Athelite

What Athelite does

AthElite Inc. is a privately held, Gilbert, Arizona-based athletic training organization that delivers football-specific Performance Enhancement Training (P.E.T.) to athletes ages 14 and up. Its principal operating activity is recurring Saturday P.E.T.S. (Performance Enhancement Training Sessions) at Mesquite High School in Gilbert, AZ, supplemented by football camps and clinics facilitated locally and nationally. The service is led by Coach D Daugherty, who brings professional playing experience in the USFL (Chicago Blitz) and NFL (Chicago Bears, Minnesota Vikings) plus more than 30 years of coaching across youth, high school, and college programs.

The company's training methodology is branded as F.A.S.T. (Flexibility, Agility, Strength, Technique) and is delivered through a packaged portfolio of non-contact modules: FOOTWORK, AGILITY-P.E.T., SPEED-P.E.T., FLEXIBILITY, S.E.T. Drills (Skill Enhancement Training for pass catchers and ball handlers), STRENGTH TRAINING, X's and O's (mental/film work), and a DRILLS GALLERY resource. The COACHING offering packages the principal's playing and coaching credentials. There is no software product, mobile app, or AI/technology component disclosed; the product is fundamentally an in-person, coach-led service.

AthElite's revenue model is per-player fees for Saturday sessions ($10 per player) plus fees from camps and clinics. Registration is handled through the company's website (atheliteinc.org), which also serves as the primary marketing channel. The company is privately held with no disclosed investors, parent entity, headcount, partnerships, patents, or awards, and there is no evidence of fundraising activity or institutional backing.

Name

Athelite

Legal name

AthElite Inc.

Website

https://atheliteinc.org

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

AthElite Inc. is a privately held Gilbert, Arizona-based athletic training organization that delivers coach-led football Performance Enhancement Training (P.E.T.) sessions and camps, led by Coach D Daugherty, for athletes ages 14 and up.

Ownership category

akta.pro rank

Product category

Athletic Training Services

NAICS

Sports and Recreation Instruction (611620), Sports and Recreation Instruction (61162)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Strength & Conditioning / Athletic Performance Training (HSADAEAB)

akta.pro secondary industries

Sport-Specific Skills Coaching (e.g., soccer, basketball, tennis) (HSADAEAA), Youth Athlete Development & Long-Term Athlete Development (LTAD) (HSADAEAE), Strength, Conditioning & Speed/Agility Training Facilities (MPAKAJAD)

Keywords

• Football performance training
• Athletic development camps
• Speed and agility coaching
• Football training clinics
• Youth sports conditioning

Headquarters

HQ city

Scottsdale

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Training Session Fees: Direct per-player fees for Saturday P.E.T. training sessions at $10 per player. Sessions are held at Mesquite High School and are open to athletes ages 14 and up.
2. Camps and Clinics: Revenue generated from organizing and facilitating football training camps and clinics conducted locally and nationally.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels1 record

Core offering

AthElite Inc. provides non-contact football performance enhancement training through its P.E.T.S. (Performance Enhancement Training Sessions) program, which integrates F.A.S.T. (Flexibility, Agility, Strength and Technique) work to develop footwork, agility, speed, flexibility, strength, and football-specific skills for pass catchers and ball handlers. Training is delivered via recurring Saturday sessions at Mesquite High School in Gilbert, AZ ($10 per player) and through camps and clinics conducted locally and nationally for athletes ages 14 and up.

Product overview

Athelite offers Performance Enhancement Training services for football athletes through a comprehensive portfolio of training products organized around P.E.T.S. (Performance Enhancement Training Sessions). The P.E.T.S. program integrates F.A.S.T. (Flexibility, Agility, Strength and Technique) work and includes individual training modules for FOOTWORK, AGILITY - P.E.T., SPEED - P.E.T., FLEXIBILITY, S.E.T. DRILLS, STRENGTH TRAINING, X'S AND O'S, and DRILLS GALLERY. The company also provides COACHING services led by Coach D Daugherty with professional football experience. Training sessions are held at Mesquite High School in Gilbert, AZ, and are open to athletes ages 14 and up.

Differentiator

Problem solved

Functional benefit

Products and services

• P.E.T.S. (Performance Enhancement Training Sessions) Non-contact Saturday training sessions that implement Flexibility, Agility, Strength and Technique (F.A.S.T.) work to improve change of direction, balance, body control, stabilization, core strength, and speed for football athletes ages 14 and up.
• Camps and Clinics Organized football training camps and clinics delivered locally and nationally by Coach D Daugherty, providing structured performance enhancement training to athletes across multiple geographic markets.
• Coaching Services Professional football coaching services led by Coach D Daugherty, drawing on his professional playing experience (USFL Chicago Blitz, NFL Chicago Bears, Minnesota Vikings) and 30+ years of coaching across youth, high school, and college programs.

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators1 record

Expansion highlights3 records

Others

• NCSA College Recruiting: NCSA is a college athletic recruiting platform that helps youth athletes gain exposure to college programs. While not a training provider, it is thematically adjacent to AthElite's youth athlete development mission and serves overlapping high school athlete customers.

Emerging players

• Athletic Gaines: Athletic Gaines is a smaller athletic training provider offering speed, agility, and strength programs for youth athletes. It is comparable to AthElite in its sport-agnostic performance training focus and youth athlete target segment, though with less football-specific specialization.

Broad incumbents

• IMG Academy: IMG Academy is a large, established sports training institution offering multi-sport and sport-specific performance programs including football. It overlaps with AthElite on athletic development methodology but operates at significantly greater scale, with residential, academic, and recruiting components beyond AthElite's scope.
• Nike Sports Camps: Nike Sports Camps, operated by US Sports Camps, runs branded summer and seasonal sports camps across multiple sports. Its camp-and-clinic delivery model directly parallels AthElite's national camps and clinics channel, with broader sport coverage and stronger brand backing.
• EXOS (formerly Athletes' Performance): EXOS is a broad incumbent in performance training, delivering strength, speed, and conditioning programs across professional, collegiate, and consumer segments. While much larger and more diversified than AthElite, it competes for the same athlete development dollars and validates the broader category.

Direct peers

• Michael Johnson Performance: Michael Johnson Performance is a speed and athletic development facility founded by an Olympic champion, focused on elite and developing athletes. It is comparable to AthElite in its elite-credentialed coach positioning, performance training curriculum, and athlete-development mission.
• D1 Training: D1 Training is a national athletic training franchise offering strength, speed, and performance programs for youth and adults. It mirrors AthElite's per-session, coached format and target athlete demographic, with multi-location reach that exceeds AthElite's single-site footprint.
• Parisi Speed School: Parisi Speed School is a national franchise specializing in speed, agility, and athletic performance training for youth athletes. It directly competes with AthElite on performance enhancement methodology, athlete age range, and session-based delivery, making it the closest comparable in athletic performance training.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks4 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/athelite-inc

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Athelite