Herman and Co
Herman and Co is a Century 21 franchise brokerage (operating as CENTURY 21 STANDARD REAL ESTATE) that provides residential and commercial real estate services to buyers and sellers in Staten Island, Brooklyn, and select New Jersey counties, led by broker Herman Herrera since 2004.
- Company typePrivate
- Founded2004
- HeadquartersManchester, United Kingdom
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Herman and Co does
Herman and Co is a Century 21 franchise brokerage providing residential and commercial real estate services in New York and New Jersey. The business is operated through two LLC entities — Herman & Co New York, LLC and Herman & Co New Jersey, LLC — doing business as CENTURY 21 STANDARD REAL ESTATE, and is led by broker Herman Herrera. Since its founding in 2004, the firm has served buyers and sellers across Staten Island, Brooklyn, and the New Jersey counties of Middlesex, Monmouth, and Ocean, reporting cumulative sales volume in excess of $1 billion over that period.
The firm operates a traditional brokerage model using a network of accomplished agents delivering a concierge-style service, with creative marketing and branding positioned as the core differentiator. It is a member of three regional MLS systems — Staten Island (SIBOR), Brooklyn (BNYMLS), and Monmouth/Ocean (MOREMLS) — and the corresponding local Boards of Realtors. As a Century 21 franchisee, it has access to the global Century 21 brand, marketing and lead-generation systems, and a network of 130,000 affiliated professionals across 80 countries; brand and technology assets are licensed from the franchisor rather than owned. No proprietary technology, software products, or AI capabilities are disclosed.
Revenue is generated on a transaction-fee basis through real estate commissions on residential and commercial sales and purchases; pricing is negotiated on a per-transaction basis and is not publicly disclosed. The go-to-market motion is direct, field-based sales through the agent network, primarily targeting residential buyers and sellers (including luxury homes) with a secondary commercial real estate practice. Headcount is reported in the 11–50 range, consistent with a mid-sized regional brokerage, and there is no public funding, M&A, or expansion activity disclosed in the input data.
Herman and Co firmographics
Firmographics- Name
- Herman and Co
- Legal name
- Herman & Co New York, LLC | Herman & Co New Jersey, LLC
- Website
- https://herman.nyc
- Company type
- Private
- Founded year
- 2004
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Herman and Co is a Century 21 franchise brokerage (operating as CENTURY 21 STANDARD REAL ESTATE) that provides residential and commercial real estate services to buyers and sellers in Staten Island, Brooklyn, and select New Jersey counties, led by broker Herman Herrera since 2004.
- Ownership category
- akta.pro rank
Herman and Co industry classification
Industry- Product category
- Real Estate Brokerage
- NAICS
- Offices of Real Estate Agents and Brokers (53121)
- SIC
- Real Estate Agents & Managers (For Others) (6531)
- akta.pro primary industry
- Traditional Residential Brokerage (Existing Homes) (BPAJAAAA)
- akta.pro secondary industry
- Luxury & High-End Residential Brokerage (BPAJAAAC)
Keywords
Where Herman and Co is headquartered
LocationHeadquarters
- HQ city
- Manchester
- HQ country
- United Kingdom
- HQ region
- Europe
Offices3 records
Markets served
Herman and Co business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales
Revenue model
- Real Estate Commission: The firm generates revenue through real estate transaction commissions on residential and commercial property sales and purchases. Agents operate under the Century 21 brand network.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels1 record
Herman and Co product offering
Product offeringCore offering
Herman & Co is a Century 21 franchise brokerage providing residential and commercial real estate brokerage services to buyers and sellers in New York (Staten Island, Brooklyn) and New Jersey (Middlesex, Monmouth, and Ocean counties). The firm operates under the CENTURY 21 Standard Real Estate banner, offering concierge-style service, creative marketing, and access to multiple MLS systems. Since 2004, the company has facilitated over $1 billion in cumulative sales volume.
Product overview
Herman & Co operates as a real estate brokerage consisting of two entities: Herman & Co New York, LLC and Herman & Co New Jersey, LLC, operating under the CENTURY 21 Standard Real Estate brand. The firm offers a single unified service providing residential and commercial real estate brokerage across New York and New Jersey, with a focus on Staten Island, Brooklyn, and Middlesex/Monmouth/Ocean counties in New Jersey. The company is affiliated with the global Century 21 network of 130,000 real estate professionals across 80 countries and accesses multiple MLS databases including Staten Island MLS (SIBOR), Brooklyn MLS (BNYMLS), and Monmouth/Ocean MLS (MOREMLS).
Differentiator
Problem solved
Functional benefit
Products and services
- CENTURY 21 Standard Real Estate Brokerage Services Full-service real estate brokerage providing residential and commercial property buying and selling services to individual and commercial clients in Staten Island, Brooklyn, and New Jersey (Middlesex, Monmouth, and Ocean counties). Operates under the Century 21 brand with access to multiple MLS systems and a network of accomplished agents.
- Fine Homes & Estates (Luxury Residential) Specialized luxury residential real estate services under the CENTURY 21 Fine Homes & Estates banner, focused on high-end home buying and selling transactions in the New York and New Jersey markets served by the firm.
Companies that use Herman and Co
Customer profileSegments2 records
Ideal customer profiles2 records
Herman and Co technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Herman and Co partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Century 21 Real Estate, LLCcoreHerman & Co operates as a Century 21 franchisee (Herman & Co New York, LLC and Herman & Co New Jersey, LLC). The partnership provides access to the Century 21 brand, marketing systems, technology platform, and global network of 130,000 affiliated professionals across 80 countries worldwide. The franchisor provides brand recognition, lead generation systems, and operational support.
Scale indicators3 records
Recent moves4 records
Expansion highlights3 records
Herman and Co competitors and assessment
Company assessmentDirect peers
- Corcoran Group: NYC-focused residential brokerage with strong Brooklyn and luxury positioning, directly comparable in service style and target clientele to Herman & Co's fine homes focus.
- Sotheby's International Realty: Global luxury residential brand with affiliate brokerages serving NY and NJ, competing for the same high-net-worth segment Herman & Co targets with its Fine Homes & Estates offering.
- Douglas Elliman: Major New York-area residential and luxury brokerage with deep presence in Manhattan, Brooklyn, and the NY metro, directly overlapping Herman & Co's NYC footprint and luxury positioning.
- Coldwell Banker: Major national residential brokerage franchise network with substantial NY and NJ agent presence, competing head-to-head with Century 21 franchisees like Herman & Co.
- Brown Harris Stevens: Established NYC luxury residential brokerage serving Manhattan, Brooklyn, and surrounding markets with a similar high-service, concierge model targeting affluent buyers and sellers.
- Berkshire Hathaway HomeServices: National franchise brokerage with strong NYC metro and NJ presence, competing with Century 21 franchisees for agents and listings in the same suburban and urban submarkets.
- RE/MAX: Global franchise residential brokerage with significant agent count in NY and NJ markets, using a similar franchise model and competing for the same pool of independent agents.
Regional players
- Weichert Realtors: NJ-headquartered residential brokerage with deep penetration in Monmouth, Middlesex, and Ocean counties — directly overlapping Herman & Co's New Jersey service territory.
Emerging players
- eXp Realty: Cloud-based brokerage model rapidly recruiting agents across NY and NJ with equity participation and lower overhead, disrupting traditional franchise brokerages including Century 21.
Broad incumbents
- Compass: Tech-enabled national residential brokerage with major presence in NYC and NJ, competing aggressively for the same agent talent and luxury listings in the same geographies as Herman & Co.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights5 records
Customer concentration
Herman and Co social profiles
Digital presenceHerman and Co financial estimates
Financial estimateRevenue estimate
Valuation estimate
Herman and Co leadership team
Management profileNumber of profiles
Profiles1 record
Herman and Co funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Herman and Co M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Herman and Co
What does Herman and Co do?
Herman & Co is a Century 21 franchise brokerage providing residential and commercial real estate brokerage services to buyers and sellers in New York (Staten Island, Brooklyn) and New Jersey (Middlesex, Monmouth, and Ocean counties). The firm operates under the CENTURY 21 Standard Real Estate banner, offering concierge-style service, creative marketing, and access to multiple MLS systems. Since 2004, the company has facilitated over $1 billion in cumulative sales volume.
Is Herman and Co a public or private company?
Herman and Co is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Herman and Co founded?
Herman and Co was founded in 2004. It employs 11 to 50 people.
Where is Herman and Co based?
Herman and Co is headquartered in Manchester, United Kingdom, in the Europe region.
How does Herman and Co make money?
One revenue line is on record: real Estate Commission.
Who are Herman and Co's main competitors?
Direct peers on record are Corcoran Group, Sotheby's International Realty, Douglas Elliman, Coldwell Banker, Brown Harris Stevens, Berkshire Hathaway HomeServices and RE/MAX. Weichert Realtors is listed as a regional player. eXp Realty is listed as an emerging player. Compass is listed as a broad incumbent.
Does Herman and Co have an API?
No public API is recorded for Herman and Co.
What industry is Herman and Co in?
Herman and Co's product category is Real Estate Brokerage. Its primary akta.pro industry code is BPAJAAAA, Traditional Residential Brokerage (Existing Homes), with a secondary code of BPAJAAAC, Luxury & High-End Residential Brokerage. Its NAICS code is 53121 and its SIC code is 6531.