The B Team Australasia
The B Team Australasia is a nonprofit coalition that convenes approximately 48-50 CEOs of major Australian enterprises to drive collective action on climate (via the Climate Leaders Coalition and Scope 3 Roadmap), mental wellbeing (Our State of Mind), and emerging transitions including AI and just-transition workstreams.
- Company typePrivate
- Founded-
- Headquarters—
- Headcount—
- GTM typeB2B
- OfferingServices
What The B Team Australasia does
The B Team Australasia (BTA) is a nonprofit coalition organization operating as the regional arm of the global B Team network, co-founded by Richard Branson and Jochen Zeitz. It convenes approximately 48-50 CEOs and senior leaders from major Australian enterprises to drive collective action on climate, mental wellbeing, and emerging socio-economic transitions. Its core workstreams include the Climate Leaders Coalition (CLC), which supports ~30 CEOs in publishing Scope 3 greenhouse gas case studies and sector decarbonization commitments, and Our State of Mind (OSOM), a CEO-led initiative to embed mental wellbeing in workplace culture. The organization is led by Executive Chair Lynette Mayne, supported by a small named directorate.
BTA's underlying product is not a technology platform but a structured coalition framework: Theory of Change, pledge mechanisms, CEO working groups, and co-published case studies delivered in partnership with research and communications vendors such as Ipsos and 100% Human. Outputs are non-rivalrous — a climate pledge or Scope 3 case study can be replicated across the membership — and the framework is designed so that each additional CEO participant increases the coalition's credibility and convening power. Completed initiatives include The Future of Work (2019); planned or recent expansions include Scope 3 Roadmap (2022-11), OSOM (2023-09, with 2025 expansion), a renewed Theory of Change (2024-10), and future workstreams on AI and Just Transition.
The business model is nonprofit and not revenue-generating in the conventional sense. BTA is funded through the parent B Team structure and likely supplemented by member contributions and project sponsorship; no pricing model, membership fees, or audited financials are publicly disclosed. The go-to-market is community-led and invitation-based: CEOs are recruited into the coalition by peer endorsement, and the value proposition is reputational alignment with global B Team branding rather than a purchased service. Customer concentration is therefore measured in member-participants rather than paying accounts, with the blue-chip Australian enterprise CEOs (including named participants from BHP, Commonwealth Bank of Australia, Rio Tinto, and Microsoft) functioning as both the customer base and the primary distribution channel.
The B Team Australasia firmographics
Firmographics- Name
- The B Team Australasia
- Legal name
- The B Team Australasia
- Website
- https://bteamaustralasia.com
- Company type
- Private
- Operating status
- Operating
- Short description
- The B Team Australasia is a nonprofit coalition that convenes approximately 48-50 CEOs of major Australian enterprises to drive collective action on climate (via the Climate Leaders Coalition and Scope 3 Roadmap), mental wellbeing (Our State of Mind), and emerging transitions including AI and just-transition workstreams.
- Ownership category
- akta.pro rank
The B Team Australasia industry classification
Industry- Product category
- Sustainability Coalition Services
- NAICS
- Business Associations (813910), Environmental Consulting Services (54162)
- SIC
- Services-Membership Organizations (8600), Services-Management Consulting Services (8742)
- akta.pro primary industry
- Transition Plan Development & Implementation Roadmapping (EUABAKAB)
- akta.pro secondary industries
- Scope 1–3 GHG Inventory Strategy, Data Governance & Controls (advisory) (EUABAKAD), Climate Governance, Operating Model & Internal Carbon Pricing Design (EUABAKAF), Climate Change Mitigation & Adaptation (BPAGAGAF)
Keywords
The B Team Australasia business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Coalition Membership and Collaboration: BTA operates through coalition-based collaboration with business leaders. Revenue appears to come from membership/participation in initiatives, sponsorship of programs like Our State of Mind, and potentially consulting services offered to organizations.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
The B Team Australasia product offering
Product offeringCore offering
The B Team Australasia (BTA) pioneers initiatives through radical collaboration of business leaders to address complex transitions affecting ecosystems, humanity, and economies. Its core offerings are the Climate Leaders Coalition (a cross-sectoral CEO coalition supporting Paris Agreement decarbonisation targets) and Our State of Mind (a nationally benchmarked workplace mental wellbeing assessment tool built with Ipsos Australia). BTA also delivers professional services in strategy, stakeholder engagement, facilitation, governance, and impact measurement for organisations working on complex sustainability transitions.
Product overview
The B Team Australasia operates as a coalition organization with multiple distinct initiatives focused on enabling business sector leadership through complex transitions. The core portfolio includes the Climate Leaders Coalition (CLC), a platform for corporate CEOs pursuing decarbonization and net zero targets, and Our State of Mind (OSOM), a workplace mental wellbeing assessment tool developed with Ipsos Australia. Future initiatives under development include the Just Transition program addressing equitable climate transitions and the AI Coalition for responsible AI deployment. Additionally, BTA offers professional services in strategy, facilitation, and governance. The organization does not operate a unified software platform but rather coordinates separate initiatives, each with its own structure, branding, and outcomes framework.
Differentiator
Problem solved
Functional benefit
Brands
- Climate Leaders Coalition (CLC): A group of cross-sectoral Australian corporate CEOs supporting Paris Agreement commitments and setting public decarbonisation targets. Provides an open forum for CEOs to share challenges and undertake collaborative projects toward a net zero carbon economy.
- Our State of Mind (OSOM)
- AI Coalition
- Just Transition
Products and services
- Climate Leaders Coalition (CLC) A cross-sectoral coalition of Australian corporate CEOs supporting the Paris Agreement commitments and setting and implementing against public decarbonisation targets. The CLC provides an open, confidential forum for CEOs to share decarbonisation challenges and undertake collaborative projects to accelerate their organisations towards a net zero carbon economy. It is offered to CEOs of Australia's largest organisations across energy, resources, banking, retail, telecommunications, healthcare, technology, and real estate.
- Our State of Mind (OSOM) Australia's only nationally benchmarked study of mental wellbeing culture in the workplace, providing organisations with an assessment of the environmental and contextual factors (Leadership, Connection, Fulfillment) that impact employee mental health and wellbeing. Developed in collaboration with Ipsos Australia as lead research partner, with organisations able to participate via the 2025 study and benchmark privately against national results.
- BTA Services Professional collaboration services covering strategy, stakeholder engagement, facilitation, governance, and impact measurement for organisations working on projects to help ecosystems, humanity, or economies thrive through complex transitions. Offered to nonprofits, foundations, and impact-oriented organisations, with prior collaborators including 100% Human, Accounting for Nature, and Virgin Unite.
Quantifiable outcome
- 64% of Australian employees perceive a positive mental wellbeing culture in their workplace according to Our State of Mind 2023 survey
- +2 more outcomes
Companies that use The B Team Australasia
Customer profileNamed customers24 records
Segments3 records
Ideal customer profiles3 records
The B Team Australasia technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
The B Team Australasia partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and minor.
- The B TeamcoreBTA is the Australasian branch of The B Team, a global organization co-founded by Richard Branson and Jochen Zeitz based on their belief that business can be a driving force for social, environmental, and economic benefit.
- Ipsos AustraliacoreLead research partner for Our State of Mind initiative. Ipsos provides research expertise and methodological validation for the national mental wellbeing culture study.
- 100% HumanminorCollaboration on events and thought leadership around workplace culture and human-centered business practices.
- Accounting for NatureminorCollaborated with on strategy and stakeholder engagement for sustainability initiatives.
- Virgin UniteminorOngoing collaboration through the broader B Team network on events and initiatives related to responsible business.
- Climate Leaders CoalitioncoreAn initiative of BTA bringing together Australian corporate CEOs committed to Paris Agreement targets and decarbonization. Provides confidential forum for sharing challenges and collaborative projects.
- Our State of MindcoreA groundbreaking assessment tool developed by BTA in collaboration with Ipsos Australia to help workplaces understand their mental wellbeing culture.
- The B Well CoalitionminorA pilot initiative focused on workplace mental wellbeing, which has incubated the Our State of Mind project.
Scale indicators3 records
Recent moves6 records
Expansion highlights6 records
The B Team Australasia competitors and assessment
Company assessmentDirect peers
- We Mean Business Coalition: Coalition of nonprofit organizations mobilizing business leadership on climate policy and corporate action; highly comparable operating model to BTA's coalition approach.
- Science Based Targets initiative (SBTi): Defines corporate emissions reduction targets aligned with the Paris Agreement. Direct peer to the technical underpinning of BTA's Scope 3 Roadmap work.
- Climate Group: International NGO convening corporate and government leaders on decarbonization (e.g., RE100, EV100). Closest functional peer to BTA's Climate Leaders Coalition in mobilizing CEOs around net-zero commitments.
- RE100: Corporate renewable electricity coalition led by Climate Group; overlaps directly with BTA's work on corporate decarbonization, particularly Scope 2 transition.
- CDP (Carbon Disclosure Project): Global disclosure system used by investors, companies, and cities to manage environmental impacts. Comparable in enabling corporate climate transparency and benchmarking.
- The B Team: Global parent organization co-founded by Richard Branson and Jochen Zeitz; BTA is its Australasian chapter, sharing the same coalition-led, CEO-convening model across climate and responsible business topics.
Emerging players
- Headspace (mental health, employer programs): Major Australian mental health provider with employer/workplace wellbeing programs; adjacent peer to BTA's Our State of Mind initiative where the categories of workplace mental health benchmarking and clinical support intersect.
- B Lab Global (B Corp): Certifies companies on social and environmental performance and convenes a community of certified B Corps. Comparable in building a values-aligned business community, though via certification rather than policy advocacy.
Broad incumbents
- World Economic Forum: Broader international organization for public-private cooperation, including climate and CEO-level initiatives; an incumbent that convenes similar stakeholder coalitions at greater scale.
Regional players
- Investor Group on Climate Change (IGCC): Australian investor coalition on climate change engaging institutional investors and ASX-listed companies; regional peer operating in the same Australian climate-leadership ecosystem.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
The B Team Australasia social profiles
Digital presenceThe B Team Australasia financial estimates
Financial estimateRevenue estimate
Valuation estimate
The B Team Australasia leadership team
Management profileNumber of profiles
Profiles7 records
The B Team Australasia funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The B Team Australasia M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The B Team Australasia
What does The B Team Australasia do?
The B Team Australasia (BTA) pioneers initiatives through radical collaboration of business leaders to address complex transitions affecting ecosystems, humanity, and economies. Its core offerings are the Climate Leaders Coalition (a cross-sectoral CEO coalition supporting Paris Agreement decarbonisation targets) and Our State of Mind (a nationally benchmarked workplace mental wellbeing assessment tool built with Ipsos Australia). BTA also delivers professional services in strategy, stakeholder engagement, facilitation, governance, and impact measurement for organisations working on complex sustainability transitions.
Is The B Team Australasia a public or private company?
The B Team Australasia is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was The B Team Australasia founded?
The B Team Australasia was founded in -1.
How does The B Team Australasia make money?
One revenue line is on record: coalition Membership and Collaboration.
Who are The B Team Australasia's main competitors?
Direct peers on record are We Mean Business Coalition, Science Based Targets initiative (SBTi), Climate Group, RE100, CDP (Carbon Disclosure Project) and The B Team. Emerging players are Headspace (mental health, employer programs) and B Lab Global (B Corp). World Economic Forum is listed as a broad incumbent. Investor Group on Climate Change (IGCC) is listed as a regional player.
Does The B Team Australasia have an API?
No public API is recorded for The B Team Australasia.
What industry is The B Team Australasia in?
The B Team Australasia's product category is Sustainability Coalition Services. Its primary akta.pro industry code is EUABAKAB, Transition Plan Development & Implementation Roadmapping, with a secondary code of EUABAKAD, Scope 1–3 GHG Inventory Strategy, Data Governance & Controls (advisory). Its NAICS code is 813910 and its SIC code is 8600.