Truhomes

What Truhomes does

TruHomes is a regional general contractor and restoration services company headquartered in Willingboro, New Jersey, operating across Southern New Jersey, Eastern Pennsylvania, and Delaware. Founded in 2015 by Aaron Mitchell, a Service Disabled Veteran, the company delivers residential and commercial remodeling services including kitchen and bathroom renovations, home additions, basement finishing, roofing, siding, doors and windows, and painting. It also provides fire, water, mold, and sewage damage restoration, FHA 203k financed renovation services, property management for HOAs and rental owners, and real estate brokerage through its founder's New Jersey real estate license.

The company has no proprietary technology platform; its core capability is project management and trade coordination built around an in-house construction team and a curated subcontractor network covering electrical, plumbing, HVAC, and architectural design (e.g., Fett-Vico AIA Architects, JJ Forensics, Mercantini Electric, Mimms Plumbing). Operations are supported by a DripJobs scheduling integration for online appointment booking and a website with location-specific service area pages targeting local SEO. The company holds IICRC, LEAD Safe, SDVOB, MBE, SBE, and DVOB certifications and maintains general liability, workers' compensation, and dishonesty bond insurance.

The business model is project-based with quote-driven pricing. Typical project values range from $500–$5,000 for minor water damage restoration up to $50,000+ for high-end kitchen renovations and $20,000+ for fire damage restoration. Lead generation is primarily sales-led through direct phone outreach, the company's website, organic social media, and a network of financing partner referrals offering 0% interest loans. The primary customer base is residential homeowners, with secondary segments including commercial entities, HOAs, condo associations, and government clients accessed via SDVOB set-aside opportunities. Revenue is concentrated in one-time project fees, supplemented by recurring property management fees and financing referral arrangements.

Name

Truhomes

Legal name

TruHomes LLC

Website

https://truhomesllc.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

TruHomes is a regional general contractor serving residential and commercial clients across New Jersey, Pennsylvania, and Delaware with remodeling, restoration, property management, and real estate services founded in 2015.

Ownership category

akta.pro rank

Product category

Home Remodeling and General Contracting Services

NAICS

Residential Remodelers (236118)

SIC

General Bldg Contractors - Residential Bldgs (1520)

akta.pro primary industry

Bathroom Plumbing Rough-In & Reconfiguration (Fixture Relocation) (HSAPABAG)

akta.pro secondary industries

Gutter Cleaning & Minor Gutter Repairs (HSAGAAAK), Bathroom Deep Cleaning (Tile/Grout, Descaling, Mold/Mildew) (HSAEABAB)

Keywords

• General contracting services
• Home remodeling
• Residential renovation
• Fire water restoration
• Property management

Headquarters

HQ city

Willingboro

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Home Remodeling and Renovation Services: Project-based revenue from kitchen, bathroom, basement finishing, additions, roofing, siding, painting, and doors/windows installation services. Pricing is quote-based and varies by project scope.
2. Fire and Water Restoration Services: Emergency restoration services for fire, water, mold, and sewage damage. Works with insurance companies and remediation partners to restore properties to pre-loss condition.
3. Property Management Services: Property management including HOA repairs, condo repairs, residential repairs, commercial property repairs, rental payment collection, and tenant finding services.
4. Real Estate Services: Real estate agent services through owner Aaron Mitchell who is a licensed realtor in NJ. Assists with buying, selling, renting, and home inspections.
5. Financing Partner Referrals: Partners with financing companies to offer home improvement loans. Receives referral or partnership consideration for customers financing projects through third-party lenders.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

TruHomes is a regional general contractor providing residential and commercial remodeling, renovation, and restoration services across Southern New Jersey, Eastern Pennsylvania, and Delaware. Core services include kitchen and bathroom remodeling, home additions, basement finishing, roofing and siding, doors and windows, painting, and 24-hour fire/water/mold/sewage damage restoration. The company also offers FHA 203k renovation contracting, licensed real estate brokerage, and property management services.

Product overview

TruHomes is a residential and commercial remodeling, renovation, and restoration company offering a comprehensive suite of home improvement services. The company operates as a general contractor providing both core construction services (kitchen and bathroom remodeling, additions, basement finishing, roofing, siding, doors/windows, and painting) and specialized restoration services (fire, water, mold, and sewage damage restoration). The company also offers ancillary services including real estate, property management, and FHA 203k contractor services for financed home purchases. Complementary programs include TruQuality (quality assurance), TruGreen Spaces (energy-efficient building), TruHomes Perks (upgraded features), and Tru in U (personalized design), supported by financing options through partner companies. The company serves residential and commercial clients throughout New Jersey, Pennsylvania, and Delaware.

Differentiator

Problem solved

Functional benefit

Brands

• TruQuality: Quality assurance program using brand-name products and quality construction standards for all renovation and repair projects.
• TruHomes Perks
• Tru in U
• TruGreen Spaces
• TruDreamers

Products and services

• Kitchen Remodeling Kitchen remodeling services including design consultation, cabinet installation, countertop replacement, and full kitchen renovations for residential properties in NJ, PA, and DE.
• Bathroom Remodeling Complete bathroom remodeling services including fixture updates, plumbing improvements, tiling, and full bathroom renovations for residential properties.
• Additions Home and room addition services including single room additions, multi-story additions, and property expansions to increase living space and property value.
• Basement Finishing Basement finishing and renovation services to convert unfinished basements into functional living spaces for residential property owners.
• Roofing and Siding Siding installation and repair services, plus roofing services delivered through TruHomes' network of trusted industry partners for residential and commercial properties.
• Doors and Windows Installation and replacement of interior doors, exterior doors, garage doors, and various window types including vinyl, wood, aluminum, and fiberglass.
• Painting Interior and exterior painting services for residential and commercial properties, including color consultation and surface preparation.
• Commercial Services Commercial remodeling services for private entities, local government, and state government facilities including space planning, design consultation, and construction management.
• FHA 203k Contractor FHA 203k loan renovation contractor services for home purchases requiring financed repairs, including Standard 203k and Limited 203k loan programs.
• Fire and Water Restoration Comprehensive 24-hour fire damage, water damage, mold damage, and sewage damage restoration services for residential and commercial properties; works with insurance companies and remediation partners.
• Real Estate Services Licensed realtor services (NJ) for home buying, selling, and renting, combined with home inspection and repair services, delivered by owner Aaron Mitchell.
• Property Management Property management services including HOA repairs, condo repairs, residential and commercial repairs, rental payment collection, tenant finding, and property marketing.

Quantifiable outcome

• Room additions can increase property value by up to 30%
• +2 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core and minor.

• JJ Forensics (John Hare)coreStrategic or Co-development PartnerArchitect/Professional Engineer/Planner providing architectural design services, professional engineering, high-rise and hazardous building inspection, and NJ planning. Serves commercial and residential projects in NJ, PA, VA, MD. Decades of experience with practical approach.
• Fett-Vico AIA Architects PC (James Vico)coreStrategic or Co-development PartnerResidential and commercial architecture firm specializing in additions, renovations, bathroom and kitchen design, custom homes, new commercial buildings, tenant fit-outs, store fronts, restaurants, medical, judicial, and light industrial projects.
• Mercantini ElectricminorImplementation/ SI/ Consulting PartnerFamily-owned electrical business providing residential and commercial electrical specialty services as part of TruHomes' subcontractor network.
• Mimms PlumbingminorImplementation/ SI/ Consulting PartnerMaster plumber providing plumbing services as part of TruHomes' network of licensed specialty trade contractors.
• Financing Partner CompaniescoreChannel Partner/ Reseller/ DistributorMultiple financing companies partnered with TruHomes to offer home improvement loans including 0% interest options based on credit approval. Provides application processing and funding within 24-48 hours for qualified applicants.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Neighborly: Parent company of multiple home service franchises (Mr. Handyman, Molly Maid, Glass Doctor, etc.). Provides adjacency to TruHomes' diversified service-line approach and represents a possible roll-up/competitive landscape benchmark.
• Mr. Handyman: National handyman and home repair franchise network owned by Neighborly. Comparable on general handyman, repair, and minor renovation services serving residential homeowners, though much larger scale.
• ServiceMaster Restore: National fire, water, and mold restoration franchise network under ServiceMaster Brands. Directly comparable to TruHomes' IICRC-certified fire/water/mold restoration segment with insurance-company relationships and 24/7 emergency response.

Direct peers

• Window World: Largest direct-to-consumer window, door, and siding replacement franchise in the U.S. Directly comparable on product lines (windows, doors, siding), GTM (local sales + installation), and franchise-style operating model.
• Bath Fitter: National bath remodeling specialist with direct sales and one-day installation model. Comparable to TruHomes' bathroom remodeling offering with an even narrower sub-vertical focus.
• Power Home Remodeling: Multi-state residential exterior and remodeling specialist with similar window/siding/roofing/bath services and a direct sales-led model. Most directly comparable on GTM motion (phone + door sales), product breadth, and insurance-driven restoration adjacency.
• Long Home: Full-service home remodeling company offering bath, windows, doors, roofing, and siding across multiple East Coast states. Directly comparable regional residential GC model with similar project-based revenue and direct sales funnel.
• DreamMaker Bath & Kitchen: Franchise network specializing in kitchen and bathroom remodeling. Comparable on the kitchen/bath remodeling focus, project-based revenue, and franchise-style operating cadence.
• Leaf Home Solutions: Direct-to-consumer home renovation company focused on gutters, roofing, water purification, and bath/shower solutions. Comparable on direct sales GTM, multi-product residential renovation offering, and project-based revenue.
• Re-Bath: National bathroom remodeling franchise operator. Directly comparable on TruHomes' bathroom remodeling flagship service, with a similar quote-based, project-based revenue model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/TruHomesLLC
• YouTubeyoutube.com/channel/UChDt9-oRNqEgJ1K0ZpvagJQ
• Facebookfacebook.com/truhomesllc
• Instagraminstagram.com/truhomesllc

Compliance9 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Truhomes