UTour Group

What UTour Group does

UTour Group (众信旅游集团) is a privately-held Chinese travel agency founded in 2003, operating primarily as a B2C outbound and domestic tour operator through its uzai.com platform, WeChat mini-program, WeChat official account, and a network of physical service outlets across China. The company sells packaged travel tours spanning outbound travel to over 50 global destinations, domestic China tours, self-driving tours, cruise vacations, and bespoke custom itineraries, with per-person prices ranging from approximately ¥3,099 (domestic 5-day packages) to ¥190,800 (Antarctica 36-day cruise expeditions). Revenue is generated almost entirely through fixed retail unit pricing on these packaged tours, distributed direct-to-consumer via digital channels and physical outlets.

The company's product portfolio is organized under multiple sub-brands: 众信制造 (Zhongxin Made) for proprietary in-house designed itineraries, 众信爱车 (Zhongxin Auto) for Germany and Eastern Europe self-driving tours, U_YOUNG for youth-oriented all-inclusive packages, and 尊悦 (Zunyue) as a premium tier. UTour Group maintains a broad partnership ecosystem with national tourism boards across Europe, North America, Asia, Africa, the Middle East, and Oceania, alongside strategic alliances with Club Med, MSC Cruises, the China Television Industry Group, and Global Blue for tax refund services. The company has been recognized for three consecutive years as a top 100 cultural tourism group brand in the MBI ranking, indicating sustained brand presence in China's outbound tourism market.

Customer segments focus on individual Chinese travelers and family/leisure travelers seeking organized group tours, with the U_YOUNG sub-brand extending reach to younger demographics. The business model is transactional, with customers paying fixed retail package prices at point of booking. The company is privately held with no disclosed parent company, no disclosed funding rounds, and no publicly available revenue figures, and operates without any documented AI/ML capabilities or proprietary technology stack beyond standard e-commerce infrastructure.

Name

UTour Group

Legal name

众信旅游集团

Website

https://uzai.com

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

UTour Group is a privately-held Chinese travel agency founded in 2003, operating the B2C uzai.com platform to sell packaged outbound, domestic, self-driving, cruise, and custom tours to individual and family Chinese travelers across 50+ global destinations.

Ownership category

akta.pro rank

Product category

Travel Agency Services

NAICS

Tour Operators (561520), Travel Agencies (561510)

akta.pro primary industry

Small-Group Escorted Tour Operators (THAKADAB)

akta.pro secondary industries

Escorted Coach & Bus Package Tour Operators (THAKADAA), Group & Small-Group Custom Itinerary Planning (THAKAOAF), VIP, Executive & Roadshow Travel Services (THAKAMAK)

Keywords

• Outbound travel packages
• Domestic tour packages
• Cruise travel services
• Self-drive tours
• Customized travel itineraries

Headquarters

HQ city

Shanghai

HQ country

China

HQ region

Asia

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Tour Package Sales: The primary revenue stream comes from selling packaged travel tours including outbound travel, domestic travel, customized travel, self-driving tours, and cruise travel. Customers purchase complete tour packages at fixed retail prices.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

UTour Group (众信旅游集团) is a privately-held Chinese travel agency that sells packaged outbound, domestic, cruise, self-drive, and customized tour products to individual travelers. Its core platform Uzai.com (悠哉旅游网) aggregates multiple in-house branded tour lines covering over 50 global destinations across Europe, Asia, Oceania, Africa, and the Americas, with services including itinerary planning, visa support, transportation, accommodation, guided tours, and travel insurance.

Product overview

UTour Group (众信旅游集团) operates primarily through its B2C online travel platform 悠哉旅游网 (Uzai.com), offering a diversified portfolio of travel products and services. The core platform aggregates multiple sub-brands and product lines: 众信制造 (proprietary in-house designed tour packages), 众信爱车 (self-drive Germany and Eastern Europe tours), U_YOUNG (youth-oriented all-inclusive tours), cruise travel (featuring Disney Cruises, MSC Cruises, European river cruises, and polar expeditions), and a private customization service (私人订制). The group also runs 众信优游 as a business unit focused on leisure travel, which has partnered with CCTV Industrial Group for culture-tourism integration. The platform covers outbound, domestic, and custom travel across global destinations.

Differentiator

Problem solved

Functional benefit

Brands

• 众信优游: Tourism business division of UTour Group
• 众信爱车
• U_YOUNG
• 尊悦

Products and services

• Uzai.com Online Travel Platform (悠哉旅游网) A B2C online travel agency platform offering comprehensive travel booking services including outbound and domestic tours, self-drive packages, cruise travel, and custom itineraries for Chinese travelers.
• Zhongxin Made (众信制造) Tour Packages In-house branded tour product line featuring proprietary designed and operated tour packages including domestic China routes (e.g., Sichuan, Xinjiang, Inner Mongolia) and international destinations (e.g., Sri Lanka with Maldives).
• Zhongxin Auto Self-Drive Tours (众信爱车) Specialized self-drive tour product line featuring curated driving routes in Germany and Eastern Europe, including the Romantic Road and multi-country East European circuits.
• U_YOUNG Youth Travel Youth-oriented tour brand offering all-inclusive packages targeting younger travelers, with products such as France-Switzerland-Italy deep-dive tours.
• Cruise Travel (邮轮旅行) Cruise travel packages including Disney Cruises (Singapore departures), MSC Cruises fleet, European river cruises, polar expeditions (Antarctic and Arctic itineraries), and around-the-world cruise products.
• Private Customization (私人订制) Bespoke travel customization service allowing individual travelers to tailor itineraries, destinations, and experiences to personal preferences.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Twelve partnerships are on record, tiered core and minor.

• Singapore Tourism Board (新加坡旅游局)coreGTM or Marketing PartnerTourism board partnership for marketing Singapore as a destination to Chinese travelers, promoting Singapore travel packages and destination experiences
• Tourism Australia (澳大利亚旅游局)coreGTM or Marketing PartnerPartnership with Australian tourism authorities to promote Australia as a destination, featuring tour packages covering multiple Australian regions including Queensland, New South Wales, and Victoria
• New Zealand Tourism (新西兰旅游局)coreGTM or Marketing PartnerCollaboration to promote New Zealand travel experiences including New Zealand North and South Island tours
• Auckland Airport (奥克兰机场)minorStrategic or Co-development PartnerPartnership with Auckland Airport to facilitate travel connections for Chinese tourists visiting New Zealand
• Club MedcoreStrategic or Co-development PartnerPartnership with Club Med resort operator to offer integrated vacation packages at Club Med properties worldwide
• China Television Industry Group (中视实业集团)coreStrategic or Co-development PartnerDeep strategic cooperation between UTour Group subsidiary Uxin Youyou and China Television Industry Group for cultural and tourism integration and upgrade
• MSC Cruises (邮轮合作伙伴)coreStrategic or Co-development PartnerPartnership with MSC Cruises offering multiple cruise products including world cruise itineraries, European river cruises, and polar region expeditions
• European National Tourism Boards (欧洲国家旅游局联盟)coreGTM or Marketing PartnerPartnership network with tourism boards from UK, Germany, France, Switzerland, Italy, Austria, Sweden, Norway, Denmark, Finland, Portugal, Spain, Belgium, Netherlands, Poland, Greece, and Ireland for destination marketing
• North American Tourism Boards (北美国家旅游局联盟)coreGTM or Marketing PartnerPartnership with US Tourism Boards including USA Tourism, California Tourism, Los Angeles Tourism, and Hawaii Tourism, plus Canadian provincial tourism boards for North America destination promotion
• Asian National Tourism Boards (亚洲国家旅游局联盟)coreGTM or Marketing PartnerPartnership with tourism boards from Singapore, Japan, Thailand, Malaysia, Dubai, Israel, and Turkey for Asian destination marketing
• African and Middle Eastern Tourism Boards (非洲中东国家旅游局联盟)coreGTM or Marketing PartnerPartnership with tourism organizations from South Africa, Egypt, and other African and Middle Eastern destinations
• Resorts World Sentosa Singapore (新加坡圣淘沙名胜世界)minorGTM or Marketing PartnerPartnership to promote Singapore Sentosa resort attractions and integrated resort experiences

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Emerging players

• Mafengwo (马蜂窝): Chinese travel content community and OTA with strong appeal to younger independent travelers. Overlaps with UTour's U_YOUNG youth brand and outbound tour offerings, particularly in experience-led and niche destination segments.

Broad incumbents

• Trip.com Group (Ctrip 携程): Dominant Chinese online travel platform with broad tour, hotel, flight, and rail offerings. While much larger and tech-led, it competes directly with UTour's outbound tour packages and has its own escorted tour marketplace, making it a broad incumbent in the same purchase occasion.
• Fliggy (飞猪): Alibaba-affiliated online travel platform with significant outbound tour package inventory. Competes across UTour's destination breadth and price points, especially among younger and middle-class Chinese consumers.
• Qunar (去哪儿): Chinese meta-search and OTA platform owned by Trip.com Group, offering tour packages alongside flights and hotels. Comparable outbound tour product set and shared customer base of price-sensitive Chinese leisure travelers.
• Tongcheng Travel (同程旅行): Major Chinese OTA with significant outbound tour inventory and WeChat ecosystem distribution. Overlaps with UTour on mid-range outbound packages and competes for the same direct-to-consumer traveler via mobile-first booking.

Direct peers

• Spring Tour (春秋旅游): Established Chinese tour operator affiliated with Spring Airlines, offering outbound packages, domestic tours, and cruise travel at competitive price points. Comparable business model focusing on escorted group tours for Chinese mass-market leisure travelers.
• Tuniu (途牛旅游): Online-focused Chinese tour operator specializing in outbound group tours and customizable packages. Closely comparable assortment of escorted multi-day tours and customization services targeting Chinese leisure travelers.
• China Youth Travel Service (CYTS): China's largest state-affiliated outbound tour operator offering comparable escorted group tours, cruise products, and customized travel. UTour's closest direct competitor in the multi-day escorted tour segment serving Chinese middle-class outbound travelers.
• Caissa Tour (凯撒旅游): Major Chinese outbound tour operator with similar product breadth across Europe, Americas, and cruise, and overlapping supplier relationships with Club Med and MSC. Direct competitor in the premium escorted group tour category.

Others

• Club Med: Resort operator and UTour's core strategic partner. Included as an ecosystem/strategic counterparty rather than a direct competitor; UTour distributes Club Med inventory as part of its premium escorted tour packages.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/uzai-com

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments2 records

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about UTour Group