or Sales

Revenue model

1. Hardware Sales: One-time sale of EV chargers across Home Series (7kW/22kW, Basic/Plus, Wall Mount/Freestanding), Business Series, and Holiday Series. Direct-to-consumer e-commerce with prices ranging from £649 to £2,165+ depending on model and configuration.
2. Installation Services: Professional installation offered as add-on package. Standard installation from £425 ex VAT. Installation handled by UK-wide network of trusted, qualified installers.
3. Octopus Intelligent Drive Pack: Optional subscription for unlimited smart charging at £30/month through Octopus Energy partnership.
4. Accessories: Colour-matched cable hook at £49 as optional extra. Wireless Energy Manager upgrades. Custom colour finishes and metal/wood lids.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels7 records

Core offering

Simpson & Partners designs and manufactures premium AC EV chargers in the Cotswolds, UK, across three product lines: Home Series for residential use, Business Series for commercial properties, and Holiday Series for rental lets. Chargers range from 7kW to 22kW, feature patented safety systems, smart tariff integration, solar compatibility, MID-compliant metering for commercial billing, and OCPP support for third-party management. Pricing starts at £649 for home wall mount chargers and extends to over £2,165 for premium commercial freestanding units.

Product overview

Simpson & Partners is a UK-based EV charger manufacturer offering three distinct product series: Home Series (V3 wall mount and freestanding for residential use with smart tariff integration), Business Series (V2 wall mount and freestanding for commercial environments with OCPP management and RFID access), and Holiday Series (specialised chargers for rental properties with integrated MID meters for legal guest billing). All chargers feature British engineering with metal construction, patented safety systems, load balancing, and upgradability. The portfolio spans 7kW-22kW power ratings with over 132 colour combinations, and supports Octopus Energy tariffs, solar integration, and third-party management platforms via OCPP.

Differentiator

Problem solved

Functional benefit

Products and services

• Home Series Wall Mount V3 Premium AC wall-mounted EV charger for residential use. Available as 7kW (single-phase) or 22kW (three-phase), tethered or untethered, in Basic or Plus tiers. Features include patent-pending Advanced Safety System (S3), Charge Doctor diagnostics, Cooltek cooling, solar integration, Octopus Intelligent Go tariff compatibility, dynamic load balancing, and 132 colour combinations with metal, wood, or plastic lids. Plus tier adds wireless energy management, ethernet, and courtesy lights. Backed by a 10-year enclosure warranty.
• Home Series Freestanding V3 World's first fully integrated EV charger pedestal for residential driveways without suitable walls. Single socket 7kW or 22kW AC charging, IP56 rated, slim profile with integrated base plate and colour-matched cable hook. Includes Gen 3 patent-pending safety system, PEN protection (no earth rod required), Charge Doctor diagnostics, smart tariff integration, solar compatibility, and 132 colour combinations. Backed by a 10-year enclosure warranty.
• Business Series Freestanding V2 Commercial-grade AC EV charger in freestanding pedestal form for workplaces, apartment blocks, and car parks. Features dual Type 2 sockets delivering up to 22kW per socket, RFID access control, MID-compliant metering for billing accuracy, OCPP 1.6J native support for third-party management software, dynamic load balancing, integrated PEN protection, and Charge Doctor 2 diagnostics. IP56 rated with IK10 impact protection. Available in Basic (from £1,865) and Pro (from £2,165) variants.

Quantifiable outcome

• Save more than £586 a year with their chargers
• +4 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

AI capability4 records

Feature9 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Octopus EnergycoreTechnology or IntegrationTechnology integration partnership enabling Intelligent Octopus Go tariff with 6 hours of 7p/kWh charging nightly (11:30pm-5:30am). Charger automatically schedules optimal charging times. Also offers Intelligent Drive Pack subscription at £30/month for unlimited smart charging. Both new and existing customers can connect.
• Tap ElectriccoreTechnology or IntegrationIntegration for seamless guest payment processing at holiday properties. Guests scan QR code on charger, pay via Tap app, host receives money directly to bank account. Commission-based model. Tap accounts are FREE for property owners. No admin required for hosts.
• Sykes Holiday CottagesminorGTM or Marketing PartnerFeatured partner for holiday let customers. Sykes is a major UK holiday cottage agency with whom Simpson & Partners aligns for customer referrals.
• Unique HomestayminorGTM or Marketing PartnerFeatured partner for holiday let customers. Unique Homestay is a luxury holiday accommodation provider aligned with Simpson & Partners' premium positioning.
• AWS CloudcoreTechnology or IntegrationCloud storage infrastructure for charger data and app functionality. All cloud storage is hosted on AWS in the UK and Ireland. Part of security architecture with ISO 27017:2015 certification.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• EO Charging: UK-based EV charger OEM (EO Mini, EO Hub) sold to fleets and commercial sites with OCPP support — comparable on AC home/business hardware and commercial deployment model.
• Ohme: UK-based smart EV charger OEM with deep Octopus Energy tariff integration and telematics-driven smart charging — directly comparable on smart-charging, software, and direct-to-consumer GTM.
• Wallbox: Global EV charger manufacturer (Pulsar Plus, Commander 2) selling to residential and commercial customers with smart features — directly comparable on AC home/business chargers, OCPP, and app control.
• MyEnergi: UK manufacturer of Zappi (solar-aware EV charger) and Eddi products, focused on home energy management — directly comparable on home energy management, solar integration, and smart tariff features.
• Andersen EV: UK premium design-led EV charger manufacturer (A2 / Mini), focused on hidden-cable aesthetics, custom colours, and home EV owners — directly comparable to Simpson & Partners' Home Series wall-mount and pedestal positioning.
• Pod Point: UK EV charging manufacturer (acquired by EDF) with residential and commercial chargers — direct competitor in the UK home and business charger segment with broad installer relationships.
• Indra Renewable Technologies: UK EV charger maker (Indra Smart PRO, Pioneer) with British engineering and smart features — comparable on UK manufacturing, AC home charging, and residential customer base.
• Easee: Norwegian EV charger OEM with strong UK presence (One, Home), emphasising design and DNO-friendly install — directly comparable AC home charger with smart features and installation-led network.

Broad incumbents

• ChargePoint: Large US-headquartered EV charging manufacturer and network operator across residential, workplace and commercial segments — broadly comparable as an AC charger OEM and software platform competitor.

Emerging players

• Rolec (WallPod / EV Ultra): UK electrical accessories manufacturer extending into EV chargers (WallPod EV) — comparable on UK-manufactured AC EV charging hardware for residential and small commercial.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCHVzALm-UH2WpDBfp21sFtQ/featured
• Facebookfacebook.com/Simpson-Partners-103481805735158
• LinkedInlinkedin.com/company/simpson-partners
• Instagraminstagram.com/simpson_and_partners?igshid=YmMyMTA2M2Y=
• Xx.com/S_n_P_chargers

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Simpson & Partners