PackTowl

Name

PackTowl

Legal name

PackTowl

Website

https://packtowl.com

Company type

Private

Operating status

Operating

Ownership category

akta.pro rank

Product category

Outdoor and Travel Towels

SIC

Apparel & Other Finishd Prods Of Fabrics & Similar Matl (2300)

akta.pro primary industry

Microfiber Cloths, Wipes & Cleaning Towels (Reusable) (CRAJAIAD)

Keywords

• Quick-drying towels
• Microfiber outdoor towels
• Packable travel towels
• Camping and backpacking towels
• Recycled fabric towels

Headquarters

HQ city

Seattle

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Operations, Personnel

Revenue model

1. Towel product sales: Direct sales of physical towel products (Personal Towel, Luxe Towel, Changing Poncho) to consumers through e-commerce and retail channels. One-time purchase model with no subscription component.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

PackTowl designs, manufactures, and sells quick-drying, packable, lightweight microfiber towels for outdoor recreation and travel use cases. The current product line consists of three SKUs — the Personal Towel (multiple sizes and prints), the Luxe Towel (premium line), and the Changing Poncho (towel and changing room combination) — all made with 50% recycled fabric and sold through the Cascade Designs e-commerce site, retail dealers, a Pro Sales channel, and international distributors.

Product overview

PackTowl is a brand of quick-drying, packable, lightweight towels designed for outdoor recreation and travel. The product portfolio consists of three core towel offerings: the Personal Towel (top-selling microfiber towel in various sizes and prints), the Luxe Towel (a premium luxury variant), and the Changing Poncho (a towel and portable changing room combination). All products feature quick-drying technology and are made with 50% recycled fabric. The brand is owned by Cascade Designs and positions its products for adventure and travel use.

Differentiator

Problem solved

Functional benefit

Products and services

• Personal Towel Top-selling quick-drying microfiber camp and travel towel made of 50% recycled fabric, available in Body, Beach, Hand, and Face sizes with multiple color and artist-print options. Priced at $39.95. Targeted at outdoor enthusiasts, campers, and travelers needing a lightweight, packable, fast-drying towel.
• Luxe Towel Premium luxurious camp and travel towel in the PackTowl line, made of 50% recycled fabric with enhanced comfort. Priced at $39.95. Aimed at consumers seeking upgraded comfort within the same quick-drying, packable microfiber format.
• Changing Poncho A towel and changing room in one product, designed as a travel and adventure essential. Made of quick-drying material, priced at $69.95, available in S/M and L/XL sizes with multiple print options including Botanical, Retro Curve, and Riso Wave. Intended for surfers, swimmers, and outdoor adventurers who need a portable space to change.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators1 record

Recent moves4 records

Expansion highlights4 records

Broad incumbents

• REI Co-op: REI is a broad outdoor incumbent that sells private-label and competing travel/dry towels at the same retail and DTC touchpoints where PackTowl is sold, plus substantial distribution leverage through the REI retail network and membership base.
• YETI: YETI is a broad outdoor incumbent with a premium product portfolio spanning coolers, drinkware, and outdoor gear that competes for the same affluent outdoor enthusiast customer that PackTowl targets with its premium microfiber offerings.

Emerging players

• Cocoon: Cocoon is an emerging player in lightweight travel textiles including microfiber towels and sleeping bag liners, competing in PackTowl's backpacker and adventure traveler segments with an emphasis on packability and weight.
• Rumpl: Rumpl is an emerging outdoor lifestyle brand selling technical blankets and towels with proprietary printed fabric technology, overlapping with PackTowl's use of artist prints and sustainability messaging to reach outdoor and lifestyle consumers.

Direct peers

• Sea to Summit: Sea to Summit is the most direct peer to PackTowl, offering competing quick-drying microfiber travel and camp towels (e.g., Pocket Towel, DryLite) for outdoor, camping, and travel use cases with a similar premium positioning and global retail distribution.
• Matador: Matador makes ultra-compact, lightweight microfiber travel towels for backpackers and adventure travelers, targeting the same primary user persona as PackTowl with a similarly premium, design-forward product.
• Dock & Bay: Dock & Bay is a direct competitor focused on quick-drying, packable travel towels with distinctive prints serving beach, travel, and outdoor users — overlapping with PackTowl's Casual Consumers and outdoor segments.
• Nomadix: Nomadix is a direct peer producing premium microfiber travel towels with vibrant prints targeted at the same outdoor, beach, and travel consumer segments that PackTowl serves, including surf and yoga communities.

Others

• Therm-a-Rest: Therm-a-Rest is a sister brand under Cascade Designs selling sleeping pads and outdoor camp gear, sharing PackTowl's parent, distribution platform, and customer base but not directly competing in the towel category.
• MSR (Mountain Safety Research): MSR is a Cascade Designs sister brand selling tents, stoves, and camping gear to the same outdoor enthusiasts PackTowl serves, enabling bundled cross-promotion through the unified Cascade Designs e-commerce storefront.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/packtowl
• Facebookfacebook.com/packtowl

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PackTowl