Weichert

What Weichert does

Weichert, Realtors is a US-based, privately held residential real estate brokerage franchise company operating a nationwide network of independently owned and operated franchise offices across all 50 states and Washington DC, plus two international sub-brands — HomeLovers in Portugal and Weichert Aruba. The company serves home buyers, home sellers, renters, and landlords through a sales-led GTM combining local sales associates, an online property search platform (weichert.com) with over 2.4 million searchable listings, and direct associate relationships. The core technology stack is a real estate listing platform that aggregates data from multiple MLS services — BrightMLS, Central Jersey MLS, Garden State MLS, Monmouth County MLS, Middlesex County MLS, Hudson County MLS, and South Jersey Shore Regional MLS — and exposes them through a customer account dashboard supporting saved listings, saved searches, email alerts, and associate contacts.

The business operates on three primary revenue streams: transaction commissions on real estate transactions facilitated by Weichert sales associates, franchise fees and royalties from independently owned offices operating under the Weichert brand, and ancillary real estate services including mortgage financing (Weichert Mortgage Services), homeowners insurance (Weichert Insurance), title insurance (integrated with FNF/Fidelity National Financial), and property management. Weichert also operates a real estate licensing education channel via Schools of Real Estate, supporting talent pipeline development for franchise offices. The company markets through a multi-channel approach spanning its website, social media (Facebook, Twitter, Instagram), email alerts, open house events, and franchise recruitment.

Weichert is privately held with no institutional investors or public market presence identified in the source data, and no revenue or funding figures are publicly disclosed. The company is described as "one of the nation's leading providers" of real estate services, with brand identity anchored by the WEICHERT® registered trademark. The company holds Equal Housing Opportunity compliance under HUD. No management team, M&A activity, or leadership changes are disclosed in the available source material, and the company maintains no mobile app or API/SDK product surface.

Name

Weichert

Legal name

Weichert, Realtors

Website

https://weichert.com

Company type

Private

Founded year

1969

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

Weichert, Realtors is a privately held US residential real estate brokerage franchise company operating independently owned offices across all 50 states plus DC, serving home buyers, sellers, and renters through a listing platform with over 2.4 million properties and integrated mortgage, insurance, and title services.

Ownership category

akta.pro rank

Product category

Residential Real Estate Brokerage Services

NAICS

Offices of Real Estate Agents and Brokers (53121), Real Estate Property Managers (53131)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Residential Real Estate Brokerage (Buy/Sell) (FSAEAJAA)

akta.pro secondary industry

Buyer Representation Services (BPAJAAAJ)

Keywords

• Residential real estate brokerage
• Real estate franchise services
• Home buying and selling
• Property listing platform
• Mortgage and title services

Headquarters

HQ city

Morris Plains

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Real Estate Transaction Commissions: Weichert earns commissions on real estate transactions when associates represent buyers or sellers. The company operates both company-owned offices and franchises, with each WEICHERT franchised office independently owned and operated. Commission rates are not publicly disclosed and vary by transaction.
2. Franchise Fees: Weichert generates revenue through franchise licensing, allowing independent brokers to operate under the Weichert brand with access to listings, technology platform, and marketing resources. The company actively recruits new franchisees through its franchise-with-weichert page.
3. Ancillary Real Estate Services: Related services including mortgage financing, homeowners insurance, and title insurance through Weichert Financial Services and partner providers.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Weichert is a real estate brokerage franchise company that helps consumers buy, sell, and rent residential properties through a national network of independently owned franchised offices and sales associates. The company also offers ancillary services including mortgage financing, homeowners insurance, title insurance, and franchise opportunities to real estate professionals, supported by an online platform with over 2.4 million property listings integrated from multiple MLS databases.

Product overview

Weichert Realtors operates as a comprehensive real estate services platform offering a unified website with integrated modules for buying, selling, and renting homes. The core Weichert.com website serves as the primary portal for over 2.4 million property listings, supported by a My Account dashboard for personalized property management. Complementary service modules include mortgage financing, insurance, title insurance, and franchise opportunities, while educational resources are provided through Schools of Real Estate. The platform integrates with multiple MLS databases and offers agent/office locator services.

Differentiator

Problem solved

Functional benefit

Brands

• HomeLovers: International real estate service in Portugal
• Weichert Aruba

Products and services

• Residential Home Buying Services Service connecting residential property buyers with Weichert sales associates to find and purchase homes, condominiums, townhouses, and multi-family properties. Buyers use the online portal to search over 2.4 million listings and connect with associates for property tours, market expertise, negotiation, and closing support.
• Residential Home Selling Services Service helping homeowners list and sell their residential properties, including home valuation via the FindBuyers tool, listing management, buyer qualification, marketing exposure, and closing support through Weichert associates.
• Rental Property Services Service enabling tenants to find rental properties and landlords to list rental homes, with additional property management services for landlords.
• Mortgage Services Mortgage financing services including pre-approval, affordability calculators, refinance tools, and various loan programs to support home buyers through the financing process.
• Homeowners Insurance Homeowners insurance products including quote requests and claims filing services provided through Weichert Financial Services and partner providers.
• Title Insurance Title insurance services with integrated rate calculator powered by FNF (Fidelity National Financial), supporting real estate closing transactions.
• Weichert Realtors Website and Property Search Platform Full-service real estate portal enabling users to search over 2.4 million listings, find agents and offices, access mortgage calculators, and manage their home buying, selling, or renting process through a My Account dashboard.
• Franchise Opportunities Franchise program allowing independent real estate brokers to open Weichert-branded offices with access to the listings platform, technology infrastructure, and marketing resources.

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

Feature2 records

Partnerships

Six partnerships are on record, tiered minor and core.

• Leading Real Estate Companies of the WorldminorGTM or Marketing PartnerWeichert participates in the Leading Real Estate Companies of the World network, a global network of premier independent real estate firms providing international referral opportunities and market intelligence sharing among member companies.
• BrightMLScoreTechnology or IntegrationBrightMLS is a cooperative real estate listing database that Weichert participates in to share and access property listings across the Mid-Atlantic region including New Jersey, Pennsylvania, Maryland, Delaware, and Washington DC.
• Central Jersey Multiple Listing SystemcoreTechnology or IntegrationLocal MLS providing real estate listing data for Central Jersey markets including Middlesex County and surrounding areas.
• Garden State Multiple Listing ServicecoreTechnology or IntegrationGarden State MLS provides listing data for properties throughout New Jersey through Weichert's platform integration.
• South Jersey Shore Regional Multiple Listing ServicecoreTechnology or IntegrationBroker reciprocity program providing listing data for the South Jersey Shore region including Atlantic, Cape May, and Cumberland counties.
• Schools of Real EstateminorChannel Partner/ Reseller/ DistributorWeichert refers prospective associates to Schools of Real Estate for obtaining their real estate license, supporting the talent pipeline for franchise offices.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Redfin: Tech-enabled residential brokerage with a national web platform and salaried agents. Competes with Weichert for online consumer lead capture and in select markets for buyer and seller representation.
• RE/MAX: Global residential real estate franchise network with hundreds of thousands of agents and a similar model of independently owned and operated offices. RE/MAX is one of Weichert's closest direct competitors in residential brokerage franchising.
• Compass: Tech-forward residential brokerage with a national agent network. Competes with Weichert for productive agents and consumer mind share, though Compass operates company-owned offices rather than a franchise model.
• Coldwell Banker: Major residential real estate franchise brand under Anywhere Real Estate (formerly Realogy). Competes directly with Weichert on franchise recruitment, agent productivity, and consumer brand in U.S. residential brokerage.
• eXp Realty: Cloud-based residential brokerage using a virtual office model with revenue share incentives. Competes directly with Weichert for agent recruitment, particularly newer and cost-sensitive agents.
• HomeSmart International: Residential real estate franchise offering a 100% commission model to agents. Competes with Weichert in the franchise space, particularly for agents attracted to higher commission splits.
• Sotheby's International Realty: Luxury-focused residential real estate franchise affiliated with the Sotheby's auction brand. Competes with Weichert in higher-priced segments and for franchisee recruitment in premium markets.
• Better Homes and Gardens Real Estate: Residential real estate franchise network backed by a well-known consumer brand. Competes with Weichert in attracting franchise owners and agents across U.S. markets.
• Century 21: Global residential real estate franchise with independently owned offices. Competes with Weichert for franchisees, agents, and consumer mind share in residential real estate services.
• Berkshire Hathaway HomeServices: Residential real estate franchise network leveraging the Berkshire Hathaway brand. Competes with Weichert in attracting agents and franchise owners, with similar geographic spread and full-service brokerage offerings.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/weichert
• Facebookfacebook.com/weichert
• Instagraminstagram.com/weichertrealtors

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Weichert