What Wisconic does

Wisconic LLC is a custom plastic injection molding manufacturer founded in 1994 and headquartered at 101 Juneau Street, Elroy, Wisconsin. The company operates injection molding presses ranging from 130 to 1,880 tons and offers a broad capability set including 2-shot molding, insert molding, TPE/TPR molding, sonic welding, in-mold decorating, and Class A mold production, supported by in-house CAD design and both domestic and international mold tooling sourcing. Its services span the full product lifecycle—concept, CAD modeling, prototyping, tooling, molding, secondary assembly, packaging, and distribution/fulfillment—and are delivered to three primary verticals: industrial manufacturing (durable high-performance components), medical and healthcare (precision-molded medical products), and consumer goods (kitchenware, housewares, and outdoor products).

Revenue is generated through four streams: project-based custom injection molding services, OEM/private labeling that allows customers to relabel Wisconic's kitchen utensils and prep tools, custom mold tooling design and production, and warehousing/fulfillment services out of the Midwest facility. In parallel, Wisconic operates a growing portfolio of consumer brands—including Crisp kitchen products (relaunched 2025), Bottle Buddy water storage (featured in Netflix's 'Leave the World Behind'), Party Pal outdoor trays, and the 2024-acquired Subpod (Australia) and Hungry Bin (New Zealand) composting systems—distributed primarily through Amazon and the company's own e-commerce. Go-to-market combines enterprise field sales, where the company works directly with product managers on custom molding and private-label projects, with direct-to-consumer e-commerce, the latter formalized in 2024 with the hiring of a dedicated Head of D2C and Ecomm Brands (Elton Rivas).

Name

Wisconic

Legal name

Wisconic LLC

Website

https://wisconic.com

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

51–100 employees

Short description

Wisconic LLC is a Wisconsin-based custom plastic injection molder founded in 1994, serving industrial, medical, and consumer goods clients with end-to-end manufacturing services and operating proprietary consumer brands including Crisp, Bottle Buddy, Subpod, and Hungry Bin.

Ownership category

akta.pro rank

Product category

Custom Plastic Injection Molding

SIC

Plastics Products, Nec (3089)

akta.pro primary industry

Contract / Private Label Cut & Sew Manufacturing (OEM/ODM) (IMAOAEAM)

Keywords

• Custom injection molding
• Plastic manufacturing services
• Private label manufacturing
• Consumer housewares brands
• Composting products

Headquarters

HQ city

Hartland

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Technology or R&D, Supply Chain, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Custom Injection Molding Services: B2B manufacturing services providing custom plastic injection molding for industrial, medical, and consumer goods clients. Services include prototyping, CAD development, tooling, manufacturing, assembly, and fulfillment.
2. Private Label Manufacturing: OEM/white-label services allowing customers to relabel Wisconic's kitchen utensils, prep tools, and selected brands under their own brand names.
3. Consumer Branded Products: Direct-to-consumer sales of proprietary brands including Crisp kitchen tools, Bottle Buddy water storage systems, and acquired brands Subpod and Hungry Bin composting products sold through Amazon and e-commerce.
4. Tooling Services: Custom mold tooling design and production with both domestic (U.S.) and international sourcing options for high-precision injection molds.
5. Distribution and Fulfillment: Warehousing, pick-and-pack, box-and-ship, and product fulfillment services from midwestern location for both individual customer orders and warehouse bulk orders.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

Wisconic is a custom plastic injection molding manufacturer offering end-to-end production services from concept through fulfillment, including prototyping, CAD design, tooling, manufacturing, assembly, and packaging. The company also provides private labeling services for kitchen utensils, prep tools, and select brands, and sells its own consumer brands (Crisp, Bottle Buddy, Party Pal, Subpod, Hungry Bin) directly through Amazon and e-commerce channels.

Product overview

Wisconic is a custom plastic injection molding company founded in 1994, operating as a single unified manufacturing service with associated consumer product brands. The core offering is custom plastic injection molding services spanning from conception to full production, including prototyping, CAD development, tooling, manufacturing, assembly, and fulfillment. Wisconic also offers private labeling services for kitchen utensils, prep tools, and select products. The company portfolio includes owned brands Crisp (kitchen tools for healthy eating), Bottle Buddy (water bottle storage), Party Pal (outdoor party trays), and acquired brands Hungry Bin and Subpod (composting systems). Manufacturing capabilities include injection molding from 130 to 1,880 tons, 2-Shot Molding, Insert Molding, TPE/TPR Molding, Sonic Welding, and In-Mold Decorating, with both domestic and international mold tooling options.

Differentiator

Problem solved

Functional benefit

Brands

• Crisp: A resurrected brand of kitchen products including berry baskets, prep bowls, and kitchen tools, marketed on Amazon.
• Bottle Buddy
• Party Pal
• Subpod
• Hungry Bin

Products and services

• Custom Plastic Injection Molding Custom injection molding service providing manufacturing capabilities from conception to full production, including prototyping, CAD development, tooling, product sourcing, manufacturing, assembly, and fulfillment for industrial, medical, and consumer goods clients.
• Private Labeling Private labeling service allowing customers to relabel Wisconic's products under their own brand, including kitchen utensils, prep tools, and select brand products.
• Injection Mold Tooling Custom mold tooling solutions including Class A molds, 2-Shot Molding, Insert Molding, TPE/TPR Molding, Sonic Welding, and In-Mold Decorating, with both domestic and international sourcing options.
• Tool Mold Design & Engineering Engineering services including CAD design, 3D modeling, prototype development, and design refinement to optimize products for manufacturing.
• Distribution & Fulfillment Warehousing, just-in-time delivery, product fulfillment for individual and bulk orders, and box-and-ship services from the company's midwestern location.
• Crisp Kitchen Products Brand of kitchen tools and products designed for healthy eating, including berry baskets, prep bowls, and kitchen utensils with diverse color options, sold through Amazon.
• Bottle Buddy Water Storage System Water bottle storage system featured in Netflix's 'Leave the World Behind' film, sold on Amazon.
• Party Pal Outdoor Tray Original outdoor reusable party tray that holds food, drinks, and utensils while keeping one hand free, available for private labeling.
• Subpod Composting System Innovative in-garden composting system that uses compost worms and microbes to transform food scraps into rich, fertile compost. Featured in Forbes, Wired, and Good Morning America.
• Hungry Bin Vermicomposting System Revolutionary vermicomposting system that transforms food scraps into nutrient-rich fertilizers and worm castings for gardens, taking less than five minutes a day to maintain.
• Kitchen Utensils (Private Label) Kitchen utensils available for private labeling, including nylon value line with soft-touch handles (8 products) and nylon stainless steel line (10 products).
• Food Prep Products (Private Label) Food preparation products available for private labeling, including mixing bowls, colanders, measuring cups, and pan scrapers.

Quantifiable outcome

• Top-tier company in on-time shipping
• +2 more outcomes

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Scale indicators3 records

Recent moves5 records

Expansion highlights6 records

Direct peers

• Rodon Group: Custom plastic injection molder and contract manufacturer offering design, tooling, and high-volume production. Directly comparable to Wisconic's B2B custom molding and private label business model.
• Protolabs: On-demand digital manufacturer offering custom injection molding, CNC machining, and 3D printing. Comparable to Wisconic's prototyping, custom molding, and quick-turn production services for industrial customers.
• Phillips-Medisize: Contract manufacturer specializing in plastic injection molding and drug delivery devices for medical and consumer markets. Comparable to Wisconic's full-service molding capabilities and growing medical/consumer segments.
• Placon: Plastic packaging and custom products manufacturer serving consumer goods, food, and medical markets. Comparable to Wisconic's consumer goods, food prep, and injection molding offerings.
• Tessy Plastics: Contract plastics manufacturer offering custom injection molding, assembly, and value-added services for medical, industrial, and consumer markets. Comparable to Wisconic's full-service molding capabilities and multi-segment customer base.
• Crescent Industries: Custom plastic injection molder offering design, tooling, and production for industrial, medical, and consumer products. Comparable to Wisconic's diverse press capacity range and multi-segment customer approach.
• Evco Plastics: Wisconsin-based custom plastic injection molder offering design, engineering, tooling, and production services across multiple industries. Closely comparable to Wisconic in geography, full-service model, and customer segments served.
• Hoffer Plastics: Custom plastic injection molder offering tooling, molding, and assembly services. Comparable to Wisconic's full-service B2B molding model and consumer goods focus.

Broad incumbents

• AptarGroup: Global manufacturer of dispensing systems, packaging components, and sealing solutions for consumer goods. Comparable to Wisconic's consumer goods plastic molding and packaging capabilities, at significantly larger scale.
• Berry Global: Large diversified manufacturer of plastic packaging and engineered materials serving consumer and industrial markets. Comparable to Wisconic at a much larger scale, with overlapping plastic injection molding and consumer goods capabilities.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCzfb9LHwoK7WhTppOj9xIvw
• Facebookfacebook.com/wisconic
• LinkedInlinkedin.com/company/wisconic
• Instagraminstagram.com/wisconicinc

Revenue estimate

Valuation estimate

Number of profiles

Profiles17 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wisconic