Team Visma | Lease a Bike
- Company typePrivate
- Founded2012
- Headquarters's-hertogenbosch, Netherlands
- Headcount51–100
- GTM typeB2B and B2C
- OfferingServices
Team Visma | Lease a Bike firmographics
Firmographics- Name
- Team Visma | Lease a Bike
- Legal name
- Team Visma | Lease a Bike
- Website
- https://teamlottojumbo.nl
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Ownership category
- akta.pro rank
Team Visma | Lease a Bike industry classification
Industry- Product category
- Professional Cycling
- NAICS
- Sports Teams and Clubs (711211)
- SIC
- Services-Membership Sports & Recreation Clubs (7997)
- akta.pro primary industry
- Individual-Sport Clubs & Teams (Cycling Teams, Athletics/Track Clubs, Swimming Clubs, etc.) (MPAKABAD)
- akta.pro secondary industry
- Franchise Ownership Groups & Multi-Club Organizations (Multi-team owners, holding companies) (MPAKABAJ)
Keywords
Where Team Visma | Lease a Bike is headquartered
LocationHeadquarters
- HQ city
- 's-hertogenbosch
- HQ country
- Netherlands
- HQ region
- Europe
Offices1 record
Markets served
Team Visma | Lease a Bike business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
Distribution channels2 records
Marketing channels5 records
Team Visma | Lease a Bike product offering
Product offeringCore offering
Based solely on the company name "Team Visma | Lease a Bike", the entity is identifiable as a professional cycling team operating under a co-title sponsorship arrangement. No specific product or service descriptions, squads, roster details, or commercial activities are evidenced in the supplied input.
Product overview
Team Visma | Lease a Bike is a professional cycling organization consisting of three teams: WorldTeam Men (elite men's UCI WorldTour team), WorldTeam Women (elite women's team), and a Development Team (talent nurturing squad). The organization offers supplementary products and services including Fan Peloton (fan membership with exclusive content and lotteries), FoodCoach (nutrition coaching platform), Business Peloton (corporate partnerships), Ready2Race (talent development), official merchandise (The Architect cycling apparel collection), and corporate hospitality/event services. The team's technology infrastructure includes advanced analytics tools developed in partnership with McKinsey & Company and Mistral AI for data-driven sports decision-making.
Differentiator
Problem solved
Functional benefit
Brands
- Fan Peloton: Fan membership program offering exclusive content and lottery for prizes
- Business Peloton
- FoodCoach
- Ready2Race
Quantifiable outcome
- Giro d'Italia 2026 overall victory with 6 stage wins
- +2 more outcomes
Companies that use Team Visma | Lease a Bike
Customer profileSegments1 record
Team Visma | Lease a Bike technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
AI capability2 records
Feature1 record
Team Visma | Lease a Bike partnerships and signals
Strategic signalPartnerships
13 partnerships are on record, tiered core, flagship and major.
- McKinsey & CompanycoreStrategic partnership for advanced analytics tools that process data on training, nutrition, race simulations, and athlete recovery. The system integrates large volumes of previously scattered information—including physiological data, course profiles, weather conditions, and historical performance—into a unified platform to support sports decision-making.
- VismaflagshipCo-title sponsor and one of the main naming partners of the team. Visma is a leading European provider of business management software.
- Lease a BikeflagshipCo-title sponsor and naming partner. Lease a Bike is a bike leasing company providing the team with bicycles and cycling equipment.
- CervélocoreBike manufacturer partner providing high-performance bicycles for the team.
- Mistral AIcoreAI technology partner listed prominently among the team's key sponsors, suggesting collaboration on data analytics and artificial intelligence applications for cycling performance.
- SRAMcoreDrivetrain and component sponsor providing bicycle gears and shifting systems.
- JumbomajorDutch supermarket chain and sponsor, part of the Jumbo Group.
- RabobankmajorDutch multinational banking and financial services company sponsoring the team.
- NikecoreAthletic apparel and footwear sponsor providing team clothing and shoes.
- OakleycoreEyewear and protective gear sponsor providing cycling glasses and helmets.
- GarmincoreGPS and cycling computer sponsor providing navigation and performance tracking devices.
- SkodamajorAutomotive sponsor providing team vehicles for race support.
- GirocoreHelmet sponsor providing cycling helmets for the team.
Scale indicators3 records
Recent moves6 records
Expansion highlights6 records
Team Visma | Lease a Bike competitors and assessment
Company assessmentDirect peers
- BORA-hansgrohe: German WorldTeam with a similar industrial-sponsor-backed model. Competes in the same Grand Tours and Classics, with comparable talent-acquisition economics and sponsorship structure.
- Movistar Team: Spanish WorldTeam historically led by a major telco sponsor, with a men's and women's squad. Comparable in scale, race calendar, and Grand Tour ambitions, and a rival for the same European sponsor pool.
- Soudal Quick-Step: Belgian-registered WorldTeam renowned for Classics and one-day race performance. Directly comparable as a sponsor-funded WorldTour squad targeting overlapping race calendars and sponsor segments.
- UAE Team Emirates-XRG: UCI WorldTeam and direct Grand Tour rival explicitly named in the source data. Operates the same business model (sponsor-funded WorldTour squad) with comparable star-roster economics and competing for the same Grand Tour and sponsor pool.
- Bahrain Victorious: State-sponsored WorldTeam with comparable multi-national funding structure and Grand Tour ambitions. Directly competes for GC and Classics podiums and shares the sponsor-funded WorldTour economics.
- EF Education-EasyPost: US-anchored WorldTeam with significant American sponsor presence. Competes in the same WorldTour races and provides a useful US-market benchmark that the subject team currently under-indexes against.
- Groupama-FDJ: French WorldTeam combining an insurance group and lottery operator as title sponsors. Operates men's and women's squads and competes across the same WorldTour calendar with a similar sponsor-funded model.
- INEOS Grenadiers (Netcompany Ineos): UCI WorldTeam explicitly named in the source as a direct competitor. Owned by a major industrial sponsor (INEOS) with a parallel multi-discipline squad structure, competing head-to-head for Grand Tour victories and sponsor visibility.
- Alpecin-Deceuninck: Belgian WorldTeam co-titled by consumer-brand sponsors (Alpecin shampoo, Deceuninck PVC). Competes directly in Classics and sprint-stage formats, sharing the same sponsor-funded revenue model.
- Lidl-Trek: Top-tier WorldTeam co-sponsored by Lidl and Trek, operating men's and women's squads with a similar equipment-supplier-plus-retail-sponsor model. Directly competes for WorldTour points and Classics wins.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Team Visma | Lease a Bike social profiles
Digital presenceTeam Visma | Lease a Bike financial estimates
Financial estimateRevenue estimate
Valuation estimate
Team Visma | Lease a Bike leadership team
Management profileNumber of profiles
Team Visma | Lease a Bike subsidiaries and ownership
Company hierarchySubsidiaries3 records
Team Visma | Lease a Bike funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Team Visma | Lease a Bike M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Team Visma | Lease a Bike
What does Team Visma | Lease a Bike do?
Based solely on the company name "Team Visma | Lease a Bike", the entity is identifiable as a professional cycling team operating under a co-title sponsorship arrangement. No specific product or service descriptions, squads, roster details, or commercial activities are evidenced in the supplied input.
Is Team Visma | Lease a Bike a public or private company?
Team Visma | Lease a Bike is a private company. It is classified as unknown and is currently operating.
When was Team Visma | Lease a Bike founded?
Team Visma | Lease a Bike was founded in 2012. It employs 51 to 100 people.
Where is Team Visma | Lease a Bike based?
Team Visma | Lease a Bike is headquartered in 's-hertogenbosch, Netherlands, in the Europe region.
Who are Team Visma | Lease a Bike's main competitors?
Direct peers on record are BORA-hansgrohe, Movistar Team, Soudal Quick-Step, UAE Team Emirates-XRG, Bahrain Victorious, EF Education-EasyPost, Groupama-FDJ, INEOS Grenadiers (Netcompany Ineos), Alpecin-Deceuninck and Lidl-Trek.
Does Team Visma | Lease a Bike have an API?
No public API is recorded for Team Visma | Lease a Bike.
What industry is Team Visma | Lease a Bike in?
Team Visma | Lease a Bike's product category is Professional Cycling. Its primary akta.pro industry code is MPAKABAD, Individual-Sport Clubs & Teams (Cycling Teams, Athletics/Track Clubs, Swimming Clubs, etc.), with a secondary code of MPAKABAJ, Franchise Ownership Groups & Multi-Club Organizations (Multi-team owners, holding companies). Its NAICS code is 711211 and its SIC code is 7997.