oRo

What oRo does

oRo Co., Ltd. (株式会社オロ) is a Tokyo-headquartered, TSE Prime Market-listed (3983) cloud software company founded in 1999 that builds and sells business management platforms for project-based knowledge service industries in Japan, with selective international expansion into Southeast Asia and Greater China. Its core product, ZAC, is a cloud ERP purpose-built for IT, advertising, consulting, and architecture firms, integrating project management, sales, purchasing, attendance, expense, and accounting functions with JIIMA-certified electronic document storage and Amazon QuickSight BI integration. The company monetizes ZAC and its lower-tier Reforma PSA via subscription licensing per module and per user, with an initial setup fee of 100,000 yen; adjacent subscription products include dxeco (SaaS/IT asset management), Hayasub (subscription billing), and Perluna (SES/quasi-delegation contract billing), while oRo also serves as the exclusive Japanese distributor for Semrush, including the new Semrush Enterprise AIO product.

The go-to-market is sales-led with direct enterprise field sales and inside sales, supplemented by a ZAC Partner Program (referral and reseller tracks), a dedicated Semrush sales division, and content-driven demand generation through the ZAC BLOG, webinars, and free demos. oRo serves a broad vertical base — including named customers such as INA Shin Kenchiku Kenkyusho (architecture), Pencil Co. (digital marketing), Nissen Ad (advertising), Kyodo PR (PR), Hokkaido JR System Development, and City Ascom — with documented outcomes such as 60% reductions in monthly closing time and 70-hour reductions in monthly cost-calculation labor. The company is internationally diversified with wholly-owned or majority-controlled subsidiaries in Vietnam (2013), Malaysia (2013), Taiwan (2016), and China (Dalian 2016), plus a Thailand JV (2014) with MHCB Consulting and GMO CLOUD Thailand, supporting a marketing-communication services line alongside the cloud-solutions business.

Name

oRo

Legal name

株式会社オロ

Website

https://oro.com

Company type

Public

Founded year

1999

Operating status

Operating

Headcount range

501–1,000 employees

Short description

oRo Co., Ltd. is a Tokyo-listed (TSE Prime 3983) cloud software company that sells ZAC ERP, Reforma PSA, and adjacent SaaS products to project-based Japanese service firms in IT, advertising, and consulting, and distributes Semrush in Japan.

Ownership category

akta.pro rank

Product category

Cloud ERP and PSA Software

NAICS

Software Publishers (513210), Software Publishers (51321), Custom Computer Programming Services (541511), Computer Systems Design Services (541512)

SIC

Services-Prepackaged Software (7372), Services-Computer Integrated Systems Design (7373), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Core ERP Suites (Financials, Procurement, Projects) (HDAEAEAA)

akta.pro secondary industries

Professional Services Automation (PSA) & Services ERP (HDAEAEAF), Cloud FinOps & SaaS Spend Management (BPAEAOAH), Vendor & Contract Management (Software/Cloud) (BPAEAOAD)

Keywords

• Cloud ERP software
• Professional services automation
• Project cost management
• SES contract management
• Digital marketing platform

Headquarters

HQ city

Tokyo

HQ country

Japan

HQ region

Asia

Offices12 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Cloud ERP Subscriptions (ZAC, Reforma PSA): SaaS subscription model for cloud ERP and PSA platforms, licensed per module and number of users. Includes implementation support and ongoing maintenance.
2. Perluna SES Management System: Sales management system for SES and quasi-delegation contracts, offered as subscription with licensing by usage scope.
3. Semrush Distribution: Revenue from domestic general agency for Semrush digital marketing platform, including sales of Semrush Enterprise AIO for AI search optimization.
4. Marketing Communication Services: Digital marketing strategy, promotion planning and execution, creative development, and global business support through overseas offices.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels5 records

Core offering

oRo develops and sells cloud-based business management software, most notably the ZAC cloud ERP, which is purpose-built for project-based knowledge service industries such as IT, advertising, and consulting. The portfolio also includes the Reforma PSA platform, the dxeco SaaS management solution, the Hayasub subscription billing system, the Perluna SES/contract billing system, and exclusive Japanese distribution of the Semrush digital marketing platform, complemented by marketing communication and global business support services.

Product overview

oRo offers a portfolio of cloud-based business solutions under two main divisions. The Cloud Solution division provides a layered product family centered on ZAC cloud ERP (with ZAC Enterprise for advanced customization) and Reforma PSA for professional services automation, supplemented by specialized products including dxeco (SaaS management), ハヤサブ (subscription billing), Semrush (digital marketing, domestic exclusive distributor), and Perluna (SES/contractor billing). Cross-product add-on modules for ZAC include HubSpot/Salesforce CRM integration, QuickSight BI analytics, subscription management, SES management, and IT asset management. The Marketing Communication division provides marketing strategy and creative services plus global business expansion support across China, Taiwan, and ASEAN.

Differentiator

Problem solved

Functional benefit

Brands

• ZAC: Cloud ERP solution for project-based businesses such as IT, advertising, and consulting industries. Provides integrated project management, cost accounting, and internal control features.
• Reforma PSA
• dxeco
• ハヤサブ
• Semrush
• Perluna

Products and services

• ZAC Cloud ERP Cloud ERP system specialized for project-based service industries such as IT, advertising, and consulting. Provides integrated project management, sales management, purchasing, attendance, time tracking, expense management, workflow automation, and BI dashboards, enabling real-time project profit tracking, cost automation, internal controls, and accelerated monthly closing.
• ZAC Enterprise Enterprise tier of ZAC cloud ERP with custom parameter development capability. Allows original parameters to be added beyond standard functionality for highly customized industry-specific workflows, providing all ZAC features plus bespoke parameter customization for unique business requirements.
• Reforma PSA Cloud PSA (Professional Services Automation) system for project-based service businesses. Automates complex back-office operations including billing, resource management, and project accounting, enabling cost-effective management accounting infrastructure for growing companies.
• dxeco Enterprise SaaS management platform. Provides ID management, cost management, and shadow IT security risk detection, helping organizations manage and optimize SaaS applications used across the enterprise.
• Hayasub (ハヤサブ) Subscription business sales management system. Automates billing, customer management, and detailed analytics for subscription service operators, enabling fast and accurate subscription business operations.
• Semrush All-in-one digital marketing platform distributed exclusively in Japan by oRo. Covers market research, SEO, PPC advertising, and social media competitive analysis, available in Japan exclusively through oRo as domestic general agent.
• Semrush Enterprise AIO AI search optimization (AIO/LLMO/GEO) platform for tracking brand mentions across ChatGPT, Gemini, Google AI Mode, and AI Overviews. Provides competitive benchmarking, concept-level topic analysis, and AI-generated improvement recommendations to help marketers improve visibility in AI-generated search results.
• Perluna Sales management system for SES (System Engineering Service) and dispatch/contractor businesses. Automates complex billing for time-based, fixed-rate, and excess/deduction settlement models, with automatic invoice calculation from work-time data and contract lifecycle management.
• Marketing Support Service Marketing communication service. Maximizes effectiveness of corporate marketing activities through marketing planning, customer experience design, creative development, and data-driven marketing, providing one-stop support for marketing ROI improvement.
• Global Business Support Service Overseas business expansion support service. Supports expansion to China, Taiwan, and ASEAN markets through seven overseas bases, leveraging local subsidiary networks for overseas expansion and inbound business support.

Quantifiable outcome

• Monthly closing time reduced from 10 to 4 business days
• +3 more outcomes

Named customers6 records

Segments5 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration19 records

AI capability6 records

Feature5 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Semrush Holdings Inc.coreChannel Partner/ Reseller/ Distributor · 26 December 2025oRo serves as domestic general agent (国内総代理店) for Semrush digital marketing platform in Japan. This includes the newly released Semrush Enterprise AIO for AI search optimization. oRo supports sales, implementation, and customer support for Japanese enterprise customers.
• Thai Meiji Food Co., Ltd.coreStrategic or Co-development Partner · 2 April 2025oRo Thailand subsidiary appointed as marketing advisor to Thai Meiji Food. Provides digital marketing strategy development, brand awareness promotion, marketing optimization (CRO), and SNS/online media enhancement for the snack and milk powder manufacturer.
• MHCB Consulting (Thailand) Co., Ltd.coreStrategic or Co-development Partner · 2 April 2025Joint venture partner in oRo Thailand (41% stake) alongside oRo (49%) and GMO CLOUD Thailand (10%)
• GMO CLOUD (Thailand) Co., Ltd.minorStrategic or Co-development Partner · 2 April 2025Minority partner in oRo Thailand joint venture (10% stake)
• Amazon Web Services (QuickSight)coreTechnology or IntegrationZAC offers Amazon QuickSight integration option, enabling BI dashboards from ZAC data. Includes proprietary management accounting methodology based on oRo's book 'Knowledge Worker Management' ranked #1 in business book category.

Scale indicators6 records

Recent moves10 records

Expansion highlights6 records

Direct peers

• Money Forward: Japan's largest cloud accounting/ERP and personal finance SaaS platform. Directly comparable to oRo in targeting Japanese SMB and mid-market finance and back-office automation, with deeper accounting functionality but less project-based ERP specialization.
• SimilarWeb: Digital marketing and web analytics platform competing directly with Semrush in market research, SEO, and competitive analysis. Comparable to oRo's Semrush distribution business as a direct competitor in the same product category.
• freee K.K. Leading Japanese cloud accounting and HR/payroll SaaS provider serving SMBs and mid-market. Comparable to oRo as a Japan-headquartered cloud business software company selling to mid-market firms, with overlapping buyer profiles in the services sector.
• TeamSpirit: Japanese cloud-based attendance/HR and ERP-adjacent platform popular with mid-market service firms. Closely comparable to oRo in serving project-based Japanese services companies with integrated back-office workflows.
• Odoo: Open-source cloud ERP/PSA suite with strong project management, accounting, and PSA modules. Directly comparable to ZAC's product architecture (project management + accounting + sales), with a global go-to-market and growing Japan presence.

Broad incumbents

• Sansan: Larger Japanese cloud business software incumbent (Eight, Sansan, Bill One, Contract One). Comparable as a TSE-listed Japan SaaS leader expanding into adjacent enterprise back-office categories, though with a different product focus.
• NetSuite (Oracle): Global cloud ERP/PSA suite widely adopted by project-based services firms. Comparable to ZAC as a SaaS ERP competing for the same mid-market project-based customers, with broader functionality but less Japan-specific localization.
• SAP: Global ERP leader with SAP Business One and S/4HANA targeted at mid-market and enterprise. Comparable to oRo as a broad enterprise platform with PSA-adjacent project accounting functionality, though much larger and more horizontal.
• Microsoft Dynamics 365: Global cloud ERP/CRM platform from Microsoft with PSA extensions (Dynamics 365 Project Operations). Competes with ZAC for mid-market and enterprise project-based services customers, with greater scale and broader feature set.

Others

• HubSpot: Global CRM and PSA-adjacent platform that oRo natively integrates with via its HubSpot Integration Option. Relevant as a partner/ecosystem peer rather than a direct competitor; targeted at similar mid-market services buyer personas.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/oRo_official
• Facebookfacebook.com/oRojp
• LinkedInlinkedin.com/company/oro-co-ltd-

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Subsidiaries9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about oRo