NutriSense

Name

NutriSense

Legal name

NutriSense

Website

https://nutrisense.app

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

NutriSense is a freemium mobile and web application that provides personalized low-carb meal planning for health-conscious individuals, particularly mothers, using over 50 data points to curate recipes from a 100,000+ recipe database with integrated online delivery ordering.

Ownership category

akta.pro rank

Product category

Meal Planning Software

NAICS

Diet and Weight Reducing Centers (812191)

akta.pro primary industry

Meal Planning & Prep Coaching (Macros, Grocery Guidance) (HSADAFAN)

akta.pro secondary industries

General Nutrition Coaching (HSADAFAA), Nutrition & Diet Education (Meal Planning, Macros, Healthy Cooking) (EDAAAHAA)

Keywords

• Meal planning app
• Low-carb recipes
• Personalized nutrition
• Recipe recommendation engine
• Healthy meal planning

Headquarters

HQ city

Sydney

HQ country

Australia

HQ region

Oceania

Markets served

GTM type

B2C

Offering type

Software

Cost components

Technology or R&D, Marketing or Sales, Personnel, Operations

Revenue model

1. Mobile App (Free): The NutriSense app is offered as a free download on iOS and Android platforms. Revenue model appears to be transaction-based through online ordering of meal ingredients, with one-click online delivery integration.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

NutriSense provides a personalized low-carb meal planning service delivered through iOS, Android, and web apps. The platform uses over 50 data points to curate weekly meal plans from a library of more than 100,000 recipes, and includes one-click online delivery integration for ordering meal ingredients directly. The core mobile app is offered as a free download.

Differentiator

Problem solved

Functional benefit

Products and services

• NutriSense Meal Plan A personalized low-carb meal planning application that uses over 50 data points to curate weekly meal plans from a database of more than 100,000 recipes, available free on iOS, Android, and web, with integrated one-click online ordering for meal ingredients. Targeted at health-conscious mothers seeking low-carb meal options.

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Two partnerships are on record, tiered core.

• Google Play StorecoreChannel Partner/ Reseller/ DistributorGoogle Play Store serves as the primary distribution channel for the NutriSense Android mobile application. The app is available for download at the provided Play Store link.
• Apple App StorecoreChannel Partner/ Reseller/ DistributorApple App Store serves as the primary distribution channel for the NutriSense iOS mobile application. The app is listed as 'NutriSense - Low Carb Recipes' on the App Store.

Scale indicators2 records

Direct peers

• Yummly: Recipe discovery and meal planning platform with personalized recommendations and smart appliance/walmart grocery integration. Comparable on large recipe library, personalization, and grocery e-commerce linkage.
• PlateJoy: Personalized meal planning service that builds custom menus from user preferences and ships ingredient boxes. Comparable on personalization depth, health/diet orientation, and direct-to-consumer meal planning positioning.
• Whisk (Samsung Food): Recipe and meal planning platform with grocery list/export functionality, now part of Samsung. Comparable in recipe-centric meal planning, shopping list generation, and consumer grocery linkage.
• Eat This Much: Automated meal planning app that generates daily/weekly menus from user dietary goals (including low-carb) and integrates grocery delivery. Highly comparable in algorithmic personalization and macro/diet targeting.
• Mealime: Direct competitor offering personalized weekly meal plans with grocery list generation, distributed via mobile apps on iOS and Android. Closely comparable in product, target customer (health-conscious families), and freemium/affiliate-leaning model.
• Sidechef: Recipe discovery and meal planning app with built-in grocery ordering from multiple retailers, available on iOS/Android/web. Comparable in one-click grocery integration and consumer meal-planning workflow.

Broad incumbents

• MyFitnessPal: Large-scale nutrition tracking app with meal logging, recipe library, and dietary goal setting. Comparable on mobile-first consumer nutrition workflow, though NutriSense is narrower in scope (planning vs. tracking).
• Noom: Established weight-management platform combining coaching, meal logging, and behavior change. Comparable on diet-driven consumer wellness targeting, though delivered through a paid coaching model rather than free meal planning.
• HelloFresh: Leading direct-to-consumer meal kit provider with recipe cards and pre-portioned ingredients. Comparable on consumer meal decision-making and grocery-adjacent delivery, but operates a fundamentally different fulfillment model.

Emerging players

• Chefling: Pantry-aware meal planning app that suggests recipes based on ingredients users already have, with shopping list support. Comparable on consumer meal planning UX and grocery integration, though differentiated by inventory tracking.

Market position

Customer concentration

• Facebookfacebook.com/NutrisenseRecipes
• LinkedInlinkedin.com/company/nutrisense-app

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about NutriSense