Accounting for Nature
- Company typePrivate
- Founded2020
- HeadquartersSydney, Australia
- Headcount1–10
- GTM typeB2B
- OfferingServices
Accounting for Nature firmographics
Firmographics- Name
- Accounting for Nature
- Legal name
- Accounting for Nature Limited
- Website
- https://accountingfornature.org
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Accounting for Nature industry classification
Industry- Product category
- Environmental Accounting & Certification Services
- NAICS
- Support Activities for Forestry (1153)
- akta.pro primary industry
- Nature & Biodiversity Reporting (TNFD, natural capital) (EUAHAJAM)
- akta.pro secondary industries
- ESG/Sustainability Reporting & Disclosure Platforms (EUABAEAB), Audit-Ready Controls, Assurance & Compliance Workflow Tools (CSRD/SEC/ISSB) (EUABAEAG), Carbon Accounting, Verification & Registry Services (MRV, Audits, Certification) (IMAMAJAE), Sustainability & Environmental Certifications (Carbon, Water, Regenerative) (AFALAMAC)
Keywords
Where Accounting for Nature is headquartered
LocationHeadquarters
- HQ city
- Sydney
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
Accounting for Nature business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Others
Revenue model
- Certification Fees: Fees for environmental account certification services. The organization maintains a not-for-profit ethos and has kept fees unchanged since 2023, with modest updates effective from March 2026.
- Training Course: Online Environmental Accounting Course available for individuals and organizations. The course includes special offers such as 20% early bird discounts for limited periods.
- Accredited Training Provider Program: Licensed delivery of AfN-approved training through nominated Accredited Training Providers. Five providers are currently approved and open for engagement across Australia.
- Foundation Grants: NAB Foundation awarded a $250,000 grant to support development of nature positive labelling program. This is grant funding for program development rather than operational revenue.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Online Environmental Accounting Course for individuals |
| Unit Pricing | Pay-as-you-go | Accredited Training Program delivered by Training Providers |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels12 records
Accounting for Nature product offering
Product offeringCore offering
Accounting for Nature is a not-for-profit that operates a science-backed environmental accounting framework, providing standardized, independently certified Environmental Accounts that measure the state of nature through its Econd (Environmental Condition Index) — a 0–100 score. The organization sells certification services through its Environmental Account Registry, licenses training delivery through Accredited Training Providers, and operates standards such as NaturePlus and the CarbonPlus pilot program that link certified nature data to carbon markets.
Product overview
Accounting for Nature is a not-for-profit organisation providing a global science-backed standard for measuring changes in the state of nature. The core product is the Accounting for Nature Framework, which enables organisations to develop Environmental Accounts certified against the Standard. At the centre of the framework is the Econd (Environmental Condition Index), a 0-100 score that makes ecosystem condition comparable across sites and time. The product portfolio includes the Environmental Account Registry for public verification, Trustmarks for certified accounts, the NaturePlus Standard for nature positive outcomes, and the CarbonPlus Pilot Program linking environmental accounts to carbon credits. Training is delivered through the Environmental Accounting Course (via Thinkific) and the Accredited Training Program via licensed Training Providers. Recent additions include the Soil Ecosystem Condition Index method and a Nature Positive Labelling Program in development.
Differentiator
Problem solved
Functional benefit
Brands
- Econd®: A standardised index that expresses the condition of nature in a single, comparable score from 0-100, enabling different ecosystems, projects and regions to be understood through a common metric.
- CarbonPlus™
- NaturePlus® Standard
Products and services
- Environmental Account Registry A public registry listing organisations that have registered or certified Environmental Accounts under the Accounting for Nature Framework; searchable by status (Registered, Certified, Portfolio, Discontinued). Used by landholders, corporations, conservation organisations, and investors to verify certified environmental accounts.
- Accounting for Nature Framework The core transparent, affordable, verifiable and certifiable environmental accounting framework for measuring changes in the state of nature. Enables informed investment, policy, and management decisions in natural capital, including carbon co-benefits, green bonds, environmental offsets, and impact investments. Licensed and used by landholders, environmental practitioners, investors, corporations, and policymakers.
- Trustmarks Visual certification badges awarded to accounts meeting the Accounting for Nature Standard, including 'Certified - Independent Audit' and 'Certified - AfN Verified' Trustmarks. Used by account holders to provide verification and trust signals for environmental claims.
- Environmental Accounting Course Self-paced online training course teaching how to measure, manage, and report nature's value using the Accounting for Nature Framework. Designed for practitioners, investors, and policy professionals. Delivered globally via Thinkific with pay-as-you-go pricing.
- Accredited Training Program Licensed network of Accredited Training Providers delivering AfN-approved training including full-day workshops and two-day Accredited Expert Courses. Providers include Kilter Rural, Perth NRM, Quentic, RSM Australia, and Woop Woop for Nature. Designed for environmental practitioners and consultants seeking professional recognition.
- NaturePlus® Standard A nature positive standard that builds on the core Accounting for Nature Framework, enabling demonstration of positive nature outcomes for market and regulatory purposes. Used by producers and agribusiness to credibly demonstrate environmental outcomes.
- CarbonPlus™ Pilot Program Pilot program enabling CarbonPlus labelled units that link independently certified environmental accounting data to Australian Carbon Credit Units (ACCUs), creating verified co-benefit connections. Used by carbon project developers, environmental market traders, and agribusiness producers.
- Soil Ecosystem Condition Index (Soil ECI) World's first accredited method for measuring, reporting, and valuing soil biodiversity under the Accounting for Nature Framework. Converts eDNA data into a standardized score with 95% accuracy. Used by soil carbon project developers and agricultural land managers.
- Nature Positive Labelling Program Nature positive commodity and asset labelling program in development, designed to help producers credibly demonstrate environmental outcomes and connect those outcomes to market demand. Uses Trovio CortenX technology registry for transparent label tracking through value chains.
Quantifiable outcome
- Nearly 10 million hectares of land now being measured, managed or reported using Environmental Accounts
- +3 more outcomes
Companies that use Accounting for Nature
Customer profileNamed customers13 records
Segments6 records
Ideal customer profiles5 records
Accounting for Nature technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
AI capability2 records
Feature5 records
Accounting for Nature partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core and minor.
- University of OxfordcoreStrategic research collaboration aimed at expanding evidence-based environmental accounting and the use of the Accounting for Nature Framework throughout Europe and globally. The collaboration develops methods for measuring the state of nature including guidelines for determining natural intact reference states and developing monitoring methods in Europe.
- NatureMetricscoreJoint webinar on the launch of the Soil Ecosystem Condition Index (Soil ECI), the world's first method for measuring, reporting, and valuing soil biodiversity using an Accredited Method under the Accounting for Nature Framework.
- The Biodiversity ConsultancyminorEngaged to support public consultation on the Nature Positive Labelling Rules with Australian and international stakeholders.
- Nature Positive Economy CRCminorPartnership through Community Square podcast series where CEO Dr Adrian Ward appears as special guest. Nature Positive Economy CRC brings together researchers and industry for nature-positive economy development.
- Landcare AustraliacoreJoint partnership through the Landcare Farming Program to strengthen the connection between landcare and Australian agriculture. Through the Natural Capital Accounting Benchmarking Project, 30 workshops were delivered training over 600 landholders.
- National Landcare NetworkminorPartner in Landcare Farming Program, funded by the Australian Government's National Landcare Program, strengthening connection between landcare and Australian agriculture.
- Food and Agriculture Network (FAN)minorWorkshops showcasing Accredited Methods being used in the field to measure and report on environmental condition.
- Greening AustraliaminorPartnership funding the Ediegarrup Biodiverse Restoration Project through AstraZeneca's AZ Forest initiative, supporting habitat connectivity in the Fitz-Stirling region.
- Rangelands NRMminorPartner in Nature Finance for Land Managers event bringing together Forever Wild and Accounting for Nature to explore nature finance concepts for land managers.
Scale indicators8 records
Recent moves6 records
Expansion highlights7 records
Accounting for Nature competitors and assessment
Company assessmentEmerging players
- NatureMetrics: NatureMetrics provides eDNA-based biodiversity data and analytics used for nature assessment, and is an AfN collaboration partner for the Soil ECI. It is an emerging peer where AfN's framework and NatureMetrics' measurements intersect for accounting-grade biodiversity outputs.
- Watershed: Watershed is an enterprise sustainability platform measuring and reducing carbon and nature impacts for large companies. It is an emerging peer that increasingly competes at the nature-accounting-and-disclosure layer for corporate buyers.
- Restor.eco: Restor.eco is a digital platform connecting nature restoration projects with funding and transparency data. It is an emerging peer that overlaps AfN's nature-measurement value proposition at the project/monitoring layer.
Direct peers
- Gold Standard: Gold Standard is a certification body that issues carbon credits and sustainability certifications (including for nature-based solutions). It directly parallels AfN's model of certifying environmental outcomes via independent science-backed methodologies and an accreditation network.
- Verra: Verra operates the world's leading voluntary carbon market standards (VCS) and a public registry of certified projects. Like Accounting for Nature, it certifies environmental claims and runs a transparent public registry, making it the closest direct peer as AfN extends into the carbon/nature crossover.
- Plan Vivo: Plan Vivo certifies carbon and ecosystem services projects with a focus on nature-based solutions and community benefits. It shares AfN's model of accredited methodologies, third-party verification, and integration with carbon markets.
Broad incumbents
- CDP (Carbon Disclosure Project): CDP runs the dominant voluntary environmental disclosure platform (climate, water, forests) used by thousands of corporates and investors. It sits upstream of AfN, aggregating nature-related disclosure demand that AfN's certified accounts feed.
- TNFD (Taskforce on Nature-related Financial Disclosures): TNFD is the international body building the dominant nature-disclosure framework for corporates and financial institutions. It is a broader incumbent defining the reporting requirements that AfN's certified environmental data is positioned to satisfy.
- SBTN (Science Based Targets for Nature): SBTN defines science-based targets for nature across land, water, ocean and biodiversity. It overlaps with AfN's value proposition (credible nature measurement) but operates as a target-setting body rather than a measurement/certification registry.
Others
- Wentworth Group of Concerned Scientists: The Wentworth Group originated the science behind the Accounting for Nature Framework. It is an adjacent scientific/founding body rather than a competitor, and remains a thought-leadership source for AfN's methodology.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Accounting for Nature social profiles
Digital presenceAccounting for Nature financial estimates
Financial estimateRevenue estimate
Valuation estimate
Accounting for Nature leadership team
Management profileNumber of profiles
Profiles2 records
Accounting for Nature funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Accounting for Nature M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Accounting for Nature
What does Accounting for Nature do?
Accounting for Nature is a not-for-profit that operates a science-backed environmental accounting framework, providing standardized, independently certified Environmental Accounts that measure the state of nature through its Econd (Environmental Condition Index) — a 0–100 score. The organization sells certification services through its Environmental Account Registry, licenses training delivery through Accredited Training Providers, and operates standards such as NaturePlus and the CarbonPlus pilot program that link certified nature data to carbon markets.
Is Accounting for Nature a public or private company?
Accounting for Nature is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Accounting for Nature founded?
Accounting for Nature was founded in 2020. It employs 1 to 10 people.
Where is Accounting for Nature based?
Accounting for Nature is headquartered in Sydney, Australia, in the Oceania region.
How does Accounting for Nature make money?
Four revenue lines are on record. Certification Fees are the primary driver. The others are training Course, accredited Training Provider Program and foundation Grants.
Who are Accounting for Nature's main competitors?
Emerging players on record are NatureMetrics, Watershed and Restor.eco. Direct peers are Gold Standard, Verra and Plan Vivo. Broad incumbents are CDP (Carbon Disclosure Project), TNFD (Taskforce on Nature-related Financial Disclosures) and SBTN (Science Based Targets for Nature). Wentworth Group of Concerned Scientists is listed as an others.
Does Accounting for Nature have an API?
No public API is recorded for Accounting for Nature.
What industry is Accounting for Nature in?
Accounting for Nature's product category is Environmental Accounting & Certification Services. Its primary akta.pro industry code is EUAHAJAM, Nature & Biodiversity Reporting (TNFD, natural capital), with a secondary code of EUABAEAB, ESG/Sustainability Reporting & Disclosure Platforms. Its NAICS code is 1153.