Dragonfish
Dragonfish (Broadway Gaming) is a Dublin-based B2B iGaming platform provider offering a PAM system, bingo content, games aggregation, and managed services to online gaming operators and license holders globally.
- Company typePrivate
- Founded2007
- HeadquartersLondon, United Kingdom
- Headcount101–250
- GTM typeB2B
- OfferingSoftware
What Dragonfish does
Dragonfish, operating under the Broadway Gaming Group brand, is a privately held B2B online gaming technology provider founded in 2007 and headquartered in Dublin, Ireland. The company builds and operates an iGaming platform for gaming operators and license holders, anchored by a Player Account Management (PAM) platform that provides back-office tools for player account management, finance, risk management, support, and chat host operations. Around this core platform, the company offers a modular product suite including a Full Turnkey Solution (where Broadway Gaming manages operations while the partner brings its brand and license), PureBingo (bingo content that integrates into partner platforms without requiring a back office), a Games Aggregator providing access to 800+ third-party games from leading providers, Class II Games under the Indian Gaming Regulatory Act (listed as coming soon), and Managed Services covering customer support, responsible gaming, AML, CRM, fraud prevention, and payments.
The business is monetized through multiple recurring revenue streams: licensing and royalties from the turnkey platform and content modules, transaction fees on aggregated games, and managed services fees for operational support. The company serves gaming operators and license holders globally, with multi-currency and multi-lingual platform capabilities supporting cross-border deployment. The distribution footprint encompasses 50+ successfully launched partnerships and 300+ brands launched on the platform over 15+ years of operation. The company's regulatory foundation rests on two UK Gambling Commission licenses (held by Broadway Gaming Ireland DF Limited, account 58267, and Broadway Gaming Limited, account 39075), supplemented by certifications from eCogra, AGCO, RG Check, BMM Testlabs, and GamCare, providing the compliance credentials required to operate in regulated markets. Pricing is quote-based and customized to partner requirements, with no standard tiers publicly disclosed. The group is privately held with no disclosed external investors, parent company, or funding events, and currently operates with 200+ experienced professionals.
Dragonfish firmographics
Firmographics- Name
- Dragonfish
- Legal name
- Broadway Gaming Ltd.
- Website
- https://dragonfishtech.com
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Dragonfish (Broadway Gaming) is a Dublin-based B2B iGaming platform provider offering a PAM system, bingo content, games aggregation, and managed services to online gaming operators and license holders globally.
- Ownership category
- akta.pro rank
Dragonfish industry classification
Industry- Product category
- B2B iGaming Platform Software
- NAICS
- Gambling Industries (7132)
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- iGaming Platform Providers (Turnkey/Casino & Sportsbook Platforms) (MPAEAKAA)
- akta.pro secondary industries
- Sportsbook Platform & PAM Providers (B2B) (MPAEACAC), Online Casino Studios & Game Publishers (Slots, RNG, Live Dealer) (MPAEABAJ)
Keywords
Where Dragonfish is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Dragonfish business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales
Revenue model
- Full Turnkey Solution Licensing: Complete platform and content licensing to gaming operators. Partners bring their brand and license while Broadway Gaming manages the technology stack and operations.
- Bingo Content Integration: PureBingo content licensed to platform operators. No back office required for the content licensee.
- Games Aggregation Services: Third-party games provided via direct integrations or aggregation services. Access to 800+ games from leading providers.
- Managed Services: Operational services including customer support, responsible gaming, AML compliance, CRM, fraud prevention, and payment processing.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels1 record
Dragonfish product offering
Product offeringCore offering
Broadway Gaming (Dragonfish) provides modular B2B online gaming infrastructure to gaming operators and license holders, combining a proprietary Player Account Management (PAM) platform with bingo content, aggregated third-party games, and managed operational services. Partners supply their own brand and licence while Broadway Gaming delivers the technology stack, content library of 800+ games, and back-office operations including finance, risk, support, and compliance.
Product overview
Broadway Gaming (Dragonfish) offers a modular B2B iGaming platform architecture consisting of a core PAM/Platform for player account management combined with optional add-on modules. The Full Turnkey Solution provides complete managed operations, while individual modules—PureBingo (bingo content), Games Aggregator (third-party games), Class II Games, and Managed Services (CS, RG, AML, CRM, Fraud, Payments)—can be mixed and matched. The platform enables fast market entry with 800+ games, multi-lingual and currency capabilities, and progressive jackpots shared across bingo and casino networks.
Differentiator
Problem solved
Functional benefit
Products and services
- Full Turnkey Solution
- PureBingo (Bingo Content)
- Games Aggregator
- PAM/Platform
- Managed Services
Quantifiable outcome
- 300+ brands launched on the platform
- +2 more outcomes
Companies that use Dragonfish
Customer profileNamed customers4 records
Segments1 record
Ideal customer profiles1 record
Dragonfish technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Dragonfish partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core.
- Black SparkcoreGaming operator partner that has launched brands on Broadway Gaming's platform. Part of the 50+ successfully launched partnerships and 300+ brands in the network.
- Majestic BingocoreBingo operator partner utilizing Broadway Gaming's full turnkey solutions and PureBingo content. One of the established brands in the partner network.
- Health GamescoreGaming partner operating on Broadway Gaming's platform infrastructure. Included in partner ecosystem displayed on company website.
- Distinctive MediacoreMedia company partner running gaming brands on Broadway Gaming's B2B platform solutions. Part of the diversified partner network.
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
Dragonfish competitors and assessment
Company assessmentBroad incumbents
- Playtech: Playtech is a leading publicly traded iGaming platform, PAM and content provider with a much broader portfolio spanning casino, sportsbook, poker and live dealer. It overlaps with Dragonfish in PAM and games aggregation but operates at significantly larger scale and breadth.
- Evolution AB: Evolution (formerly Evolution Gaming) is the dominant live-dealer casino content provider and owner of NetEnt, Red Tiger, Big Time Gaming and other studios. It is an incumbent in the aggregated casino-content category where Dragonfish's Games Aggregator competes for supplier relationships.
- Light & Wonder: Light & Wonder (formerly Scientific Games) is a large incumbent iGaming and lottery platform provider with PAM, content and platform offerings. It is a potential competitor in turnkey/aggregation and a relevant US-tribal gaming incumbent given Dragonfish's Class II ambitions.
Direct peers
- SkillOnNet: SkillOnNet operates a B2B iGaming platform powering multiple operator brands and offers an extensive aggregated game library. It is a direct competitor to Broadway Gaming's turnkey/white-label model in the European regulated market.
- EveryMatrix: EveryMatrix is a B2B iGaming turnkey and PAM platform provider offering casino, sportsbook and managed services to operators. It directly competes with Dragonfish/Broadway Gaming in the same PAM/turnkey category with similar modular architecture and operator-target customer base.
- Relax Gaming: Relax Gaming provides aggregated casino content and a turnkey platform (Relax Rhino) for gaming operators. It competes with Dragonfish in both content aggregation and B2B platform delivery to regulated operators.
- Games Global (Microgaming): Games Global, which acquired the Microgaming games portfolio, supplies aggregated slot and casino content to operator platforms worldwide. It competes directly with Dragonfish's third-party games aggregation service and is a content provider that Dragonfish likely integrates.
- NeoGames (Pariplay): NeoGames, owner of Pariplay (B2B content aggregation and PAM via its Ignite platform), provides a turnkey iGaming solution to operators. It is a direct peer to Dragonfish in aggregation and platform delivery, especially in regulated European and US markets.
- Inspired Entertainment: Inspired Entertainment provides gaming content, virtual sports and server-based gaming platforms to operators in regulated markets including the UK and US. It competes with Dragonfish in regulated B2B gaming content and platform services.
- Pragmatic Solutions (Pragmatic Play): Pragmatic Solutions provides a B2B PAM platform and game aggregation service used by online gaming operators worldwide. It competes head-to-head with Dragonfish's PAM/Platform and Games Aggregator products and serves the same regulated operator customer base.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Dragonfish social profiles
Digital presenceDragonfish financial estimates
Financial estimateRevenue estimate
Valuation estimate
Dragonfish leadership team
Management profileNumber of profiles
Dragonfish subsidiaries and ownership
Company hierarchySubsidiaries2 records
Dragonfish funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Dragonfish M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Dragonfish
What does Dragonfish do?
Broadway Gaming (Dragonfish) provides modular B2B online gaming infrastructure to gaming operators and license holders, combining a proprietary Player Account Management (PAM) platform with bingo content, aggregated third-party games, and managed operational services. Partners supply their own brand and licence while Broadway Gaming delivers the technology stack, content library of 800+ games, and back-office operations including finance, risk, support, and compliance.
Is Dragonfish a public or private company?
Dragonfish is a private company. It is classified as unknown and is currently operating.
When was Dragonfish founded?
Dragonfish was founded in 2007. It employs 101 to 250 people.
Where is Dragonfish based?
Dragonfish is headquartered in London, United Kingdom, in the Europe region.
How does Dragonfish make money?
Four revenue lines are on record. Full Turnkey Solution Licensing is the primary driver. The others are bingo Content Integration, games Aggregation Services and managed Services.
Who are Dragonfish's main competitors?
Broad incumbents on record are Playtech, Evolution AB and Light & Wonder. Direct peers are SkillOnNet, EveryMatrix, Relax Gaming, Games Global (Microgaming), NeoGames (Pariplay), Inspired Entertainment and Pragmatic Solutions (Pragmatic Play).
Does Dragonfish have an API?
No public API is recorded for Dragonfish.
What industry is Dragonfish in?
Dragonfish's product category is B2B iGaming Platform Software. Its primary akta.pro industry code is MPAEAKAA, iGaming Platform Providers (Turnkey/Casino & Sportsbook Platforms), with a secondary code of MPAEACAC, Sportsbook Platform & PAM Providers (B2B). Its NAICS code is 7132 and its SIC code is 7900.