Atlas Guides

What Atlas Guides does

Atlas Guides DE, Inc. (operating under the consumer brand FarOut) is a privately held, Bend, Oregon-based company that builds the FarOut GPS navigation mobile application for long-distance hiking, biking, and paddling trails. The FarOut app provides offline-capable GPS maps, detailed elevation profiles, water and campsite waypoints, custom route creation, route tracking, and real-time community trail-condition updates. Its content library comprises 250+ trail guides handcrafted by thru-hikers who have personally completed the trails, and the app holds 'Official App' designations with ten-plus US trail organizations, including the Appalachian Trail Conservancy and Continental Divide Trail Coalition, with a portion of relevant guide proceeds flowing back to those organizations.

The company distributes the app globally through the Apple App Store (id605447532) and Google Play Store (com.atlasguides.guthook), supplemented by an in-app purchase flow and a direct-to-consumer web storefront at shop.faroutguides.com. Its go-to-market is product-led growth: customers discover FarOut through app store listings, social media presence across six platforms, organic search, an 18+ member FarOut Scouts ambassador program, an affiliate program, and the earned credibility of official trail-organization partnerships.

Atlas Guides generates revenue through three streams: (1) one-time perpetual licenses for individual trail guides sold through the app and web storefront, (2) the FarOut Unlimited annual subscription providing access to all guides and premium features, and (3) digital gift cards. Pricing is not publicly disclosed beyond a 10% email-list sign-up discount. The company is bootstrapped to lean — 1-10 employees, a single disclosed $400,000 funding round in 2010 from undisclosed investors, and no reported parent company or institutional capital structure.

Name

Atlas Guides

Legal name

Atlas Guides DE, Inc.

Website

https://atlasguides.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

1–10 employees

Short description

Atlas Guides operates FarOut, a GPS navigation app for long-distance hiking, biking, and paddling trails, offering 250+ offline-capable handcrafted trail guides to individual outdoor enthusiasts worldwide via app stores and direct web sales.

Ownership category

akta.pro rank

Product category

Outdoor Recreation GPS Navigation Software

NAICS

RV (Recreational Vehicle) Parks and Campgrounds (721211), RV (Recreational Vehicle) Parks and Recreational Camps (72121)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Backcountry & Primitive Camping Areas (THAGAOAB)

akta.pro secondary industry

Backcountry & Primitive Camping Areas (THAMAJAE)

Headquarters

HQ city

Bend

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales

Revenue model

1. Trail Guide Purchases: One-time purchases of individual trail guides (e.g., Appalachian Trail, Pacific Crest Trail). Guides are bought once and work across all devices via the 'Buy Once, Use Everywhere' model.
2. FarOut Unlimited Subscription: Subscription service providing access to all trail guides and premium features. Mentioned as 'FarOut Unlimited' on the subscription page.
3. Gift Cards: Digital gift cards available for purchase as gifts for outdoor enthusiasts

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

FarOut is a GPS navigation mobile application (iOS, Android, and web) that delivers offline trail maps, curated long-distance trail guides, elevation profiles, and custom route creation tools for hikers, backpackers, bikers, and paddlers. The platform sells over 250 individual trail guides on a one-time-purchase basis and offers a subscription (FarOut Unlimited) that unlocks access to all trail guides globally.

Product overview

Atlas Guides offers FarOut as a unified GPS navigational mobile application designed for long-distance outdoor enthusiasts. The core FarOut app provides offline GPS maps, detailed trail guides, real-time community updates, and custom route creation capabilities. The product portfolio includes 250+ trail guides created by thru-hikers for hiking, biking, and paddling activities, the FarOut Unlimited subscription tier for premium access, and digital gift cards. The app works across multiple devices and emphasizes offline functionality for use in remote trail environments.

Differentiator

Problem solved

Functional benefit

Products and services

• FarOut mobile app Cross-platform mobile application (iOS, Android, and web) that provides offline GPS navigation, elevation profiles, custom route creation, and curated trail guides for hikers, backpackers, bikepackers, and paddlers undertaking long-distance trips.
• FarOut Unlimited subscription Subscription offering available through the FarOut app that provides full access to all 250+ curated trail guides globally for a recurring monthly or annual fee.
• Individual trail guides Standalone, one-time-purchase digital trail guides covering more than 250 long-distance hiking, biking, and paddling routes worldwide, including the Pacific Crest Trail, Appalachian Trail, and Continental Divide Trail.
• FarOut gift cards Gift cards sold through the FarOut online shop that can be redeemed toward the purchase of any individual trail guide in the FarOut catalog.

Quantifiable outcome

• 4.8 out of 5 stars with 25K+ reviews on the Apple App Store

Segments3 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Twelve partnerships are on record, tiered flagship, core and minor.

• Appalachian Trail ConservancyflagshipStrategic or Co-development PartnerFarOut is 'The Official App of the Appalachian Trail' in partnership with the Appalachian Trail Conservancy. A portion of proceeds from ATC-featured guide purchases supports the conservancy's trail preservation work.
• Continental Divide Trail CoalitioncoreStrategic or Co-development PartnerPartnered with the Continental Divide Trail Coalition to provide official trail maps and data. Supports the CDT Conservancy through guide sales.
• North Country Trail AssociationcoreStrategic or Co-development PartnerOfficial trail data partner providing GPS guides for the North Country Trail system.
• Arizona Trail AssociationcoreStrategic or Co-development PartnerOfficial mobile app partner for the Arizona Trail, providing GPS navigation guides.
• Colorado Trail FoundationcoreStrategic or Co-development PartnerPartnered with Colorado Trail Foundation to offer official trail guides for the Colorado Trail.
• Florida Hikes!flagshipStrategic or Co-development PartnerFarOut is 'The Official App of Florida Hikes!' providing official trail guides for Florida's hiking trails.
• Buckeye Trail AssociationcoreStrategic or Co-development PartnerOfficial trail data partner for the Buckeye Trail in Ohio.
• GoRafting.com Whitewater GuidesminorStrategic or Co-development PartnerWhitewater rafting partner providing paddling guides and water trail information for the app.
• Tahoe Rim Trail AssociationcoreStrategic or Co-development PartnerOfficial trail data partner for the Tahoe Rim Trail, providing GPS navigation guides.
• Ice Age Trail AlliancecoreStrategic or Co-development PartnerOfficial partner providing trail data for the Ice Age Trail in Wisconsin.
• Pacific Northwest Trail AssociationcoreStrategic or Co-development PartnerOfficial trail data partner for the Pacific Northwest Trail.
• Sheltowee Trace AssociationminorStrategic or Co-development PartnerTrail partner providing GPS guides for the Sheltowee Trace National Recreation Trail in Kentucky.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Komoot: Komoot provides route planning and navigation for hiking, biking, and mountaineering with strong European coverage. Comparable to FarOut as a multi-activity outdoor navigation platform with curated content and route-building tools.
• AllTrails: AllTrails is the largest consumer hiking and outdoor trail app with a global trail database, route maps, and community reviews. It directly competes with FarOut for hikers and outdoor enthusiasts, though it serves a broader day-hike and casual user base while FarOut focuses on long-distance trails.
• Gaia GPS: Gaia GPS offers offline topographic maps, backcountry navigation, and trail guides for hiking, biking, and backpacking. It competes head-on with FarOut's offline GPS navigation and waypoint features for serious outdoor users.
• Strava: Strava is a leading activity-tracking app for running, hiking, biking, and paddling with social and route-discovery features. It overlaps with FarOut for bikers and trail users seeking route and community functionality.
• Outdooractive: Outdooractive is a European outdoor platform offering trail maps, route planning, and navigation for hiking, biking, and mountaineering. Comparable to FarOut in multi-activity outdoor navigation with curated trail content.
• Wikiloc: Wikiloc hosts a community-driven database of outdoor trails worldwide with GPS tracks for hiking, biking, and paddling. Comparable to FarOut as a trail-discovery and navigation resource with user-generated content.

Broad incumbents

• Suunto: Suunto produces sports watches and the Suunto app with route navigation and outdoor activity tracking. Overlaps with FarOut in outdoor GPS navigation but is primarily a hardware-first brand.
• Garmin (Connect/Explore): Garmin provides GPS handhelds, watches, and the Garmin Explore/Connect apps for outdoor navigation and activity tracking. Comparable as an outdoor GPS ecosystem, but broader and device-centric versus FarOut's content-first mobile app.
• REI Co-op (app/trip planning): REI operates a major outdoor retail platform and trip-planning content including trail guides. Comparable as a trusted outdoor brand with hiking content, though REI's strength is retail rather than a navigation-only app.

Emerging players

• TwoNav: TwoNav offers GPS navigation software for hiking and outdoor activities with offline maps and route planning. Comparable to FarOut as a niche navigation tool but with a smaller consumer footprint outside Europe.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xtwitter.com/faroutguides
• YouTubeyoutube.com/channel/UCPryodZvBxqNmRzCg1PrPcQ
• Facebookfacebook.com/faroutguides
• LinkedInlinkedin.com/company/atlas-guides
• Instagraminstagram.com/faroutguides
• TikToktiktok.com/@faroutguides

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Atlas Guides