What Majestic Bingo does

Majestic Bingo is a private UK gaming operator serving adult consumers through 16 retail bingo clubs across England and Wales and an online platform available nationwide. Its retail estate includes Apollo, Globe, Hippodrome, Judges, Majestic, and Roman Bank-branded clubs offering paper bingo, electronic bingo, and gaming machines. The online operation provides 90-ball, 80-ball, and 75-ball bingo, themed rooms, progressive jackpots, chat and community features, and slots. The Majestic Bingo estate was acquired by Real Fun Group in 2024, while the website identifies Broadway Gaming Ireland DF Limited as the operator of its online services.

The online platform is powered by Dragonfish and includes automatic number marking and connected Link Bingo games that can share jackpots across participating clubs. Majestic Bingo generates transaction-based revenue from physical session admissions, electronic Bee packages, in-club electronic and slot games, online deposits and gameplay, optional linked or promotional games, and selected club food and beverage services. Pricing ranges from £1 for selected bargain sessions to £20+ for premium sessions, while electronic packages range from £6 to £30+. A first-deposit promotion offers a £25 bingo bonus for a £10 deposit and is subject to wagering and expiry terms.

The company follows a direct-to-consumer hybrid model, using physical clubs to serve local bingo communities and desktop, tablet, and mobile access to extend the offer nationwide. Its marketing channels include the website and blog, email communications, Facebook quiz nights, affiliate listings, and BBC exposure from the Full House documentary filmed at Judges Bingo in Tonypandy. No consolidated revenue, venue utilization, or customer retention data is disclosed, limiting assessment of organic growth and monetization per site.

Name

Majestic Bingo

Legal name

Broadway Gaming Ireland DF Limited

Website

https://majesticbingo.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

251–500 employees

Short description

Majestic Bingo operates 16 retail bingo clubs across England and Wales and an online bingo and slots platform serving UK adult players. It earns from session tickets, electronic packages, gaming machines, online deposits, promotions, and food and beverage services.

Ownership category

akta.pro rank

NAICS

Gambling Industries (7132), Other Gambling Industries (713290), Amusement Parks and Arcades (7131)

SIC

Services-Miscellaneous Amusement & Recreation (7990), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Land-Based Bingo Halls (MPAEAGAA)

akta.pro secondary industries

Online Bingo Operators (MPAEAGAB), Bingo Network Operators & Aggregators (MPAEAGAD)

Keywords

• Retail bingo
• Online bingo
• Bingo clubs
• Electronic bingo
• Slot games

Headquarters

HQ city

Spalding

HQ country

United Kingdom

HQ region

Europe

Offices8 records

Markets served

GTM type

B2C

Offering type

Services

Revenue model

1. Retail Bingo Session Tickets: Revenue from physical bingo session admissions, with tickets ranging from £1 to £20+ depending on session type and day. Main sessions, early sessions, and late sessions available with various ticket packages.
2. Electronic Bingo Packages: Sale of electronic bingo packages (Bee packages) ranging from £6 to £30+, providing bundled access to bingo sessions with electronic cards
3. Slot Machine Games: Revenue from gaming machines available in clubs including Cashpot Link games and other electronic gaming options
4. Online Bingo and Gaming: Online platform offering bingo games and slot games with deposit-based gameplay. Welcome bonuses offered for new online players.
5. Food and Beverage: On-site dining services at clubs including the Bingo & Dine package at Caernarfon
6. Optional Game Extras: Additional revenue from optional game add-ons including National Game, Cashpot Link, Treasure Chest, Sweet 16, and various flyer games

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Majestic Bingo operates a dual-channel UK gaming business consisting of 16 physical retail bingo clubs across England and Wales and a complementary online bingo and slots platform. Retail clubs offer traditional paper bingo, electronic bingo packages, slot machines, and food and beverage service, while the online platform delivers multiple bingo variants (90-ball, 80-ball, 75-ball), exclusive themed rooms, progressive jackpots, and a library of third-party slot games accessible via desktop and mobile.

Product overview

Majestic Bingo operates as a dual-channel gaming company offering both online bingo/slots through its digital platform and physical bingo clubs across the UK. The online platform (Majestic Bingo Online) provides multiple bingo variants (90-ball, 75-ball, 80-ball) through exclusive rooms like Flip it, Bounce'T, Kingo Bingo, Mystery Jackpots, and Mocktail Party, alongside a library of slot games from various providers. The retail division operates 16 physical clubs under brand names including Apollo, Globe, Hippodrome, Judges, and Majestic across England and Wales. The company was acquired by Real Fun Group and is part of Broadway Gaming Group, operating under a UK Gambling Commission license.

Differentiator

Problem solved

Functional benefit

Brands

• Apollo Bingo: Brand name for some Majestic Bingo clubs including Apollo Caernarfon, Apollo Camborne, and Apollo RHYL.

Quantifiable outcome

• Players winning £30,405 progressive jackpot from £1 wager
• +1 more outcomes

Named customers2 records

Segments3 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature4 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• Real Fun Group LtdcoreStrategic or Co-development PartnerReal Fun Group Ltd, a Staffordshire-based gaming company founded in 2023, acquired the Majestic Bingo estate last year and continues to expand the portfolio. They are the parent company operating Majestic Bingo clubs and online platform.
• MERKUR BingominorOthersSold a bingo hall in Lowestoft to Real Fun Group as part of their expansion in the UK bingo market.
• Broadway Gaming Ireland DF LimitedcoreTechnology or IntegrationIrish-registered company that operates the online services for Majestic Bingo, licensed and regulated in Great Britain by the Gambling Commission.
• DragonfishcoreTechnology or IntegrationTechnology platform powering the Majestic Bingo online gaming operations and platform.
• UK Gambling CommissioncoreOthersGovernment regulatory body that licenses and regulates Majestic Bingo's operations under account number 58267.
• GamStopcoreStrategic or Co-development PartnerSelf-exclusion scheme that Majestic Bingo participates in, allowing customers to self-exclude across all licensed bingo premises in Great Britain.
• GamCarecoreStrategic or Co-development PartnerProblem gambling support organization partnered with Majestic Bingo for responsible gaming support and resources.
• Bingo Industry Multi Operator Self-Exclusion SchemecoreStrategic or Co-development PartnerIndustry-wide self-exclusion scheme that Majestic Bingo participates in, applying to all licensed bingo premises across Great Britain.
• Bingo AssociationcoreStrategic or Co-development PartnerIndustry trade association for bingo operators in the UK. Majestic Bingo is a proud member.

Scale indicators8 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Sky Bingo: Online bingo site operated under the Sky entertainment brand, offering bingo variants and slot games. Direct competitor for Majestic's online bingo and slots player base in the UK.
• Heart Bingo: UK online bingo operator leveraging the Heart radio brand, offering bingo rooms and slots. Direct competitor in the online bingo space targeting similar demographic segments as Majestic's online platform.
• Gala Bingo: Owned by Entain plc; operates a large UK retail bingo estate complemented by an online bingo and slots platform. Comparable dual-channel operator competing head-to-head with Majestic for retail and online bingo players.
• Tombola: UK's largest online-only bingo operator (owned by Flutter Entertainment). Direct competitor for Majestic's online bingo players with strong brand recognition in the UK digital bingo segment.
• Buzz Bingo: UK's largest bingo operator by club count, offering both retail bingo halls and an online bingo/slots platform. Closest direct competitor to Majestic on physical estate size and dual-channel offering.
• Mecca Bingo: Part of The Rank Group; the UK's largest retail bingo operator with a nationwide club estate and online platform offering bingo and slots. Directly comparable dual-channel model targeting the same UK bingo player base as Majestic.
• Sun Bingo: Online bingo operator licensed through News Corp's tabloid brand, offering bingo and slot games in the UK market. Direct competitor for Majestic's online bingo customer segment, particularly value-oriented players.

Broad incumbents

• Betfair Bingo: Bingo vertical of the Flutter-owned Betfair betting exchange, offering bingo and casino games in the UK. Competes with Majestic for online bingo players but as part of a much larger sportsbook-led operation.
• William Hill Bingo: Major UK gambling operator (owned by 888 Holdings) offering bingo as part of a broader sports betting and casino portfolio. Adjacent competitor with overlapping bingo customers but much wider product range than Majestic.

Others

• Broadway Gaming: Parent/operating entity of Majestic's online platform (Broadway Gaming Ireland DF Limited) and a multi-brand online bingo operator in its own right. Technology and infrastructure partner that also operates competing bingo brands, creating both a partnership and adjacent-competitive dynamic.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights3 records

Customer concentration

• Xx.com/majesticbingo

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Majestic Bingo