What Maurelauto.fr does

Maurelauto.fr is a privately held French automotive retail group headquartered in Albi, operating as a multi-brand dealer network across the Occitanie region and Cantal. Founded circa 1935, it runs 42 points of sale in seven departments (Aude, Aveyron, Cantal, Haute-Garonne, Lot, Tarn and Tarn & Garonne), with a workforce of more than 670 staff. The group represents 13 manufacturer brands — including Peugeot, Volkswagen, Citroën, Opel, Audi, Hyundai, Toyota, DS, Skoda, Fiat, Jeep, Honda, Leapmotor and Renault — through dedicated sub-brands such as Autopole Maurel (VW Group), CMobility (Citroën/DS/Fiat/Opel), Siala Automobiles (Hyundai) and Moutiers Automobiles (Leapmotor/Honda/Jeep).

The offering spans new vehicles, near-new '0 km' stock (dealer-registered vehicles with under 150 km), a 2,000+ unit used-vehicle inventory via the Mauto Albi and Autovia Castres sub-brands, utility/commercial vehicles, and an integrated after-sales platform providing mechanical repair, bodywork, genuine parts, financing (credit and LOA/Lease with Option to Buy), trade-in/buyback, warranties, and home delivery. The technology stack consists of a multi-brand website with online inventory browsing, filter-based search (brand, model, fuel type, city, price), appointment scheduling and social-sharing integration; no proprietary AI, app or API layer is disclosed. A Hertz rental franchise at three locations (Albi, Castres, Rodez) extends the network into short-term mobility.

Revenue is generated primarily through one-time vehicle sales (new and used), with supporting recurring streams from after-sales services, financing commissions, trade-in margins and Hertz rental. Pricing is manufacturer-suggested for new vehicles (range €15,410–€194,250 across the portfolio) and market-based for the used inventory (from ~€10,000), with all used units inspected and guaranteed. The customer base is exclusively individual retail consumers in southern France; no enterprise, B2B or fleet segment is documented, and no revenue is publicly disclosed. The firm is operating, private, and continues to expand via organic hiring (20 planned workshop hires) and incremental brand onboarding rather than M&A or external funding.

Name

Maurelauto.fr

Legal name

Maurelauto.fr

Website

https://maurelauto.fr

Company type

Private

Founded year

1935

Operating status

Operating

Headcount range

11–50 employees

Short description

Maurelauto.fr is a privately held French multi-brand automotive dealer group headquartered in Albi, operating 42 dealerships across the Occitanie region and Cantal for retail consumers. It sells new, used and 0 km vehicles from 13 brands, with after-sales, financing, trade-in and Hertz rental services.

Ownership category

akta.pro rank

Headquarters

HQ city

Albi

HQ country

France

HQ region

Europe

Offices19 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. New Vehicle Sales: Sales of new vehicles from brands including Peugeot, Volkswagen, Citroën, Opel, Audi, Hyundai, Toyota, DS, Skoda, Fiat, Jeep, Honda, Leapmotor, and Renault. The company acts as distributor for these brands through their dealership network.
2. Used Vehicle Sales: Sales of pre-owned vehicles with more than 2000 units in stock across the network. All vehicles are inspected, serviced, and guaranteed.
3. After-Sales Services: Vehicle maintenance, mechanical repairs, bodywork (carrosserie), and genuine parts sales through workshop facilities at dealership locations.
4. Financing Services: Auto financing solutions including traditional loans and Leasing with Option to Purchase (LOA) for vehicle acquisitions.
5. Vehicle Trade-in: Cash purchase of customers' existing vehicles as part of the vehicle purchase process.
6. Car Rental: Hertz rental agency locations in Albi, Castres, and Rodez offering vehicle rental services.
7. Home Delivery: Vehicle delivery service to customers' homes for purchased vehicles.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Maurelauto.fr is a multi-brand automotive dealership network operating 42 sales and service locations across seven French departments in Occitanie and Cantal, selling new vehicles from 13+ franchises (Peugeot, Volkswagen, Citroën, Opel, Audi, Hyundai, Toyota, DS, Skoda, Fiat, Jeep, Honda, Leapmotor, Renault), 2,000+ inspected and guaranteed used vehicles, near-new 0km vehicles, and utility/commercial vehicles. The network bundles financing (credit and LOA), trade-in buyback, home delivery, Hertz car rental, and after-sales maintenance, mechanical repair, and bodywork services to individual consumers.

Product overview

Maurelauto.fr is a multi-brand automobile dealership network operating 42 concessions across Occitanie and Cantal in France. The company offers a comprehensive automotive portfolio consisting of used cars (over 2000 vehicles), new cars from 14+ brands (Audi, Peugeot, Volkswagen, Citroën, Opel, Hyundai, Toyota, DS, Skoda, Fiat, Leapmotor, Jeep, Honda, Mauto), near-new 0km vehicles, and utility/commercial vehicles. The network provides related automotive services including maintenance and repair workshops, bodywork services, vehicle trade-in, financing solutions, home delivery, and Hertz car rental at three locations. The company employs over 670 staff and has specialized sites for used vehicles (Mauto Albi, Autovia Castres).

Differentiator

Problem solved

Functional benefit

Brands

• Mauto: Used vehicle sales brand operating at Albi location
• Autovia
• Autopole Maurel
• CMobility
• Siala Automobiles

Products and services

• Used Cars (Voitures d'occasion)

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• HertzminorChannel Partner/ Reseller/ DistributorPartnership with Hertz car rental company operating three rental agency locations within the Maurelauto.fr network in Albi, Castres, and Rodez. Provides customers with short-term vehicle rental options and complementary mobility services.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Car Avenue: French multi-brand automotive retailer with regional dealership networks. Directly comparable business model spanning new/used vehicle sales, after-sales services, financing, and trade-in across multiple OEM brands.
• Hess Automobile: French multi-brand automotive dealer group with regional coverage in eastern France. Operates comparable multi-brand franchises with new/used vehicle sales, after-sales, and financing services.
• Jean Rouyer Automobiles: French multi-brand automotive dealer group with broad geographic coverage. Operates similar brand portfolio (Renault, Dacia, Stellantis brands) with new/used sales, after-sales, and financing services comparable to Maurelauto.
• Mary Automobiles: Regional French automotive dealer group operating multiple brand franchises (Stellantis, Toyota, Hyundai). Directly comparable multi-brand dealership and after-sales model serving regional French consumers.
• Groupe Chopard: Major French multi-brand automotive dealer representing Volkswagen group brands (Audi, VW, Skoda, Seat, Cupra) and others with regional dealership networks. Highly comparable multi-brand franchise model to Maurelauto.
• Groupe Parot: French multi-brand automotive dealer group with regional coverage. Operates similar brand portfolio and after-sales/financing services to Maurelauto, providing direct competitive comparison in regional dealership economics.
• Bernier Groupe: French automotive dealer group operating multiple brand franchises across regional locations. Comparable multi-brand retail and after-sales model serving regional French consumer base.
• Emil Frey France: One of the largest multi-brand automotive dealer groups in France operating dozens of franchises across multiple regions. Directly comparable in multi-brand new/used vehicle retail, after-sales, and financing business model to Maurelauto.fr.
• Groupe Central Auto (GCA): French automotive distributor and dealer group with significant Toyota and other OEM franchises. Comparable multi-brand dealership and distribution model operating across multiple French regions.

Broad incumbents

• Renault Retail Group: Captive dealer arm of Renault operating dedicated Renault/Dacia sales and service points across France. Comparable automotive retail and after-sales operations though focused on a single OEM group versus Maurelauto's multi-brand model.

Market position

Strengths1 record

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/maurelauto.fr

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Maurelauto.fr