Wingham Wildlife Park

Name

Wingham Wildlife Park

Legal name

Wingham Wildlife Park 2008 Ltd

Website

https://winghamwildlifepark.co.uk

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Wildlife Park and Zoo

NAICS

Zoos and Botanical Gardens (712130), Nature Parks and Other Similar Institutions (712190)

SIC

Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Zoo & Aquarium Parks (Ticketed Wildlife Attractions) (THAJAEAE)

akta.pro secondary industries

Wildlife Sanctuaries & Rescue Centers (Visitor Operations) (THAAAFAA), Wildlife Watching & Encounters (Birding, Whale Watching, Primates) (THAJAIAC), Wildlife Sanctuaries, Conservation Parks & Reserves (Visitor Operations) (THAAAAAG)

Keywords

• Wildlife park visits
• Animal encounters
• Zoo admission tickets
• Conservation education
• Annual memberships

Headquarters

HQ city

Wingham

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales, Others

Revenue model

1. Day Ticket Sales: Visitors purchase day tickets at the gate or online. Adults £25, Seniors/Students £23, Children 2-15 £22, Under 2 free. Family tickets (2A+2C) £88.
2. Animal Experiences: Paid animal encounter experiences including tiger, penguin, meerkat, red panda, otter, giraffe, cheetah, sloth, lemur, wolf, capybara, tortoise experiences and VIP tours.
3. Memberships: Annual unlimited entry memberships sold as one-off annual payments.
4. Corporate Sponsorship: Corporate partners sponsor enclosures, animals, or park initiatives.
5. Conservation Donations: Donations in memory (memorial plaques from £300), bug garden sponsorship (£60), general donations, Amazon wishlist animal gifts.
6. Fundraising Events: Sponsored events, cake sales, garage sales, raffles organized by the park or supporters. Proceeds support conservation initiatives.
7. Gift Shop Sales: On-site gift shop selling peacock feathers, porcupine quills, and other merchandise with proceeds supporting primate rescue fund.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels7 records

Core offering

Wingham Wildlife Park operates a family-owned zoological park near Canterbury, Kent, housing over 300 animal species. It sells day admission tickets, annual memberships, paid close-encounter animal experiences (tiger, penguin, meerkat, red panda, otter, giraffe, cheetah, sloth, lemur, wolf, capybara, tortoise), VIP tours, keeper-for-a-day programs, and school visit packages. The park also runs an on-site gift shop and accepts donations, sponsorships, and memorial plaques to fund animal care and conservation work.

Differentiator

Problem solved

Functional benefit

Products and services

• Day Admission Tickets Single-day entry to the wildlife park for general visitors, available online via Digitickets or at the gate, with tiered pricing for adults, seniors, students, children, and families.
• Annual Membership One-off annual fee providing unlimited entry to the wildlife park for 12 months, targeted at repeat visitors, families, and local wildlife enthusiasts.
• Tiger Experience Guided close-encounter experience with the park's tigers for visitors seeking an intimate big-cat encounter beyond standard admission.
• Penguin Experience Close-encounter experience with the park's penguins, available as a paid add-on encounter for general visitors.
• Meerkat Experience Guided close-encounter experience with the park's meerkats, allowing visitors to interact directly with the animals under keeper supervision.
• Red Panda Experience Close-encounter experience with the park's red pandas, available as a bookable add-on encounter.
• Otter Experience Paid close-encounter experience with the park's otters, open to general visitors.
• Giraffe Experience Close-encounter experience with the park's giraffes, bookable as a paid add-on to a standard visit.
• Cheetah Experience Guided close-encounter experience with the park's cheetahs, available as a paid add-on encounter.
• Sloth Experience Close-encounter experience with the park's sloths, bookable online, in person, or by phone.
• Ring-Tailed Lemur Experience Paid close-encounter experience with the park's ring-tailed lemurs, open to general visitors.
• Arctic Wolf Experience Close-encounter experience with the park's arctic wolves, available as a paid add-on encounter.
• Capybara Experience Paid close-encounter experience with the park's capybaras, open to general visitors.
• Giant Tortoise Experience Paid close-encounter experience with the park's giant tortoises, bookable alongside other animal encounters.
• VIP Tours Premium guided tour of the wildlife park offering a more personalised behind-the-scenes experience for visitors.
• Keeper for a Day Experience Immersive paid programme allowing visitors to shadow park keepers and participate in daily animal husbandry tasks.
• School Visits Structured curriculum-aligned educational visits for schools and educational groups, including group rates for 30+ paying persons and optional catered group meals.
• On-site Gift Shop Physical on-site retail outlet selling wildlife-themed merchandise including peacock feathers and porcupine quills, with proceeds supporting the primate rescue fund.
• Memorial Plaque Sponsorship Donation-based memorial plaque and bench sponsorship placed on animal enclosures from a minimum £300 donation, offered to supporters and bereaved families.
• Bug Garden Sponsorship Sponsored butterfly sticker placement in the park's bug garden for a £60 donation, with limited spaces available.

Quantifiable outcome

• Over 300 animal species housed at the park
• +1 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered core and minor.

• EAZA (European Association of Zoos and Aquaria)coreStrategic or Co-development PartnerWingham Wildlife Park participates in EAZA managed breeding programs (studbooks) and consults EAZA Conservation Education Standards when developing conservation policies. The park can participate in up to 5 EAZA studbooks for species conservation.
• WAZA (World Association of Zoos and Aquariums)minorStrategic or Co-development PartnerWingham Wildlife Park references the WAZA conservation strategy in developing its own conservation education and policies. WAZA provides the framework for zoo-based conservation vision.
• AAP (Animal Adoption Program / Rescue Organisation)coreStrategic or Co-development PartnerWingham Wildlife Park rescued a group of Barbary Macaques from AAP in the Netherlands in 2009. AAP is a primate rescue organization that places animals from the illegal pet trade, laboratories, and entertainment venues. The park continues to seek partnerships with rescue organizations.
• Israeli Primate Sanctuary Foundation (Israeli Monkey Park)coreStrategic or Co-development PartnerIn 2010, Wingham Wildlife Park imported 10 primates (6 Tufted Capuchins and 4 Squirrel Monkeys) from the Israeli Primate Sanctuary Foundation. The sanctuary takes in primates from illegal pet trade, laboratories, and entertainment venues, then places suitable animals with partner facilities like Wingham.
• World Land TrustminorStrategic or Co-development PartnerWingham Wildlife Park's Rainforest S.O.S exhibit raises funds for World Land Trust conservation projects. The partnership supports land purchase and conservation in ecosystems around the world.
• Hadlow CollegeminorStrategic or Co-development PartnerWingham Wildlife Park has an education partnership with Hadlow College to facilitate research opportunities and student involvement in zoo and conservation studies.
• Population Sustainability NetworkminorStrategic or Co-development PartnerWingham Wildlife Park Animal Welfare (WWPAW) provides financial support to Population Sustainability Network conservation projects in Uganda, which have direct impact on multiple animal species and habitats.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Marwell Zoo: Mid-sized UK zoo operated by a conservation-focused charity, with strong education programmes and EAZA participation. Comparable on operating model, animal experience revenue, and conservation partnerships.
• Sandwich Wildlife Park: Sister park to Wingham Wildlife Park, also in Kent. Closest comparable on operating model, species mix, and target visitor; effectively the parent operator's blueprint for multi-site expansion.
• Howletts Wild Animal Park: Sister park to Port Lympne, also in Kent, focused on rare and endangered species breeding and visitor experiences. Directly comparable on EAZA studbook participation, conservation education, and family visitor model.
• Port Lympne Reserve: Operated by the Aspinall Foundation in Kent, Port Lympne is a wildlife reserve offering close animal encounters and overnight lodge accommodation. It is the most direct geographic and concept competitor to Wingham in Kent.
• Longleat Safari Park: Long-established UK wildlife attraction combining safari drive-through, walking zoo areas, and signature animal experiences. Comparable across revenue model (admission + experiences + memberships) and conservation positioning.
• Paignton Zoo: Charity-operated UK zoo with EAZA membership and conservation focus. Comparable on mission alignment, paid experiences, and school/education segment.
• West Midland Safari Park: UK regional wildlife park with mixed zoo and safari/drive-through exhibits plus paid animal experiences. Comparable on paid encounters, family day-ticket model, and conservation messaging.
• Colchester Zoo: Independently operated UK zoo with extensive species collection and paid animal experiences. Comparable on family-owned operating model, animal encounter monetisation, and conservation messaging.

Broad incumbents

• Chester Zoo: One of the UK's largest zoos and a major conservation charity. Comparable on EAZA participation, conservation education, and admissions/membership revenue, though at much larger scale and broader geographic catchment.

Regional players

• Knowsley Safari Park: UK safari park with drive-through and foot safari experiences. Comparable on paid animal encounter revenue, family-day model, and seasonality patterns, though operating in a different geographic catchment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCisKNoIVSs8ONmQrOSC40eQ
• Facebookfacebook.com/WinghamWildlifePark
• Xx.com/ParkWingham
• LinkedInlinkedin.com/company/wingham-wildlife-park

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wingham Wildlife Park