Ullman colors

What Ullman colors does

Ullmann Farben & Heimtex GmbH & Co KG is a German specialty B2B trade retailer and e-commerce operator serving professional painters, decorators, and contractors (Malerhandwerk) across northern Germany. Headquartered in Oldenburg, the company is the personally liable general partner Ullmann Verwaltungs GmbH under sole managing director Claas Bümmerstede, and operates as part of the CMS Gruppe within DAW SE — a fifth-generation, family-owned group and the third-largest manufacturer of construction paints in Europe. The company distributes exclusively to commercial customers (Gewerbetreibende) through a password-protected online shop, an outside field-sales force, and six physical branches in Oldenburg, Bremen, Hamburg (Bahrenfeld, Hummelsbüttel, Wandsbek), and Neumünster.

Its core offering spans eight product categories — paints/coatings, WDVS thermal insulation systems, drywall, plasters/spackle, floor coverings, wall and ceiling coverings, tools and machines, and consumables — totaling more than 5,355 SKUs. Sub-brands distributed include Caparol and Alligator (DAW brands), M-Plus (private label), and Schönox (floor chemistry). Revenue is generated through pay-as-you-go B2B unit pricing, net of VAT, with prices gated behind login, supplemented by loyalty points (Caparol PowerPoints), small-quantity surcharges, and logistics/service fees.

The platform layers digital services on top of distribution: the Digitales Beratungscenter offers configurator-based room visualization using Caparol, Alligator, and RAL color collections integrated with M-Plus coverings; JuicyWalls (in partnership with ERFURT) provides custom phototapete printing on Vlies non-woven material; a WinWorker-exclusive interface automates price and EDIFACT invoice ingestion for KNÖNER/Ullmann trade customers; and what3words enables precise delivery addressing on construction sites. The company also extends into adjacent trade services via partnerships with HAMSTA (apprentice recruitment) and Platzhirsche (websites/marketing for tradespeople).

Name

Ullman colors

Legal name

Ullmann Farben & Heimtex GmbH & Co KG

Website

https://ullmann-farben.de

Company type

Private

Founded year

1836

Operating status

Operating

Headcount range

101–250 employees

Short description

Ullmann Farben is a German B2B trade retailer and e-commerce platform serving professional painters and decorators across northern Germany, distributing paints, coatings, building materials, and tools from brands including Caparol and Alligator as part of the DAW SE group.

Ownership category

akta.pro rank

Product category

Professional Paint & Construction Materials Trade Distribution

NAICS

Paint and Wallpaper Retailers (444120)

SIC

Retail-Lumber & Other Building Materials Dealers (5211)

akta.pro primary industry

Fasteners, Adhesives & Sealants Retail (Nails, Screws, Glues, Caulks) (CRAIAEAK)

akta.pro secondary industry

Joint Compounds, Skim Coats & Wall Prep Materials (IMADAKAI)

Keywords

• Professional paint trade supplies
• B2B construction materials wholesale
• Façade insulation systems distribution
• Drywall and plaster supplies
• Painting contractor wholesale

Headquarters

HQ city

Oldenburg

HQ country

Germany

HQ region

Europe

Offices6 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales

Revenue model

1. B2B Product Sales: Sales of paints, coatings, building materials, tools, and construction supplies exclusively to trade professionals (Gewerbetreibende). Products include interior/exterior paints, facade colors, lacquers, wood oils and waxes, plasters, drywall materials, floor coverings, wall and ceiling coverings, tools and machines, and consumables.
2. Online Shop B2B Commerce: Password-protected e-commerce platform for registered business customers. Net prices displayed excluding VAT. Professional customer support and logistics services included.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Ullmann Farben is a B2B specialty trade retailer (Fachhandel) that supplies paints, coatings, façade insulation systems, drywall materials, plasters, floor and wall coverings, professional tools and consumables exclusively to commercial trade customers (painters, decorators and construction professionals). The company sells roughly 5,355 products under brands such as Caparol, Alligator, M-Plus and Schönox via a password-protected online shop and six physical branches, complemented by digital services for room visualisation and custom photo wallpapers.

Product overview

Ullmann Farben is a specialized B2B trade retailer for wall, floor, and ceiling finishing products, operated by Ullmann Farben & Heimtex GmbH & Co KG as part of the DAW SE group (third-largest building paint manufacturer in Europe). The company offers a comprehensive product portfolio organized across eight main categories: Colors (paints, lacquers, wood coatings, facade paints), WDVS thermal insulation systems, drywall construction, plasters and smoothing compounds, floor coverings, wall and ceiling coverings, tools and machines, and consumables. The business also operates a digital ecosystem including a Digitales Beratungscenter for room visualization, ERFURT JuicyWalls for custom photo wallpapers, WinWorker software integration for trade customers, and what3words location addressing. Core brands sold include Caparol, Alligator, M-Plus, and Schönox. The platform serves exclusively commercial customers (B2B) requiring registration.

Differentiator

Problem solved

Functional benefit

Products and services

• Colors (Farbe) Complete trade range of paints and coatings for professional painters and decorators, including interior paints, primers, lacquers, wood oils and waxes, façade paints, creative interior wall coatings, protective coatings, tinting concentrates and bases.
• WDVS (Thermal Insulation Composite Systems) Façade insulation systems for the trade, including façade insulation boards, adhesive and smoothing compounds, plasters, brick slips, fastening systems, façade profiles and interior insulation systems.
• Drywall (Trockenbau) Drywall construction materials for interior fit-out, including gypsum plasterboard panels, profiles, spackle compounds and drywall accessories.
• Plasters & Smoothing Compounds (Putze & Spachtelmassen) Interior and exterior plasters, smoothing/spackle compounds and related profile systems for wall finishing in painting and decorating projects.
• Floor Coverings (Bodenbeläge) Floor-covering range for flooring trades, including design flooring, textile coverings, elastic coverings, laminate, parquet/cork, construction chemistry products and floor accessories.
• Wall & Ceiling Coverings (Wand & Deckenbeläge) Wall and ceiling coverings including woodchip/rough-fleece wallpapers, paintable wallpapers, ready wallpapers, glass fabrics, decorative wall coverings, paste, glue, wallpapering backgrounds, decorative profiles, interior insulation and wall accessories.
• Tools & Machines (Werkzeug & Maschinen) Professional tools and machines for painting and construction trades, including brushes, rollers, hand tools, wallpapering tools, floor-laying tools, measuring tools, pneumatic tools, power tools, lighting/electrical accessories, airless equipment, ladders and scaffolding, workwear, safety equipment, workshop equipment, fastening technology and sandblasting equipment.
• Consumables (Verbrauchsmaterialien) Consumables for trade use, including covering and adhesive materials, joint sealants, grinding and cutting products, stripping agents and paint strippers, thinners and cleaning agents.
• Caparol Premium Paint Range Caparol-brand premium paints and coatings (a DAW SE flagship brand) distributed by Ullmann Farben, including interior paints, façade paints, lacquers, primers and specialized products such as CapaMaXX, CapaTrend, Indeko-plus and Capacryl for professional painters.
• Alligator Paint Range Alligator-brand paints and finishing products (a DAW SE/CMS Gruppe brand) distributed by Ullmann Farben, including interior paints, spray fillers and finishing products such as Alligator Super Weiß, Euro Weiß and Presto Weiß.
• M-Plus Private Label Construction Materials M-Plus private-label spackle compounds and construction materials, including products such as M-Plus Super Haftspachtel, for use on professional painting and decorating jobs.
• Schönox Floor Levelling & Construction Chemistry Schönox floor-levelling products and construction chemistry (including RDF Dekor Spachtelmasse, HS 10, ZM Nivelliermasse and Durocoll adhesive) for flooring trade customers.
• ERFURT JuicyWalls Custom Photo Wallpaper Custom photo-wallpaper production service using ERFURT Vlies non-woven material with dimensional stability, wet-tear resistance, crack-bridging, paintable surface, texture embossing and B1 fire rating; each order ships with the full motif and numbered strips for accurate installation.
• Digitales Beratungscenter (Digital Consultation Center) Free digital program for visualising room designs, allowing modification of walls and floors using actual colour collections from Caparol, Alligator and RAL, comparison of design concepts, and exporting designs as PDF, social-media share or QR code; integrated with M-Plus collection books.

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature2 records

Partnerships

Seven partnerships are on record, tiered flagship, core and minor.

• DAW SEflagshipStrategic or Co-development PartnerParent company of CMS Gruppe. DAW SE is the third largest manufacturer of construction paints in Europe and market leader in Germany and Austria since decades. Ullmann Farben operates as brand/trading company within DAW SE group, distributing major DAW brands including Caparol and Alligator.
• WinWorkercoreTechnology or IntegrationProfessional software solution for painters and lacquerers (Maler- und Lackiererhandwerk). Ullmann Farben offers exclusive interface for KNÖNER/Ullmann customers to automatically import prices, material master data, create quotes, and receive invoices in EDIFACT format via WinWorker software.
• Platzhirsche.net (SeminarPool GmbH)minorGTM or Marketing PartnerMarketing and homepage services for tradespeople. Partnership offers Ullmann customers special rates on professional website creation (€49/month + €499 setup), marketing campaigns, and email services. Plattform specifically for Handwerk (trade businesses).
• HAMSTAminorGTM or Marketing PartnerYouth initiative of CMS Gruppe connecting painting businesses with Auszubildende (apprentices). Ullmann offers this platform free to customers to post apprenticeship positions. Includes podcast 'Handwerk am Start', magazine, and tips for companies.
• ERFURT JuicyWallscoreTechnology or IntegrationCustom phototapete (photo wallpaper) production using ERFURT Vliestapeten. JuicyWalls enables customers to design custom wallpapers with their own images. High-quality Vlies material with dimensional stability, wet tear resistance, and B1 fire rating.
• KNÖNERcoreChannel Partner/ Reseller/ DistributorFormerly Knöner Farben, now part of Ullmann Farben group. Operating as trade business (Großhandel) for paints and building materials. Special WinWorker interface available for KNÖNER-Ullmann customers.
• M-PluscoreStrategic or Co-development PartnerCollection brand for wall and floor coverings. M-Plus collection books contain all floor and wallpaper products available through Ullmann Farben. Integrated into Digitales Beratungscenter for room visualization.

Scale indicators3 records

Recent moves1 record

Expansion highlights5 records

Broad incumbents

• AkzoNobel N.V. Global paint manufacturer (Dulux, Sikkens, Herbol brands) operating across Europe including Germany. Competes with DAW SE and Ullmann Farben in the German architectural coatings market via own distribution. Broad incumbent with overlapping but wider product portfolio and geography.
• DAW SE: Parent company of Ullmann Farben via CMS Gruppe. Third-largest construction paint manufacturer in Europe with flagship brands Caparol and Alligator. Operates own distribution channels alongside Ullmann; comparable as both parent and broader competitor in the German paint and coatings market.
• Sherwin-Williams Company: Global paint manufacturer and coatings company with significant European presence. Serves professional painters via own stores and trade distribution. Comparable broad incumbent operating across architectural, industrial, and specialty paint segments.
• Hempel Group: Danish global paint manufacturer with decorative and protective coatings portfolios. Sells architectural paints through trade distribution in Europe including Germany (J.W. Ostendorf, Nordsjö brands). Comparable broad incumbent with overlapping trade customer focus.

Direct peers

• Brillux GmbH & Co. KG: German paint manufacturer with own B2B trade distribution network serving painters and decorators. Direct competitor offering similar product breadth (paints, coatings, plasters, drywall, tools) via owned trade centers across Germany. Highly comparable B2B trade-focused model with the same Malerhandwerk customer base.
• MEGA eG: German cooperative of independent B2B paint retailers serving the Malerhandwerk. Operates as wholesale and retail for trade customers with comparable product range including paints, drywall, tools, and accessories. Closely comparable B2B trade distribution model with a multi-branch national footprint in Germany.
• hagebau Handelsgesellschaft für Baustoffe mbH & Co. KG: German building materials cooperative serving trade contractors including painters. Operates a multi-branch distribution network offering paints, drywall, plasters, tools, and consumables. Comparable B2B trade retailer model with a national cooperative footprint in Germany, though broader in scope than paint-focused peers.
• Sto SE & Co. KGaA: German manufacturer of facade insulation and coating systems with own trade distribution. Sells WDVS systems, paints, and plasters through direct sales and trade partners serving professional painters and facade contractors. Comparable in product range (facade systems, paints, plasters) and trade customer focus.
• Ciret GmbH: German manufacturer and distributor of paint tools, rollers, brushes, and equipment for professional painters. Direct competitor within Ullmann's tools and machines category. Highly comparable B2B customer base of Malerhandwerk professionals across Germany.

Regional players

• Meffert AG Farbwerke: German mid-sized paint manufacturer producing decorative and architectural coatings (ProfiDur, SwingColor, Dinova brands). Competes in the German Malerhandwerk market via independent distribution. Comparable regional manufacturer with overlapping product range serving similar trade customers in Germany.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/UllmannFarben
• Instagraminstagram.com/ullmannfarben
• LinkedInlinkedin.com/company/ullmann-farben

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ullman colors