WebPortal Agency
WebPortal Agency is a Serbia-based digital agency offering custom WordPress website development, graphic design, and digital marketing (Google Ads, Facebook Ads) to SMB and mid-market clients across diverse industries in Serbia and internationally.
- Company typePrivate
- Founded2003
- HeadquartersKragujevac
- Headcount1–10
- GTM typeB2B
- OfferingServices
What WebPortal Agency does
WebPortal Agency is a private digital marketing agency founded in 2003 and headquartered at Cetinjska 1, Kragujevac, Serbia. The firm operates three integrated service lines: custom website development built primarily on the WordPress CMS with responsive design, custom CMS implementations, and on-page/technical SEO; graphic and visual identity design (logos, business cards, brochures, UI/UX); and digital marketing services including Google AdWords and Facebook Ads management on a pay-per-click basis. Its technology stack centers on WordPress with proprietary CMS customizations for client self-service content management, supported by PPC campaign management tools; there is no proprietary platform, app, or API.
The business model is professional-services-based with project-quoted pricing (no public price list) and recurring maintenance contracts available in 6, 12, and 24-month terms. Customer acquisition is sales-led via the company website's portfolio, contact forms, phone, and email. The client base is horizontally diversified across SMBs and mid-market accounts in real estate, hospitality, tourism, food and beverage, construction, manufacturing, media, and IT, with 15+ named portfolio projects documented.
The firm employs 1-10 people, is privately held with no disclosed investors, funding rounds, subsidiaries, or M&A activity, and reports no revenue or management team information. Its strategic positioning rests on 20+ years of operating history, an integrated full-service offering, and a localized Serbian market presence, with stated global ambitions but no documented international infrastructure.
WebPortal Agency firmographics
Firmographics- Name
- WebPortal Agency
- Legal name
- WebPortal
- Website
- https://webportal.rs
- Company type
- Private
- Founded year
- 2003
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- WebPortal Agency is a Serbia-based digital agency offering custom WordPress website development, graphic design, and digital marketing (Google Ads, Facebook Ads) to SMB and mid-market clients across diverse industries in Serbia and internationally.
- Ownership category
- akta.pro rank
WebPortal Agency industry classification
Industry- Product category
- Digital Marketing and Web Design Services
- NAICS
- Advertising, Public Relations, and Related Services (5418)
- SIC
- Services-Advertising Agencies (7311), Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Digital Creative & Experience Design Agencies (Web/App/UX) (MPAAAAAD)
- akta.pro secondary industries
- Shopper/Commerce Creative Agencies (Retail & Marketplace Creative) (MPAAAAAH), Web Content Management (WCM) & Experience Platforms (Content Services) (HDAEAGAK)
Keywords
Where WebPortal Agency is headquartered
LocationHeadquarters
- HQ city
- Kragujevac
Offices1 record
Markets served
WebPortal Agency business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Website Development & Design: Custom website design and development services tailored to client needs. Includes responsive design, UI/UX design, and modern web design principles. Project-based pricing with quotes provided after assessing project complexity.
- Web Shops / E-commerce: Creation of online stores integrated with website development services.
- Digital Marketing Services: Google AdWords and Facebook Ads management. Pay-per-click advertising where clients pay when users click on ads.
- Graphic Design: Logo creation, business cards, brochures, and visual identity design services.
- Website Maintenance & Support: Ongoing website maintenance services available in 6-month, 12-month, and 24-month contracts. Includes support and content updates.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom project-based pricing |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels6 records
WebPortal Agency product offering
Product offeringCore offering
WebPortal Agency is a full-service Serbian digital agency that creates custom websites, e-commerce stores, and visual identities using WordPress CMS and responsive design principles. The agency bundles web design and development with graphic design services (logo creation, business cards, brochures) and digital marketing services (Google AdWords and Facebook Ads management) for business clients across multiple industries.
Product overview
WebPortal Agency is a full-service digital agency offering three integrated service pillars: Website Development (custom websites, e-commerce, responsive design, WordPress-based CMS, SEO, and maintenance), Graphic Design (visual identity, UI/UX, web design), and Digital Marketing (Google AdWords, Facebook ADS, online advertising). Founded in 2003 and based in Kragujevac, Serbia, the agency serves international clients across diverse industries including startups, production, finance, healthcare, tourism, and government sectors.
Differentiator
Problem solved
Functional benefit
Products and services
- Website Development Custom website creation and development services including responsive design, SEO optimization, content management system implementation using WordPress, and ongoing support. Tailored for businesses across industries needing a professional web presence.
- Graphic Design Visual design services including UI/UX design, typography, color selection, graphics, content layout, logo creation, business cards, brochures, and responsive web design optimized for all devices.
- Digital Marketing Internet marketing services including Google AdWords advertising, Facebook Ads campaign management, audience targeting, campaign measurement, and optimization across multiple devices to increase online visibility and customer acquisition.
- E-commerce / Web Shops Creation of online stores integrated with website development services for businesses seeking direct-to-consumer or B2B e-commerce capabilities.
- Website Maintenance and Support Ongoing website maintenance services available in 6-month, 12-month, and 24-month recurring contracts. Includes technical support, content updates, and platform upkeep.
Companies that use WebPortal Agency
Customer profileNamed customers17 records
Segments7 records
Ideal customer profiles5 records
WebPortal Agency technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
WebPortal Agency partnerships and signals
Strategic signalScale indicators3 records
Recent moves5 records
Expansion highlights4 records
WebPortal Agency competitors and assessment
Company assessmentBroad incumbents
- Wix: Global DIY website builder that competes directly with WebPortal's small-business website customers by enabling self-service site creation. Represents the existential DIY threat to project-based web design revenue.
- Squarespace: Global website builder and hosting platform targeting the same SMB and creative-pro audience. Competes at the lower end of WebPortal's addressable market with templated solutions.
- GoDaddy: Global web services incumbent offering domains, hosting, website builders, and digital marketing tools. Competes across the full stack WebPortal covers, including the web hosting service line.
Direct peers
- Degordian: Croatian digital agency offering web development, design, and digital marketing services. Comparable regional (Balkans) peer targeting similar SMB and mid-market clients with full-service digital offerings.
- Netgen: Slovenian digital agency providing web development, UX/UI design, and digital marketing solutions. Comparable regional (ex-Yugoslav) peer with similar service mix and project-based delivery model.
- Inchoo: Serbian digital agency specializing in e-commerce and web development, headquartered in the same nearshoring market. Direct competitor for the same Western European and Serbian SME client base, with overlapping WordPress/Magento capabilities.
- 10Clouds: Polish/Croatian software house and digital agency offering web development and design services. Comparable on full-service digital offerings, nearshoring positioning, and SMB/mid-market international client focus.
- Represent Systems: Croatian digital agency providing web design, development, and digital marketing services to SMEs. Comparable regional Balkans peer with overlapping service pillars and SMB customer profile.
- Devlogic: Serbian web and software development agency providing custom websites, e-commerce, and digital solutions. Comparable Serbian nearshoring agency serving similar international SME clients with project-based pricing.
- Vega IT: Serbian software development and design agency offering custom web development, UX/UI, and digital product services. Comparable on technology stack, services, and target customer profile (international SMB/mid-market).
Market position
Strengths4 records
Weaknesses2 records
Competitive moat2 records
Key risks6 records
Key highlights6 records
Customer concentration
WebPortal Agency social profiles
Digital presenceWebPortal Agency financial estimates
Financial estimateRevenue estimate
Valuation estimate
WebPortal Agency leadership team
Management profileNumber of profiles
WebPortal Agency funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
WebPortal Agency M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about WebPortal Agency
What does WebPortal Agency do?
WebPortal Agency is a full-service Serbian digital agency that creates custom websites, e-commerce stores, and visual identities using WordPress CMS and responsive design principles. The agency bundles web design and development with graphic design services (logo creation, business cards, brochures) and digital marketing services (Google AdWords and Facebook Ads management) for business clients across multiple industries.
Is WebPortal Agency a public or private company?
WebPortal Agency is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was WebPortal Agency founded?
WebPortal Agency was founded in 2003. It employs 1 to 10 people.
Where is WebPortal Agency based?
WebPortal Agency is headquartered in Kragujevac.
How does WebPortal Agency make money?
Five revenue lines are on record. Website Development & Design is the primary driver. The others are web Shops / E-commerce, digital Marketing Services, graphic Design and website Maintenance & Support.
Who are WebPortal Agency's main competitors?
Broad incumbents on record are Wix, Squarespace and GoDaddy. Direct peers are Degordian, Netgen, Inchoo, 10Clouds, Represent Systems, Devlogic and Vega IT.
Does WebPortal Agency have an API?
No public API is recorded for WebPortal Agency.
What industry is WebPortal Agency in?
WebPortal Agency's product category is Digital Marketing and Web Design Services. Its primary akta.pro industry code is MPAAAAAD, Digital Creative & Experience Design Agencies (Web/App/UX), with a secondary code of MPAAAAAH, Shopper/Commerce Creative Agencies (Retail & Marketplace Creative). Its NAICS code is 5418 and its SIC code is 7311.