Footway

Name

Footway

Legal name

Footway OaaS AB

Website

https://footway.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Online Footwear & Apparel Marketplace

NAICS

Shoe Retailers (45821), Clothing and Clothing Accessories Retailers (45811)

SIC

Retail-Shoe Stores (5661)

akta.pro primary industry

Athletic Footwear & Sport Apparel Retail (CRAMABAC)

akta.pro secondary industries

Outdoor, Hiking & Trail Footwear Retail (CRAAADAE), Outdoor Performance Footwear & Apparel Retail (Trail/Hike) (CRAMACAI)

Keywords

• Online footwear retail
• Multi-brand marketplace
• E-commerce infrastructure
• Dropshipping services
• Commerce as a service

Headquarters

HQ city

Kista

HQ country

Sweden

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Supply Chain, Operations, Technology or R&D, Marketing or Sales, Personnel

Revenue model

1. Consumer Product Sales: Footway.com marketplace generates revenue through product sales across footwear, apparel, and sports equipment categories. Products are sourced from multiple brand partners and fulfilled through the company's shared logistics infrastructure.
2. Dropshipping Services (Footway+): B2B e-commerce services enabling brands and retailers to sell through the Footway network. Revenue derived from service fees for infrastructure access, fulfillment, and multi-channel distribution capabilities.
3. Marketplace Commission: Footway Brand Marketplace provides access to 100,000+ shoppers. Revenue generated through marketplace exposure and integration fees for sellers joining the ecosystem.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels2 records

Core offering

Footway operates a multi-brand online marketplace (Footway.com) selling footwear, apparel, sports equipment, and accessories across 24 European markets, along with a B2B e-commerce infrastructure service (Footway+/OaaS) that provides shared logistics, fulfillment, multi-channel dropshipping distribution, and multi-language customer service to brands and retailers seeking plug-and-play commerce capabilities.

Differentiator

Problem solved

Functional benefit

Products and services

• Footway.com Marketplace Multi-category e-commerce marketplace offering footwear, apparel, sports equipment, and accessories to consumers across 24 European markets with integrated dropshipping and fulfillment infrastructure.
• Footway+ (Ecom in a Box) Plug-and-play B2B e-commerce solution providing instant access to shared logistics, support, and delivery infrastructure with no upfront investment or technical bottlenecks for brands and retailers seeking rapid market entry into Europe.
• Footway+ Dropshipping 2.0 Multi-channel dropshipping distribution service enabling instant sales across multiple retail partners within the Footway network. Brands control pricing and retain product ownership while Footway manages exposure, fulfillment, and delivery through its shared infrastructure.
• Footway Brand Market Marketplace platform giving brands access to 100,000+ shoppers with seamless integration for syncing offers, inventory, and delivery through Footway's OaaS system, increasing visibility and conversion compared to standalone e-stores.
• Footway OaaS (Commerce as a Service) Shared e-commerce infrastructure platform enabling cost-efficient scalability through consolidated warehousing and collective resources, reducing operational costs by 30-50% compared to custom-built systems.
• Netlens.com Niche online retailer for contact lenses and pharmacy products, acquired by Footway Group in February 2022. Operates across 24 European markets and expands Footway's product categories beyond footwear and apparel into health-related e-commerce.

Quantifiable outcome

• 30-50% lower operating costs compared to custom-built e-commerce systems
• +2 more outcomes

Named customers17 records

Segments1 record

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration31 records

Feature4 records

Partnerships

One partnership is on record.

• VaimominorImplementation/ SI/ Consulting PartnerVaimo is an e-commerce implementation partner providing technical consulting and implementation services for Footway's e-commerce platform operations.

Scale indicators4 records

Emerging players

• Sportamore: Swedish online sports equipment and athletic footwear retailer, listed as a brand partner of Footway but also a regional competitor for the Nordic athletic shoe shopper. Comparable in target segment and geography though smaller in scale.
• Stayhard: Nordic online men's fashion and footwear retailer, listed as a brand partner of Footway but also a comparable regional multi-brand online player. Overlaps in target customer and Nordic geographic focus.

Direct peers

• About You: Hamburg-based online fashion and footwear retailer operating across ~20 European markets via localized storefronts. Directly comparable in scope, geographic strategy, and brand mix to Footway's pan-European marketplace.
• Zalando: Europe's largest multi-brand online fashion and footwear marketplace, operating across 25+ markets with shared logistics infrastructure — the same model Footway pursues with OaaS. Competes head-to-head for multi-brand shoe shoppers and brand partnerships across Europe.
• Spartoo: European pure-play online shoe retailer operating in ~30 countries with a marketplace + own-brand hybrid model. Closest direct competitor to Footway given its narrow footwear focus and pan-European distribution footprint.
• ASOS: UK-headquartered online multi-brand fashion and footwear retailer serving ~200 countries with marketplace-style assortment of athletic and lifestyle brands. Comparable model and target customer overlap with Footway.com.
• Boozt: Malmö-headquartered Nordic multi-brand online fashion and footwear retailer operating across the Nordics and broader Europe. Closest geographic and category peer to Footway given overlapping Scandinavian customer base and brand mix.

Broad incumbents

• Amazon: Global e-commerce incumbent with a dominant European marketplace including footwear, apparel, and sports equipment. Competes with Footway for both shoppers and third-party brand sellers across all 24 markets Footway serves.
• JD Sports: Leading European multi-channel athletic footwear and apparel retailer carrying many of the same mega-brands (Nike, Adidas, Puma, Under Armour) listed on Footway. Competes for the same sneaker/sports customer across European markets.
• Deichmann: Europe's largest shoe retailer with both physical stores and an online marketplace operating across most European countries. Overlaps with Footway on assortment depth and brand partnerships across the same geographies.

Market position

Customer concentration

• Xx.com/footwayse
• Facebookfacebook.com/footway.se
• LinkedInlinkedin.com/company/footway

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries1 record

Funding overview

Funding rounds3 records

Investors3 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A5 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Footway