Shoreline Medical

What Shoreline Medical does

Shoreline Medical Society is a registered Canadian charitable non-profit that operates primary health care and health promotion services on British Columbia's Saanich Peninsula, anchored by two full-service clinics in Sidney (opened July 2016) and Brentwood Bay (opened February 2019), plus the region's only dedicated Youth Clinic for patients aged 12-24 (launched 2018 as a pilot). The organization employs 25 family physicians and nurse practitioners (grown from 5 founding providers in 2016) supported by an interdisciplinary allied health team of nurses, a clinical pharmacist, a social worker, mental health counsellors, and administrative staff; together these providers care for approximately 15,900-18,000 attached patients, representing over 40% of the Peninsula population, and Shoreline physicians additionally deliver more than one-third of Doctor of the Day inpatient coverage at Saanich Peninsula Hospital. The care model is built on a documented "8 Cornerstones of Care" framework emphasizing continuity between clinic, hospital, and home-based settings, with shared charting across providers in the Med Access Electronic Medical Record, electronic access in every patient room, and telehealth plus in-person appointments bookable through the Pomelo (formerly Health Myself) patient portal.

The organization's revenue model combines fee-for-service and alternate payment billing to British Columbia's Medical Services Plan (MSP) for insured clinical services, direct patient fees for uninsured services and medical records releases (e.g., $43.25 base for records up to 30 pages; $45-$60 missed appointment fees), government stabilization funding via the Ministry of Health and South Island Primary Care Network, and a meaningful charitable fundraising layer including the $500,000 "Building Primary Care Together" 2025/26 campaign, donations via Donor Perfect, foundation grants (Vancouver Foundation, Victoria Foundation, Saanich Peninsula Hospital & Healthcare Foundation), and municipal support (Town of Sidney, District of Central Saanich). Distribution is single-geography (Saanich Peninsula, BC) through physical clinics, online self-serve booking, telehealth, and a small set of leased specialist tenants (Dr. Dellabough, Psychiatrist; formerly Dr. Jesse Ennis, Physiatrist). On March 31, 2024 Shoreline discontinued walk-in services in favour of the attached-patient model and is helping Island Health stand up a community-wide episodic Primary Care Clinic at the Peninsula Health Unit.

Name

Shoreline Medical

Legal name

Shoreline Medical Society

Website

https://shorelinemedical.ca

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

Shoreline Medical Society is a registered Canadian charitable non-profit operating two primary care clinics and a youth clinic on British Columbia's Saanich Peninsula, serving approximately 17,000 attached patients through a team-based model of 25 family physicians and nurse practitioners.

Ownership category

akta.pro rank

Product category

Primary Care Clinics

NAICS

Individual and Family Services (6241), Other Individual and Family Services (624190), Social Assistance (624)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011), Services-Misc Health & Allied Services, Nec (8090)

akta.pro industry

PRIMARYHLAFAAAE

Faith-Based & Nonprofit Hospital Systems

Healthcare & Life Sciences/Healthcare Providers & Systems/Acute Care Hospitals & Health Systems

SECONDARYBPAGACAB

Hospitals, Clinics & Charitable Healthcare Providers

Business & Public Services/Nonprofit, NGO & Social Services/Health & Medical Nonprofits

Keywords

• Primary care services
• Community health clinics
• Youth health services
• Family medicine
• Charitable healthcare

Headquarters

HQ city

Sidney

HQ country

Canada

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Public Healthcare Billing (MSP): Most medical visits are covered by the Medical Services Plan (MSP) of BC for patients registered with the plan; physicians bill MSP for insured services through standard fee-for-service or new payment models.
2. Uninsured Services Patient Fees: Direct patient payment for services not covered by MSP, including forms, drivers' medicals, and visits by patients without valid BC coverage; a published fees list (Doctors of BC uninsured services list) applies.
3. Government Stabilization Funding: Walk-in clinics have received stabilization funds from the Ministry of Health; collaboration with the South Island Primary Care Network and Island Health provides additional funding and support.
4. Charitable Donations and Fundraising: Registered charitable non-profit society receiving donations from individuals, families, businesses, foundations (Vancouver Foundation, Victoria Foundation, Saanich Peninsula Hospital Foundation), service clubs, and community groups; funds are managed through the Donor Perfect donor management system.
5. Annual Fundraising Campaign: Annual Building Primary Care Together campaign (2025/26) with a $500,000 goal by March 2026 to expand capacity and support services, plus matching donors and corporate sponsors.
6. Medical Records Transfer Fees: Patient or third-party charges for releasing medical records, with a base rate of $43.25 for 30 pages, $2.10/page for the next 10 pages, and $0.30/page thereafter.

Pricing tiers

Go-to-market motion3 records

Distribution channels7 records

Marketing channels8 records

Core offering

Shoreline Medical Society is a registered Canadian charitable non-profit that delivers team-based primary health care and health promotion services to Saanich Peninsula residents through two full-service clinics (Sidney and Brentwood Bay) and the region's only Youth Clinic, providing wraparound continuity of care between clinic, hospital, and home-based settings.

Product overview

Shoreline Medical operates a community-based, not-for-profit primary care platform consisting of two clinic locations (Sidney and Brentwood Bay) augmented by specialized modules including the Youth Clinic, Telehealth Appointments, and the Pomelo (formerly Health Myself) patient booking portal. The offering is delivered as a single integrated primary-care service rather than a multi-tenant SaaS platform, with fundraising and community engagement sub-brands (Shoreline Pickles for Patients Charity Classic, Glow Together, Community BBQ) and partner-hosted services such as Dr. Dellabough's psychiatric clinic layered on top of the core clinical operations.

Differentiator

Problem solved

Functional benefit

Brands

• Saanich Peninsula Youth Clinic: Youth-focused primary care service operated by Shoreline Medical Society; began as a pilot project in 2018.

Products and services

• Shoreline Medical Sidney Clinic Full-service primary care clinic in Sidney, BC offering family practice, maternity care, long-term care, palliative care, and hospital care to attached patients on the Saanich Peninsula.
• Shoreline Medical Brentwood Bay Clinic Second full-service primary care clinic opened February 2019 in Brentwood Bay, BC, providing the same team-based primary care model as the Sidney clinic to northern Saanich Peninsula residents.
• Saanich Peninsula Youth Clinic Youth-focused primary care service providing free, confidential mental, physical, and sexual health services (counselling, STI/pregnancy testing, prescriptions, safer sex and menstrual supplies) for ages 12 to 24, available via telehealth and in-person at the Sidney location.
• Telehealth and Virtual Care Appointments Telephone and virtual appointments offered by Shoreline primary care providers, supporting prescription refills, follow-up care, and Youth Clinic consultations for attached patients.

Quantifiable outcome

• More than 10,000 Saanich Peninsula residents found a family physician through Shoreline.
• +4 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature5 records

Partnerships

Ten partnerships are on record, tiered major (signature fundraiser), major (key youth clinic donor), supporting (community endorser), major (annual signature fundraiser), critical (system-level collaboration), supporting (referral partner), core (patient attachment funnel), supporting (community fundraiser) and supporting (leasing tenant).

• Court Crushersmajor (signature fundraiser)GTM or Marketing Partner · 18 June 2026Court Crushers is the professional tournament operator for the inaugural Shoreline Pickles for Patients Charity Classic pickleball tournament at Centennial Park (Sept 18-20, 2026). The partnership supports Shoreline's 2025/26 Building Primary Care Together campaign. Proceeds help Shoreline strengthen and expand primary and physician hospital care on the Saanich Peninsula.
• Butik Naturalsmajor (key youth clinic donor)GTM or Marketing Partner · 25 September 2025Butik Naturals' 'Linen for a Cause' initiative in August 2025 donated $10,000 to support the Saanich Peninsula Youth Clinic's free, confidential mental, physical, and sexual health services for youth ages 12-24.
• Saanich Peninsula Pickleball Associationsupporting (community endorser)GTM or Marketing Partner · 23 July 2025Brad Watson, Past President of the Saanich Peninsula Pickleball Association, endorsed the inaugural Shoreline Pickles for Patients Charity Classic and helps showcase the sport while supporting Shoreline Medical Society.
• Central Saanich Police Service (CSPS)major (annual signature fundraiser)GTM or Marketing Partner · 26 June 2025Central Saanich Police Service co-hosts the annual 24-Hour Backyard Ultra Run (Cpl. Pat Bryant and police board member Sarah Riddell) to raise funds for the Saanich Peninsula Youth Clinic. The event raised a goal of $10,000 in 2025 and continues as a signature fundraiser combining community, sport, and youth health.
• Island Health (Vancouver Island Health Authority)critical (system-level collaboration)Strategic or Co-development Partner · 31 March 2024Working in collaboration with the Ministry of Health, South Island Primary Care Network, and Island Health, Shoreline is helping to establish a new Island Health Primary Care Clinic at the Peninsula Health Unit to provide same-day, episodic care for all ages, replacing Shoreline's walk-in clinic services from March 31, 2024. Shoreline also helps staff Saanich Peninsula Hospital and supports patient records transfer.
• BC Cancersupporting (referral partner)Strategic or Co-development Partner · 29 February 2024BC Cancer launched a new cervical screening self-swab initiative that Shoreline shares with patients; traditional PAP tests remain available at Shoreline for patients who prefer them.
• Health Connect Registry (HCR) / HealthLink BCcore (patient attachment funnel)Strategic or Co-development PartnerShoreline Medical Society transferred its patient registration list to the provincial Health Connect Registry (HCR) operated by HealthLink BC. The HCR is the single Community-Wide waitlist for residents of the Saanich Peninsula seeking a family doctor or nurse practitioner.
• Beacon Realty Groupsupporting (community fundraiser)GTM or Marketing PartnerMichelle and Rob from Beacon Realty Group organized a 'Golfing for a Cause' tournament combining community spirit and fundraising for Shoreline Medical.
• Dr. Jesse Ennis, Physiatristsupporting (leasing tenant)OEM/ Whitelabel/ Licensing PartnerDr. Jesse Ennis, Physiatrist, leased space from Shoreline Medical at the Brentwood clinic; practice temporarily closed as of February 28, 2026. Patients can access records at Shoreline Brentwood.
• Dr. Dellabough, Psychiatristsupporting (leasing tenant)OEM/ Whitelabel/ Licensing PartnerDr. Dellabough, Psychiatrist, leases space from Shoreline and currently accepts referrals only from Shoreline's primary care providers while building his practice within Shoreline's collaborative, team-based care environment.

Scale indicators11 records

Recent moves8 records

Expansion highlights6 records

Broad incumbents

• Island Health (Vancouver Island Health Authority): The regional health authority that took over Shoreline's walk-in clinic services in March 2024 and operates the new Peninsula Primary Care Clinic. A broader incumbent that both partners with and competes for primary-care delivery on the Saanich Peninsula.

Direct peers

• Access Alliance Multicultural Health and Community Services: Toronto-based charitable community health centre providing interdisciplinary primary care with a focus on equity and cultural safety. Comparable team-based, non-profit, community-governed primary care model.
• South Riverdale Community Health Centre: Toronto-based charitable community health centre offering team-based primary care, health promotion, and specialist services to attached community members. Closely comparable mission, structure, and interdisciplinary care model to Shoreline.
• NorWest Co-op Community Health Centre: Winnipeg-based co-operative community health centre providing interdisciplinary primary care, mental health, and health promotion. Comparable non-profit/co-op community health centre model with team-based provider panels.
• Centretown Community Health Centre: Ottawa-based community-governed, charitable primary care organization providing team-based care with allied health professionals. Comparable non-profit structure, community board governance, and primary-care delivery model.
• Saskatoon Community Clinic: Founded in 1962, Saskatoon Community Clinic is the original community-led, charitable non-profit primary care organization in Canada—the direct template Shoreline describes itself as the second iteration of. Both operate team-based primary care as registered charities outside the fee-for-service norm.
• REACH Community Health Centre: Vancouver-based non-profit community health centre delivering team-based primary care with interdisciplinary allied health professionals to attached patients. Highly comparable BC model with shared EMR-based collaborative care and a focus on underserved populations.
• Klinic Community Health: Winnipeg-based community health centre offering primary care, mental health, and sexual health services as a registered charity. Comparable interdisciplinary, community-led primary care mission with allied health integration.

Others

• Doctors of BC: Professional association that publishes the uninsured services fee list Shoreline bills against. Not a competitor but a key ecosystem participant governing Shoreline's non-MSP pricing and physician compensation norms.
• Health Connect Registry (HealthLink BC): Provincial patient attachment registry Shoreline uses as its primary funnel for new attached patients. Enabling infrastructure provider, not a competitor, but central to Shoreline's growth pipeline.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/p/Shoreline-Medical-Society-61577479110446
• LinkedInlinkedin.com/company/shoreline-medical-society
• Instagraminstagram.com/shorelinemedicalsociety

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles15 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Shoreline Medical