What Guano Australia does

Guano Australia Pty Ltd is an Australian organic fertiliser producer headquartered in Buderim, Queensland, operating under parent Kismet International Pty Ltd. The company distributes a phosphate-based product portfolio built around the Guano Gold range, including Guano Gold (12% P), Guano Sulphur Gold (10.5% P), the Split P controlled-release line, Kwik Start, Liquid Gold, and KMS Fertilizer, alongside adjacent products such as Agrispon and DiCal P Stockfeed. Select SKUs hold Australian Organic Registered Farm Input and USDA/NOP certifications, and the Reef Safe Fertilisers line is positioned to meet Great Barrier Reef nutrient runoff requirements.

The business sells primarily to Australian farmers across crop, pasture, and livestock segments, served through direct phone sales, a network of local distributors, and warehouses spread across the country. Beyond product, the company offers agronomy services, custom blending, and training through its sister entity Agronomy Services Australasia Pty Ltd, embedding technical advisory into the go-to-market. Revenue is generated per-tonne/per-litre on agricultural inputs, with no subscription or SaaS component, and the customer base is fragmented across small and mid-sized farm operations.

The company is small (11-50 employees) and privately held, with no disclosed funding rounds, M&A activity, or leadership changes in the available data. There is no evidence of AI/ML capability, digital platform, or proprietary software; the moat rests on certified organic credentials, brand, and an established national distribution footprint.

Name

Guano Australia

Legal name

Guano Australia Pty Ltd

Website

https://kmsfertilizer.com.au

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

11–50 employees

Short description

Guano Australia is a Queensland-based organic fertiliser producer selling phosphate-based Guano Gold products and adjacent inputs to Australian crop, pasture, and livestock farmers via national distribution and agronomy services.

Ownership category

akta.pro rank

Product category

Organic Fertilisers

NAICS

Fertilizer (Mixing Only) Manufacturing (325314), Farm Supplies Merchant Wholesalers (42491), Phosphatic Fertilizer Manufacturing (325312)

SIC

Wholesale-Farm Product Raw Materials (5150)

akta.pro primary industry

Custom Blending & Private-Label Specialty Fertilizers (AFABACAN)

akta.pro secondary industries

Fertilizer & Nutrient Retail (Dry, Liquid, Blends) (AFABAJAF), NPK/Compound & Blended Fertilizers (Granular Blends, Bulk Blending) (AFABABAD), NPK & Compound/Blended Fertilizers (IMAEAEAD)

Keywords

• Organic fertilisers
• Phosphate fertilisers
• Agricultural inputs
• Crop nutrition
• Soil amendments

Headquarters

HQ city

Buderim

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Operations, Supply Chain, Personnel, Marketing or Sales, Others

Revenue model

1. Organic Fertiliser Sales: Revenue generated from the sale of organic fertiliser products including Guano Gold, Guano Sulphur Gold, KMS Fertilizer, Guano Liquid Gold, Reef Safe Fertilisers, and Agrispon. Products are sold through direct sales and local distributors.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Guano Australia manufactures, distributes, and sells specialty organic fertilisers derived from seabird guano, including Guano Gold (12% P), Guano Sulphur Gold (10.5% P with sulphur), Guano Liquid Gold, KMS Fertilizer, Reef Safe Fertilisers, Agrispon, and DiCal P Stockfeed. The company also delivers agronomy consulting, custom fertiliser blending, and farmer training services, distributing product nationally via direct phone sales, local distributors, and company-operated warehouses.

Product overview

Guano Australia, operated by Kismet International Pty Ltd, offers a specialty organic fertiliser product range. The portfolio comprises multiple fertiliser products including Guano Gold (12% P), Guano Sulphur Gold (10.5% P with sulphur), Guano Gold Split P Range, Guano Gold-Kwik Start, KMS Fertilizer, Guano Liquid Gold, Guano Liquid Gold with KMS, Reef Safe Fertilisers, Agrispon, and DiCal P Stockfeed. The products are available as both granular and liquid formulations. Complementary services include agronomy consulting, custom blending, and training programs.

Differentiator

Problem solved

Functional benefit

Brands

• Guano Gold: Core organic fertiliser product line; includes Guano Gold (12% P), Guano Gold Split P Range, and Guano Gold-Kwik Start
• Guano Sulphur Gold
• KMS Fertilizer
• Guano Liquid Gold
• Reef Safe Fertilisers
• Agrispon
• DiCal P Stockfeed

Products and services

• Guano Gold Fertiliser High-analysis organic phosphate fertiliser containing 12% phosphorus with slow-release characteristics and added zinc, designed for broadacre cropping and pasture applications.
• Guano Gold Split P Range Organic phosphate fertiliser range with split phosphorus release designed to prevent nutrient tie-up and provide season-long nutrient availability.
• Guano Gold-Kwik Start Fast-acting organic fertiliser designed for rapid crop establishment and early growth stages.
• Guano Sulphur Gold Organic fertiliser with 10.5% phosphorus and additional sulphur, designed for Australian sustainable farming practices.
• KMS Fertilizer Fully soluble natural fertiliser suitable for sustainable farming practices in Australia.
• Guano Liquid Gold Organic liquid fertiliser for foliar and soil application, suitable for sustainable Australian farming practices.
• Guano Liquid Gold with KMS Organic seabird guano fertiliser blend combining liquid gold with KMS for enhanced crop nutrition.
• Reef Safe Fertilisers Natural farming fertiliser designed for problematic areas where leaching of phosphorus is an issue, helping protect reef ecosystems.
• Agrispon Natural fertiliser that improves soil structure for sustainable Australian farming practices.
• DiCal P Stockfeed Stockfeed supplement providing dicalcium phosphorus for livestock nutrition.
• Agronomy Services Professional agronomy consulting service helping farmers optimise fertiliser selection, application and on-farm outcomes.
• Custom Blending Tailored fertiliser blending service to meet specific crop and soil requirements.
• Training Educational and training services for farmers on organic fertiliser application and sustainable farming practices.

Quantifiable outcome

• Guano Gold contains 12% P compared to lower rates in standard organic fertilisers
• +2 more outcomes

Named customers7 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• Kismet International Pty LtdcoreOthersKismet International Pty Ltd is the parent company and product range owner for Guano Australia. Guano Australia operates 'for and on behalf of' Kismet International Pty Ltd. The company also partners with Agronomy Services Australasia Pty Ltd for agronomy service delivery.

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• CSBP (Wesfarmers Chemicals, Energy & Fertilisers): Major Australian fertilizer manufacturer and supplier, part of Wesfarmers. Offers a broad fertilizer portfolio serving broadacre cropping and pasture customers across Australia, overlapping with Guano Australia's core farming segments but with significantly larger scale and conventional focus.
• Yara International: Global crop nutrition leader producing nitrogen, phosphorus, and specialty fertilisers with operations in Australia. Serves the same broadacre and specialty crop customer base with extensive agronomy support, but operates at much larger scale and focuses predominantly on conventional chemistry.
• ICL Group: Global specialty fertilizers and plant nutrition company with a controlled-release and specialty plant nutrition portfolio. Overlaps with Guano Australia's specialty fertilizer positioning and serves similar global horticulture and broadacre markets, but operates at a much larger scale across multiple continents.
• Incitec Pivot Fertilisers: Australia's largest fertilizer manufacturer and distributor, offering both conventional and specialty products including some organic-compatible lines. Broad incumbent with overlapping agricultural customer base but vastly larger scale and primarily conventional rather than organic focus.

Direct peers

• Haifa Group: Israel-based specialty fertilizer company producing controlled-release and water-soluble fertilizers, including phosphorus-rich and foliar nutrient products. Comparable to Guano Australia in specialty/crop-nutrition positioning and product chemistry overlap, though at much larger global scale.
• AgSolutions Australia: Australian distributor of specialty and biological agricultural inputs including organic fertilizers and soil conditioners. Directly comparable niche player serving similar Australian farming customers with adjacent organic and specialty product lines.
• Nutri-Tech Solutions: Australian-owned company specialising in organic and biological fertilisers, soil conditioners, and agronomy services. Directly comparable to Guano Australia in product category (organic/specialty fertilisers), customer base (Australian farmers), and service-led distribution model.
• BioAg Pty Ltd: Australian manufacturer of biological and organic fertilizers, soil ameliorants, and microbial products for sustainable agriculture. Closely comparable to Guano Australia in organic/sustainable input focus, Australian farmer customer base, and agronomy-supported distribution model.

Regional players

• K+S AG: German-based fertilizer producer specializing in potash and magnesium products with a plant nutrition portfolio. Comparable in specialty plant-nutrition focus and global distribution capability, but primarily operates in European and Americas markets rather than competing directly in Australia.

Emerging players

• OmniChem (Agrichem): Australian liquid fertilizer and specialty crop nutrition manufacturer offering foliar and fertigation products. Overlaps with Guano Australia in liquid/foliar specialty fertilizers and Australian broadacre customer base, but with more of a conventional rather than organic focus.

Market position

Strengths5 records

Weaknesses3 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/GuanoGold

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Guano Australia