The Six Types of Working Genius

What The Six Types of Working Genius does

The Six Types of Working Genius is a personality-based productivity assessment framework developed by Patrick Lencioni and operated by The Table Group, Inc., a privately held consulting and publishing firm founded in 1997. The company sells a 10-minute online assessment that classifies individuals across six work types — Wonder, Invention, Discernment, Galvanizing, Enablement, and Tenacity — and identifies their natural geniuses, competencies, and frustrations. The framework extends into a Team Map visualization and a Student Assessment for ages 14-20, positioning the product across both professional and educational segments.

The product ecosystem spans a $25 individual assessment, a $250 Team Application Guide, a $2,495 two-day virtual certification program qualifying for ICF CCE hours, professional services including $450 Leader Debriefs, Team Workshops, and Keynote Speaking engagements, a national bestseller book at $24.95 distributed through Amazon, Barnes & Noble, and Books-A-Million, and ancillary merchandise (posters, desk widgets, apparel). Distribution runs primarily through direct e-commerce at workinggenius.com, with content marketing via a 100+ episode podcast and Lencioni's existing author platform serving as top-of-funnel demand generation. The Stripe-processed checkout supports immediate digital delivery of assessment results.

The business operates as a product-led growth model with self-serve assessment acquisition as the primary entry point and an upsell ladder into certification, workshops, and keynotes. Named enterprise references span OrangeTheory Fitness, Linkage, Vanderbilt University, Mixbook, AOE, and Bowling Green State University, alongside individual testimonials. The company claims the assessment has helped nearly one million to over one million people. Headcount is reported at 1-10 employees, consistent with a creator-led, content-driven business model rather than a venture-scale software operation.

Name

The Six Types of Working Genius

Legal name

The Table Group, Inc.

Website

https://workinggenius.com

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Workplace Personality Assessment

NAICS

Business Schools and Computer and Management Training (6114), Professional, Scientific, and Technical Services (54)

SIC

Services-Prepackaged Software (7372), Services-Educational Services (8200)

akta.pro primary industry

Skills Assessment & Talent/Employability Testing Platforms (EDAFADAM)

akta.pro secondary industries

Cognitive Ability & General Intelligence Testing (BPACAMAB), Psychometric, Aptitude & Cognitive Ability Test Content (EDAGADAK)

Keywords

• Workplace assessment
• Personality assessment
• Team development
• Productivity framework
• Leadership development

Headquarters

HQ city

Lafayette

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations, Others

Revenue model

1. Assessment Licenses: Individual assessments sold at $25 per license for both standard and student versions. One-time purchase with digital delivery of personalized reports.
2. Physical Products: Sale of the book ($24.95), merchandise including Desk Widget Display ($22.50), Notepads ($7.00), Socks ($15-16), Pens ($60 for 12-pack), and posters ($5.00).
3. Certification Program: Two-day virtual certification sessions at $2,495, including 10 assessment licenses ($250 value). Generates CCE hours for ICF credential renewals (5.5 Core Competency + 3.5 Resource Development).
4. Team Application Guide: Digital toolkit for team adoption at $250, including video content and PDF resources for team implementation.
5. Professional Services: Leader Debrief sessions at $450 (1-hour one-on-one coaching), Team Workshop (custom engagement with Master Facilitator), and Keynote Speaker services for events.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

The Six Types of Working Genius sells a proprietary 10-minute online assessment that classifies individuals into six fundamental work types (Wonder, Invention, Discernment, Galvanizing, Enablement, Tenacity) and identifies their corresponding working competencies and frustrations. Around the flagship $25 individual assessment, the company sells a $25 student assessment, a $24.95 bestselling book, a $250 Team Application Guide digital toolkit, $2,495 certification programs, fee-based professional services (Leader Debrief at $450, Team Workshop, Keynote Speaker), and branded merchandise.

Product overview

The Six Types of Working Genius is a personality-based productivity assessment and model developed by Patrick Lencioni and The Table Group. The core product is the 10-minute assessment ($25) that identifies individuals' Working Geniuses. The ecosystem includes a student-specific version ($25), a bestselling book ($24.95), team tools including the Team Application Guide ($250) and a free Discussion Guide, professional services (Certification at $2,495, Leader Debrief at $450, Team Workshop, and Keynote Speaker), and The Working Genius Podcast. The offering spans individual self-assessment tools, team facilitation resources, professional certification, and merchandise.

Differentiator

Problem solved

Functional benefit

Products and services

• The Working Genius Assessment The flagship 10-minute online assessment that identifies an individual's six types of Working Genius (Wonder, Invention, Discernment, Galvanizing, Enablement, Tenacity), areas of competency, and sources of frustration. Sold at $25 per license with digital delivery of personalized results.
• Working Genius Student Assessment A version of the Working Genius assessment designed for students ages 14-20, helping them discover their natural gifts and thrive in school and life. Sold at $25 per person for use by parents, coaches, and teachers.
• The Six Types of Working Genius Book A national bestseller by Patrick Lencioni that presents the Working Genius model in a page-turning fable format. Available for $24.95 on Amazon, Barnes & Noble, and Books-A-Million.
• Team Application Guide A digital toolkit for team adoption including exclusive video content on team map debriefing, turbulence in meetings, and effective hiring, plus PDF resources (Hiring Guide, Altitude of Genius). Priced at $250.
• Working Genius Certification Program A two-day virtual certification session designed by Patrick Lencioni and The Table Group that teaches participants how to leverage Working Genius with individuals and teams. Includes 10 assessment licenses ($250 value) and qualifies for 9 ICF CCE hours (5.5 Core Competency + 3.5 Resource Development). Priced at $2,495.
• Leader Debrief A 1-hour one-on-one virtual session with a Working Genius expert designed to help team leaders understand their results and leverage the framework with their teams. Includes a free Team Application Guide ($250 value). Priced at $450.
• Team Workshop A live virtual or in-person session with a Master Facilitator to help teams apply the Working Genius model, discuss individual results, and review Team Maps. Designed for intact teams with fewer than 12 members.
• Keynote Speaker Service Keynote speeches delivered by exclusive Working Genius speakers about the bestselling model and assessment, designed to inspire leaders, improve engagement, and boost productivity at conferences, retreats, and events.
• Working Genius Branded Merchandise Branded merchandise sold through the Working Genius store, including a Desk Widget Display with cherry wood base ($22.50), Notepads ($7.00), Men's and Women's Socks ($15-16), Pentel Click Pens 12-pack ($60.00), All In One Poster ($5.00), and Altitude Poster ($5.00).

Quantifiable outcome

• Near 1 million people have been helped to discover their gifts
• +2 more outcomes

Named customers9 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

Feature3 records

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Gallup CliftonStrengths: Gallup's flagship strengths-based assessment is the closest direct competitor to Working Genius, targeting individuals and teams with a proprietary framework used in leadership development, coaching, and hiring — the exact use cases Working Genius pursues.
• Insights Discovery: Insights Discovery is a color-based personality framework delivered through a global network of accredited practitioners for team effectiveness and leadership development — the same coach/facilitator distribution model Working Genius is building via its certification program.
• The Myers-Briggs Company (MBTI): MBTI is a foundational personality-type assessment used extensively in corporate training, team development, and coaching — directly overlapping with Working Genius's individual self-discovery and team applications.
• The Enneagram Institute: The Enneagram Institute is one of the personality frameworks Working Genius explicitly differentiates against, making it a relevant competitor for the same self-discovery, team, and coaching budget.
• Predictive Index: Predictive Index sells behavioral and cognitive assessments to enterprises for hiring, team design, and leadership development, sharing Working Genius's team-optimization and people-decisions value proposition with a stronger enterprise sales motion.
• Hogan Assessments: Hogan provides personality assessments widely used in leadership selection, development, and team coaching — a direct competitor in the psychometric assessment and executive-coaching market Working Genius addresses.
• Kolbe Index: Kolbe's conative/instinct-based assessment targets individuals and teams for productivity, hiring, and team dynamics — closely mirroring Working Genius's emphasis on natural gifts applied to work rather than personality alone.
• Wiley Everything DiSC: DiSC is one of the most widely deployed workplace personality/behavior assessments and competes head-to-head with Working Genius in team effectiveness, communication, and leadership training delivered through certified practitioners.

Emerging players

• VIA Institute on Character: VIA's free and paid strengths surveys are used in positive psychology, education, and workplace applications; with a student-focused free assessment, it overlaps Working Genius's Student Assessment in the K-12 and higher-ed channel.

Regional players

• Lifo International: Lifo offers a behavioral methodology and certification program focused on communication, leadership, and team effectiveness, comparable in approach to Working Genius's certification-and-framework model, with stronger international rollout.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/playlist?list=PLfu7e5nX6m0O1s_VU0_W0d-kaZakyBrb4
• LinkedInlinkedin.com/company/the-six-types-of-working-genius-company

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Six Types of Working Genius