Media Partners

What Media Partners does

Media Partners Limited is a privately held, full-service 360-degree marketing agency headquartered in Waigani (Port Moresby), Papua New Guinea, founded in September 2003 by Keryn Lapthorne. The company delivers an unusually broad in-house portfolio spanning artwork and branding, full-scale print production (including precision contour cutting on a Roland XC-540), signage fabrication (outdoor, indoor, safety, illuminated, bus shelters), banners, vehicle wraps, heat press apparel decoration, promotional merchandise, television commercial and radio jingle production, event and campaign management, media planning and buying, and digital services including website development, SEO, domain/email setup, and social media management with monthly analytics reporting. It also owns and operates over 40 static and digital billboard locations across strategic Port Moresby sites (Konedobu, 5 Mile, Poreporena Freeway, Ela Beach), making owned OOH inventory a meaningful portion of its asset base. Ancillary lines include boat charters, an offshore purchasing service, and a purchasing agent role for Kulture Hub (Cairns, Australia). The company employs 20+ full-time personnel at its Ume Commercial Centre office/warehouse.

Media Partners monetizes through quote-based, project-fee professional services and rental/license fees on its billboard inventory. The go-to-market is sales-led and direct: enterprise and corporate clients engage via email, website forms, or in-person at the Gordons office. The customer base is concentrated in larger PNG corporates and multinationals operating in country — TotalEnergies, ExxonMobil, Kumul Petroleum, Theodist, Coca-Cola, Courts PNG, PNG Motors, Boroko Motors, TISA — plus government work including the PNG Defence Force and a 2026 school signage project with Lae City Authority UYEP2. The company also acts as advertising agent for Queensland Rugby League's Hostplus Cup, extending reach into Australian sports audiences. There is no disclosed funding, parent company, subsidiaries, or external equity investment; Media Partners appears founder-owned and has operated continuously for over 20 years in a small, geographically constrained market.

Name

Media Partners

Legal name

Media Partners Limited

Website

https://mediapartnerspng.com

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

11–50 employees

Short description

Media Partners is a Port Moresby-based full-service marketing agency offering 360-degree marketing—signage, print, TVC/video, events, vehicle branding, and owned billboard advertising—to enterprise, government, and consumer clients across Papua New Guinea and select Australian partnerships.

Ownership category

akta.pro rank

Product category

Marketing & Advertising Services

NAICS

Advertising, Public Relations, and Related Services (5418), Media Buying Agencies (54183), Media Buying Agencies (541830)

SIC

Services-Advertising Agencies (7311), Services-Mailing, Reproduction, Commercial Art & Photography (7330), Services-Motion Picture & Video Tape Production (7812)

akta.pro primary industry

Broadcast Media Buying (TV & Radio) (BPAFABAA)

akta.pro secondary industry

Radio Media Buying (MPAAABAI)

Keywords

• Marketing services
• Signage production
• Billboard advertising
• Brand design
• Event management

Headquarters

HQ city

Waigani

HQ country

Papua New Guinea

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. Marketing Services: Full-service marketing agency providing artwork, branding, events, media, print, video, and signage products. Revenue generated through project-based fees for specific marketing deliverables and ongoing service contracts.
2. Billboard Advertising Leasing: Lease of static and digital billboard advertising spaces across Port Moresby locations. Revenue generated from rental fees for billboard spots.
3. Offshore Shopping Service: Service helping PNG customers access overseas products, handling international purchasing, shipping and delivery. Commission or service fee based model.
4. Boat Charter Services: Charter services for corporate events, celebrations, fishing, and beach transfers. Revenue from charter booking fees.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Media Partners is a full-service 360-degree marketing agency offering artwork, branding, events, media planning and buying, print production, TVC/radio/video, signage and display production, vehicle branding, banners, and website development. The company operates over 40 static and digital billboards in Port Moresby that it leases to advertisers, and also provides ancillary services such as boat charters and an offshore shopping service for PNG customers.

Product overview

Media Partners is a full-service marketing agency based in Papua New Guinea, offering a comprehensive suite of 360-degree marketing solutions. Founded in September 2003 by Keryn Lapthorne, the company provides services under the broader categories of artwork, branding, events, marketing, media, print, video, and signage products. The portfolio includes creative design services (artwork, logos, cartoons), production services (print, signage, banners, vehicle branding, heat press, promotional items), media services (TVCs, radio, video, media placement), event management, and digital services (website development, SEO). The company also offers ancillary services including boat charters, offshore shopping assistance, and serves as a purchasing agent for Pacific products through Kulture Hub. Services are delivered by over 20 full-time personnel from their Waigani office and warehouse, serving both Papua New Guinea and international clients.

Differentiator

Problem solved

Functional benefit

Products and services

• Events & Campaigns Event management and campaign coordination services for corporate clients, including corporate events, product launches, sponsorships, and community activations.
• Print Production Full-scale print production including precision contour cutting on Roland XC-540, supporting various formats and materials for corporate and SMB clients.
• TVCs, Radio & Video Television commercial production, radio jingle creation, and video content production for advertising campaigns across broadcast and digital platforms.
• Websites & Digital Website development, maintenance, domain registration, SEO, professional email setup, and social media platform management with analytics reporting for SMB and corporate clients.
• Vehicle Branding Full and partial vehicle wraps, fleet branding, and automotive advertising solutions for corporate clients.
• Banners Retractable pull-up banners, canvas banners, and sublimated prints including flags, tear drop, feather, and block banners with various bases and accessories.
• Heat Press Heat press application services for apparel decoration and branded merchandise production.
• Logos & Cartoons Logo design and cartoon/illustration creation services for brand identity development for corporate and SMB clients.
• Artwork Services Creative artwork and design services for branding and marketing materials for corporate and SMB clients.
• Media Services Media placement and buying services across mainstream print media and broadcast platforms for corporate advertisers.
• Signage Products Comprehensive signage solutions including outdoor signage, indoor signage, billboards, bus shelter branding, and specialized signage such as safety signage, illuminated signage, and directional signage.
• Promotional Items Branded promotional merchandise and merchandise display setup services for corporate and event clients.
• Education Expo Annual education expo event in Port Moresby connecting students, educators, and families with educational and professional opportunities.
• Hostplus Cup Advertising Sports advertising opportunities at Hostplus Cup rugby league matches in Australia and Papua New Guinea, featuring the PNG Hunters team, offered to PNG-based advertisers via Media Partners as advertising agent.
• Billboard Leasing Billboard advertising space for lease in Port Moresby and Papua New Guinea, offering both static and digital signage options across more than 40 strategic locations including Konedobu, 5 Mile, Poreporena Freeway, and Ela Beach.

Named customers10 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered core and minor.

• Lae City Authority - Urban Youth Employment Project Phase 2 (UYEP2)coreStrategic or Co-development Partner · 21 May 2026Theodist (a Media Partners client) signed a Memorandum of Agreement with Lae City Authority UYEP2 for manufacture, supply, and installation of school sign boards for selected schools across Lae, Morobe Province. UYEP2 oversees erection and installation while Theodist manufactures and supplies. Project benefits 25+ schools.
• Kulture HubminorGTM or Marketing PartnerMedia Partners Limited is an official Purchasing Agent for Kulture Hub, a coffee shop and specialty store in Cairns, Queensland (Australia) dedicated to showcasing unique products from the Pacific. This partnership helps Pacific SMEs export their products worldwide.
• Queensland Rugby League (QRL)minorGTM or Marketing PartnerMedia Partners serves as advertising agent for the Hostplus Cup, Queensland's premier state-level rugby league competition featuring the PNG Hunters. They offer stadium advertising opportunities at away games for PNG-based advertisers.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Publicis Groupe: One of the four major global advertising holding companies offering creative, media, digital, and PR services. Comparable as a competitive threat and as a benchmark for what scaled integrated marketing services look like in Asia-Pacific.
• Ogilvy: Global full-service advertising agency network within WPP offering creative, media, PR, and digital services. Comparable because Media Partners positions itself as a 360-degree agency and Ogilvy is the type of holding-company shop it competes against for multinational clients in PNG.
• TBWA Worldwide: Global creative advertising agency network within Omnicom known for disruptive creative work. Comparable as a competitor for creative-led briefs from large enterprise clients in PNG and as a reference point for agency positioning.
• Lamar Advertising: One of the largest outdoor advertising operators in the world, focused on static and digital billboards. Comparable to Media Partners on the billboard-ownership business model, even though Lamar's geographic focus is the Americas.
• Wunderman Thompson: Global creative, data, and technology agency within WPP. Comparable to Media Partners on integrated digital plus creative services for enterprise clients and as a potential holding-company competitor for large PNG accounts.
• Dentsu: Global advertising and media services holding company with strong Asia-Pacific presence. Comparable as a competitor for enterprise and government marketing contracts in the Pacific, and as a potential network affiliate or acquirer for Media Partners.
• JCDecaux: Global leader in out-of-home advertising including billboards and street furniture. Comparable because Media Partners' owned 40+ billboard inventory in Port Moresby competes in the same OOH category, and JCDecaux's presence in Asia-Pacific cities sets the strategic benchmark for outdoor media economics.

Regional players

• oOh!media: Australia's largest out-of-home media company operating digital and static billboards across Australia. Comparable to Media Partners' billboard-leasing model and is a natural competitor/partner as Media Partners extends into Australia via Hostplus Cup and Kulture Hub.
• Pacific Media Network: Pacific-region media and broadcast company. Comparable as a regional peer in the Pacific media landscape that may overlap with Media Partners on broadcast, media placement, and event services for clients across Papua New Guinea and Oceania.
• Hastings Group (Pacific Outdoor Media): Papua New Guinea-based outdoor advertising and signage operator. Comparable as the most direct regional peer to Media Partners' billboard and outdoor signage business in Port Moresby, sharing the same PNG customer base.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/MP_LTD_Official
• YouTubeyoutube.com/user/ajlapthorne
• Facebookfacebook.com/mediapartnerspng
• LinkedInlinkedin.com/company/media-partners-ltd
• Instagraminstagram.com/media_partners_png

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Media Partners