Novotel Hotels

What Novotel Hotels does

Novotel is a midscale 4-star international hotel brand operating as a subsidiary of Accor S.A., the Paris-listed hospitality group. Founded in 1967 and headquartered in Évry, France, the brand operates in more than 300 destinations globally and positions itself around three primary customer segments: families, business travelers, and wellness-focused travelers. Its product offering centers on standardized guest rooms, supplemented by on-site food and beverage, meetings and events facilities, and ancillary wellness programming under the Longevity Everyday platform, structured around four pillars (Eat, Sleep, Move, Meet).

Revenue is generated through multiple streams: room revenue from overnight stays, food and beverage operations across hotels, meetings and events bookings for corporate clients, and ancillary channels including the Novotel Store e-commerce platform and branded merchandise such as the Live N'Dream bedding and bath line. Distribution and customer acquisition rely heavily on Accor's global booking infrastructure and the ALL-Accor Live Limitless loyalty program, which serves as the cross-brand retention mechanism for repeat corporate and leisure travelers.

Recent strategic activity emphasizes repositioning the brand toward wellness and longevity, anchored by the Longevity Everyday platform and a curated content ecosystem (the Novotel 37 Collective) built with partners such as sleep specialist Olivia Arezzolo, the Calm App, Spotify, and locally relevant brands like ReFa in Japan. Continued geographic expansion is evidenced by openings such as Novotel Nara (Japan, September 2024), and new partnership channels include a financial-institution loyalty integration with BMO Blue Rewards in Canada and a hospitality partnership with Paris Saint-Germain and the Parc des Princes venue.

Name

Novotel Hotels

Legal name

Novotel (brand of Accor S.A.)

Website

https://novotel.com

Company type

Private

Founded year

1967

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

Novotel is a midscale 4-star international hotel brand under Accor SA, operating more than 300 properties globally and serving families, business travelers, and wellness-focused guests with lodging, food and beverage, events, and branded e-commerce.

Ownership category

akta.pro rank

Product category

Mid-Scale Hotel Accommodation

NAICS

Hotels (except Casino Hotels) and Motels (72111), Traveler Accommodation (7211)

SIC

Hotels & Motels (7011), Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Urban & Downtown Full-Service Hotels (THAGAAAA)

akta.pro secondary industries

City/Urban Convention Hotels (THAGALAA), Hotel & Resort Convention Venues (Convention Hotels) (THAHAAAC)

Keywords

• Hotel accommodation
• Mid-scale hospitality
• Business meetings
• Wellness programs
• Loyalty membership

Headquarters

HQ city

Évry

HQ country

France

HQ region

Europe

Offices5 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Lodging/Hotel Rooms: Core revenue from hotel room bookings across Novotel's global portfolio of over 300 destinations. Revenue varies by room type, season, and location.
2. Food and Beverage: Revenue from hotel restaurants, bars, room service, minibar sales, and pop-up dining experiences. The FIFA World Cup period showed 8-15% increases in in-room dining and minibar sales at premium properties.
3. Meetings and Events: Conference and meeting room rentals, event spaces, and corporate event services at Novotel Convention Centre properties.
4. Novotel Store: E-commerce sales of branded merchandise including Live N'Dream bedding products delivered directly to consumers

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels8 records

Core offering

Novotel Hotels is a mid-scale hotel brand under Accor S.A., founded in 1967 and headquartered in Évry, France. It operates hotels in 300+ destinations worldwide, offering accommodation, food and beverage services, meeting and event spaces, and branded wellness experiences. The brand operates with 10,000+ employees and combines family-friendly amenities with a corporate hospitality offering.

Product overview

Novotel is a global mid-scale hotel brand operating as part of the Accor group, offering hotels, resorts, suites, and residences across over 300 destinations worldwide. The brand operates as a single unified hotel accommodation product enhanced by multiple complementary services and platforms: the core accommodation offering is supported by the ALL Accor+ Voyager loyalty program (offering 15% discount and room upgrades), the Longevity Everyday wellness philosophy platform (Eat, Sleep, Move, Meet pillars), the Novotel Store e-commerce channel (Live N'Dream bedding products), and content platforms including the Sleepovers at Novotel podcast and Novotel Playlists on Spotify. The brand recently launched wellness initiatives including the Novotel 37 Collective and Sleep Quest program with sleep expert Olivia Arezzolo. Novotel also participates as a partner brand in external loyalty ecosystems such as BMO Blue Rewards in Canada.

Differentiator

Problem solved

Functional benefit

Brands

• Novotel 37 Collective: A community of wellness and sports figures launched by Novotel to promote accessible longevity and wellbeing through small daily actions.
• Longevity Everyday
• Live N'Dream

Products and services

• Novotel Hotel Stays
• ALL Accor+ Voyager Loyalty Program
• Longevity Everyday Wellness Platform

Quantifiable outcome

• 8-15% increase in in-room dining and minibar sales during major events like FIFA World Cup
• +2 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Nine partnerships are on record, tiered core, flagship and minor.

• BMO (Bank of Montreal) Blue RewardscoreGTM or Marketing Partner · 2 June 2026BMO's Blue Rewards loyalty program integrates Novotel hotel stays into a comprehensive rewards ecosystem powered by Expedia Group. This partnership is part of BMO's transition from AIR MILES-linked products to a centralized loyalty platform under its own brand, representing one of the most significant developments in Canada's loyalty sector.
• Expedia GroupcoreTechnology or Integration · 2 June 2026Expedia Group provides the technology platform powering BMO's Blue Rewards travel bookings, including flight and hotel reservations for Novotel and other Accor brands within the loyalty ecosystem.
• Novotel 37 CollectivecoreStrategic or Co-development Partner · 26 March 2026Novotel launched the Novotel 37 Collective, a community of wellness and sports figures, to promote accessible longevity and wellbeing through small daily actions. The initiative emphasizes gradual improvements across health, nutrition, sleep, and connection, targeting travelers and families.
• Olivia ArezzoloflagshipStrategic or Co-development Partner · 17 March 2026Novotel partnered with Australia's leading sleep expert Olivia Arezzolo as the brand's Sleep Expert to launch the 'Longevity Everyday' platform. The partnership includes 'Sleep Quest,' a year-long immersive storytelling journey, and sleep-focused enhancements across global properties including elevated bedding, calming sleep ritual menus, and in-room digital content.
• ReFa Beauty BrandflagshipStrategic or Co-development Partner · 4 September 2024Novotel Nara launched an experiential beauty stay plan in collaboration with Japanese beauty brand ReFa. Guests can use ReFa products including showerheads, hair dryers, and hair irons during their stay, with ReFa amenities provided as souvenirs. The plan is available across all room types with a limit of one room per day.
• ALL Accor+ Loyalty ProgramcoreGTM or Marketing PartnerNovotel participates in Accor's global loyalty program offering 15% off year-round for Voyager members, room upgrades, free nights, and access to 100+ partner integrations across travel, dining, and lifestyle categories.
• KingZip Standing SeamminorOthersKingZip Standing Seam and structural deck RD100/825 roofing systems installed by Signal & Hobbs contractors on the Aerofoil workspace at Novotel near Melbourne Airport. Approximately 2,500m² of KingZip installed, chosen for architectural flexibility, acoustic performance, and ability to create complex curved shapes.
• Signal & Hobbs ContractorsminorImplementation/ SI/ Consulting PartnerSignal & Hobbs contractors installed the KingZip Standing Seam roofing system on Novotel's Aerofoil curved workspace near Melbourne Airport, designed by FK Architects to resemble an airplane fuselage.
• Parc des Princes / Paris Saint-GermainflagshipGTM or Marketing PartnerLa Suite Novotel by ALL.com partnership offering a unique combination of comfort and exclusive access to thrilling football events at Parc des Princes stadium, showcasing Novotel's premium football hospitality experience.

Scale indicators5 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Hyatt Place: Hyatt's midscale select-service brand targeting business and leisure travelers with similar amenities and global expansion focus. Competes with Novotel particularly in urban and airport locations.
• Best Western Hotels: Global midscale hotel network with thousands of properties across multiple regions, including business and leisure traveler segments. Comparable to Novotel in scale, midscale positioning, and family-traveler focus.
• ibis Hotels: Accor's economy-tier sister brand that competes with Novotel for price-sensitive travelers and shares the same distribution, loyalty, and operational infrastructure. Comparable as a close-internal cross-segment competitor within Accor.
• Holiday Inn: IHG's flagship midscale family-friendly hotel brand with global footprint and family-stay positioning similar to Novotel. Direct competitor in family travel segment, loyalty integration (IHG One Rewards parallels ALL Accor+).
• Courtyard by Marriott: Marriott's flagship midscale brand offering full-service accommodations to business and leisure travelers globally. Directly comparable to Novotel in segment positioning, amenity breadth, and global footprint across 1,000+ destinations.
• Mercure Hotels: Mercure is another midscale brand within Accor's portfolio, directly comparable to Novotel in target customer (business and leisure travelers), service tier, and operating geographies. Both share Accor booking infrastructure and ALL loyalty integration.
• Hampton by Hilton: Hampton is Hilton's largest midscale brand targeting value-conscious business and leisure travelers globally with consistent product standards. Overlaps directly with Novotel's core offering in the midscale/upper-midscale tier.
• Radisson Hotels: Radisson Hotel Group's midscale-to-upscale brand offering accommodations in major business and leisure destinations globally, directly competing with Novotel in conference facilities, F&B, and family amenities.

Broad incumbents

• Hilton Hotels & Resorts: Hilton's flagship full-service brand operating at a tier slightly above Novotel, overlapping in business travel, convention properties, and loyalty members. Comparable as a broad incumbent competing in overlapping global markets.
• Marriott Hotels: Marriott International's flagship upper-upscale full-service brand, slightly above Novotel's tier but competing for similar corporate and leisure travelers in the same global destinations. Comparable in meetings/events and loyalty ecosystem scale.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/novotel
• LinkedInlinkedin.com/company/novotel-hotels
• Instagraminstagram.com/novotelhotels
• Xx.com/novotel_fr
• Facebookfacebook.com/novotelhotels

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Novotel Hotels