White Knights Realty

What White Knights Realty does

White Knights Realty is a privately held Australian real estate agency headquartered in Logan, Queensland. The firm assists clients with both purchasing and selling property, functioning as a traditional residential real estate intermediary serving the local Logan market and surrounding areas. Operationally, it is positioned as a small boutique brokerage rather than a national chain.

The company operates at a small scale, with between 11 and 50 employees according to available firmographic data. Its business model appears consistent with the conventional Australian real estate agency structure, generating revenue primarily through transaction commissions on closed property sales. The implied customer base comprises individual home buyers, sellers, and investors transacting in residential property within the Logan region, with no disclosed segmentation data, enterprise clients, or commercial real estate activity.

The input material does not substantiate any proprietary technology, disclosed pricing model, partnerships, formal management team, external funding, awards, regulatory actions, or geographic reach beyond the Logan base. The firm's online presence consists of a corporate website at whiteknightsrealty.com.au and standard privacy compliance artifacts, with no substantive platform, technology stack, or strategic positioning disclosure. As a result, the company should be regarded as an undifferentiated small regional agency on the basis of available evidence, and any inferences about moat, scale, or strategic posture beyond this baseline description are unsupported by the data.

Name

White Knights Realty

Website

https://whiteknightsrealty.com.au

Company type

Private

Headcount range

11–50 employees

Short description

White Knights Realty is a privately held Australian real estate agency based in Logan, Queensland, that assists clients with buying and selling residential property in the local market.

Ownership category

akta.pro rank

Product category

Real Estate Brokerage

NAICS

Offices of Real Estate Agents and Brokers (53121), Offices of Real Estate Agents and Brokers (5312), Offices of Real Estate Agents and Brokers (531210)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Traditional Residential Brokerage (Existing Homes) (BPAJAAAA)

akta.pro secondary industries

Seller Representation & Listing Services (BPAJAAAK), Residential Investment Property Brokerage (SFR/Small Multifamily) (BPAJAAAE)

Keywords

• Real estate brokerage
• Property sales
• Property buying
• Residential real estate
• Real estate agency

Headquarters

HQ city

Logan

HQ country

Australia

HQ region

Oceania

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations

Core offering

White Knights Realty is a real estate brokerage that assists clients with selling and buying properties. The firm operates from Logan, Australia, providing representation and transaction support to residential property vendors and purchasers in the local market.

Differentiator

Problem solved

Functional benefit

Products and services

• Property selling assistance Brokerage service for homeowners and property vendors in Logan, Australia, providing listing, marketing, negotiation, and settlement support for residential property sales.
• Property buying assistance Buyer-representation service for individuals purchasing residential property in Logan, Australia, providing property search support, viewing coordination, offer preparation, and purchase negotiation through to settlement.

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Direct peers

• Coronis: Independent Queensland-based residential real estate group with Brisbane-area offices. Highly comparable as a regional independent brokerage competing in the same Queensland residential market.
• Place Estate Agents: Brisbane-headquartered residential real estate agency with growing Queensland presence. Closest geographic and segment overlap with White Knights Realty, both serving the Brisbane/Logan metro residential market.

Broad incumbents

• Ray White: Australia's largest residential real estate franchise network, with thousands of offices across Australia and New Zealand. Directly comparable business model (residential sales brokerage) but operates at vastly larger scale as a franchise system.
• Raine & Horne: Long-established Australian residential and commercial real estate franchise network. Comparable brokerage services, larger scale, and broader geographic footprint than a Logan-based independent.
• LJ Hooker: Major Australian residential real estate franchise with national coverage. Comparable offering (residential buy/sell representation), but with significantly greater brand recognition, marketing budget, and office network.
• Harcourts: Trans-Tasman residential real estate franchise with strong Australian presence. Competes in the same residential sales space via a franchise model that contrasts with White Knights' independent operator structure.
• Elders Real Estate: Australian real estate network with strong regional and rural Queensland presence. Comparable residential sales and property management services, with backing from the broader Elders group.
• Belle Property: Australian premium residential real estate brand with offices across major metro markets. Similar buy/sell brokerage services, with a more upmarket positioning and stronger marketing investment.
• McGrath Estate Agents: Listed Australian residential real estate group with offices across the eastern seaboard. Same residential brokerage model, with a more premium positioning and corporate infrastructure that contrasts with White Knights' boutique profile.
• First National Real Estate: Australian franchise network of independent real estate offices. Comparable residential brokerage model, with the brand and systems benefits of a network versus a solo independent.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights3 records

Customer concentration

• LinkedInlinkedin.com/company/white-knights-realty

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about White Knights Realty