Studioroca
Studioroca is a Mexico City-based designer furniture retailer and distributor, curating international brands (Tom Dixon, Moooi, GAN Rugs, Seletti) alongside proprietary STR and MX artisan collections via e-commerce and a physical showroom, serving Mexican residential consumers and interior design professionals.
- Company typePrivate
- Founded2003
- HeadquartersPolanco, Mexico
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Studioroca does
Studioroca is a Mexican designer furniture and home goods retailer and distributor headquartered in Polanco, Mexico City. Founded in 2002, the company has operated for more than 20 years in the Mexican design market and curates a multi-brand assortment that combines its proprietary STR ("Diseño Coleccionable") and MX collections with internationally recognized designer brands including Tom Dixon, Moooi, GAN Rugs, Seletti, Toou, Kollektif, Laminimal, B&T, and Four Hands (FH). The product catalog spans living room, dining, bedroom, study, outdoor furniture, lighting (pendant, floor, table, wall), designer rugs, fragrances, and decorative accessories, with prices ranging from approximately 155 MXN to over 547,000 MXN per item. Signature own-brand pieces include the Mesa VIA emblematic Mexican design table, the Lámpara Vía ceramic floor lamp, the Flor collection (tables, benches, lamps), the Biombo Arrebol stainless steel room divider, the Bocina Pabellón Bluetooth speaker, and the Dibujos XX años commemorative illustration set.
The company operates a hybrid direct-to-consumer retail model combining a transactional e-commerce storefront at shop.studioroca.com with a physical showroom in Mexico City reachable via +52 55 52005222. Geographic distribution is limited to a single country (Mexico). Marketing is concentrated on organic social channels (Instagram @studiorocamx, Pinterest, X/Twitter) plus an editorial "Historias" platform that positions Studio Roca as a cultural curator of Mexican design. Pricing is one-time/perpetual with no subscription model, and the business is currently running a Hot Sale promotion of 15% discount or 6 MSI interest-free installments through June 2. Beyond retail, Studio Roca operates a separate "Edificios & Interiores" service site, indicating an adjacent interior design and architectural project offering.
Underlying technology is not disclosed and the company is fundamentally a curated goods retailer rather than a technology business; there is no evidence of proprietary software, AI/ML capability, or platform architecture. Studio Roca appears to be privately held and bootstrapped, with no disclosed venture capital, private equity backing, parent company, funding rounds, or acquisitions in the source material. Ownership, management team composition, and audited financials are not publicly disclosed.
Studioroca firmographics
Firmographics- Name
- Studioroca
- Website
- https://studioroca.com
- Company type
- Private
- Founded year
- 2003
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Studioroca is a Mexico City-based designer furniture retailer and distributor, curating international brands (Tom Dixon, Moooi, GAN Rugs, Seletti) alongside proprietary STR and MX artisan collections via e-commerce and a physical showroom, serving Mexican residential consumers and interior design professionals.
- Ownership category
- akta.pro rank
Studioroca industry classification
Industry- Product category
- Designer Furniture & Home Decor Retail
- NAICS
- Furniture Retailers (449110), Interior Design Services (54141)
- SIC
- Retail-Furniture Stores (5712), Retail-Home Furniture, Furnishings & Equipment Stores (5700), Household Furniture (2510)
- akta.pro primary industry
- Dining Room Furniture Retail (Dining Tables, Chairs, Bar Stools, Buffets/Sideboards) (CRAIAAAB)
Keywords
Where Studioroca is headquartered
LocationHeadquarters
- HQ city
- Polanco
- HQ country
- Mexico
- HQ region
- Latin America
Offices1 record
Markets served
Studioroca business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Product Sales: Studio Roca generates revenue through the sale of furniture and home decor products. They sell both their own branded products (STR brand) as well as international designer brands including Tom Dixon, Moooi, GAN Rugs, Seletti, Toou, Kollektif, Laminimal, B&T, and FH. Products include furniture (sofas, chairs, tables, beds), lighting, rugs, and accessories with prices ranging from approximately 155 MXN to 547,000 MXN.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Individual product pricing - no subscription model |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
Studioroca product offering
Product offeringCore offering
Studioroca is a Mexican designer furniture and home goods retailer that curates and sells contemporary and collectible design pieces through an e-commerce storefront (shop.studioroca.com) and a physical showroom in Mexico City. The company sells its own STR-branded products developed in collaboration with Mexican designers alongside internationally recognized designer brands including Tom Dixon, Moooi, GAN Rugs, Seletti, Toou, Kollektif, Laminimal, B&T, FH, and the MX Collection of Mexican artisan crafts. Product categories span living room, dining, bedroom, lighting, study, outdoor furniture, rugs, fragrances, and decorative accessories.
Product overview
Studio Roca is a Mexican designer furniture and home goods retailer offering a curated portfolio of products across multiple categories: living room, dining, bedroom, office/study, outdoor furniture, lighting (pendant, floor, table, wall lamps), designer rugs, fragrances/aromas, and decorative accessories. The company operates both an e-commerce platform (shop.studioroca.com) and physical showrooms. Their portfolio includes their proprietary STR sub-brand featuring Mexican craftsmanship, the "Diseño Coleccionable" (Collectible Design) collection for limited-edition pieces, and distributes internationally recognized designer brands including Tom Dixon (British lighting), Moooi (Dutch luxury), GAN Rugs (Spanish textiles), Seletti (Italian design), Toou, Kollektif, Laminimal, B&T, FH, and the MX Collection of Mexican artisan products. Notable signature products include the Mesa VIA emblematic Mexican design table, the Lámpara Vía floor lamp featuring Mexican ceramic craftsmanship, the Flor collection (tables, benches, lamps) in ceramic and oak, the Biombo Arrebol stainless steel room divider, the UNION collection of designer chairs, the Bocina Pabellón Bluetooth speaker in oak, and the Dibujos XX años commemorative illustration collection celebrating 20 years of Mexican design.
Differentiator
Problem solved
Functional benefit
Brands
- STR: Diseño Coleccionable - collectible design pieces
- MX
Products and services
- STR Brand Collection Proprietary furniture and home goods line by Studio Roca featuring Mexican design and craftsmanship, including the UNION collection (chairs such as Silla Schigue and Silla Emma con brazos), the Flor collection (tables, benches, lamps), Mesa VIA, Lámpara Vía, Biombo Arrebol stainless steel room divider, Bocina Pabellón Bluetooth speaker, and Consola Tempere.
- Diseño Coleccionable (Collectible Design) Limited-edition and collectible design category featuring artistic and sculptural furniture pieces, including the Dibujos XX años commemorative collection of 20 illustrations by artist Beto Petiches celebrating 20 years of Studioroca in Mexican design.
- Tom Dixon Products British designer lighting, home accessories, and furniture by Tom Dixon sold through Studioroca, including the Beat, Mirror Ball, Melt, and Copper lighting and accessory collections.
- Moooi Products Dutch luxury furniture and lighting by Moooi featuring avant-garde designs, including the Heracleum lighting collection, Monster, and Hortensia signature pieces by Marcel Wanders.
- GAN Rugs Products Spanish designer rugs and textile floor coverings by GAN Rugs, including the Glaoui collection designed by Sandra Figuerola.
- Seletti Products Italian design brand Seletti offering innovative and artistic home objects and furniture, including the Monkey Lamp collection and other playful accessories.
- Toou Products Contemporary furniture brand Toou offering modern seating and tables, including the TA collection.
- Kollektif Products Design furniture and accessories by Kollektif available through the Mexico catalog.
- Laminimal Products Minimalist design furniture by Laminimal featured in the Studio Roca catalog.
- B&T Products Design furniture and accessories by the B&T brand available through the Studio Roca catalog.
- FH (Four Hands) Products American furniture brand Four Hands offering an extensive range of furniture including outdoor furniture, dining tables, sofas, and bedroom furniture.
- MX Collection Mexican artisan-made products and traditional crafts featuring items by artisans such as Don Claudio (weaving) and Carlos Flores (volcanic stone carving), including barro negro ceramics, mezcaleros, and handcrafted home accessories.
- Edificios & Interiores (Buildings & Interiors) Architecture and interior design project offering referenced on the Studio Roca home page (linked to a separate projects site), aligned with the company's description as an architecture company offering construction, interior design, and furniture services.
Companies that use Studioroca
Customer profileSegments1 record
Ideal customer profiles1 record
Studioroca technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Studioroca partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core.
- STR (Studio Roca Brand)coreStudio Roca distributes their proprietary STR branded products, which include furniture pieces designed in collaboration with Mexican designers such as Fabrica Astilla, German Velasco, and others. STR products include the UNION collection, dining chairs, lighting, and home accessories.
- Tom DixoncoreStudio Roca serves as a distributor for Tom Dixon products in Mexico, offering the full range including Beat, Mirror Ball, Melt, Copper, and other iconic lighting and accessory collections. Tom Dixon is a prestigious British design brand known for innovative lighting and home accessories.
- MoooicoreStudio Roca distributes Moooi products in Mexico, including the Heracleum lighting collection, Monster, Hortensia, and other signature pieces by Marcel Wanders. Moooi is a renowned Dutch design brand known for bold, innovative furniture and lighting.
- GAN RugscoreStudio Roca carries GAN Rugs products, a Spanish brand specializing in designer rugs and textiles for interior spaces, featuring collections like the Glaoui collection designed by Sandra Figuerola.
- SeletticoreStudio Roca distributes Seletti products in Mexico, including the Monkey Lamp collection and other playful Italian-designed home accessories known for their bold, artistic approach.
- TooucoreStudio Roca carries Toou products, a design brand offering contemporary seating solutions including the TA collection and other modern furniture pieces.
- KollektifcoreStudio Roca distributes Kollektif products, a design brand offering contemporary furniture solutions available through their Mexico catalog.
- LaminimalcoreStudio Roca carries Laminimal products, a design brand featured in their furniture catalog for Mexico market distribution.
- B&TcoreStudio Roca distributes B&T products, a design brand available through their Mexico catalog.
- FH (Four Hands)coreStudio Roca distributes Four Hands (FH) products in Mexico, offering an extensive range of furniture pieces including outdoor furniture, dining tables, sofas, and bedroom furniture. FH is an American furniture brand known for quality craftsmanship.
- MX (Mexican Artisans)coreStudio Roca carries MX branded products featuring Mexican craftsmanship, including items made by artisans such as Don Claudio (weaving), Carlos Flores (volcanic stone carving), and others. Products include barro negro ceramics, mezcaleros, and handcrafted home accessories.
Scale indicators1 record
Recent moves6 records
Expansion highlights5 records
Studioroca competitors and assessment
Company assessmentDirect peers
- Kave Home: Kave Home is a Spanish design furniture brand and retailer with strong omnichannel operations; comparable as a European-origin designer furniture retailer with curated assortments and own-brand collections similar to STR.
- Pirwi: Pirwi is a Mexico City-based contemporary furniture brand with strong design DNA and showroom presence, directly comparable to Studioroca's STR proprietary line and curated Mexican design positioning.
- Mob Contempo: Mob Contempo is a Mexican modern furniture retailer operating showrooms in Mexico City, directly competing with Studioroca on contemporary designer furniture for the Mexican premium consumer.
- BoConcept: BoConcept is a Danish design furniture franchise with global showroom reach, directly comparable to Studioroca as a showroom-and-omni-channel designer furniture retailer serving design-conscious urban consumers.
Broad incumbents
- Roche Bobois: Roche Bobois is a French luxury furniture retailer with showrooms worldwide; comparable to Studioroca as a high-end designer furniture destination for affluent consumers, but with broader international scale and brand portfolio.
- Muji: Muji is a global minimalist home and lifestyle retailer with Mexico presence; comparable as a broad incumbent competing for design-conscious Mexican consumers seeking well-designed household goods.
- Restoration Hardware (RH): RH is a large US-based premium home furnishings retailer; comparable as a broad incumbent in the upscale home goods space with gallery-format showrooms, though operating at much greater scale than Studioroca.
- Design Within Reach / W/S: Design Within Reach (now part of W/S) is a US modern design furniture retailer; comparable as a broad incumbent in curated contemporary design furniture, particularly relevant for Studioroca's e-commerce competitive set.
- Kartell: Kartell is an iconic Italian design furniture brand with flagship retail presence; comparable to Studioroca as an Italian luxury design house whose Mexican distribution Studioroca partly operates alongside.
Emerging players
- Casa Bosques: Casa Bosques is a Mexico City-based design and lifestyle concept store with curated Mexican and international brands; comparable to Studioroca as a younger Mexico City design destination with overlapping brand partnerships and curated aesthetics.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights5 records
Customer concentration
Studioroca social profiles
Digital presenceStudioroca financial estimates
Financial estimateRevenue estimate
Valuation estimate
Studioroca leadership team
Management profileNumber of profiles
Studioroca funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Studioroca M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Studioroca
What does Studioroca do?
Studioroca is a Mexican designer furniture and home goods retailer that curates and sells contemporary and collectible design pieces through an e-commerce storefront (shop.studioroca.com) and a physical showroom in Mexico City. The company sells its own STR-branded products developed in collaboration with Mexican designers alongside internationally recognized designer brands including Tom Dixon, Moooi, GAN Rugs, Seletti, Toou, Kollektif, Laminimal, B&T, FH, and the MX Collection of Mexican artisan crafts. Product categories span living room, dining, bedroom, lighting, study, outdoor furniture, rugs, fragrances, and decorative accessories.
Is Studioroca a public or private company?
Studioroca is a private company. It is classified as unknown and is currently operating.
When was Studioroca founded?
Studioroca was founded in 2003. It employs 11 to 50 people.
Where is Studioroca based?
Studioroca is headquartered in Polanco, Mexico, in the Latin America region.
How does Studioroca make money?
One revenue line is on record: product Sales.
Who are Studioroca's main competitors?
Direct peers on record are Kave Home, Pirwi, Mob Contempo and BoConcept. Broad incumbents are Roche Bobois, Muji, Restoration Hardware (RH), Design Within Reach / W/S and Kartell. Casa Bosques is listed as an emerging player.
Does Studioroca have an API?
No public API is recorded for Studioroca.
What industry is Studioroca in?
Studioroca's product category is Designer Furniture & Home Decor Retail. Its primary akta.pro industry code is CRAIAAAB, Dining Room Furniture Retail (Dining Tables, Chairs, Bar Stools, Buffets/Sideboards). Its NAICS code is 449110 and its SIC code is 5712.