Roman
Roman (PT Satya Langgeng Sentosa) is an Indonesia-based ceramic and porcelain tile manufacturer serving residential, hospitality, and commercial construction markets through four sub-brands — Roman Ceramics, RomanGranit, RomanGranit Grande, and Roman moZaik — distributed via company showrooms and an authorized dealer network with growing export reach.
- Company typePrivate
- Founded1989
- HeadquartersTebet Barat, Indonesia
- Headcount101–250
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Roman does
Roman (legally PT Satya Langgeng Sentosa) is an Indonesia-based ceramic tile manufacturer established in 1989 and self-positioned as the leading ceramic industry brand in the domestic market. It operates through wholly-owned manufacturing subsidiaries PT Satyaraya Keramikindah and PT Roman Ceramic International, with corporate offices in Jakarta and Surabaya and a network of company-owned showrooms (House of Roman) supplemented by authorized dealers across Indonesia. The company serves three primary end-markets — residential construction, hospitality, and commercial areas — alongside smaller public-building and outdoor-application segments, with named enterprise accounts spanning shopping malls (e.g., AEON Pakuwon Mall Surabaya), hotels (e.g., Kampi Hotel Sunter), and residential housing clusters.
The product portfolio is organized into four sub-brands. Roman Ceramics offers floor and wall tiles in formats including Rectificado, Interlok, and Hexagonal. RomanGranit covers premium glazed porcelain tiles with marble, stone, wood, and cement-inspired designs. RomanGranit Grande addresses the large-format segment in 120x60, 100x100, and 80x80 sizes, certified to ISO 13006 category 1A. Roman moZaik, launched in 2026, extends into small-format mosaic and subway tiles with Indonesian heritage-inspired designs. Manufacturing is anchored in proprietary in-house technologies: Digital Tecnica decoration for high-fidelity reproduction of natural materials, Gres Technology for stain/scratch resistance and heavy-load durability, a Rectification System for precision edge finishing, and Silver Ion Technology in the Fit Mood line for antibacterial surfaces.
Roman's commercial model combines project-based B2B sales (quote-based, multi-year contracts routed through showrooms and the dealer network) with consumer traffic through retail ceramic stores and digital lead capture via downloadable e-catalogs and newsletter subscriptions. Distribution is primarily domestic with a recently established export-inquiry capability for international customers. Marketing combines a searchable product catalog, a WhatsApp customer-service channel, a published newsletter (House of Roman, 98+ editions), and participation in architecture and design trade events such as ARCH:ID and Nexus. No public pricing is disclosed; pricing is set on a quote basis at the project or showroom level.
Roman firmographics
Firmographics- Name
- Roman
- Legal name
- PT SATYA LANGGENG SENTOSA
- Website
- https://roman.co.id
- Company type
- Private
- Founded year
- 1989
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Roman (PT Satya Langgeng Sentosa) is an Indonesia-based ceramic and porcelain tile manufacturer serving residential, hospitality, and commercial construction markets through four sub-brands — Roman Ceramics, RomanGranit, RomanGranit Grande, and Roman moZaik — distributed via company showrooms and an authorized dealer network with growing export reach.
- Ownership category
- akta.pro rank
Roman industry classification
Industry- Product category
- Ceramic and Porcelain Tile Manufacturing
- NAICS
- Clay Building Material and Refractories Manufacturing (327120)
- SIC
- Structural Clay Products (3250)
- akta.pro industry
- Ceramic, Porcelain & Natural Stone Tile FlooringIndustrials, Manufacturing & Construction/Building Materials & Products/Flooring Materials & Systems
Keywords
Where Roman is headquartered
LocationHeadquarters
- HQ city
- Tebet Barat
- HQ country
- Indonesia
- HQ region
- Asia
Offices3 records
Markets served
Roman business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Technology or R&D, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Ceramic and Granite Tile Sales: Roman generates revenue through manufacturing and selling ceramic tiles (Roman Ceramics brand) and granite/porcelain tiles (RomanGranit brand). Products are sold through showrooms, authorized dealers, and ceramic stores across Indonesia with export capabilities.
- E-Catalog Downloads and Lead Generation: The company collects customer contact information through downloadable e-catalogs, newsletter subscriptions, and inquiry forms, driving sales leads through digital channels.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Multi-year contract | Quote-based B2B pricing for projects |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels6 records
Roman product offering
Product offeringCore offering
Roman manufactures and sells ceramic and granite tiles for residential, commercial, and hospitality applications. The product portfolio spans three main brands — Roman Ceramics (floor and wall tiles), RomanGranit (premium glazed porcelain tiles), and Roman moZaik (small-format mosaic tiles) — plus the RomanGranit Grande large-format sub-brand. Products are sold through company showrooms, authorized dealers, and digital channels across Indonesia with export capabilities.
Product overview
Roman is Indonesia's leading ceramic industry brand offering a diversified portfolio of tile products across three main brands: Roman Ceramics (ceramic floor and wall tiles), RomanGranit (premium glazed porcelain tiles), and Roman moZaik (small format mosaic tiles). The RomanGranit Grande sub-brand provides large format tiles (120x60, 100x100, 80x80). Products utilize Digital Tecnica technology for realistic natural material reproductions and advanced manufacturing processes including rectification. The portfolio includes over 100 distinct collections ranging from marble, stone, and wood-look tiles to culturally-inspired designs drawing from Indonesian archipelago heritage.
Differentiator
Problem solved
Functional benefit
Brands
- Roman Ceramics: Ceramic tiles brand featuring wall and floor tiles in various sizes and finishes including Rectificado, Interlok, and Hexagonal formats.
- RomanGranit
- RomanGranit Grande
- Roman moZaik
Companies that use Roman
Customer profileNamed customers6 records
Segments6 records
Ideal customer profiles4 records
Roman technology and API
TechnologyAPI detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Roman partnerships and signals
Strategic signalScale indicators2 records
Recent moves5 records
Expansion highlights5 records
Roman competitors and assessment
Company assessmentDirect peers
- Arwana Citramulia: One of Indonesia's largest ceramic tile manufacturers, directly competing with Roman in domestic and commercial-grade tiles across Indonesia. A natural local benchmark for share, distribution, and pricing dynamics.
- Iris Ceramica: Italian premium porcelain and ceramic tile manufacturer with strong design positioning and global distribution. Comparable in premium brand architecture, large-format offerings, and design innovation cadence.
- Kajaria Ceramics: India's largest ceramic tile manufacturer by capacity, with multi-brand portfolios spanning ceramic, polished, and large-format tiles. Comparable in product breadth, multi-brand architecture, and project-based B2B sales motion.
- Somany Ceramics: Indian ceramic tile and bathware manufacturer with multi-brand strategy and pan-India dealer network. Comparable in product segmentation, channel mix, and reliance on a strong brand across price tiers.
- Mulia Ceramics: Major Indonesian ceramic tile and sanitaryware producer with broad product portfolios and established dealer networks. Comparable in scale, manufacturing footprint, and customer segments to Roman.
- Mosa: Dutch ceramic tile manufacturer focusing on architectural-grade porcelain and ceramic tiles for commercial and residential projects. Comparable in design-led positioning, specification sales, and premium project pipelines.
- Cersanit: Polish ceramic tile and bathroom fixture manufacturer with broad European and emerging market distribution. Comparable in product portfolio breadth (tiles + sanitaryware) and multi-tier brand strategy.
Broad incumbents
- Roca Sanitario: Global Spanish leader in bathroom and ceramic surfaces with presence in hospitality and residential projects. Comparable in specification-driven commercial sales and cross-border brand presence.
- Mohawk Industries: Largest flooring manufacturer globally (ceramic, porcelain, LVT, carpet). Overlaps with Roman in ceramic/porcelain tile, serves commercial and hospitality customers, and applies similar advanced manufacturing at much larger scale.
Regional players
- SCG Cotto (Siam Cement Group): Thailand-based ceramic tile brand under SCG, the largest cement-and-building-materials conglomerate in ASEAN. Operates in the same regional category and competes in similar commercial and residential segments.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Roman social profiles
Digital presenceRoman compliance and trust
Trust signalCompliance1 record
Roman financial estimates
Financial estimateRevenue estimate
Valuation estimate
Roman leadership team
Management profileNumber of profiles
Roman subsidiaries and ownership
Company hierarchySubsidiaries2 records
Roman funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Roman M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Roman
What does Roman do?
Roman manufactures and sells ceramic and granite tiles for residential, commercial, and hospitality applications. The product portfolio spans three main brands — Roman Ceramics (floor and wall tiles), RomanGranit (premium glazed porcelain tiles), and Roman moZaik (small-format mosaic tiles) — plus the RomanGranit Grande large-format sub-brand. Products are sold through company showrooms, authorized dealers, and digital channels across Indonesia with export capabilities.
Is Roman a public or private company?
Roman is a private company. It is classified as family owned and is currently operating.
When was Roman founded?
Roman was founded in 1989. It employs 101 to 250 people.
Where is Roman based?
Roman is headquartered in Tebet Barat, Indonesia, in the Asia region.
How does Roman make money?
Two revenue lines are on record. Ceramic and Granite Tile Sales are the primary driver. The others are E-Catalog Downloads and Lead Generation.
Who are Roman's main competitors?
Direct peers on record are Arwana Citramulia, Iris Ceramica, Kajaria Ceramics, Somany Ceramics, Mulia Ceramics, Mosa and Cersanit. Broad incumbents are Roca Sanitario and Mohawk Industries. SCG Cotto (Siam Cement Group) is listed as a regional player.
Does Roman have an API?
No public API is recorded for Roman.
What industry is Roman in?
Roman's product category is Ceramic and Porcelain Tile Manufacturing. Its primary akta.pro industry code is IMADAJAE, Ceramic, Porcelain & Natural Stone Tile Flooring. Its NAICS code is 327120 and its SIC code is 3250.