What Nomadix does

Nomadix is a California-based Social Purpose Corporation (SPC) founded in 2014 in San Clemente by Zack Helminiak, Chace Petersen, and Hunter Robinson. The company designs, manufactures, and sells sustainable outdoor gear — primarily quick-dry towels, blankets, ponchos, and accessories — constructed from post-consumer recycled materials (90%+ recycled content in core MicroTerry and MicroSuede lines) and certified organic cotton. Core technical differentiators are four proprietary material platforms: MicroTerry™ (looped pile microfiber that dries 4x faster than cotton), MicroSuede (lightweight, fastest-drying flat weave with UPF 50+), GrapheneLoft™ (graphene-based insulation used in puffer blankets), and AirMesh (waterproof TPU-coated recycled polyester mesh used in totes).

The business operates a hybrid go-to-market model. Direct-to-consumer sales run through a Shopify-powered storefront (nomadix.co), supported by regional storefronts in Canada (nomadix.ca) and Japan (nomadix.jp), with an ambassador/affiliate program (15% commission), a bundle builder offering up to 15% off, free shipping over $50, and a loyalty rewards program. Wholesale distribution places the brand in REI, Nordstrom, Scheels, West Marine, Boardriders, and Everyday Yoga, alongside a B2B Custom Towel Program with a 500-unit minimum for branded/corporate orders. Co-branded collaborations with Brooks Running, U.S. SailGP Team, FARO, and 5 Gyres function as both marketing and product extensions.

The company monetizes exclusively through one-time product sales at price points ranging from $10 (gift cards, accessories) to ~$200 for premium bundles, with wholesale pricing negotiated per account. Customer concentration is diffuse across a base of 100,000+ consumers and multiple retailers. Nomadix is differentiated not by technology intensity but by sustainability credentials — Climate Label certification, Fair Trade Certified organic cotton line, Global Recycled Standard fabrics, OIA Fair Labor Code membership, and 1% For The Planet business membership with $500K+ lifetime donations — and by an aggressive collaboration-led product cadence. The company remains privately held by its founders, with only a $440,000 SEC exempt offering (2022) on record.

Name

Nomadix

Legal name

Nomadix, SPC

Website

https://nomadix.co

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

Nomadix is a California Social Purpose Corporation that designs and sells sustainable quick-dry towels, blankets, ponchos, and outdoor accessories made primarily from post-consumer recycled materials, sold direct-to-consumer online and through wholesale partners including REI and Nordstrom.

Ownership category

akta.pro rank

Headquarters

HQ city

San Clemente

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Marketing or Sales, Technology or R&D, Operations, Infrastructure

Revenue model

1. Direct Product Sales (D2C): Direct-to-consumer e-commerce sales through nomadix.co. One-time purchase model for towels, blankets, ponchos, bags, and accessories. Products priced from $10 to ~$500. Includes bundle discounts (3+ items save up to 15%) and free shipping on orders $50+.
2. Wholesale/B2B: B2B wholesale sales to specialty retailers (REI, Nordstrom, Scheels, etc.) and custom corporate orders. Minimum 500 unit order for custom branded products. Includes custom towel programs for corporate gifting and brand partnerships.
3. Collaboration/Limited Edition Products: Revenue from co-branded collaborations with partners like Brooks Running, U.S. SailGP Team, FARO, and environmental organizations. Limited-edition drops and print-on-demand products.

Pricing tiers

Go-to-market motion4 records

Distribution channels5 records

Marketing channels7 records

Core offering

Nomadix designs and manufactures sustainable outdoor towels, blankets, ponchos, bags, and accessories made primarily from post-consumer recycled plastic bottles. The company uses proprietary material platforms (MicroTerry, MicroSuede, GrapheneLoft, AirMesh) to deliver quick-drying, sand-resistant, UPF 50+ products sold direct-to-consumer, through wholesale retail partners, and via custom branded programs for businesses.

Product overview

Nomadix is a California-based social purpose corporation specializing in sustainable outdoor gear made primarily from post-consumer recycled materials. The core product portfolio centers on high-performance towels (Original Towel, Blanket Towel, Ultralight Towel, Fitness Towel, Bandana Towel, Hand Towel, Tiny Towel) using proprietary MicroTerry and MicroSuede technologies, alongside blankets (Festival Blankets, Graphene Puffer Blankets) and ponchos (Changing Poncho, Poncho Towel, Kids Changing Poncho). The accessory lineup includes Fanny Packs, Pocket Totes, AirMesh Tote, Easy Chairs, and branded apparel (Hats, T-shirts). The brand has expanded into collaborations with Brooks Running (trail running shoes and accessories), U.S. SailGP Team, FARO (upcycled bags), and 5 Gyres (ocean conservation). Services include custom towel program (B2B, 500-unit minimum), wholesale accounts, a bundle builder with tiered discounts, and a customer rewards program. All core products are certified for recycled content, carry UPF 50+ protection, and feature quick-dry, sand-resistant properties. The company is Climate Label certified and a 1% for the Planet member.

Differentiator

Problem solved

Functional benefit

Brands

• Nomadix x Brooks Running: Footwear collaboration launched April 6, 2026, featuring trail running accessories and Ghost Trail running shoe
• Nomadix x U.S. SailGP Team
• Nomadix x FARO
• Nomadix x 5 Gyres
• Nomadix x America's Wildlife Refuges

Products and services

• Original Towel

Quantifiable outcome

• Products dry 4x faster than traditional cotton terry towels
• +5 more outcomes

Named customers7 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature5 records

Partnerships

22 partnerships are on record, tiered core, flagship and minor.

• Brooks RunningcoreStrategic or Co-development Partner · 31 March 2026First-ever footwear collaboration launching April 6, 2026. Co-branded collection of seven products including Ghost Trail running shoe ($160) and trail running accessories. Marks Nomadix's expansion into run-focused products. Additional runner products (Ice Bandana, Car Seat Cover Towel) launching May 2026.
• U.S. SailGP TeamflagshipGTM or Marketing PartnerOfficial supplier for the 2026 season. Custom sustainable towels and ponchos built for race days, recovery, and life on water. Limited-edition product drops featuring team branding. Partnership with Taylor Canfield (nine-time world champion) and team members.
• FARO (Board Bags)coreStrategic or Co-development PartnerNomadix x FARO Re:Cycled Collection: Upcycled collaboration transforming returned/damaged Nomadix towels and FARO deadstock canvas into durable gear. Products include The Tote, Small Pouch, and Large Pouch. Represents circular economy initiative.
• 5 GyrescoreStrategic or Co-development PartnerEnvironmental collaboration supporting ocean plastic pollution research and advocacy. Festival Blanket collection with partial proceeds supporting 5 Gyres mission to eliminate plastic waste.
• 1% For The PlanetcoreGTM or Marketing PartnerBusiness membership committing 1% of annual sales (not just profits) to environmental causes. Lifetime donations of $500,000+. Partner organizations include Conservation Alliance, The Ecology Center, Brave Trails, The Billfish Foundation.
• The Change Climate ProjectcoreTechnology or IntegrationClimate Label certification partner. Pilot framework for real climate action. Nomadix helped develop the certification standard as early adopter. Emissions tracking and climate transition budget funding.
• The Conservation AllianceminorGTM or Marketing PartnerEnvironmental nonprofit receiving donations through 1% For The Planet. Mobilizes outdoor industry to fund and advocate for wild places protection.
• The Ecology CenterminorGTM or Marketing PartnerEnvironmental nonprofit receiving donations. Also provides subsidized farm boxes for Nomadix employees. Community-based solutions for food, water, and shelter.
• Runners for Public LandsminorGTM or Marketing PartnerCollaboration protecting environment and promoting equitable access to public lands through running community education and stewardship.
• America's Wildlife RefugesminorStrategic or Co-development PartnerNomadix x America's Wildlife Refuges collection supporting wildlife refuge conservation through themed product designs.
• REIflagshipChannel Partner/ Reseller/ DistributorMajor outdoor retailer partnership. REI carries Nomadix products in stores and online. Featured on store locator and wholesale partner pages.
• NordstromflagshipChannel Partner/ Reseller/ DistributorDepartment store retail partnership expanding consumer reach beyond specialty outdoor retail into broader fashion/lifestyle market.
• ScheelscoreChannel Partner/ Reseller/ DistributorSporting goods retailer partnership. Carries Nomadix products in stores and online for outdoor recreation customers.
• West MarinecoreChannel Partner/ Reseller/ DistributorMarine supply retailer partnership. Natural fit for water-resistant Nomadix products including boat-friendly towels and accessories.
• Boardriders (Surf Retail)coreChannel Partner/ Reseller/ DistributorSurf industry retail partnership. Products positioned for surf sessions, beach days, and water sports.
• Everyday YogaminorChannel Partner/ Reseller/ DistributorYoga studio retail partnership. Products positioned for hot yoga, fitness classes, and studio use.
• Keep Tahoe BlueminorGTM or Marketing PartnerEnvironmental nonprofit protecting Lake Tahoe Basin. Receives support through 1% For The Planet donations.
• The Sarara FoundationminorGTM or Marketing PartnerConservation organization protecting 850,000-acre Namunyak Community Conservancy in Kenya. Receives support through 1% For The Planet donations.
• Coast Film FoundationminorGTM or Marketing PartnerOutdoor and ocean community organization. Receives support through 1% For The Planet donations.
• Brave TrailsminorGTM or Marketing PartnerLGBTQ+ youth empowerment organization. Receives support through 1% For The Planet donations.
• The Billfish FoundationminorGTM or Marketing PartnerBillfish and marine species conservation. Receives support through 1% For The Planet donations.
• Outdoor Industry Association (OIA)minorOthersIndustry association membership. Adopted OIA Fair Labor Code of Conduct for supply chain standards.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Emerging players

• Matador: Matador designs ultra-packable, lightweight outdoor and travel gear (blankets, ponchos, towels, packs) emphasizing portability. Overlapping product categories (portable blankets/ponchos) and similar outdoor/travel enthusiast target customer.
• 4ocean: 4ocean is a sustainable brand built around ocean plastic cleanup that sells apparel and accessories tied to its mission. Shares Nomadix's ocean-conservation narrative and 1% For The Planet–style impact positioning.
• Topo Designs: Topo Designs makes outdoor-inspired bags, apparel, and accessories with a sustainability focus and similar price points. Comparable D2C and specialty retail distribution in outdoor channels.
• Paravel: Paravel makes sustainable travel goods (luggage, bags, accessories) from recycled materials with a focus on direct-to-consumer and circular design. Comparable sustainability positioning and travel/lifestyle customer overlap.
• Cotopaxi: Cotopaxi is a B-Corp outdoor brand focused on sustainable apparel, packs, and accessories using repurposed and recycled materials. Similar sustainability mission and outdoor specialty retail presence, though broader apparel portfolio.

Broad incumbents

• Patagonia: Patagonia is the leading sustainability-driven outdoor apparel and gear brand with extensive global retail. Sets the standard for environmental positioning and competes for the same conscious outdoor consumer, though at much larger scale and broader assortment.
• YETI: YETI is a premium outdoor lifestyle brand spanning coolers, drinkware, bags, and outdoor accessories with broad retail distribution. A larger incumbent in adjacent outdoor categories; competes for share-of-wallet and retail placement with Nomadix in outdoor channels.

Direct peers

• Sand Cloud: Sand Cloud sells sustainable beach towels made from recycled materials with a strong environmental mission and 1% For The Planet membership. Direct head-to-head in the recycled beach towel category with very similar target customers and sustainability narrative.
• Rumpl: Rumpl makes outdoor blankets, towels, and travel goods using technical, often recycled materials. Highly comparable product mix (outdoor blankets from recycled synthetics), similar sustainability positioning, and overlapping customer base in outdoor/camping.
• United By Blue: United By Blue is a B-Corp outdoor brand that makes apparel and home goods from recycled and natural fibers with a measurable environmental impact model. Comparable sustainability-driven product portfolio and similar retail positioning in outdoor specialty stores.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/nomadixco
• Xx.com/nomadixco

Compliance9 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Nomadix