Kismet
Kismet is an Australian digital marketplace that connects NDIS participants with verified disability and healthcare service providers via web, iOS/Android apps, and a 48-hour Concierge matching service, monetising through tiered provider subscriptions.
- Company typePrivate
- Founded2022
- HeadquartersMelbourne, Australia
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What Kismet does
Kismet is an Australian digital healthcare marketplace that connects National Disability Insurance Scheme (NDIS) participants with verified service providers such as occupational therapists, speech therapists, physiotherapists, plan managers, support workers, and specialist disability accommodation providers. The core platform is a searchable provider directory accessible via web and native iOS/Android applications, augmented by a Concierge matching service that delivers an automated shortlist of verified and available providers within 48 hours of an enquiry.
The product suite combines a two-sided marketplace with adjacent modules: Plan Management for participant budgeting and invoice processing, a Care Index for regional supply/demand benchmarking, Housing Services for specialist accommodation enquiries, and a Community portal for participants and carers. Technology is built around provider profiles, location-based search, and a recommendation/matching engine branded as Concierge AI; the company also offers digital invoice verification to address the NDIS fraud problem (described as 600,000 daily claims without evidence). The platform operates exclusively in Australia from its Melbourne headquarters.
Kismet's business model is a freemium-to-paid provider subscription with annual tiers — Free, Access ($499/year), Engage ($999/year), and Circle ($1,499/year) — plus potential transaction or referral fees on successful matches. The company is privately held and venture-backed, having raised approximately $10.8M across a May 2023 round led by Airtree Ventures and a March 2024 $8.2M seed co-led by Prosus Ventures and Airtree Ventures. Customer segments are split between NDIS participants (demand side, free) and SMB NDIS providers (supply side, monetised), with secondary audiences in carers, support coordinators, and policymakers.
Kismet firmographics
Firmographics- Name
- Kismet
- Legal name
- Kismet
- Website
- https://www.kismet.healthcare/
- Company type
- Private
- Founded year
- 2022
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Kismet is an Australian digital marketplace that connects NDIS participants with verified disability and healthcare service providers via web, iOS/Android apps, and a 48-hour Concierge matching service, monetising through tiered provider subscriptions.
- Ownership category
- akta.pro rank
Kismet industry classification
Industry- Product category
- Healthcare Marketplace
- NAICS
- Services for the Elderly and Persons with Disabilities (624120), Individual and Family Services (6241), Services for the Elderly and Persons with Disabilities (62412)
- SIC
- Services-Health Services (8000), Services-Social Services (8300)
- akta.pro primary industry
- IEP/504 Planning, Case Management & Compliance (EDAJAKAB)
- akta.pro secondary industries
- Membership/Subscription Concierge Virtual Care (HLALAAAH), Special Needs & Supplemental Needs Trust Services (FSAAANAJ)
Keywords
Where Kismet is headquartered
LocationHeadquarters
- HQ city
- Melbourne
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
Kismet business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Provider Membership Subscriptions: Kismet generates revenue through tiered annual subscription plans for service providers who want enhanced visibility and features on the marketplace. The membership tiers (Free, Access, Engage, Circle) offer progressively more tools including digital enquiry managers, enhanced matching, multi-location management, and event access.
- Marketplace Transaction Facilitation: The platform facilitates connections between NDIS participants and service providers, potentially earning referral or transaction fees from successful matches.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Annual | Free tier for basic marketplace presence |
| Subscription | Annual | Access tier for growing providers |
| Subscription | Annual | Engage tier for established providers |
| Subscription | Annual | Circle tier for enterprise providers |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels5 records
Kismet product offering
Product offeringCore offering
Kismet operates a digital marketplace connecting Australia's NDIS (National Disability Insurance Scheme) participants with verified disability and healthcare service providers. The platform offers searchable provider directories across categories such as occupational therapy, speech therapy, support work, plan management, and supported accommodation, paired with a concierge matching service that delivers curated shortlists of available providers within 48 hours. Service providers access the platform through tiered annual subscriptions (Free, Access at A$499, Engage at A$999, Circle at A$1,499) that unlock progressively enhanced visibility, enquiry management, and matching features, complemented by native iOS and Android mobile applications.
Product overview
Kismet is a digital healthcare platform built as a marketplace-plus-modules architecture. The core product is the Kismet Marketplace, which connects NDIS participants with verified service providers across Australia. This platform is complemented by the Kismet Mobile App for iOS and Android, the Concierge AI-powered matching service, the Care Index for regional data insights, and Plan Management tools for budget tracking. Service providers can subscribe to tiered membership plans (Free, Access, Engage, Circle) that provide enhanced visibility and matching features. Additional modules include Housing Services for specialist accommodation enquiries and a Community feature for participants and caregivers.
Differentiator
Problem solved
Functional benefit
Products and services
- Kismet Marketplace A digital marketplace platform that connects NDIS participants with verified and qualified service providers offering allied health, support coordination, plan management, accommodation, and other disability and healthcare services across Australia.
- Kismet Mobile App A native mobile application for iOS and Android that provides on-the-go access to Kismet's marketplace, allowing users to search providers, submit match requests, manage enquiries, and connect with NDIS service providers.
Quantifiable outcome
- Automated shortlisting of verified providers within 48 hours
- +1 more outcomes
Companies that use Kismet
Customer profileNamed customers2 records
Segments4 records
Ideal customer profiles4 records
Kismet technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability1 record
Feature4 records
Kismet partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered minor.
- ONE CommunityminorPartnership announced in April 2023 to transform the disability sector through collaborative initiatives and shared mission of improving NDIS participant outcomes.
- Mandala PartnersminorCommissioned by Kismet to undertake a landmark study into care sector innovation, identifying high-impact opportunities for improving productivity and delivering better outcomes in Australia's ageing population care sector.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Kismet competitors and assessment
Company assessmentDirect peers
- Better Caring: Australian marketplace for NDIS and aged care support workers and providers. Competes head-to-head for NDIS provider listings and participant matching.
- Mable: Australia's largest NDIS-aged care marketplace connecting participants with independent support workers. Direct competitor on the same supply-demand pair with overlapping subscription/transaction revenue model.
- Like Family: Social-enterprise marketplace platform matching NDIS participants with support workers in Australia. Overlapping customer base and matching workflow, with a more social-mission orientation.
- Hireup: Australian two-sided online platform connecting people with disability (including NDIS participants) with support workers. Directly comparable in geography, target customer (NDIS participants), and marketplace business model.
Broad incumbents
- HealthEngine: Australia's largest healthcare marketplace for booking appointments with GPs, dentists, and allied health. Comparable Australian healthcare marketplace DNA and provider-discovery business model, though focused on mainstream (non-NDIS) care.
- AirTasker: Australian-founded two-sided marketplace connecting task posters with taskers. Operates in adjacent on-demand services including aged/disability support. Useful comparable for marketplace GTM and unit economics, though the category differs.
- Care.com: Global marketplace for care services (childcare, senior care, special needs). Comparable marketplace DNA and two-sided model, but operates at a much larger scale and across multiple care verticals in different regulatory environments.
Regional players
- Sunnyfield: Large Australian NDIS-registered disability services provider. Comparable NDIS ecosystem positioning, but as a direct service provider rather than a marketplace operator.
Emerging players
- Home Care Heroes: Australian platform providing companion care and social-support services to NDIS participants and older Australians. Comparable customer base but narrower service scope than Kismet.
Others
- NDIS Provider Finder / myplace portal: Government-run NDIS provider directory offered by the National Disability Insurance Agency. Not a direct competitor but a baseline alternative that Kismet must differentiate against on matching quality, speed, and user experience.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Kismet financial estimates
Financial estimateRevenue estimate
Valuation estimate
Kismet leadership team
Management profileNumber of profiles
Profiles5 records
Kismet funding detail
Funding detailFunding overview
Funding rounds2 records
Investors4 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Kismet M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Kismet
What does Kismet do?
Kismet operates a digital marketplace connecting Australia's NDIS (National Disability Insurance Scheme) participants with verified disability and healthcare service providers. The platform offers searchable provider directories across categories such as occupational therapy, speech therapy, support work, plan management, and supported accommodation, paired with a concierge matching service that delivers curated shortlists of available providers within 48 hours. Service providers access the platform through tiered annual subscriptions (Free, Access at A$499, Engage at A$999, Circle at A$1,499) that unlock progressively enhanced visibility, enquiry management, and matching features, complemented by native iOS and Android mobile applications.
Is Kismet a public or private company?
Kismet is a private company. It is classified as venture growth investor backed and is currently operating.
When was Kismet founded?
Kismet was founded in 2022. It employs 51 to 100 people.
Where is Kismet based?
Kismet is headquartered in Melbourne, Australia, in the Oceania region.
How does Kismet make money?
Two revenue lines are on record. Provider Membership Subscriptions are the primary driver. The others are marketplace Transaction Facilitation.
Who are Kismet's main competitors?
Direct peers on record are Better Caring, Mable, Like Family and Hireup. Broad incumbents are HealthEngine, AirTasker and Care.com. Sunnyfield is listed as a regional player. Home Care Heroes is listed as an emerging player. NDIS Provider Finder / myplace portal is listed as an others.
Does Kismet have an API?
No public API is recorded for Kismet.
What industry is Kismet in?
Kismet's product category is Healthcare Marketplace. Its primary akta.pro industry code is EDAJAKAB, IEP/504 Planning, Case Management & Compliance, with a secondary code of HLALAAAH, Membership/Subscription Concierge Virtual Care. Its NAICS code is 624120 and its SIC code is 8000.