What Guardian24 does

Guardian24 is a UK-based provider of technology-enabled lone worker and personal safety services, founded in 1998 and headquartered in Epsom. The company sells an integrated portfolio of hardware devices (MySOS Compact, MySOS ID Badge 4G, SPOT satellite alarms, TWIG Ex ATEX-approved alarms, body worn and vehicle cameras), accredited mobile safety apps (Lone Worker App, Personal Safety App, Travelsafe, Apple Watch App, International Traveller, Roamsafe), enterprise APIs for HR and workforce management integration, and a mass notification system. All products are anchored by a 24/7 in-house Alarm Receiving Centre (ARC) and the BS 8484:2022 UK lone worker safety accreditation, with a stated 3-second incident response time.

The business operates a B2B enterprise sales motion, targeting UK employers across NHS, healthcare, councils, housing, retail, transport, education, construction, police, utilities, charities, and other sectors with lone or at-risk field staff. Revenue is generated through a combination of hardware device sales and recurring subscriptions for software, monitoring, and API services. The company is owned by the Send For Help Group; in 2022 Guardian24 merged with sister brand Peoplesafe (and Skyguard was brought under the Peoplesafe brand), with existing Guardian24 customer contracts and commercial arrangements preserved. Following the merger, the combined operating entity is go-to-market as Peoplesafe, located in the UK and serving UK-centric customers with limited disclosed international footprint beyond employee travel use cases.

Name

Guardian24

Legal name

Guardian24

Website

https://guardian24.co.uk

Company type

Private

Founded year

1998

Operating status

Acquired

Headcount range

101–250 employees

Short description

Guardian24 is a UK-based provider of lone worker and personal safety technology, offering hardware devices, accredited mobile apps, 24/7 monitoring, and enterprise APIs, now operating under the Peoplesafe brand within the Send For Help Group.

Ownership category

akta.pro rank

Product category

Lone Worker Safety Services

NAICS

Security Systems Services (except Locksmiths) (561621)

SIC

Services-Detective, Guard & Armored Car Services (7381)

akta.pro primary industry

Workplace/On-the-Job Lone Worker Duress & Personal Safety Alert Services (HSAHAHAK)

akta.pro secondary industries

Guard Tour / Lone Worker / Duress & Panic Alarm Monitoring (BPAKAFAF), Wearable Medical Alert Devices (Pendants, Watches, Bands) (HSAHAHAI), Industrial Safety, Compliance & Worker Monitoring (IMAIAMAG)

Keywords

• Lone worker safety
• Personal safety alarms
• Employee protection services
• Emergency response monitoring
• Workforce safety devices

Headquarters

HQ city

Epsom

HQ country

United Kingdom

HQ region

Europe

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Safety Devices and Hardware: Sale and subscription of personal safety devices including MySOS, SPOT satellite alarms, TWIG Ex ATEX-approved alarms, and body worn cameras
2. Software Subscriptions: Subscription-based access to safety apps including Lone Worker App, Personal Safety App, Travelsafe, Apple Watch App, International Traveller, and Roamsafe
3. Monitoring Services: 24/7 professional monitoring and response services from Alarm Receiving Centre (ARC)
4. API Services: Service API and User Management API for enterprise integrations with workforce management and HR systems

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Guardian24 supplies technology-enabled employee safety solutions for lone workers and at-risk staff. Its portfolio combines hardware safety devices (MySOS Compact, MySOS ID Badge 4G, SPOT satellite alarms, TWIG Ex ATEX devices), accredited smartphone safety apps (Lone Worker App, Personal Safety App, Travelsafe, Apple Watch App), body worn and vehicle cameras, and enterprise APIs — all backed by a 24/7 Alarm Receiving Centre providing 3-second response monitoring and emergency escalation.

Product overview

Guardian24 (now merged with Peoplesafe under Send For Help Group) offers a unified platform of technology-enabled employee safety solutions. The portfolio consists of hardware safety devices (MySOS Compact, MySOS ID Badge 4G, SPOT Gen4, SPOT X, TWIG Ex ATEX, Standard Mobile), mobile safety apps (Lone Worker App, Personal Safety App/SOS App, Travelsafe, Apple Watch App, International Traveller, Roamsafe, OK Alone), API integrations for enterprise systems (Service API, User Management API), emergency notification systems (Emergency Alert System, Team Broadcast), and safety cameras (Body Worn Camera, SureCam). The ecosystem is anchored by 24/7 professional monitoring services and BS 8484:2022 accreditation for lone worker protection, with devices and apps designed to serve workers across all risk profiles from high-risk field workers to low-risk office/commuter employees.

Differentiator

Problem solved

Functional benefit

Products and services

• MySOS Compact Compact personal safety alarm device designed for emergency situations, providing an SOS alarm capability in a miniaturised form factor.
• MySOS ID Badge 4G Discreet personal safety ID badge with 4G connectivity, hidden in plain sight, providing quick SOS calling and two-way communication in emergencies. BS 8484:2022 accredited.
• SPOT Gen4 Pocket-sized satellite SOS alarm for emergency communication in remote areas where mobile coverage is unavailable.
• SPOT X Robust compact satellite SOS alarm with two-way communication for emergency contact in remote locations.
• TWIG Ex (ATEX) ATEX/IECEX approved SOS alarm designed for lone workers operating in hazardous and explosive-risk environments.
• Standard Mobile Entry level solution enabling low-risk workers to access safety features via mobile.
• Lone Worker App BS 8484:2022 accredited smartphone app that transforms any phone into a lone worker alarm with a 3-second response time and live location sharing.
• Personal Safety App (SOS App) Safety app for all employees that activates an SOS alarm, shares live location, and alerts a monitoring team for fast assistance.
• Travelsafe Safety app designed to help employees travel safely from one location to another with active monitoring.
• Apple Watch App Safety app enabling SOS response direct from an Apple Watch wearable device.
• International Traveller Safety solution designed to keep international travellers safe when operating outside the UK.
• Roamsafe Safety app providing connectivity anywhere to call for help, designed for roaming users away from normal mobile coverage.
• OK Alone Worker monitoring solution used to monitor and protect people working alone.
• Service API API for workforce management systems that streamlines operations and reduces admin time by integrating safety features into enterprise systems.
• User Management API API for HR systems to manage user accounts, permissions, and safety configurations.
• Emergency Alert System Dedicated emergency communication platform that sends multichannel notifications to keep people safe and connected during incidents.
• Team Broadcast In-app mass notifications capability used to keep teams safe during emergencies.
• Body Worn Camera Body-worn safety camera providing deterrent against verbal and physical abuse for frontline workers.
• SureCam Vehicle-mounted safety camera system providing drivers with visibility both inside and outside the vehicle.

Quantifiable outcome

• 3-second response time for SOS alarms
• +1 more outcomes

Segments10 records

Ideal customer profiles6 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature10 records

Partnerships

One partnership is on record.

• Send For Help GroupcoreOthersGuardian24 is owned by the Send For Help Group, which also owns Peoplesafe and Skyguard. Guardian24 has merged with its sister brand Peoplesafe under the parent company's ownership. All brands are focused on creating a safer world through employee protection solutions.

Recent moves5 records

Expansion highlights4 records

Direct peers

• Ok Alone: Lone worker monitoring and check-in solution now part of the Guardian24/Peoplesafe product set, and historically a direct competitor in the UK and North American SME market.
• StaySafe (Appian Group): Lone worker app and monitoring platform with BS 8484 accreditation, serving UK and international enterprise customers. Direct competitor in smartphone-led lone worker solutions.
• Peoplesafe: Sister brand of Guardian24 under the Send For Help Group; the two have merged operationally and now offer the same hardware, apps, monitoring and BS 8484-accredited services to UK enterprise.
• Lone Worker Solutions (Safety Watch / Stay Safe): UK-based provider of BS 8484-accredited lone worker alarms and 24/7 monitoring, competing with Guardian24 in enterprise and public sector accounts.
• Skyguard: Former sister brand to Guardian24 under the Send For Help Group, also consolidated under Peoplesafe. Provides overlapping lone worker personal safety solutions to UK employers.
• SoloProtect: UK-based lone worker safety specialist offering dedicated devices, mobile apps, and 24/7 monitoring. Closest direct competitor to Guardian24/Peoplesafe in the UK BS 8484-accredited enterprise segment.
• Argality (formerly Connexion2): UK lone worker solution provider (previously Connexion2 / Identicom) offering dedicated personal safety devices and BS 8484-accredited monitoring services to enterprise customers.

Others

• Twig Com: Finnish manufacturer of TWIG personal safety devices, including the ATEX-approved TWIG Ex sold by Guardian24/Peoplesafe. Component supplier and adjacent player in the lone worker device market.
• Spot LLC (Globalstar): OEM supplier of the SPOT satellite SOS devices (Gen4 and X) that Guardian24/Peoplesafe resell. Ecosystem participant rather than direct competitor in UK enterprise lone worker services.

Broad incumbents

• Securitas / Loomis (UK Protective Services): Large incumbent UK security services group offering manned guarding, mobile patrol and electronic security including lone-worker solutions. Competes with Guardian24 for enterprise safety spend but as part of a much broader portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Guardian24