Hotel Magnolia

What Hotel Magnolia does

Hotel Magnolia operates a 40-room luxury boutique hotel in Santiago Centro at Huérfanos 539, housed in a restored 1929 neogothic mansion originally built as the residence of Ana Zegers García Huidobro. The property targets luxury leisure travelers, food and wine tourists, couples, and celebration groups seeking heritage-anchored accommodation near Cerro Santa Lucía and Barrio Lastarria. Founded circa 2016 following a meticulous two-year restoration designed by architect Cazú Zegers, the property preserves original brick walls, vitraux stained glass windows, and a black-and-white marble entrance while integrating contemporary interior design across five room categories ranging from Superior 30 m² rooms to the 60 m² Magnolia Signature Suite.

The core product is the physical asset itself — a fully restored heritage building — extended by a diversified on-site F&B and wellness platform. Beyond lodging, Hotel Magnolia operates four distinct F&B outlets: Magnolia Bistrò (all-day comfort dining open to the public), Terraza Magnolia (a 7th-floor rooftop with panoramic views), DeMo Magnolia (fine-dining restaurant with 5- and 9-course tasting menus led by Chef Pedro Chavarría), and Cava de Vinos (a private wine cellar). A Saloon2-operated spa with a Sound Healing Room and a 24/7 top-floor gym complete the wellness offering. Underlying technology is operational rather than proprietary: a Book2Dream booking engine, CoverManager and Mesa247 reservation systems, a WooCommerce-based gift card shop, and WhatsApp Business messaging — no AI/ML layer, proprietary platform, or data flywheel is disclosed.

Revenue is generated across accommodation (40 rooms, rate-based, with breakfast included), food and beverage (multiple outlets operating independently and to outside guests, with DeMo ranked #31 in Latin America's 50 Best Restaurants 2025), curated experience packages (romantic getaways, Magnolia + Don Melchor wine tourism, Magnolia + DeMo fine-dining, Friendcation group stays), and ancillaries including valet parking and gift cards priced $50,000-$670,000 CLP. Distribution is primarily direct via the in-house booking engine and concierge team, supplemented by Preferred Hotels & Resorts (LVX Collection) and Historic Hotels Worldwide membership providing global luxury referrals. The customer base is hybrid across luxury boutique travel, F&B tourism, romantic escapes, group celebrations, and wine tourism. The legal entity is privately held with no disclosed revenue, no venture capital or institutional backing identified, and 11-50 employees.

Name

Hotel Magnolia

Legal name

Hotel Magnolia

Website

https://hotelmagnolia.cl

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

Hotel Magnolia is a 40-room luxury boutique hotel in Santiago, Chile, operating from a restored 1929 neogothic mansion. It offers heritage accommodation, a regionally top-ranked fine-dining restaurant, multiple F&B outlets, spa services, and curated wine tourism experiences for affluent leisure and culinary travelers.

Ownership category

akta.pro rank

Product category

Luxury Boutique Hospitality

NAICS

Hotels (except Casino Hotels) and Motels (72111), Traveler Accommodation (7211)

SIC

Hotels & Motels (7011), Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Heritage & Palace Luxury Hotels (THAGACAF)

akta.pro secondary industries

Wellness-Lifestyle Boutique Hotels (THAGADAF), Boutique Resorts (Small-Scale Resorts) (THAGADAJ)

Keywords

• Boutique hotel hospitality
• Luxury hotel accommodation
• Fine dining restaurants
• Spa wellness services
• Curated travel experiences

Headquarters

HQ city

Santiago

HQ country

Chile

HQ region

Latin America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Technology or R&D, Others

Revenue model

1. Hotel Accommodation: Revenue from overnight stays across 40 rooms including Superior, Deluxe, Deluxe with Balcony, Junior Suite, and Magnolia Signature Suite categories. Room rates are quoted in CLP and include breakfast. Foreign guests paying in USD or with international credit cards are exempt from 19% IVA.
2. Food and Beverage: On-site dining across multiple outlets: Magnolia Bistró (all-day dining, open to public), Terraza Magnolia (rooftop terrace with cocktails and gourmet food), DeMo Magnolia (fine dining, 9-course and 5-course tasting menus with optional wine pairing), and Cava de Vinos (private wine cellar).
3. Gift Cards: Sale of gift cards for hotel stays (Bed&Breakfast, Night of Romance, My Birthday My Rules, Experiencia Magnolia), restaurant dining, and spa treatments. Gift card denominations range from $50,000 to $670,000 CLP.
4. Spa and Wellness Services: Massage services (relaxing and decontracting) provided by Saloon2 spa. Spa gift cards available at $50,000 CLP. Gym open 24/7 to hotel guests.
5. Valet Parking: Valet parking service at $7,000 CLP (IVA included), free for hotel guests. Available Friday through Sunday.
6. Curated Experience Packages: Bundled packages combining accommodation, dining, and activities such as the Magnolia + Don Melchor experience (overnight stay, 3-course dinner, vineyard tour and wine tasting), romantic nights, birthday packages, and friendcation group stays.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels8 records

Core offering

Hotel Magnolia is a luxury boutique hotel operating in a fully restored 1929 mansion in Santiago Centro. It sells overnight accommodation across 40 rooms in five categories, alongside on-site fine dining (DeMo Magnolia) and casual F&B outlets, a wine cellar, spa and wellness services, and curated experience packages that combine lodging with dining and partner activities. The hotel also markets gift cards redeemable across stays, dining, and spa.

Product overview

Hotel Magnolia is a luxury boutique hotel offering a unified hospitality experience centered on accommodation and gastronomy. The property features 40 rooms across five categories (Superior, Deluxe, Deluxe with Balcony, Junior Suite, and Magnolia Signature Suite), three dining venues (Magnolia Bistró, Terraza Magnolia rooftop, and DeMo Magnolia fine dining), a wine cellar, spa and wellness services including a 24/7 gym, and curated experience packages. The hotel also operates a gift card shop for stays, dining, and spa services. DeMo Magnolia, the signature restaurant under Chef Pedro Chavarría, was ranked No. 31 among Latin America's 50 Best Restaurants 2025.

Differentiator

Problem solved

Functional benefit

Products and services

• Hotel Accommodation (40 rooms)
• Habitación Superior Entry-level 30 m² room with décor inspired by 1929 featuring simple lines and soft lighting, located within the restored heritage mansion.
• Habitación Deluxe 32 m² room featuring hand-screenprinted serigraphs of iconic Chilean elements and characters, with eucalyptus wood paneling or original vitraux stained glass.
• Habitación Deluxe con Balcón 26–33 m² room with floor-to-ceiling windows honoring the mansion's original façade and balconies offering views of Santiago and Cerro Santa Lucía.
• Habitación Junior Suite 40 m² suite fully paneled in wood, creating a refuge-like ambiance designed for guests to disconnect in central Santiago.
• Magnolia Signature Suite Premium 60 m² flagship suite with foyer, living room with design furniture, and dining area, positioned as a private oasis in the city center.
• Magnolia Bistró All-day hotel restaurant open to the public, offering comfort food and seasonal fresh-product cuisine with breakfast service Monday–Friday 07:00–10:30 and weekends 07:00–11:00.
• Terraza Magnolia Rooftop terrace on the 7th floor offering panoramic views of Santiago and Cerro Santa Lucía, heated in winter and cool in summer, with gourmet cuisine and signature cocktails.
• DeMo Magnolia
• Cava de Vinos Private wine cellar offering a curated selection of premium Chilean wines for guests in a sophisticated on-site setting.
• Spa & Wellness Massages Spa services operated by Saloon2 offering exclusive relaxing and decontracting massages; open Monday–Sunday 10:00–19:00 with gift cards at $50,000 CLP.
• Gimnasio (24/7 Fitness Center) 24/7 fitness center equipped with modern equipment, located on the top floor of the original mansion and available to hotel guests.
• Noche Romántica (Romantic Night Experience) Romantic escape package including Superior or Deluxe accommodation, 3-course dinner, candy bar with flowers and sparkling wine, breakfast, and free valet parking Friday–Sunday. Gift card priced from $320,000 CLP.
• Experiencia Magnolia + Don Melchor Bundled luxury experience including 1-night Deluxe accommodation, breakfast, 3-course dinner at Magnolia Bistró, and an exclusive guided Collector's Experience tour and tasting at Casa Don Melchor vineyard in Pirque.
• Experiencia Magnolia + DeMo Experience package including 1-night stay with 9-course tasting menu at DeMo Magnolia, 5-wine pairing, and open bar in the Library. Priced from $420,000 CLP.
• Valet Parking Valet parking service at $7,000 CLP (IVA included), complimentary for hotel guests, available Friday 18:00–23:00, Saturday 09:00–23:00, and Sunday 09:00–14:00.
• Airport Transfer Service Concierge-arranged transportation to and from Santiago airport, bookable via [email protected] or +56 9 4513 2218.
• Gift Cards Gift cards redeemable across hotel stays (Bed&Breakfast, Night of Romance, Experiencia Magnolia), restaurant dining, and spa services, available in denominations from $50,000 to $670,000 CLP and sold through the WooCommerce shop.

Quantifiable outcome

• DeMo Magnolia ranked #31 in Latin America's 50 Best Restaurants 2025, out of 300+ expert voters across the region
• +3 more outcomes

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature2 records

Partnerships

Four partnerships are on record, tiered core, flagship and minor.

• Preferred Hotels & Resorts (LVX Collection)coreChannel Partner/ Reseller/ Distributor · 1 January 2025Hotel Magnolia was selected to join Preferred Hotels & Resorts as a member of the LVX Collection, one of the most prestigious global collections of independent luxury hotels. This membership provides global distribution through the Preferred Hotels platform, access to the Preferred guest loyalty program, and recognition as a vetted luxury property meeting the highest hospitality standards.
• Historic Hotels WorldwidecoreStrategic or Co-development Partner · 1 January 2025Hotel Magnolia was selected to join Historic Hotels Worldwide, which brings together over 320 properties across 49 countries. The collection celebrates hotels with unique heritage value. Hotel Magnolia's 1929 mansion (originally the residence of Ana Zegers García Huidobro, daughter of Chilean politician Julio Zegers Samaniego) qualifies as a cultural heritage property. The hotel was nominated for Historic Hotels Worldwide Annual Awards of Excellence 2025 — New Member of the Year.
• Casa Don MelchorflagshipStrategic or Co-development PartnerCasa Don Melchor, the iconic Puqualén Valley vineyard of Concha y Toro's flagship Cabernet Sauvignon brand, partners with Hotel Magnolia on the exclusive 'Magnolia + Don Melchor' experience. The package combines a 1-night Deluxe stay, 3-course dinner at Magnolia Bistró, and a Collector's Experience tour and tasting at Casa Don Melchor in Pirque (40 minutes from Santiago), including a guided tour of the historic mansion, gardens, original vineyard, and a premium tasting of Don Melchor wines (3 Parcels, 1 Blend, and 1 Don Melchor) paired with fine cheeses.
• Saloon2 SpaminorImplementation/ SI/ Consulting PartnerSaloon2 manages the spa and wellness services at Hotel Magnolia, providing expert massage therapists for relaxing and decontracting massage treatments. The spa operates Monday to Sunday, 10:00–19:00, with treatments bookable via +56993221776 (Mon–Fri 11:00–18:00) or at the reception counter. Gift cards for spa services ($50,000 CLP) are sold through the hotel shop.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Tierra Atacama Hotel & Spa: Tierra Atacama is a small luxury boutique in northern Chile offering experiential travel, fine dining, and a full-service spa in an intimate footprint. Comparable to Hotel Magnolia as a Chilean luxury boutique with strong experiential and wellness positioning.
• The Singular Hotel: The Singular Hotels is a Chilean-owned luxury boutique collection with properties in Santiago and Patagonia, positioned on heritage architecture, gastronomy, and curated experiences — directly comparable to Hotel Magnolia's heritage-luxury boutique positioning. It competes for the same Chilean and international luxury travelers seeking design-forward, experiential stays.
• Le Rêve Hotel & Spa: Le Rêve is a boutique hotel in Santiago offering rooms, spa, and on-site dining in a similar luxury-boutique footprint to Hotel Magnolia. It targets the same upscale couple and experiential-traveler segments in the Chilean capital.
• Hotel B: Hotel B is a luxury heritage boutique hotel located in the Lastarria neighborhood of Santiago Centro — the same micro-area as Hotel Magnolia — offering a similarly small inventory of design-led rooms, fine dining, and curated cultural experiences. It competes directly for the same luxury traveler, couple, and culinary-tourist segments in Santiago's heritage center.
• Noi Casa Atacama: Noi Casa Atacama is a Chilean luxury boutique hotel in the San Pedro de Atacama region combining small inventory, design-led architecture, fine dining, and curated experiences. Comparable as a heritage-luxury Chilean boutique with similar experiential and culinary positioning.
• Lastarria Boutique Hotel: Located in the Lastarria district of Santiago, this small boutique hotel serves the same luxury cultural-traveler segment as Hotel Magnolia with comparable heritage and design-led positioning. It is a direct neighborhood competitor for culinary tourists and couples visiting Santiago Centro.

Others

• Boragó Restaurants Group (Quintonil): Quintonil in Mexico City is a World's 50 Best restaurant where Chef Chavarría trained. It is comparable as a Latin American destination-dining venue and helps benchmark the culinary prestige that DeMo Magnolia and Hotel Magnolia are building toward in the regional luxury gastronomy ecosystem.
• Boragó: Boragó is a Chilean fine-dining restaurant in Santiago recognized on the World's 50 Best Restaurants list — the training ground of Hotel Magnolia's Chef Pedro Chavarría. It is adjacent rather than directly competitive, but comparable as a destination culinary venue shaping Santiago's luxury gastronomy reputation.

Broad incumbents

• The Ritz-Carlton, Santiago: Ritz-Carlton Santiago is a globally branded luxury hotel offering large-scale accommodations, full-service restaurants, and extensive event/convention facilities. It competes for the same high-net-worth Santiago travelers but with a substantially larger and broader product offering.
• Mandarin Oriental, Santiago: Mandarin Oriental is an internationally branded luxury hotel in Santiago offering significantly larger room inventory, full convention/event facilities, and multiple F&B outlets. It competes with Hotel Magnolia for international luxury travelers but at a different scale and with broader meeting/event capabilities.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/hotelmagnoliachile
• Instagraminstagram.com/hotelmagnoliacl
• TikToktiktok.com/@hotelmagnoliacl
• LinkedInlinkedin.com/company/hotelmagnoliachile

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hotel Magnolia