Saloon2

What Saloon2 does

Saloon2 is a single-location hair salon founded in 2007 by Ignacio Valle in the Bellas Artes neighborhood of Santiago, Chile. The business combines conventional hairdressing services (haircuts, machine cuts, razor shaves, balayage and coloring) with electronic music programming and visual art exhibitions, positioning the venue as a hybrid lifestyle/cultural space rather than a commodity salon. The team consists of approximately seven employees serving walk-in and appointment-based clients, with bookings coordinated via WhatsApp. Per-transaction pricing ranges from roughly 10,000 CLP for machine cuts to 18,000 CLP for standard haircuts, with coloring and balayage at higher price points; no subscription or membership model is disclosed.

The salon is bootstrapped and founder-owned, with no external funding, mobile application, e-commerce channel, or proprietary digital infrastructure in evidence. It retails and uses professional product lines including Tigi/Bedhead, Janeke, Eyewood, Davines, and American Crew, generating supplementary revenue from product sales to clients. Revenue mechanics are entirely transactional and tied to chair utilization, with no enterprise contracts, recurring billing, or B2B relationships described.

The founder has extended the brand through two sub-ventures: S2Academy, a hairdressing training school launched in 2016, and Release, a recurring fashion/beauty event introduced circa 2018. These initiatives broaden the brand's cultural footprint and create incremental touchpoints but have not translated into new physical locations, franchise operations, or geographic expansion. Competitive positioning rests on the founder's international training credentials, the curated cultural experience, and the Bellas Artes address, rather than on technology, scale, or pricing advantages.

Name

Saloon2

Legal name

Saloon2

Website

https://saloon2.cl

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

1–10 employees

Short description

Single-location hair salon in Santiago's Bellas Artes neighborhood, founded in 2007 by Ignacio Valle. Provides haircuts, coloring, and shaves through seven staff, integrating electronic music and visual art into a direct-to-consumer service model.

Ownership category

akta.pro rank

Product category

Hair Salon Services

NAICS

Beauty Salons (812112), Barber Shops (812111)

akta.pro primary industry

Barber Shop + Salon Hybrid Services (Unisex) (HSALABAF)

akta.pro secondary industry

Luxury/High-End Barber Lounges (HSALABAH)

Keywords

• Hair salon services
• Barber services
• Hair coloring balayage
• Hairdressing training
• Hair salon

Headquarters

HQ city

Santiago

HQ country

Chile

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain

Revenue model

1. Hair and Barber Services: Service-based revenue from haircuts, coloring, balayage, barber services (cuts, machine cuts, razor shaves), and related hair treatments. Individual transactions per service.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Saloon2 is a physical hairdressing salon in Santiago's Bellas Artes neighborhood that delivers haircuts, barber services (machine cuts, razor shaves), and hair coloring (balayage, baby lights, sun kissed) on a per-service basis. The salon differentiates itself by combining standard hairdressing services with an electronic music environment and rotating visual art exhibitions, creating a cultural salon experience. It also operates S2Academy, an in-house hairdressing training school, as a complementary line of business.

Product overview

Saloon2 is a hairdressing salon business offering a unified service portfolio centered on hairdressing, barbering, and hair coloring services. The core offering is the physical salon experience (Peluquería Saloon 2), supplemented by specialized sub-brands: S2Academy (hairdressing school founded 2016) for professional training, and Release (fashion/event brand) for industry events. The business operates as a single physical location in Santiago's Bellas Artes neighborhood, combining hairdressing with electronic music and art exhibitions.

Differentiator

Problem solved

Functional benefit

Brands

• S2Academy: Hairdressing school founded in 2016, offering training and professional development for stylists, with strategies solid formation and training.
• Release

Products and services

• Peluquería Saloon 2 (Hairdressing Salon) Full-service physical hairdressing salon offering cuts, coloring, and styling services for individual men and women in Santiago, combining traditional hairdressing with electronic music and visual art exhibitions.
• Barbería (Barber Services) Barber boutique services for individual male clients, including cuts ($18,000 CLP), machine cuts ($10,000 CLP), and razor shaves ($18,000 CLP).
• Coloración / Balayage Hair coloring services for individual clients, including Balayage, Baby Lights, and Sun Kissed techniques performed by trained colorists at the Santiago salon.
• S2Academy (Hairdressing School) Hairdressing training program offering professional development and continuous education for stylists, also used to upskill Saloon2's own work team, based on international training methodologies.

Named customers3 records

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Nine partnerships are on record, tiered minor and core.

• Tigi (Bedhead)minorOthersProduct partner displaying Tigi/Bedhead brand products. Nature of partnership not specified beyond visual presence on partners page.
• JanekeminorOthersProfessional hair tools brand partner. Nature of partnership not specified.
• EyewoodminorOthersBrand partner displayed on partners page. Nature of partnership not specified.
• DavinesminorOthersProfessional hair care brand partner. Nature of partnership not specified.
• American CrewminorOthersMen's grooming and hairdressing product brand partner. Nature of partnership not specified.
• S2AcademycoreStrategic or Co-development PartnerFounded in 2016 by Saloon2 founder Ignacio Valle as the company's hairdressing school. Provides training and capacity building for stylists. Applied in ongoing perfection of Saloon2's work team.
• La PerreraminorOthersBrand partner displayed on partners page. Nature of partnership not specified.
• AlmodóvarminorOthersBrand partner displayed on partners page. Nature of partnership not specified.
• TattoominorOthersBrand partner displayed on partners page. Nature of partnership not specified.

Scale indicators2 records

Recent moves4 records

Expansion highlights2 records

Broad incumbents

• Sport Clips: US-based men's and boys' haircut franchise with sports-themed salon experience. Comparable to Saloon2's barber services segment, though operating at chain scale rather than as a boutique single location.
• Centros Único: Spanish-origin aesthetic and hair salon chain operating in Latin America and Europe. Offers hair services comparable to Saloon2 alongside broader beauty treatments, targeting a similar urban female clientele.
• Marco Aldany: Large Spanish-origin hair salon and beauty chain with widespread presence across Latin America. Comparable to Saloon2 as a multi-service hair salon operator serving similar urban consumers, though at much larger scale and with a more standardized brand.
• Jean Louis David: Global French-origin hair salon franchise with presence in multiple countries including Latin America. Comparable to Saloon2 in offering professional cutting, coloring, and styling services, though positioned as a mainstream chain rather than a boutique concept.
• Regis Corporation: World's largest hair salon operator with brands like Supercuts, Cost Cutters, and SmartStyle. Comparable as a hair salon business model, though serving a mass-market segment rather than the boutique niche Saloon2 occupies.
• Vidal Sassoon: Iconic global premium salon brand with strong educational heritage in cutting and coloring techniques. Comparable to Saloon2 in offering high-end hair services with a strong training/craft culture, paralleling Saloon2's S2Academy.
• Great Clips: Largest US hair salon franchise with thousands of locations. Comparable as a hair salon operator in the same category, though operating a no-appointment, value-oriented model rather than Saloon2's boutique positioning.
• Toni&Guy: Global high-end hair salon brand and academy with presence in Latin America. Directly comparable to Saloon2 as a premium hair salon brand that also operates education (Toni&Guy Academy), paralleling Saloon2's S2Academy.

Direct peers

• Fellow Barber: Premium New York-based barber brand combining expert cuts with a curated retail experience and modern design-led salons. Comparable to Saloon2 as a boutique, design-forward barber concept targeting style-conscious urban consumers.
• Blind Barber: US-based barbershop that fuses classic barber services with a bar/lounge atmosphere and cultural programming. Strongly comparable to Saloon2's combination of grooming services with a curated music and lifestyle environment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UC1StbDvs3ZIMPt7rgYxdYvw
• Facebookfacebook.com/peluqueriasaloon2
• Instagraminstagram.com/saloon2chile
• LinkedInlinkedin.com/company/saloon2

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Saloon2