Urban Lane Group
- Company typePrivate
- Founded2021
- HeadquartersUltimo, Australia
- Headcount11–50
- GTM typeB2C
- OfferingServices
Urban Lane Group firmographics
Firmographics- Name
- Urban Lane Group
- Website
- https://urbanlanere.com.au
- Company type
- Private
- Founded year
- 2021
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Urban Lane Group industry classification
Industry- Product category
- Residential Real Estate Brokerage
- NAICS
- Offices of Real Estate Agents and Brokers (5312)
- SIC
- Real Estate Agents & Managers (For Others) (6531)
- akta.pro primary industry
- Traditional Residential Brokerage (Existing Homes) (BPAJAAAA)
Keywords
Where Urban Lane Group is headquartered
LocationHeadquarters
- HQ city
- Ultimo
- HQ country
- Australia
- HQ region
- Oceania
Markets served
Urban Lane Group business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales
Urban Lane Group product offering
Product offeringCore offering
Urban Lane Group is a real estate agency that provides buying and selling home services. The firm operates in the Australian residential property market, offering brokerage representation for individuals purchasing or selling homes.
Differentiator
Problem solved
Functional benefit
Products and services
- Home Buying Services Real estate brokerage representation for individual consumers purchasing residential property in Australia. The service guides buyers through the home purchasing process.
- Home Selling Services Real estate brokerage representation for individual consumers selling residential property in Australia. The service guides sellers through listing, marketing, and closing their home sale.
Companies that use Urban Lane Group
Customer profileIdeal customer profiles1 record
Urban Lane Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Urban Lane Group competitors and assessment
Company assessmentOthers
- REA Group: Operator of realestate.com.au, Australia's dominant residential property portal. Comparable as the primary digital channel through which any Australian brokerage (including Urban Lane Group) must generate buyer inquiry.
- Domain Holdings: Operator of domain.com.au, the second-largest Australian residential property portal. Comparable as a critical listing-distribution and lead-generation platform for Australian residential agencies.
Broad incumbents
- Ray White: Largest residential real estate group in Australasia, operating through a franchise network across Australia and New Zealand. Comparable as a residential brokerage competing for the same agent talent and listings in Sydney.
- LJ Hooker: Long-established Australian residential real estate franchise network with national coverage. Comparable as a competing brokerage channel for residential listings and agents in the Sydney market.
- First National Real Estate: Australian residential and commercial real estate network with broad franchise coverage including NSW. Comparable as a competing residential brokerage channel in Australia.
- Raine & Horne: Established Australian residential and commercial real estate group operating across NSW and other states. Comparable as a Sydney-based residential brokerage competitor.
Direct peers
- Belle Property: Australian boutique residential real estate brand with strong presence in Sydney metropolitan and premium suburbs. Closely comparable to Urban Lane Group in boutique positioning and urban Sydney focus.
- The Agency: ASX-listed Australian residential real estate agency with a multi-office Sydney presence. Comparable in target customer (residential buyers/sellers), boutique-tech-leaning positioning, and Sydney geography.
- McGrath Estate Agents: ASX-listed Australian residential real estate agency headquartered in Sydney with a strong focus on inner-city and premium suburbs. Directly comparable to Urban Lane Group in geography, customer base (home buyers/sellers), and brokerage business model.
- Sotheby's International Realty (Australia): Global luxury residential real estate brand with Australian affiliate offices serving premium Sydney markets. Comparable as a competing residential brokerage serving higher-end Sydney buyers and sellers.
Market position
Customer concentration
Urban Lane Group social profiles
Digital presenceUrban Lane Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
Urban Lane Group leadership team
Management profileNumber of profiles
Urban Lane Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Urban Lane Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Urban Lane Group
What does Urban Lane Group do?
Urban Lane Group is a real estate agency that provides buying and selling home services. The firm operates in the Australian residential property market, offering brokerage representation for individuals purchasing or selling homes.
When was Urban Lane Group founded?
Urban Lane Group was founded in 2021. It employs 11 to 50 people.
Where is Urban Lane Group based?
Urban Lane Group is headquartered in Ultimo, Australia, in the Oceania region.
Who are Urban Lane Group's main competitors?
Others on record are REA Group and Domain Holdings. Broad incumbents are Ray White, LJ Hooker, First National Real Estate and Raine & Horne. Direct peers are Belle Property, The Agency, McGrath Estate Agents and Sotheby's International Realty (Australia).
Does Urban Lane Group have an API?
No public API is recorded for Urban Lane Group.
What industry is Urban Lane Group in?
Urban Lane Group's product category is Residential Real Estate Brokerage. Its primary akta.pro industry code is BPAJAAAA, Traditional Residential Brokerage (Existing Homes). Its NAICS code is 5312 and its SIC code is 6531.